NYSE: LAD

Lithia Motors (LAD) Stock Analysis & Forecast

Sep 28 close

$303.07−13.35 (−4.2%)

Gekko Brief

AI summary

Lithia Motors shares fell 4.2% on 28 September, continuing a decline that has taken the stock down 18.3% over the past month. Coverage of the move centers on a GF Score of 92, cited alongside the recent downward trend, with no other company-specific news, product, deal or regulatory development reported this week.

The stock closes at $303.07, sitting between its 50-day average of $358.58 and its 200-day average of $313.05, reflecting a mixed trend picture. The GekkoIndex reads 72.6, placing LAD in the Buying zone, down 5.4 over the past five sessions. Price sits 21.8% below Gekko Fair Value of $387.69.

Lithia's next earnings report is scheduled for 28 October, 29 days out and beyond a typical 20-trading-day hold; its last report showed adjusted EPS of $6.74 against an $8.47 estimate, with a -1.2% reaction, and it has beaten estimates in 5 of the last 8 quarters. No insider, Congress or unusual options activity appears in the current windows, though one billionaire holder is recorded. Seasonally, the next 20 trading days have averaged -5.7% over 5 years, rising in 2 of them, a pattern worth noting alongside analyst coverage of 13 firms, 8 rating it buy and 5 hold, with a consensus target of $447.73.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

Lithia Motors price vs fair value

$387.69$303.07Sep ’25Mar ’26Sep ’26
Close $303.07200-day averageGekko Fair Value $387.69

Lithia Motors quick facts

Market cap
$6.66B
P/E ratio
10.2
Forward P/E
7.9
EPS, TTM
$30.46
Revenue, TTM
$37.94B
Profit margin
1.9%
Dividend yield
0.77%
Beta
1.23
Volume
199,305 avg 286,232
1-year return
−4.3%
Typical daily move
±4.1%
Typical 20-day move
±6.6%
50-day average
$358.58
200-day average
$313.05
Next earnings
Oct 28
Shares outstanding
21.98M
52-week range
$239.78$439.49

Lithia Motors swing-trade checklist

Lithia Motors scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive1 mixed1 headwind

  • Trendmixed

    Averages disagree

    Close $303.07 sits between the 50-day ($358.58) and 200-day ($313.05) averages, or the averages disagree.

    See the chart
  • GekkoIndexsupportive

    72.6, Buying

    Reading 72.6 is in the Buying zone.

    See the GekkoIndex
  • Fair valuesupportive

    21.8% below

    Price is 21.8% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 29 days

    Next report Oct 28, 2026, 29 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −5.7% on average

    From this point in the calendar, the next 20 trading days averaged −5.7% over 5 years, rising in 2 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Lithia Motors stock chart and price history

Lithia Motors closed at $303.07 on Sep 28, 2026, −4.3% over the past year, inside a 52-week range of $239.78 to $439.49.

Close50-day average200-day averageVolume
Lithia Motors share price, past year, with 50-day and 200-day moving averages and volume$250$350$400NovDecJan 2026FebMarAprMayJunJulAugSep303.07

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−18.3%
3 months
+4.0%
6 months
+21.0%
1 year
−4.3%
The full LAD chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open LAD in Gekko

Follow Lithia Motors through every session

Put LAD on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

Track LAD in GekkoFree for 7 days. No credit card required.

About Lithia Motors

Lithia Motors sells new and used vehicles across the United States, organizing its business into Domestic, Import, and Luxury segments. It is known for pairing traditional dealership sales with a broad set of related services, and it also operates under the Driveway and GreenCars brands for parts and vehicle body components.

Alongside vehicle sales, the company arranges financing for buyers and offers extended warranties, insurance products, and protection plans covering theft and vehicle condition. It also provides repair and maintenance work through its dealership network. As of February 18, 2022, Lithia Motors ran 278 physical dealership locations and supported sales through more than 300 separate websites, serving customers both in person and online.

The company was founded in 1946 and is headquartered in Medford, Oregon. Its shares are listed on the NYSE under the ticker LAD.

