NASDAQ: AAPL

Apple (AAPL) Stock Analysis & Forecast

Nov 4 close

$349.51+17.61 (+5.3%)

Gekko Brief

AI summaryNov 4 close

Apple shares surged to an all-time high this week, a reversal that reports frame as cementing the company's status as a safe haven for tech investors wary of heavy artificial-intelligence spending elsewhere. The move comes alongside reports that Apple is tightening internal AI budgets for engineers, cutting daily usage caps from $300 to $200 and potentially to $100, part of a broader cost-cutting drive. Apple also features among names flagged in a roundup of top stock picks, while coverage elsewhere touches on a supplier, Crown New Materials, and on Qualcomm's shifting business beyond handsets.

Apple closed at $349.51, up 5.3%, sitting above both its 50-day average of $334.84 and 200-day average of $297.85, with the shorter average above the longer one, pointing to a supportive trend. The GekkoIndex reads 54.3, placing the stock in the Neutral zone. Price stands 31.3% above the Gekko Fair Value of $266.12, a gap that bears watching.

Apple's next earnings date falls on 4 February 2027, outside a typical 20-trading-day hold. Over the last 90 days, Congress recorded 5 buys and 0 sales, and over the last 30 days there were 2 unusual options signals, with call premium of $53.7 million against put premium of $44.4 million. Seasonally, the next 20 trading days have averaged a 7% return over 5 years, rising in 5 of them. Analyst views remain split, with a consensus target of $332.39 against the current price.

Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.

Apple price vs fair value

$349.51$266.12Nov ’25May ’26Nov ’26
Close $349.51200-day averageGekko Fair Value $266.12

Apple quick facts

Market cap
$5.10T
P/E ratio
39.5
Forward P/E
35.8
EPS, TTM
$8.56
Revenue, TTM
$466.8B
Profit margin
27.6%
Dividend yield
0.30%
Beta
1.09
Volume
88.78M avg 44.91M
1-year return
+29.9%
Typical daily move
±2.4%
Typical 20-day move
±5.6%
50-day average
$334.84
200-day average
$297.85
Next earnings
Feb 4 after close
Shares outstanding
14.59B
52-week range
$243.42$354.50

Apple swing-trade checklist

Apple scores 4 supportive, 1 mixed and 1 headwind across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

4 supportive1 mixed1 headwind

  • Trendsupportive

    Above 50 and 200-day

    Close $349.51 is above the 50-day ($334.84) and 200-day ($297.85) averages, and the 50-day is above the 200-day.

    See the chart
  • GekkoIndexmixed

    54.3, Neutral

    Reading 54.3 is in the Neutral zone.

    See the GekkoIndex
  • Fair valueheadwind

    31.3% above

    Price is 31.3% above Gekko Fair Value (more than 5% above).

    See fair value
  • Smart moneysupportive

    Leans bullish

    Last 90 days: Congress 5 buys / 0 sales. Last 30 days: 2 unusual options signals.

    See smart money
  • Earnings risksupportive

    Reports in 91 days

    Next report Feb 4, 2027, 91 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +7.0% on average

    From this point in the calendar, the next 20 trading days averaged +7% over 5 years, rising in 5 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Apple stock chart and price history

Apple closed at $349.51 on Nov 4, 2026, +29.9% over the past year, inside a 52-week range of $243.42 to $354.50.

Close50-day average200-day averageVolume
Apple share price, past year, with 50-day and 200-day moving averages and volume$225$250$275$300$325DecJan 2026FebMarAprMayJunJulAugSepOct349.51

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+4.8%
3 months
+11.9%
6 months
+21.6%
1 year
+29.9%
The full AAPL chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open AAPL in Gekko

Follow Apple through every session

Put AAPL on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

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About Apple

Apple designs, builds, and sells electronic devices worldwide, with a hardware lineup centered on the iPhone, Mac computers, and iPad tablets. It also makes wearables and accessories such as AirPods, Apple Watch, HomePod, and Beats products, alongside Apple TV. The company is widely recognized for this device ecosystem and for the App Store, where customers find apps, books, music, video, games, and podcasts.

Beyond hardware, Apple earns revenue through services including AppleCare support, cloud storage, and advertising placed on its own platforms or through licensing deals with others. It runs a set of subscriptions covering gaming, fitness content, music, news and magazines, and original video programming, plus financial offerings like the Apple Card and the Apple Pay payment system, and it licenses its intellectual property. Customers range from everyday consumers to small and mid-sized businesses and larger institutional buyers in education, corporate, and government settings, reached through Apple's own stores and website, a direct sales force, and outside partners such as carriers, wholesalers, and retailers.

