Insider buying last 90 days
No open-market insider purchases were filed for AAPL in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every AAPL insider filing, plotted on the chart in Gekko.Open AAPL in Gekko
NASDAQ: AAPL
Apple (AAPL) Stock Analysis & Forecast
Oct 12 close
$340.97+4.33 (+1.3%)
Gekko Brief
AI summaryOct 12 closeApple shares rose 1.3% this week after JPMorgan Chase & Co. raised its price target from $340.00 to $360.00 while maintaining an Overweight rating, with BofA also reiterating a Buy rating; both cite the new iPhone 18 launch cadence. The move follows quarterly results that exceeded expectations, with earnings of $2.02 per share on revenue of $109.42 billion, a 16.4% year-over-year increase. Apple's global smartphone market share reached 22% in Q3 2026 despite a 20% slump in global shipments, and reports indicate iPhone Duo orders were increased by 30% to roughly 10 million units. Countering this, Morgan Stanley's channel checks point to soft demand for the upcoming iPhone 18 models.
Apple closed at $340.97, up 1.3%, sitting above both its 50-day average of $323.03 and 200-day average of $291.09, near its 52-week high of $345.34. The GekkoIndex reading of 52.5 places the stock in the Neutral zone, down 3 points over five days. Price sits 29.3% above Gekko Fair Value of $263.67.
Apple next reports earnings on 2 November 2026 after close, 20 days away and within a typical holding window; its last reaction to earnings was -8.7% despite beating estimates, with an average absolute reaction of 3.1% across 8 of 8 beat quarters. Over the last 90 days, Congress recorded 5 buys and 0 sells, while the last 30 days show 2 unusual options signals, with call premium of $121,439,309 against put premium of $16,258,298. Seasonally, the next 20 trading days have averaged +2.5% over 5 years, rising in 3 of them.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Apple price vs fair value
Close $340.97200-day averageGekko Fair Value $263.67
Apple quick facts
- Market cap
- $5.01T
- P/E ratio
- 39
- Forward P/E
- 35.2
- EPS, TTM
- $8.72
- Revenue, TTM
- $466.8B
- Profit margin
- 27.6%
- Dividend yield
- 0.31%
- Beta
- 1.07
- Volume
- 25.75M avg 36.23M
- 1-year return
- +34.2%
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±5.6%
- 50-day average
- $323.03
- 200-day average
- $291.09
- Next earnings
- Nov 2 after close
- Shares outstanding
- 14.59B
Apple swing-trade checklist
Apple scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
- Trendsupportive
Above 50 and 200-day
Close $340.97 is above the 50-day ($323.03) and 200-day ($291.09) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
52.5, Neutral
Reading 52.5 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
29.3% above
Price is 29.3% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: Congress 5 buys / 0 sales. Last 30 days: 2 unusual options signals.
See smart money - Earnings riskheadwind
Reports in 20 days
Reports on Nov 2, 2026, 20 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+2.5% on average
From this point in the calendar, the next 20 trading days averaged +2.5% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Apple stock chart and price history
Apple closed at $340.97 on Oct 12, 2026, +34.2% over the past year, inside a 52-week range of $243.42 to $345.34.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +2.6%
- 3 months
- +8.3%
- 6 months
- +31.5%
- 1 year
- +34.2%
The full AAPL chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open AAPL in Gekko
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About Apple
Apple designs, builds, and sells electronic devices worldwide, with a hardware lineup centered on the iPhone, Mac computers, and iPad tablets. It also makes wearables and accessories such as AirPods, Apple Watch, HomePod, and Beats products, alongside Apple TV. The company is widely recognized for this device ecosystem and for the App Store, where customers find apps, books, music, video, games, and podcasts.
Beyond hardware, Apple earns revenue through services including AppleCare support, cloud storage, and advertising placed on its own platforms or through licensing deals with others. It runs a set of subscriptions covering gaming, fitness content, music, news and magazines, and original video programming, plus financial offerings like the Apple Card and the Apple Pay payment system, and it licenses its intellectual property. Customers range from everyday consumers to small and mid-sized businesses and larger institutional buyers in education, corporate, and government settings, reached through Apple's own stores and website, a direct sales force, and outside partners such as carriers, wholesalers, and retailers.
Apple was founded in 1976 and is headquartered in Cupertino, California. Its shares trade on the NASDAQ under the ticker AAPL.
