Insider buying last 90 days
No open-market insider purchases were filed for AMZN in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every AMZN insider filing, plotted on the chart in Gekko.Open AMZN in Gekko
NASDAQ: AMZN
Amazon.com (AMZN) Stock Analysis & Forecast
$253.71+2.52 (+1.0%)
Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.
Gekko Brief
AI summaryAmazon.com closes at $253.71, up 1% on the day, sitting between its 50-day average of $255.84 and 200-day average of $240.30. The GekkoIndex reads 61.8, placing the stock in the Accumulation zone, and price trades 2.5% above Gekko Fair Value of $247.55. Over the past month the stock is down 4.6%, though it remains up 21.5% over six months and 9.5% over the past year, with typical daily moves near 2.2%.
Recent activity centers on institutional buying, with a string of firms including Iyo Bank, Sterling Financial Planning, Pinnacle West Asset Management, Korea Investment CORP, HughesLittle Investment Management, Harber Asset Management, Expressive Wealth, and GCQ Funds Management disclosing new or added positions, ranging from roughly $610,000 to $1.67 billion in value. Coverage also notes Amazon's Q2 results, with revenue up 19.6% year-over-year and EPS of $5.75 beating estimates, a period in which AWS growth accelerated and operating income rose sharply.
Looking ahead, the next earnings date falls on 29 October, 39 days out and beyond a typical 20-trading-day hold. Over the last 90 days, Congress recorded 2 buys and 0 sells, while 11 billionaire holders and 13 trailblazer holders are noted among current owners. Seasonality over the next 20 trading days has averaged -3.6% across 5 years, rising in 2 of those years, a contrast worth noting against the current Accumulation-zone reading. Analyst coverage from 40 firms shows 39 buy ratings and 1 hold, with a consensus target of $328.22.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $253.71200-day averageGekko Fair Value $247.55
Key stats
- Market cap
- $2.73T
- P/E ratio
- 19.8
- Forward P/E
- 23
- EPS, TTM
- $12.69
- Revenue, TTM
- $775.7B
- Profit margin
- 17.4%
- Dividend yield
- —
- Beta
- 1.44
- Volume
- 51.84M avg 32.10M
- 1-year return
- +9.5%
- Typical daily move
- ±2.2%
- Typical 20-day move
- ±6.1%
- 50-day average
- $255.84
- 200-day average
- $240.30
- Next earnings
- Oct 29 after close
- Shares outstanding
- 10.79B
Amazon.com swing-trade checklist
Amazon.com scores 3 supportive, 2 mixed and 1 headwind across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive2 mixed1 headwind
- Trendmixed
Averages disagree
Close $253.71 sits between the 50-day ($255.84) and 200-day ($240.30) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
61.8, Accumulation
Reading 61.8 is in the Accumulation zone.
See the GekkoIndex - Fair valuemixed
2.5% above
Price is within 5% of Gekko Fair Value (2.5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: Congress 2 buys / 0 sales.
See smart money - Earnings risksupportive
Reports in 39 days
Next report Oct 29, 2026, 39 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−3.6% on average
From this point in the calendar, the next 20 trading days averaged −3.6% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Amazon.com stock chart and price history
Amazon.com closed at $253.71 on Sep 18, 2026, +9.5% over the past year, inside a 52-week range of $196.00 to $287.20.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −4.6%
- 3 months
- +3.8%
- 6 months
- +21.5%
- 1 year
- +9.5%
The full AMZN chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open AMZN in Gekko
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About Amazon.com
Amazon.com runs a wide-reaching retail business, selling everyday products and subscription offerings to customers both online and through a number of physical storefronts spread across North America and other regions. It has built its reputation on this shopping platform, where it sells its own stocked merchandise alongside goods listed by outside sellers. The company additionally builds consumer electronics under its own name, including Kindle devices, Fire tablets and televisions, and connected-home gadgets like Ring, Blink, eero, and Echo, while also backing original film and television productions.
Internally, the company splits its work into three areas: North America, International, and Amazon Web Services. On top of retail, it runs a cloud services division supplying computing capacity, storage, databases, data analysis, and machine learning tools, and it generates revenue through order fulfillment, advertising placements, and paid content such as its Prime membership. The people and groups it serves range from everyday shoppers and independent merchants to software builders, large businesses, creative professionals such as writers, musicians and streamers, and advertisers.
The company was set up in 1994 and is based in Seattle, Washington. Its stock is listed on the NASDAQ under the ticker AMZN.
- Listed
- NASDAQ
- Sector
- Retail trade
- Industry
- Internet retail
- Website
- amazon.com
Amazon.com GekkoIndex: the smart money zone
Amazon.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.8, in the Accumulation zone, up 2.3 points over five sessions.
