Insider buying last 90 days
No open-market insider purchases were filed for SO in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SO insider filing, plotted on the chart in Gekko.Open SO in Gekko
Gekko Brief
AI summaryNov 4 closeSouthern enters this week's trading dominated by its upcoming third-quarter earnings report, due 5 November, with attention centered on data-center electricity demand and large-load growth, alongside rising financing costs tied to its capital-intensive operations. Analysts have modeled $1.71 EPS and $8.38 billion in revenue for the quarter, following a prior quarter in which Southern beat EPS estimates but missed on revenue. Separately, the stock reacted to a shift in Georgia's regulatory landscape after Democrats secured a majority on the Georgia Public Service Commission, a change that follows a campaign centered on rate hikes and data-center power demand. The company also announced a leadership change, naming Kim Greene president of Southern Company Operations amid ongoing infrastructure investment.
Southern closed at $93.12, down 0.7%, sitting between its 50-day average of $88.03 and 200-day average of $92.51. The GekkoIndex reading of 49.6 places the stock in the Neutral zone. Price stands 21.9% above Gekko Fair Value of $76.36.
The next 20 trading days begin with earnings landing the same day as this reading, 5 November 2026, a point historically tied to an average absolute reaction of 1.7%. Over the last 90 days, Congress recorded 1 buy and 0 sells in Southern. Seasonally, the next 20 trading days have averaged a -0.3% return over 5 years, with gains occurring in 3 of those years. Analyst consensus places a target of $95.9 on the stock, reflecting a mix of 3 buy, 6 hold and 2 sell ratings across 11 firms.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Southern price vs fair value
Close $93.12200-day averageGekko Fair Value $76.36
Southern quick facts
- Market cap
- $107.1B
- P/E ratio
- 22.6
- Forward P/E
- 19.2
- EPS, TTM
- $4.15
- Revenue, TTM
- $30.18B
- Profit margin
- 15.4%
- Dividend yield
- 3.15%
- Beta
- 0.29
- Volume
- 18.68M avg 6.27M
- 1-year return
- 0.0%
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±3.5%
- 50-day average
- $88.03
- 200-day average
- $92.51
- Next earnings
- Nov 5
- Shares outstanding
- 1.15B
Southern swing-trade checklist
Southern scores 1 supportive, 3 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive3 mixed2 headwinds
- Trendmixed
Averages disagree
Close $93.12 sits between the 50-day ($88.03) and 200-day ($92.51) averages, or the averages disagree.
See the chart - GekkoIndexmixed
49.6, Neutral
Reading 49.6 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
21.9% above
Price is 21.9% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: Congress 1 buy / 0 sales.
See smart money - Earnings riskheadwind
Reports tomorrow
Reports on Nov 5, 2026, tomorrow — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
−0.3% on average
From this point in the calendar, the next 20 trading days averaged −0.3% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Southern stock chart and price history
Southern closed at $93.12 on Nov 4, 2026, 0.0% over the past year, inside a 52-week range of $81.69 to $99.58.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +9.0%
- 3 months
- +0.2%
- 6 months
- −0.4%
- 1 year
- 0.0%
The full SO chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SO in Gekko
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About Southern
Southern works as a utility business, producing and moving electricity and also handling natural gas distribution in Illinois, Georgia, Virginia, and Tennessee. It runs a wide mix of power sources, from hydro, coal and gas-fired plants, and nuclear reactors to combined-cycle units, solar and wind farms, a fuel cell site, and battery storage, and it sells electricity into wholesale markets as well as to retail customers. Beyond power and gas, it operates some digital wireless and fiber optic communications services.
The company splits its gas-related activity into distribution, pipeline investments, wholesale supply, and marketing, while its electric side covers building, owning, and running generation assets, including renewable projects. Its gas network reaches homes, businesses, and industrial users through a large system of pipelines and several storage sites. Taken together, its electric and gas operations reach close to 8.7 million customers.
Southern traces back to 1945 and is based in Atlanta, Georgia. Its stock trades on the NYSE under the ticker SO.
- Listed
- NYSE
- Sector
- Utilities
- Industry
- Electric utilities
- Website
- southerncompany.com
Southern GekkoIndex: the smart money zone
Southern’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 49.6, in the Neutral zone, down 2.5 points over five sessions.
49.6Neutral
Down 2.5 points over five sessions.
Reading for Nov 4, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 41 | +0.3% | +1.6% | ||
| Accumulation | 204 | +0.1% | +0.1% | ||
| Neutral (current zone) | 441 | +0.3% | +1.3% | ||
| Distribution | 10 | −0.3% | −1.1% | ||
| Selling | 1 | Too few readings yet | |||
Average SO share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the SO price, zone by zone.Track SO in Gekko
Is Southern stock overvalued? Gekko Fair Value
Southern trades 21.9% above Gekko Fair Value of $76.36, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Southern shares are worth, recalculated every trading day.
$76.36
Gekko Fair Value, Nov 4, 2026
21.9% Overvalued
At the end of Aug 2026 the price was 19.2% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open SO in Gekko
Southern insider and Congress trading
No open-market insider purchases were filed for Southern, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Oct 9 traded Sep 25 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Southern has been buying back its own shares.
- Bought back, year ended Dec 31, 2018
- $33.00M
- As a share of market cap
- 0.03%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
0of the funds Gekko tracks hold SO.
0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Southern earnings: next date and track record
Southern reports on Nov 5, 2026 (tomorrow), and beat the EPS estimate in 6 of its last 8 reports.