Apple was founded in 1976 and is headquartered in Cupertino, California. Its shares trade on the NASDAQ under the ticker AAPL.

Listed
NASDAQ
Sector
Electronic technology
Industry
Telecommunications equipment
Website
apple.com

Apple GekkoIndex: the smart money zone

Apple’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 54.3, in the Neutral zone, up 1.7 points over five sessions.

010054.3Neutral

Up 1.7 points over five sessions.

Reading for Nov 4, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying23+2.7%+4.5%+3.3%−0.2%
Accumulation183+0.9%+1.0%+2.7%+7.6%
Neutral (current zone)428+0.2%+0.8%+1.9%+4.8%
Distribution59+0.6%+1.0%+0.6%+5.0%
Selling4Too few readings yet

Average AAPL share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the AAPL price, zone by zone.Track AAPL in Gekko

Is Apple stock overvalued? Gekko Fair Value

Apple trades 31.3% above Gekko Fair Value of $266.12, so the shares are overvalued on Gekko’s estimate.

Gekko’s own estimate of what Apple shares are worth, recalculated every trading day.

$266.12

Gekko Fair Value, Nov 4, 2026

31.3% Overvalued

At the end of Aug 2026 the price was 26.5% above the estimate.

Gekko Fair ValueShare price, month end
$266$332Aug 2026SepOctNov 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open AAPL in Gekko

Apple insider and Congress trading

No open-market insider purchases were filed for Apple, and members of Congress disclosed 5 purchases and 0 sales, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for AAPL in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every AAPL insider filing, plotted on the chart in Gekko.Open AAPL in Gekko

Congress trades last 90 days

5trades disclosed: 5 purchases and 0 sales.

MemberTypeAmountDisclosed
Cleo Fields
House, LA, purchase
Purchase$1,001 - $15,000Oct 2
traded Sep 8
Ed Case
House, HI, purchase
Purchase$1,001 - $15,000Aug 19
traded Aug 13
Cleo Fields
House, LA, purchase
Purchase$1,001 - $15,000Sep 3
traded Aug 13
Ed Case
House, HI, purchase
Purchase$1,001 - $15,000Aug 19
traded Aug 12
Cleo Fields
House, LA, purchase
Purchase$1,001 - $15,000Sep 3
traded Aug 12

From congressional disclosures, which report amounts as ranges.

Buybacks

Apple has been buying back its own shares.

Bought back, quarter ended Jun 27, 2026
$25.11B
As a share of market cap
0.49%
Trailing four quarters
$82.23B

From company filings.

Unusual options activity last 30 days

2signals, 55% of the flagged premium in calls.

Latest: Bullish flow on Nov 4, $49.40M in unusual premium.

Hedge funds and billionaires quarter ended Jun 30

5of the funds Gekko tracks hold AAPL.

1added2opened2trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko

Apple earnings: next date and track record

Apple reports on Feb 4, 2027, after the close (91 days away), and beat the EPS estimate in 8 of its last 8 reports.

8 of 8reports beat the EPS estimate
±3.2%average move across the report
3 of 8reports followed by a gain

Share-price move across each report

−1.4%Jan ’25−3.4%May ’25−3.2%Jul ’25+0.2%Oct ’25+1.2%Jan ’26+3.7%Apr ’26−8.7%Jul ’26−3.7%Nov ’26
ReportedEPSSurpriseRevenueSurpriseMove
Nov 2, 2026$2.05
est $1.99
+3.0%$114.5B
est $113.4B
+0.9%−3.7%
Jul 30, 2026$2.02
est $1.88
+7.4%$109.4B
est $109.0B
+0.3%−8.7%
Apr 30, 2026$2.01
est $1.95
+3.1%$111.2B
est $109.5B
+1.6%+3.7%
Jan 29, 2026$2.85
est $2.67
+6.7%$143.8B
est $138.4B
+3.9%+1.2%
Oct 30, 2025$1.85
est $1.73
+6.9%$102.5B
est $102.2B
+0.2%+0.2%
Jul 31, 2025$1.57
est $1.44
+9.0%$94.04B
est $89.56B
+5.0%−3.2%
May 1, 2025$1.65
est $1.63
+1.2%$95.36B
est $94.54B
+0.9%−3.4%
Jan 30, 2025$2.40
est $2.36
+1.7%$124.3B
est $124.3B
0.0%−1.4%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Apple stock forecast and analyst price targets

Analysts’ average 12-month price target for Apple is $332.39, −4.9% from the last close, from 26 firms rating the stock in the last 90 days.

