NASDAQ: AMZN

Amazon.com (AMZN) Stock Analysis & Forecast

Nov 4 close

$266.03+15.34 (+6.1%)

Gekko Brief

Nov 4 close

Amazon.com closed at $266.03 on 4 November 2026, +6.1% on the day. The price sits above both the 50-day ($253.89) and 200-day ($243.67) moving averages, inside a 52-week range of $196.00 to $287.20. The GekkoIndex reads 52.6, in the Neutral zone, down 7.9 points over five sessions. Gekko Fair Value is $245.49, so the price is 8.4% above it.

The next earnings report is due on 4 February 2027, 92 days away (after close). Over the last 8 reports the company beat the earnings estimate 6 times, with an average move of 7% across the report. Smart-money activity over the last 90 days includes 6 Congress purchases and 0 sales. Over the last 30 days there were 3 unusual options signals. Seasonally, the next 20 trading days from this point averaged +0.9% over the last 5 years, rising in 3 of them.

44 firms rate the stock: 43 buy, 1 hold and 0 sell, with a consensus target of $327.08. A typical daily move is about 3.5%, and a typical 20-day move about 6%. On the swing-trade checklist, 4 items read supportive and 1 reads as a headwind (fair value).

A plain summary of the figures as of the Nov 4, 2026 close.

Amazon.com price vs fair value

$266.03$245.49Nov ’25May ’26Nov ’26
Close $266.03200-day averageGekko Fair Value $245.49

Amazon.com quick facts

Market cap
$2.87T
P/E ratio
19.9
Forward P/E
22.3
EPS, TTM
$12.37
Revenue, TTM
$797.5B
Profit margin
16.9%
Dividend yield
—
Beta
1.50
Volume
92.83M avg 43.85M
1-year return
+4.7%
Typical daily move
±3.5%
Typical 20-day move
±6%
50-day average
$253.89
200-day average
$243.67
Next earnings
Feb 4 after close
Shares outstanding
10.81B
52-week range
$196.00$287.20

Amazon.com swing-trade checklist

Amazon.com scores 4 supportive, 1 mixed and 1 headwind across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

4 supportive1 mixed1 headwind

  • Trendsupportive

    Above 50 and 200-day

    Close $266.03 is above the 50-day ($253.89) and 200-day ($243.67) averages, and the 50-day is above the 200-day.

    See the chart
  • GekkoIndexmixed

    52.6, Neutral

    Reading 52.6 is in the Neutral zone.

    See the GekkoIndex
  • Fair valueheadwind

    8.4% above

    Price is 8.4% above Gekko Fair Value (more than 5% above).

    See fair value
  • Smart moneysupportive

    Leans bullish

    Last 90 days: Congress 6 buys / 0 sales. Last 30 days: 3 unusual options signals.

    See smart money
  • Earnings risksupportive

    Reports in 92 days

    Next report Feb 4, 2027, 92 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +0.9% on average

    From this point in the calendar, the next 20 trading days averaged +0.9% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Amazon.com stock chart and price history

Amazon.com closed at $266.03 on Nov 4, 2026, +4.7% over the past year, inside a 52-week range of $196.00 to $287.20.

Close50-day average200-day averageVolume
Amazon.com share price, past year, with 50-day and 200-day moving averages and volume$200$220$240$260$280DecJan 2026FebMarAprMayJunJulAugSepOct266.03

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+3.8%
3 months
−2.3%
6 months
−3.3%
1 year
+4.7%
The full AMZN chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open AMZN in Gekko

Follow Amazon.com through every session

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About Amazon.com

Amazon.com runs a wide-reaching retail business, selling everyday products and subscription offerings to customers both online and through a number of physical storefronts spread across North America and other regions. It has built its reputation on this shopping platform, where it sells its own stocked merchandise alongside goods listed by outside sellers. The company additionally builds consumer electronics under its own name, including Kindle devices, Fire tablets and televisions, and connected-home gadgets like Ring, Blink, eero, and Echo, while also backing original film and television productions.

Internally, the company splits its work into three areas: North America, International, and Amazon Web Services. On top of retail, it runs a cloud services division supplying computing capacity, storage, databases, data analysis, and machine learning tools, and it generates revenue through order fulfillment, advertising placements, and paid content such as its Prime membership. The people and groups it serves range from everyday shoppers and independent merchants to software builders, large businesses, creative professionals such as writers, musicians and streamers, and advertisers.

The company was set up in 1994 and is based in Seattle, Washington. Its stock is listed on the NASDAQ under the ticker AMZN.