Listed
NYSE
Sector
Retail trade
Industry
Specialty stores
Website
lithia.com

Lithia Motors GekkoIndex: the smart money zone

Lithia Motors’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 72.6, in the Buying zone, down 5.4 points over five sessions.

010072.6Buying

Down 5.4 points over five sessions.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying (current zone)55−1.1%−1.4%+1.0%+3.0%
Accumulation208+0.6%+1.2%+2.5%+4.5%
Neutral379+0.2%−0.1%0.0%+2.1%
Distribution23−0.7%+4.8%+3.6%−4.9%
Selling7Too few readings yet

Average LAD share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.

Buying zone: Smart money likely accumulating heavily. About the five zones →

See every daily GekkoIndex reading plotted over the LAD price, zone by zone.Track LAD in Gekko

Is Lithia Motors stock overvalued? Gekko Fair Value

Lithia Motors trades 21.8% below Gekko Fair Value of $387.69, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Lithia Motors shares are worth, recalculated every trading day.

$387.69

Gekko Fair Value, Sep 26, 2026

21.8% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open LAD in Gekko

Lithia Motors insider and Congress trading

No open-market insider purchases were filed for Lithia Motors, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for LAD in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every LAD insider filing, plotted on the chart in Gekko.Open LAD in Gekko

Congress trades last 90 days

No trades in LAD were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for LAD, plotted on the chart in Gekko.Open LAD in Gekko

Buybacks

Lithia Motors has been buying back its own shares.

Latest authorization
$500.0M, Jul 29, 2026
Bought back, quarter ended Jun 30, 2026
$237.0M
As a share of market cap
3.56%
Trailing four quarters
$1.23B

From company filings.

Hedge funds and billionaires quarter ended Jun 30

1of the funds Gekko tracks holds LAD.

1added0opened0trimmed2sold out
Which funds are on each side, name by name.Unlock in Gekko

Lithia Motors earnings: next date and track record

Lithia Motors reports on Oct 28, 2026 (29 days away), and beat the EPS estimate in 5 of its last 8 reports.

5 of 8reports beat the EPS estimate
±4%average move across the report
3 of 8reports followed by a gain

Share-price move across each report

−2.6%Apr ’24+5.0%Aug ’24+10.1%Oct ’24+4.3%Feb ’25−1.9%Apr ’25−6.8%Jul ’25−0.3%Oct ’25−1.2%Feb ’26

Last earnings call, Feb 18, 2026 AI summary

What they said
LAD achieved record Q4 revenue of $9.2B and full-year revenue of $37.6B, up 4% from 2024. Full-year adjusted EPS reached $33.46, up 16% year-over-year, despite vehicle margin compression with total GPU down $258 to $3,946. Used vehicle sales outperformed with 6.1% revenue growth and 4.7% unit growth, while new vehicle revenue declined 6.6%. Aftersales showed strong 10.9% revenue growth with 57.3% gross margin.
Guidance
Management emphasized focus on growing market share through dynamic pricing and SG&A reduction. They highlighted opportunities to improve used vehicle unit profitability while maintaining volume growth momentum in the value auto platform.
ReportedEPSSurpriseRevenueSurpriseMove
Feb 18, 2026$6.74
est $8.47
−20.4%$9.20B
est $9.20B
0.0%−1.2%
Oct 21, 2025$9.50
est $8.80
+8.0%$9.68B
est $9.26B
+4.5%−0.3%
Jul 29, 2025$10.24
est $9.24
+10.8%$9.58B
est $9.55B
+0.3%−6.8%
Apr 22, 2025$7.66
est $7.87
−2.7%$9.18B
est $9.29B
−1.2%−1.9%
Feb 12, 2025$7.79
est $7.20
+8.2%$9.17B
est $8.99B
+2.0%+4.3%
Oct 23, 2024$8.21
est $7.60
+8.0%$9.22B
est $8.99B
+2.5%+10.1%
Aug 1, 2024$7.87
est $7.03
+11.9%$9.23B
est $9.29B
−0.7%+5.0%
Apr 24, 2024$6.11
est $7.89
−22.6%$8.56B
est $8.59B
−0.3%−2.6%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Lithia Motors stock forecast and analyst price targets

Analysts’ average 12-month price target for Lithia Motors is $447.73, +47.7% from the last close, from 13 firms rating the stock in the last 90 days.