- Listed
- NASDAQ
- Sector
- Electronic technology
- Industry
- Telecommunications equipment
- Website
- apple.com
Apple GekkoIndex: the smart money zone
Apple’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 52.5, in the Neutral zone, down 3 points over five sessions.
52.5Neutral
Down 3 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 23 | +2.7% | +3.3% | ||
| Accumulation | 183 | +0.9% | +2.7% | ||
| Neutral (current zone) | 413 | +0.2% | +1.8% | ||
| Distribution | 59 | +0.6% | +0.6% | ||
| Selling | 4 | Too few readings yet | |||
Average AAPL share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the AAPL price, zone by zone.Track AAPL in Gekko
Is Apple stock overvalued? Gekko Fair Value
Apple trades 29.3% above Gekko Fair Value of $263.67, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Apple shares are worth, recalculated every trading day.
$263.67
Gekko Fair Value, Oct 10, 2026
29.3% Overvalued
At the end of Aug 2026 the price was 26.5% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open AAPL in Gekko
Apple insider and Congress trading
No open-market insider purchases were filed for Apple, and members of Congress disclosed 5 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
5trades disclosed: 5 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Cleo Fields House, LA, purchase | $1,001 - $15,000 | Oct 2 traded Sep 8 |
| Ed Case House, HI, purchase | $1,001 - $15,000 | Aug 19 traded Aug 13 |
| Cleo Fields House, LA, purchase | $1,001 - $15,000 | Sep 3 traded Aug 13 |
| Ed Case House, HI, purchase | $1,001 - $15,000 | Aug 19 traded Aug 12 |
| Cleo Fields House, LA, purchase | $1,001 - $15,000 | Sep 3 traded Aug 12 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Apple has been buying back its own shares.
- Bought back, quarter ended Jun 27, 2026
- $25.11B
- As a share of market cap
- 0.50%
- Trailing four quarters
- $82.23B
From company filings.
Unusual options activity last 30 days
2signals, 88% of the flagged premium in calls.
Latest: Bullish flow on Sep 30, $40.84M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
5of the funds Gekko tracks hold AAPL.
1added2opened2trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Apple earnings: next date and track record
Apple reports on Nov 2, 2026, after the close (20 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 2, 2026
Expected after the close, 20 days away
- EPS estimate
- $1.99
- Revenue estimate
- $113.4B
8 of 8reports beat the EPS estimate
±3.1%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 30, 2026 AI summary
- What they said
- Apple reported Q3 FY2026 revenue of $109.4 billion, up 16% YoY and a June quarter record, despite supply constraints and FX headwinds. iPhone revenue grew 22% to $54.3 billion, Mac grew 29% to $10.4 billion, and Services reached $30.7 billion, all June quarter records. June quarter revenue records were achieved across every geographic segment. Apple unveiled a reimagined Siri AI at WWDC, receiving strong early user response.
- Guidance
- Management expressed strong enthusiasm for fall product launches featuring new OS updates and Siri AI capabilities. No specific revenue or EPS targets were provided in this excerpt. Incoming CEO John Ternus joined the call, signaling a leadership transition ahead.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $2.02 est $1.88 | $109.4B est $109.0B | −8.7% |
| Apr 30, 2026 | $2.01 est $1.95 | $111.2B est $109.5B | +3.7% |
| Jan 29, 2026 | $2.85 est $2.67 | $143.8B est $138.4B | +1.2% |
| Oct 30, 2025 | $1.85 est $1.73 | $102.5B est $102.2B | +0.2% |
| Jul 31, 2025 | $1.57 est $1.44 | $94.04B est $89.56B | −3.2% |
| May 1, 2025 | $1.65 est $1.63 | $95.36B est $94.54B | −3.4% |
| Jan 30, 2025 | $2.40 est $2.36 | $124.3B est $124.3B | −1.4% |
| Oct 31, 2024 | $0.97 est $0.95 | $94.93B est $94.51B | −3.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Apple stock forecast and analyst price targets
Analysts’ average 12-month price target for Apple is $328.09, −3.8% from the last close, from 31 firms rating the stock in the last 90 days.