Listed
NASDAQ
Sector
Retail trade
Industry
Internet retail
Website
amazon.com

Amazon.com GekkoIndex: the smart money zone

Amazon.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 52.6, in the Neutral zone, down 7.9 points over five sessions.

010052.6Neutral

Down 7.9 points over five sessions, from the Accumulation zone.

Reading for Nov 4, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying24+1.6%+2.8%+2.7%+18.1%
Accumulation166+1.0%+1.3%+3.0%+8.6%
Neutral (current zone)445+0.1%+0.6%+0.9%+1.5%
Distribution58+0.6%+0.7%+2.6%+2.1%
Selling4Too few readings yet

Average AMZN share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the AMZN price, zone by zone.Track AMZN in Gekko

Is Amazon.com stock overvalued? Gekko Fair Value

Amazon.com trades 8.4% above Gekko Fair Value of $245.49, so the shares are overvalued on Gekko’s estimate.

Gekko’s own estimate of what Amazon.com shares are worth, recalculated every trading day.

$245.49

Gekko Fair Value, Nov 4, 2026

8.4% Overvalued

At the end of Aug 2026 the price was 25.7% above the estimate.

Gekko Fair ValueShare price, month end
$245$251Aug 2026SepOctNov 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open AMZN in Gekko

Amazon.com insider and Congress trading

No open-market insider purchases were filed for Amazon.com, and members of Congress disclosed 6 purchases and 0 sales, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for AMZN in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every AMZN insider filing, plotted on the chart in Gekko.Open AMZN in Gekko

Congress trades last 90 days

6trades disclosed: 6 purchases and 0 sales.

MemberTypeAmountDisclosed
Ro Khanna
House, CA, purchase
Purchase$1,001 - $15,000Oct 9
traded Sep 4
Michael McCaul
House, TX, purchase
Purchase$1,001 - $15,000Oct 16
traded Aug 28
Michael McCaul
House, TX, purchase
Purchase$1,001 - $15,000Oct 16
traded Aug 27
Michael McCaul
House, TX, purchase
Purchase$1,001 - $15,000Oct 16
traded Aug 25
Michael McCaul
House, TX, purchase
Purchase$1,001 - $15,000Oct 16
traded Aug 21

From congressional disclosures, which report amounts as ranges.

Buybacks

Amazon.com has been buying back its own shares.

Bought back, quarter ended Jun 30, 2022
$3.33B
As a share of market cap
0.12%

From company filings.

Unusual options activity last 30 days

3signals, 92% of the flagged premium in calls.

Latest: Bullish flow on Oct 31, $53.35M in unusual premium.

Hedge funds and billionaires quarter ended Jun 30

24of the funds Gekko tracks hold AMZN.

12added4opened8trimmed3sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko

Amazon.com earnings: next date and track record

Amazon.com reports on Feb 4, 2027, after the close (92 days away), and beat the EPS estimate in 6 of its last 8 reports.

6 of 8reports beat the EPS estimate
±7%average move across the report
4 of 8reports followed by a gain

Share-price move across each report

−3.0%Feb ’25+3.0%May ’25−6.7%Jul ’25+6.0%Oct ’25−9.7%Feb ’26+2.1%Apr ’26+19.8%Jul ’26−5.6%Oct ’26

Last earnings call, Oct 29, 2026 AI summary

What they said
Amazon reported Q3 2026 revenue of $201.9 billion, up 12% YoY, with operating income of $28.1 billion, up 61% YoY. AWS grew 39.3% YoY, accelerating for the sixth consecutive quarter to its fastest growth in nearly five years. AWS backlog reached $578 billion, growing triple digits YoY. Management highlighted AI infrastructure deployment at one accelerator every 14 seconds, with improving AI-side operating margins and strong CapEx payback acceleration.
Guidance
Management expressed increased conviction that AWS investments will yield significantly larger revenue and free cash flow than previously projected, with strong ROIC. No specific numerical guidance was provided in this excerpt, but commentary suggests continued acceleration in cloud and AI spending.
ReportedEPSSurpriseRevenueSurpriseMove
Oct 29, 2026$1.89
est $1.97
−4.1%$201.9B
est $202.2B
−0.1%−5.6%
Jul 30, 2026$1.88
est $1.83
+2.7%$200.6B
est $197.0B
+1.8%+19.8%
Apr 29, 2026$2.78
est $1.63
+70.6%$181.5B
est $177.3B
+2.4%+2.1%
Feb 5, 2026$1.95
est $1.97
−1.0%$213.4B
est $211.5B
+0.9%−9.7%
Oct 30, 2025$1.95
est $1.57
+24.2%$180.2B
est $177.9B
+1.3%+6.0%
Jul 31, 2025$1.68
est $1.31
+28.2%$167.7B
est $161.8B
+3.7%−6.7%
May 1, 2025$1.59
est $1.37
+16.1%$155.7B
est $155.1B
+0.3%+3.0%
Feb 6, 2025$1.86
est $1.49
+24.8%$187.8B
est $187.3B
+0.2%−3.0%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Amazon.com stock forecast and analyst price targets