$447.73consensus 12-month target, +47.7% from the last close
Low $306High $525
Buy8
Hold5
Sell0

Each firm’s latest rating in the last 90 days: 13 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 22CitiBuy, reiterated$409+35.0%
Sep 21CitiBuy, reiterated$409+35.0%
Aug 19BarclaysBuy, maintained$415+36.9%
Aug 12UBSHold, reiterated$440+45.2%
Aug 6Morgan StanleyHold, reiterated$358+18.1%
+1.0%average 20-day move after past Buying readings
−5.7%average move over the next 20 trading days in the last 5 years
±4.1%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Lithia Motors seasonality: the next 20 trading days

Over the next 20 trading days from Sep 29, Lithia Motors averaged −5.7% across the last 5 years, rising in 2 of them.

Next 20 trading days, by year

−8.3%2021−4.2%2022−19.8%2023+6.8%2024+0.1%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−5.6%0 of 5
Next 10 trading days−4.6%1 of 5
Next 15 trading days−6.9%0 of 5
Next 20 trading days−5.7%2 of 5
Next 30 trading days−1.3%2 of 5

For scale, LAD’s typical 20-trading-day move in either direction is about 6.6%.

Lithia Motors market cap and key statistics

Lithia Motors’s market cap is $6.66B, with a P/E ratio of 10.2 and revenue of $37.94B over the last twelve months.

Valuation

Market cap
$6.66B
P/E ratio
10.2
Forward P/E
7.9
EPS, TTM
$30.46
Gekko Fair Value
$387.69

Trading

Volume
199,305
Avg volume, 20 days
286,232
52-week high
$439.49
52-week low
$239.78
Shares outstanding
21.98M

Financials

Revenue, TTM
$37.94B
Profit margin
1.9%
Return on equity
10.7%
Quarterly earnings growth, YoY
+16.9%

Risk and income

Beta
1.23
Typical daily move
±4.1%
Typical 20-day move
±6.6%
Dividend yield
0.77%

Lithia Motors stock news this week

1 headline about Lithia Motors from the past week, newest first, each linking to the publisher.

Lithia Motors peers

Lithia Motors’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
WMTWalmart+0.8%Neutral5.0% below
COSTCostco Wholesale−0.2%Neutral12.6% above
TGTTarget+1.2%Neutral10.7% above
ORLYO'Reilly Automotive+0.8%Neutral6.0% below
CVNACarvana−5.0%Accumulation18.8% below
AZOAutoZone+1.2%Neutral28.3% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Lithia Motors stock FAQ

What is Lithia Motors’s market cap?

Lithia Motors’s market cap is $6.66B at the Sep 28, 2026 close of $303.07, with 21.98M shares outstanding. The shares trade on a P/E ratio of 10.2.

What is the Lithia Motors stock forecast?

The consensus analyst 12-month price target for Lithia Motors is $447.73, +47.7% from the last close. Of the 13 firms that rated the stock in the last 90 days, 8 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Lithia Motors stock overvalued or undervalued?

On Gekko’s estimate Lithia Motors is undervalued: the Sep 28, 2026 close of $303.07 is 21.8% below Gekko Fair Value of $387.69. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Lithia Motors report earnings next?

Lithia Motors is expected to report on Oct 28, 2026 (29 days away). Analysts expect earnings of $10.08 per share on revenue of $9.86B. Lithia Motors beat the earnings estimate in 5 of its last 8 reports, moving 4% on average across the report.

What is Lithia Motors’s 52-week high and low?

Lithia Motors’s 52-week high is $439.49 and its 52-week low is $239.78; it closed at $303.07 on Sep 28, 2026, −4.3% over the past year.

Is Lithia Motors stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and earnings risk), 1 as mixed (trend) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

See Lithia Motors the way Gekko members do

Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.

Join 1,380 other traders using Gekko

Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.