$332.39consensus 12-month target, −4.9% from the last close
Low $250High $400
Buy14
Hold7
Sell5

Each firm’s latest rating in the last 90 days: 26 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Nov 3BernsteinBuy, reiterated$380+8.7%
Nov 3BarclaysSell, maintained$261−25.3%
Nov 3Robert W. BairdBuy, maintained$340−2.7%
Nov 3TD CowenBuy, reiterated$390+11.6%
Nov 3Bank of America SecuritiesBuy, reiterated$370+5.9%
+1.9%average 20-day move after past Neutral readings
+7.0%average move over the next 20 trading days in the last 5 years
±2.4%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Apple seasonality: the next 20 trading days

Over the next 20 trading days from Nov 4, Apple averaged +7.0% across the last 5 years, rising in 5 of them.

Next 20 trading days, by year

+7.2%2021+6.0%2022+7.9%2023+9.3%2024+5.2%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+2.9%4 of 5
Next 10 trading days+4.6%4 of 5
Next 15 trading days+4.6%5 of 5
Next 20 trading days+7.0%5 of 5
Next 30 trading days+7.0%4 of 5

For scale, AAPL’s typical 20-trading-day move in either direction is about 5.6%.

Apple market cap and key statistics

Apple’s market cap is $5.10T, with a P/E ratio of 39.5 and revenue of $466.8B over the last twelve months.

Valuation

Market cap
$5.10T
P/E ratio
39.5
Forward P/E
35.8
EPS, TTM
$8.56
Gekko Fair Value
$266.12

Trading

Volume
88.78M
Avg volume, 20 days
44.91M
52-week high
$354.50
52-week low
$243.42
Shares outstanding
14.59B

Financials

Revenue, TTM
$466.8B
Profit margin
27.6%
Return on equity
148.8%
Quarterly earnings growth, YoY
+28.7%

Risk and income

Beta
1.09
Typical daily move
±2.4%
Typical 20-day move
±5.6%
Dividend yield
0.30%

Apple peers

Apple’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
CSCOCisco Systems−0.4%Accumulation4.3% above
MSIMotorola Solutions+0.9%Distribution7.0% above
GRMNGarmin+3.9%Neutral17.7% above
CIENCiena−6.6%Accumulation29.5% below
UIUbiquiti+2.0%Accumulation4.9% above
VSATViaSat−12.7%Neutral20.3% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

More stocks in Telecommunications equipment

Apple stock FAQ

What is Apple’s market cap?

Apple’s market cap is $5.10T at the Nov 4, 2026 close of $349.51, with 14.59B shares outstanding. The shares trade on a P/E ratio of 39.5.

What is the Apple stock forecast?

The consensus analyst 12-month price target for Apple is $332.39, −4.9% from the last close. Of the 26 firms that rated the stock in the last 90 days, 14 rate it a buy, 7 a hold and 5 a sell. Gekko doesn’t publish price predictions of its own.

Is Apple stock overvalued or undervalued?

On Gekko’s estimate Apple is overvalued: the Nov 4, 2026 close of $349.51 is 31.3% above Gekko Fair Value of $266.12. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Apple report earnings next?

Apple is expected to report on Feb 4, 2027, after the market closes (91 days away). Analysts expect earnings of $2.88 per share on revenue of $154.9B. Apple beat the earnings estimate in 8 of its last 8 reports, moving 3.2% on average across the report.

What is Apple’s 52-week high and low?

Apple’s 52-week high is $354.50 and its 52-week low is $243.42; it closed at $349.51 on Nov 4, 2026, +29.9% over the past year.

Is Apple stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (trend, smart money, earnings risk and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.

Is there unusual options activity in Apple?

Gekko flagged 2 unusual options signals in Apple over the last 30 days, with $53.70M of flagged premium in calls and $44.38M in puts. The latest, bullish flow, was on Nov 4, 2026 with $49.40M in unusual premium. The signal-by-signal table is in Gekko.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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