61.8Accumulation
Up 2.3 points over five sessions, from the Neutral zone.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 24 | +1.6% | +2.7% | ||
| Accumulation (current zone) | 149 | +1.1% | +3.2% | ||
| Neutral | 427 | +0.2% | +1.1% | ||
| Distribution | 58 | +0.6% | +2.6% | ||
| Selling | 4 | Too few readings yet | |||
Average AMZN share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the AMZN price, zone by zone.Track AMZN in Gekko
Is Amazon.com stock overvalued? Gekko Fair Value
Amazon.com trades 2.5% above Gekko Fair Value of $247.55, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Amazon.com shares are worth, recalculated every trading day.
$247.55
Gekko Fair Value, Sep 19, 2026
2.5% above fair value · About fair value
Gekko Fair Value on every chart, with the gap to price updating daily.Open AMZN in Gekko
Amazon.com insider and Congress trading
No open-market insider purchases were filed for Amazon.com, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
2trades disclosed: 2 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Thomas Kean House, NJ, purchase | $1,001 - $15,000 | Aug 19 traded Jul 8 |
| Thomas Kean House, NJ, purchase | $1,001 - $15,000 | Aug 19 traded Jul 7 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Amazon.com has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2022
- $3.33B
- As a share of market cap
- 0.12%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
24of the funds Gekko tracks hold AMZN.
12added4opened8trimmed3sold out
Which funds are on each side, name by name.Unlock in Gekko
Amazon.com earnings: next date and track record
Amazon.com reports on Oct 29, 2026, after the close (39 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Oct 29, 2026
Expected after the close, 39 days away
- EPS estimate
- $1.96
- Revenue estimate
- $202.1B
7 of 8reports beat the EPS estimate
±6.6%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 30, 2026 AI summary
- What they said
- Amazon Q2 2026 earnings call: management (CEO Andy Jassy, CFO Brian Olsavsky, IR VP Dave Fildes) reported strong results: revenue $200.6B (+20% YoY), operating income $27.5B (+43% YoY). AWS revenue growth accelerated to 36.7% YoY (fastest in 18 quarters), AWS annualized run-rate $169B; AWS AI revenue run-rate and chips revenue > $25B each, growing triple-digits YoY. AWS backlog (RPO) $496B, triple-digit YoY growth. AWS operating margin expanded to 39% in Q2 (up ~650 bps YoY, ~520 bps ex-derivative gain). Management highlighted capacity additions, Graviton CPU advantages, Bedrock traction, Amazon Q and Kiro agentic apps, Trainium potential third-party sales, and sustained CapEx for data centers through 2027 with demand expected to remain strong. CFO noted one-time benefits: ~$600M tariff refunds and ~$600M fair value gains on energy derivatives reducing expenses. North America revenue $116.2B (+16%), International $42.2B (+15% ex-FX); worldwide paid units +17% YoY. Management emphasized continued investment, capacity build (double power capacity by end of 2027 vs 2025), and potential AWS TAM to $1T. Risks mentioned: supply chain inflation (memory/SSDs), unpredictability of results, macro headwinds, derivative accounting volatility, and capacity/CAPEX commitments. Q&A: analysts asked about AWS margins sustainability, capacity additions (gigawatts), CapEx funding, Trainium third-party sale timing, RPO implications for future capacity, pricing strategy/contracting vs cost inflation, and commerce/grocery adoption and profitability trends. Tone: strongly positive and confident from management; measured and technical; analysts inquisitive. Overall sentiment strongly positive.
- Guidance
- Management reiterated plans to double power capacity by end of 2027 versus 2025 and said they are on pace with capacity build; they raised CapEx guidance earlier for supply chain inflation (mentioned but no specific new numeric guidance on the call). No explicit numeric forward revenue or EPS guidance given on the call beyond operational plans and CapEx commentary.
- Risks flagged
- Supply chain inflation (memory, hard drives, SSDs) affecting component costs; unpredictability and volatility from derivatives fair value on energy contracts; macroeconomic and geopolitical risks, FX and energy price fluctuations, recessionary fears; high ongoing CapEx commitments and capacity needs through 2027; backlog reliance and contract mix could impact margins.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $1.88 est $1.83 | $200.6B est $197.0B | +19.8% |
| Apr 29, 2026 | $2.78 est $1.63 | $181.5B est $177.3B | +2.1% |
| Feb 5, 2026 | $1.95 est $1.97 | $213.4B est $211.5B | −9.7% |
| Oct 30, 2025 | $1.95 est $1.57 | $180.2B est $177.9B | +6.0% |
| Jul 31, 2025 | $1.68 est $1.31 | $167.7B est $161.8B | −6.7% |
| May 1, 2025 | $1.59 est $1.37 | $155.7B est $155.1B | +3.0% |
| Feb 6, 2025 | $1.86 est $1.49 | $187.8B est $187.3B | −3.0% |
| Oct 31, 2024 | $1.43 est $1.14 | $158.9B est $157.3B | +2.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Amazon.com stock forecast and analyst price targets
Analysts’ average 12-month price target for Amazon.com is $328.22, +29.4% from the last close, from 40 firms rating the stock in the last 90 days.
