Insider buying last 90 days
No open-market insider purchases were filed for EBAY in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every EBAY insider filing, plotted on the chart in Gekko.Open EBAY in Gekko
NASDAQ: EBAY
eBay (EBAY) Stock Analysis & Forecast
$111.84−1.06 (−0.9%)
Close on Sep 18, 2026. Page updated Sep 19, 9:17 pm ET.
Gekko Brief
AI summaryeBay closes at $111.84, down 0.9%, sitting above both its 50-day average of $108.42 and its 200-day average of $99.84, with the shorter average above the longer one. The GekkoIndex reads 50.2, placing the stock in the Neutral zone. Price sits 15% above Gekko Fair Value of $97.22, a gap that stands out against an otherwise supportive trend picture.
This week's coverage centers on leadership and ownership. eBay's VP of Buyer, Seller & C2C, Blair Ethington, has departed for a second time, prompting renewed questions about seller-side strategy. Separately, GameStop's $4.9 billion stake in eBay remains a focus of investor attention, alongside management commentary at the Goldman Sachs Communacopia + Technology Conference. On the product side, eBay has launched Fitment Plus Auto in the UK and added watch authentication in Australia, while the standalone myFitment service is set to close. Institutional activity also featured prominently, with Nykredit A S disclosing a $192.65 million stake, Bank of America Corp DE taking a new $405.2 million position, and smaller additions from Tidal Investments and NewEdge Advisors.
Earnings are scheduled for 4 November, 45 days out and beyond a typical 20-trading-day hold; the prior report on 5 August beat estimates with a 0.5% reaction. No insider, Congress, or unusual options activity appears in their respective 90-day and 30-day windows. Seasonally, the next 20 trading days have averaged -0.4% over five years, rising in three of them, a pattern worth noting.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $111.84200-day averageGekko Fair Value $97.22
Key stats
- Market cap
- $49.66B
- P/E ratio
- 23
- Forward P/E
- 16.6
- EPS, TTM
- $4.92
- Revenue, TTM
- $12.01B
- Profit margin
- 18.6%
- Dividend yield
- 1.10%
- Beta
- 1.34
- Volume
- 19.81M avg 5.07M
- 1-year return
- +24.3%
- Typical daily move
- ±3.2%
- Typical 20-day move
- ±5.4%
- 50-day average
- $108.42
- 200-day average
- $99.84
- Next earnings
- Nov 4 after close
- Shares outstanding
- 445.0M
eBay swing-trade checklist
eBay scores 2 supportive, 2 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed1 headwind
- Trendsupportive
Above 50 and 200-day
Close $111.84 is above the 50-day ($108.42) and 200-day ($99.84) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
50.2, Neutral
Reading 50.2 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
15.0% above
Price is 15% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 45 days
Next report Nov 4, 2026, 45 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
−0.4% on average
From this point in the calendar, the next 20 trading days averaged −0.4% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
eBay stock chart and price history
eBay closed at $111.84 on Sep 18, 2026, +24.3% over the past year, inside a 52-week range of $78.03 to $119.31.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +9.0%
- 3 months
- +3.3%
- 6 months
- +23.3%
- 1 year
- +24.3%
The full EBAY chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open EBAY in Gekko
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About eBay
eBay operates online marketplaces that connect people looking to buy and sell goods. Its main presence is the eBay website and a set of mobile apps, where users can list items, browse listings, and complete purchases and payments. The platform is best known for enabling this kind of open buying and selling across a wide range of products.
Transactions on eBay's platforms happen through online and mobile channels, and in some cases through more conventional means as well. The seller base is varied, spanning individual sellers, small businesses, and larger operations like retailers, distributors, liquidators, import and export companies, and auction houses. Many of these sellers connect to eBay's marketplace through links with other commerce platforms, search engines, and shopping networks.
eBay was founded in 1995 and is headquartered in San Jose, California. Its shares are listed on the NASDAQ under the ticker EBAY.
- Listed
- NASDAQ
- Sector
- Retail trade
- Industry
- Internet retail
- Website
- ebayinc.com
eBay GekkoIndex: the smart money zone
eBay’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 50.2, in the Neutral zone, down 7.9 points over five sessions.