Analysts’ average 12-month price target for Amazon.com is $327.08, +22.9% from the last close, from 44 firms rating the stock in the last 90 days.

$327.08consensus 12-month target, +22.9% from the last close
Low $230High $390
Buy43
Hold1
Sell0

Each firm’s latest rating in the last 90 days: 44 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Nov 3Freedom Capital MarketsBuy, maintained$330+24.0%
Nov 2Phillip SecuritiesBuy, reiterated$330+24.0%
Nov 2CMB International SecuritiesBuy, maintained$300+12.8%
Oct 30Goldman SachsBuy, reiterated$370+39.1%
Oct 30Citizens JMPBuy, maintained$275+3.4%
+0.9%average 20-day move after past Neutral readings
+0.9%average move over the next 20 trading days in the last 5 years
±3.5%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Amazon.com seasonality: the next 20 trading days

Over the next 20 trading days from Nov 4, Amazon.com averaged +0.9% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

−2.5%20210.0%2022+5.1%2023+9.0%2024−6.8%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+4.0%3 of 5
Next 10 trading days+1.4%4 of 5
Next 15 trading days+1.1%4 of 5
Next 20 trading days+0.9%3 of 5
Next 30 trading days+1.8%2 of 5

For scale, AMZN’s typical 20-trading-day move in either direction is about 6%.

Amazon.com market cap and key statistics

Amazon.com’s market cap is $2.87T, with a P/E ratio of 19.9 and revenue of $797.5B over the last twelve months.

Valuation

Market cap
$2.87T
P/E ratio
19.9
Forward P/E
22.3
EPS, TTM
$12.37
Gekko Fair Value
$245.49

Trading

Volume
92.83M
Avg volume, 20 days
43.85M
52-week high
$287.20
52-week low
$196.00
Shares outstanding
10.81B

Financials

Revenue, TTM
$797.5B
Profit margin
16.9%
Return on equity
27.4%
Quarterly earnings growth, YoY
−3.1%

Risk and income

Beta
1.50
Typical daily move
±3.5%
Typical 20-day move
±6%

Amazon.com peers

Amazon.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
MELIMercadoLibre+1.5%Accumulation1.9% above
EBAYeBay+3.6%Neutral21.7% above
CPNGCoupang+10.6%Distribution6.0% below
CHWYChewy+1.8%Neutral0.5% above
ETSYEtsy+3.4%Neutral20.7% above
GLBEGlobal-E Online+5.4%Neutral16.2% above

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

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Amazon.com stock FAQ

What is Amazon.com’s market cap?

Amazon.com’s market cap is $2.87T at the Nov 4, 2026 close of $266.03, with 10.81B shares outstanding. The shares trade on a P/E ratio of 19.9.

What is the Amazon.com stock forecast?

The consensus analyst 12-month price target for Amazon.com is $327.08, +22.9% from the last close. Of the 44 firms that rated the stock in the last 90 days, 43 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Amazon.com stock overvalued or undervalued?

On Gekko’s estimate Amazon.com is overvalued: the Nov 4, 2026 close of $266.03 is 8.4% above Gekko Fair Value of $245.49. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Amazon.com report earnings next?

Amazon.com is expected to report on Feb 4, 2027, after the market closes (92 days away). Analysts expect earnings of $2.42 per share on revenue of $244.9B. Amazon.com beat the earnings estimate in 6 of its last 8 reports, moving 7% on average across the report.

What is Amazon.com’s 52-week high and low?

Amazon.com’s 52-week high is $287.20 and its 52-week low is $196.00; it closed at $266.03 on Nov 4, 2026, +4.7% over the past year.

Is Amazon.com stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (trend, smart money, earnings risk and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.

Is there unusual options activity in Amazon.com?

Gekko flagged 3 unusual options signals in Amazon.com over the last 30 days, with $145.4M of flagged premium in calls and $12.51M in puts. The latest, bullish flow, was on Oct 31, 2026 with $53.35M in unusual premium. The signal-by-signal table is in Gekko.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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