$328.22consensus 12-month target, +29.4% from the last close
Now $253.71Avg $328.22
Low $250High $400
Each firm’s latest rating in the last 90 days: 40 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 15 | Bernstein | $320 | +26.1% |
| Sep 15 | Wells Fargo | $338 | +33.2% |
| Sep 14 | Bank of America Securities | — | — |
| Sep 11 | Truist Financial | — | — |
| Sep 4 | Bank of America Securities | — | — |
+3.2%average 20-day move after past Accumulation readings
−3.6%average move over the next 20 trading days in the last 5 years
±2.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Amazon.com seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Amazon.com averaged −3.6% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −3.3% | 2 of 5 |
| Next 10 trading days | −5.5% | 0 of 5 |
| Next 15 trading days | −5.0% | 0 of 5 |
| Next 20 trading days | −3.6% | 2 of 5 |
| Next 30 trading days | −2.7% | 2 of 5 |
For scale, AMZN’s typical 20-trading-day move in either direction is about 6.1%.
Amazon.com market cap and key statistics
Amazon.com’s market cap is $2.73T, with a P/E ratio of 19.8 and revenue of $775.7B over the last twelve months.
Valuation
- Market cap
- $2.73T
- P/E ratio
- 19.8
- Forward P/E
- 23
- EPS, TTM
- $12.69
- Gekko Fair Value
- $247.55
Trading
- Volume
- 51.84M
- Avg volume, 20 days
- 32.10M
- 52-week high
- $287.20
- 52-week low
- $196.00
- Shares outstanding
- 10.79B
Financials
- Revenue, TTM
- $775.7B
- Profit margin
- 17.4%
- Return on equity
- 30.6%
- Quarterly earnings growth, YoY
- +242.3%
Risk and income
- Beta
- 1.44
- Typical daily move
- ±2.2%
- Typical 20-day move
- ±6.1%
Amazon.com stock news this week
Coverage of Amazon.com this week reads positive: 10 positive, 1 neutral and 0 negative headlines.
- 48,359 Shares in Amazon.com, Inc. $AMZN Bought by Iyo Bank Ltd.MarketBeat, Sep 19
- Sterling Financial Planning Inc. Buys New Holdings in Amazon.com, Inc. $AMZNMarketBeat, Sep 19
- 17,857 Shares in Amazon.com, Inc. $AMZN Acquired by Pinnacle West Asset Management Inc.MarketBeat, Sep 19
- Korea Investment CORP Makes New Investment in Amazon.com, Inc. $AMZNMarketBeat, Sep 19
- HughesLittle Investment Management Ltd. Acquires New Stake in Amazon.com, Inc. $AMZNMarketBeat, Sep 19
- Harber Asset Management LLC Makes New Investment in Amazon.com, Inc. $AMZNMarketBeat, Sep 19
Amazon.com peers
Amazon.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MELIMercadoLibre | Buying | 2.7% above |
| EBAYeBay | Neutral | 15.0% above |
| CPNGCoupang | Buying | 24.6% below |
| CHWYChewy | Accumulation | 11.5% below |
| ETSYEtsy | Accumulation | 4.9% below |
| GLBEGlobal-E Online | Accumulation | 12.9% below |
A peer links to its own page where one exists.
Amazon.com stock FAQ
What is Amazon.com’s market cap?
Amazon.com’s market cap is $2.73T at the Sep 18, 2026 close of $253.71, with 10.79B shares outstanding. The shares trade on a P/E ratio of 19.8.
What is the Amazon.com stock forecast?
The consensus analyst 12-month price target for Amazon.com is $328.22, +29.4% from the last close. Of the 40 firms that rated the stock in the last 90 days, 39 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Amazon.com stock overvalued or undervalued?
On Gekko’s estimate Amazon.com is about fair value: the Sep 18, 2026 close of $253.71 is 2.5% above Gekko Fair Value of $247.55. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Amazon.com report earnings next?
Amazon.com is expected to report on Oct 29, 2026, after the market closes (39 days away). Analysts expect earnings of $1.96 per share on revenue of $202.1B. Amazon.com beat the earnings estimate in 7 of its last 8 reports, moving 6.6% on average across the report.
What is Amazon.com’s 52-week high and low?
Amazon.com’s 52-week high is $287.20 and its 52-week low is $196.00; it closed at $253.71 on Sep 18, 2026, +9.5% over the past year.
Is Amazon.com stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, smart money and earnings risk), 2 as mixed (trend and fair value) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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