50.2Neutral
Down 7.9 points over five sessions.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 9 | Too few readings yet | |||
| Accumulation | 142 | +1.6% | +3.9% | ||
| Neutral (current zone) | 453 | +0.4% | +3.1% | ||
| Distribution | 53 | +1.0% | +1.1% | ||
| Selling | 5 | Too few readings yet | |||
Average EBAY share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the EBAY price, zone by zone.Track EBAY in Gekko
Is eBay stock overvalued? Gekko Fair Value
eBay trades 15.0% above Gekko Fair Value of $97.22, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what eBay shares are worth, recalculated every trading day.
$97.22
Gekko Fair Value, Sep 19, 2026
15.0% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open EBAY in Gekko
eBay insider and Congress trading
No open-market insider purchases were filed for eBay, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in EBAY were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for EBAY, plotted on the chart in Gekko.Open EBAY in Gekko
Buybacks
eBay has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $323.0M
- As a share of market cap
- 0.65%
- Trailing four quarters
- $2.17B
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds EBAY.
0added0opened1trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
eBay earnings: next date and track record
eBay reports on Nov 4, 2026, after the close (45 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 4, 2026
Expected after the close, 45 days away
- EPS estimate
- $1.42
- Revenue estimate
- $3.11B
8 of 8reports beat the EPS estimate
±7.8%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 5, 2026 AI summary
- What they said
- eBay reported a strong Q2 2026 quarter, beating consensus and the high end of guidance across key metrics. GMV and revenue each grew 14% YoY to $22.4B and $3.13B respectively, with non-GAAP operating income up 16% and non-GAAP EPS up 17%. Growth was broad-based and driven by strategic priorities—focused categories, C2C, and recommerce—which together represented over 70% of GMV and each grew >20%. Key growth vectors included eBay Live, vehicles (Caramel integration), Shipping, and AI-enabled seller tools (Magical Listings). Advertising also grew strongly (23% FX-neutral), with ad penetration at 2.7% and a multi-quarter target midterm of 3%. Management highlighted investments in Depop to expand C2C fashion in the U.S., with Depop buyers rising from ~7M to ~9M in Q2. The company emphasized a disciplined capital allocation approach—~$450M returned to shareholders in the quarter—and plans to reinvest a portion of top-line outperformance into high-return opportunities while maintaining healthy operating margin expansion. Management acknowledged some lapping dynamics (Klarna partnership, marketing efficiency, Pokémon and bullion comparables) but raised confidence in the durability of growth and raised full-year outlook (no numerical restatement on call).
- Guidance
- Management said they raised their full-year outlook (no specific numeric detail given on the call), expect Depop to become accretive to consolidated non-GAAP operating income in 2028, and view a midterm advertising penetration goal of ~3% (not a ceiling). They also indicated Q3 GMV growth remains healthy but will lap prior-year benefits (Klarna, marketing efficiencies), and they expect deceleration in Pokémon-related growth and to begin lapping bullion strength in Q4.
- Risks flagged
- - Lapping dynamics (Klarna, marketing efficiency, triple-digit Pokémon growth last year, bullion strength) that could cause sequential deceleration despite durable underlying trends. - Competitive intensity in C2C/recommerce (new entrants and regional tactics). - Execution risks integrating and scaling Depop and realizing marketing/shipping synergies. - Macroeconomic uncertainty that could impact buyer behavior and discretionary spend. - Dependence on category concentration (focused categories now >40% of GMV) which could amplify category-specific headwinds.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $1.25 est $1.20 | $3.13B est $3.01B | +0.5% |
| Apr 29, 2026 | $1.66 est $1.48 | $3.09B est $3.04B | +3.1% |
| Feb 18, 2026 | $1.41 est $1.35 | $2.97B est $2.87B | +6.0% |
| Oct 29, 2025 | $1.36 est $1.33 | $2.82B est $2.73B | −15.9% |
| Jul 30, 2025 | $1.37 est $1.29 | $2.73B est $2.64B | +16.9% |
| Apr 30, 2025 | $1.38 est $1.20 | $2.59B est $2.55B | +0.7% |
| Feb 26, 2025 | $1.25 est $1.21 | $2.58B est $2.57B | −10.5% |
| Oct 30, 2024 | $1.19 est $1.18 | $2.58B est $2.55B | −8.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
eBay stock forecast and analyst price targets
Analysts’ average 12-month price target for eBay is $116.22, +3.9% from the last close, from 24 firms rating the stock in the last 90 days.