$328.09consensus 12-month target, −3.8% from the last close
Now $340.97Avg $328.09
Low $245High $400
Each firm’s latest rating in the last 90 days: 31 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 12 | Bank of America Securities | $370 | +8.5% |
| Oct 12 | J.P. Morgan | $360 | +5.6% |
| Oct 9 | Morgan Stanley | $355 | +4.1% |
| Oct 9 | Evercore ISI | $380 | +11.4% |
| Oct 8 | Citi | $365 | +7.0% |
+1.8%average 20-day move after past Neutral readings
+2.5%average move over the next 20 trading days in the last 5 years
±1.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Apple seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Apple averaged +2.5% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.4% | 4 of 5 |
| Next 10 trading days | +3.1% | 4 of 5 |
| Next 15 trading days | +3.9% | 4 of 5 |
| Next 20 trading days | +2.5% | 3 of 5 |
| Next 30 trading days | +7.1% | 4 of 5 |
For scale, AAPL’s typical 20-trading-day move in either direction is about 5.6%.
Apple market cap and key statistics
Apple’s market cap is $5.01T, with a P/E ratio of 39 and revenue of $466.8B over the last twelve months.
Valuation
- Market cap
- $5.01T
- P/E ratio
- 39
- Forward P/E
- 35.2
- EPS, TTM
- $8.72
- Gekko Fair Value
- $263.67
Trading
- Volume
- 25.75M
- Avg volume, 20 days
- 36.23M
- 52-week high
- $345.34
- 52-week low
- $243.42
- Shares outstanding
- 14.59B
Financials
- Revenue, TTM
- $466.8B
- Profit margin
- 27.6%
- Return on equity
- 148.8%
- Quarterly earnings growth, YoY
- +28.7%
Risk and income
- Beta
- 1.07
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±5.6%
- Dividend yield
- 0.31%
Apple stock news this week
Coverage of Apple this week reads positive: 11 positive, 7 neutral and 1 negative headlines.
- Apple (NASDAQ:AAPL) Stock Jumps 1.3% Following Analyst UpgradeMarketBeat, Oct 12
- JPMorgan Chase & Co. Forecasts Strong Price Appreciation for Apple (NASDAQ:AAPL) StockMarketBeat, Oct 12
- Google Challenges Apple With a New Health Data Play - Apple (NASDAQ:AAPL), Alphabet (NASDAQ:GOOGL), AlphaBenzinga, Oct 12
- SpaceX phone could challenge Samsung more than Apple, investor Gene Munster saysThe American Bazaar, Oct 12
- Apple Stock Nears Record High As iPhone Market Share Hits 22% Despite 20% Smartphone Market SlumpBenzinga, Oct 12
- Morgan Stanley: Channel checks indicate soft demand for iPhone 18 modelsCNBC, Oct 12
Apple peers
Apple’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| CSCOCisco Systems | Neutral | 14.8% above |
| MSIMotorola Solutions | Accumulation | 1.2% below |
| CIENCiena | Neutral | 1.2% above |
| GRMNGarmin | Accumulation | 8.9% above |
| UIUbiquiti | Neutral | 14.9% above |
| VSATViaSat | Accumulation | 21.8% below |
A peer links to its own page where one exists.
Apple stock FAQ
What is Apple’s market cap?
Apple’s market cap is $5.01T at the Oct 12, 2026 close of $340.97, with 14.59B shares outstanding. The shares trade on a P/E ratio of 39.
What is the Apple stock forecast?
The consensus analyst 12-month price target for Apple is $328.09, −3.8% from the last close. Of the 31 firms that rated the stock in the last 90 days, 16 rate it a buy, 11 a hold and 4 a sell. Gekko doesn’t publish price predictions of its own.
Is Apple stock overvalued or undervalued?
On Gekko’s estimate Apple is overvalued: the Oct 12, 2026 close of $340.97 is 29.3% above Gekko Fair Value of $263.67. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Apple report earnings next?
Apple is expected to report on Nov 2, 2026, after the market closes (20 days away). Analysts expect earnings of $1.99 per share on revenue of $113.4B. Apple beat the earnings estimate in 8 of its last 8 reports, moving 3.1% on average across the report.
What is Apple’s 52-week high and low?
Apple’s 52-week high is $345.34 and its 52-week low is $243.42; it closed at $340.97 on Oct 12, 2026, +34.2% over the past year.
Is Apple stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (trend, smart money and seasonality), 1 as mixed (gekkoindex) and 2 as headwinds (fair value and earnings risk). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Apple?
Gekko flagged 2 unusual options signals in Apple over the last 30 days, with $121.4M of flagged premium in calls and $16.26M in puts. The latest, bullish flow, was on Sep 30, 2026 with $40.84M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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