$116.22consensus 12-month target, +3.9% from the last close
Now $111.84Avg $116.22
Low $75High $145
Each firm’s latest rating in the last 90 days: 24 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 15 | Wells Fargo | $92 | −17.7% |
| Sep 14 | StoneX | $136 | +21.6% |
| Sep 14 | Morgan Stanley | $127 | +13.6% |
| Sep 10 | Bernstein | $115 | +2.8% |
| Aug 20 | Wedbush | $137 | +22.5% |
+3.1%average 20-day move after past Neutral readings
−0.4%average move over the next 20 trading days in the last 5 years
±3.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
eBay seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, eBay averaged −0.4% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.1% | 3 of 5 |
| Next 10 trading days | −2.8% | 2 of 5 |
| Next 15 trading days | −0.8% | 2 of 5 |
| Next 20 trading days | −0.4% | 3 of 5 |
| Next 30 trading days | −4.1% | 1 of 5 |
For scale, EBAY’s typical 20-trading-day move in either direction is about 5.4%.
eBay market cap and key statistics
eBay’s market cap is $49.66B, with a P/E ratio of 23 and revenue of $12.01B over the last twelve months.
Valuation
- Market cap
- $49.66B
- P/E ratio
- 23
- Forward P/E
- 16.6
- EPS, TTM
- $4.92
- Gekko Fair Value
- $97.22
Trading
- Volume
- 19.81M
- Avg volume, 20 days
- 5.07M
- 52-week high
- $119.31
- 52-week low
- $78.03
- Shares outstanding
- 445.0M
Financials
- Revenue, TTM
- $12.01B
- Profit margin
- 18.6%
- Return on equity
- 46.6%
- Quarterly earnings growth, YoY
- +55.0%
Risk and income
- Beta
- 1.34
- Typical daily move
- ±3.2%
- Typical 20-day move
- ±5.4%
- Dividend yield
- 1.10%
eBay stock news this week
Coverage of eBay this week reads positive: 6 positive, 4 neutral and 1 negative headlines.
- eBay VP Blair Ethington Departs As Seller Leadership Questions ReturnValue Added Resource, Sep 19
- How Big A Swing In eBay Stock Are You Actually Holding?Yahoo Finance, Sep 18
- Nykredit A S Invests $192.65 Million in eBay Inc. $EBAYMarketBeat, Sep 18
- GameStop's $4.9 Billion eBay Stake Is Still in Focus — Here's This Month's Full StoryBenzinga, Sep 17
- eBay Launches UK Fitment Plus Auto, Adds Watch Authentication In AustraliaValue Added Resource, Sep 17
- Bank of America Corp DE Purchases New Stake in eBay Inc. $EBAYMarketBeat, Sep 16
eBay peers
eBay’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| AMZNAmazon.com | Accumulation | 2.5% above |
| MELIMercadoLibre | Buying | 2.7% above |
| CPNGCoupang | Buying | 24.6% below |
| CHWYChewy | Accumulation | 11.5% below |
| ETSYEtsy | Accumulation | 4.9% below |
| GLBEGlobal-E Online | Accumulation | 12.9% below |
A peer links to its own page where one exists.
eBay stock FAQ
What is eBay’s market cap?
eBay’s market cap is $49.66B at the Sep 18, 2026 close of $111.84, with 445.0M shares outstanding. The shares trade on a P/E ratio of 23.
What is the eBay stock forecast?
The consensus analyst 12-month price target for eBay is $116.22, +3.9% from the last close. Of the 24 firms that rated the stock in the last 90 days, 13 rate it a buy, 9 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is eBay stock overvalued or undervalued?
On Gekko’s estimate eBay is overvalued: the Sep 18, 2026 close of $111.84 is 15.0% above Gekko Fair Value of $97.22. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does eBay report earnings next?
eBay is expected to report on Nov 4, 2026, after the market closes (45 days away). Analysts expect earnings of $1.42 per share on revenue of $3.11B. eBay beat the earnings estimate in 8 of its last 8 reports, moving 7.8% on average across the report.
What is eBay’s 52-week high and low?
eBay’s 52-week high is $119.31 and its 52-week low is $78.03; it closed at $111.84 on Sep 18, 2026, +24.3% over the past year.
Is eBay stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (trend and earnings risk), 2 as mixed (gekkoindex and seasonality) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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