Next earnings report
Nov 5, 2026
Tomorrow
- EPS estimate
- $1.71
- Revenue estimate
- $8.38B
6 of 8reports beat the EPS estimate
±1.7%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 30, 2026 AI summary
- What they said
- Southern Company reported a strong second quarter 2026 driven by higher usage, customer growth and large-load data center contracts. Adjusted EPS was $1.13 for the quarter, $0.21 above prior year and $0.13 above the company's prior estimate. Management highlighted substantial recent contract wins: three projects in Alabama adding ~3 GW and a 3.2 GW, 25-year contract with OpenAI in Georgia (including ~1 GW of flexible demand response). Combined with earlier deals, Southern now has over 17 GW of large-load contracts by the mid-2030s. Utilities (Georgia Power, Alabama Power and Mississippi Power) are capturing the growth while maintaining rate stability (retail base rates held stable in Georgia and Alabama through 2029). Key drivers of the quarter included increased retail sales (weather-normal sales up 2.3% YTD), higher AFUDC from construction, gains from equity-method investments, and Southern Company Gas and other complementary businesses (e.g., PowerSecure). Offsets included higher interest expense from greater debt and dilution from equity issuance. Management described opportunities across FERC-regulated pipeline investments, Southern Power recontracting/upgrades as older tolling agreements roll off, and potential nuclear discussions with government and other partners. RFPs for generation needs are underway in Alabama and Georgia, with selection expected by year-end and certification through much of 2027. Management emphasized strong collateral and contract protections (minimum bills covering incremental costs and default/collateral protections), noted approximately $20–21 billion of collateral across the large-load portfolio on full ramp, and stressed that load ramp timing varies by project. Overall tone was upbeat and confident about execution, with cautious language around not getting ahead of regulators, political/public noise around data centers, and other execution/approval risks.
- Guidance
- Full-year 2026 adjusted EPS projected to be near or at the top of the $4.50 to $4.60 guidance range. Adjusted EPS estimate for Q3 2026: $1.50 per share. Management reiterated expectation to be in the top half of long-term earnings trajectory and noted target to reach ~17% FFO-to-debt by 2029.
- Risks flagged
- - Interest expense pressure from higher debt balances and dilution from equity issuance. - Regulatory and approval risk: RFP outcomes, certification processes (majority of clarity expected by late 2027) and not getting ahead of regulators. - Execution and timing risk for load ramp of large customers (actual ramp can vary vs. initial forecasts). - Political/public opposition and reputational risk related to data center builds in some counties/communities. - Potential cost overrun/financial exposure for large projects (nuclear) though management stated discussions are ongoing and Southern is not the immediate next builder. - Market and counterparty credit risk partly mitigated by collateral and minimum-bill structures (management highlighted ~ $20–21B collateral portfolio).
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $1.13 est $1.01 | $6.98B est $7.23B | −1.6% |
| Apr 30, 2026 | $1.32 est $1.21 | $8.40B est $8.07B | +3.4% |
| Feb 19, 2026 | $0.55 est $0.56 | $6.98B est $6.10B | +3.6% |
| Oct 30, 2025 | $1.60 est $1.51 | $7.82B est $7.62B | +0.6% |
| Jul 31, 2025 | $0.92 est $0.88 | $6.97B est $6.36B | +0.1% |
| May 1, 2025 | $1.23 est $1.19 | $7.78B est $7.15B | −0.9% |
| Feb 20, 2025 | $0.50 est $0.53 | $6.34B est $5.90B | +2.2% |
| Oct 31, 2024 | $1.43 est $1.34 | $7.27B est $7.14B | −0.9% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Southern stock forecast and analyst price targets
Analysts’ average 12-month price target for Southern is $95.90, +3.0% from the last close, from 11 firms rating the stock in the last 90 days.
$95.90consensus 12-month target, +3.0% from the last close
Now $93.12Avg $95.90
Low $74High $104
Each firm’s latest rating in the last 90 days: 11 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 22 | HSBC | $99.50 | +6.9% |
| Oct 21 | Morgan Stanley | $84 | −9.8% |
| Oct 21 | BMO Capital | $98 | +5.2% |
| Oct 20 | Jefferies | $95 | +2.0% |
| Oct 16 | Barclays | $92 | −1.2% |
+1.3%average 20-day move after past Neutral readings
−0.3%average move over the next 20 trading days in the last 5 years
±1.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Southern seasonality: the next 20 trading days
Over the next 20 trading days from Nov 4, Southern averaged −0.3% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.7% | 3 of 5 |
| Next 10 trading days | −0.7% | 1 of 5 |
| Next 15 trading days | −0.6% | 2 of 5 |
| Next 20 trading days | −0.3% | 3 of 5 |
| Next 30 trading days | +0.6% | 3 of 5 |
For scale, SO’s typical 20-trading-day move in either direction is about 3.5%.
Southern market cap and key statistics
Southern’s market cap is $107.1B, with a P/E ratio of 22.6 and revenue of $30.18B over the last twelve months.
Valuation
- Market cap
- $107.1B
- P/E ratio
- 22.6
- Forward P/E
- 19.2
- EPS, TTM
- $4.15
- Gekko Fair Value
- $76.36
Trading
- Volume
- 18.68M
- Avg volume, 20 days
- 6.27M
- 52-week high
- $99.58
- 52-week low
- $81.69
- Shares outstanding
- 1.15B
Financials
- Revenue, TTM
- $30.18B
- Profit margin
- 15.4%
- Return on equity
- 11.5%
- Quarterly earnings growth, YoY
- +30.4%
Risk and income
- Beta
- 0.29
- Typical daily move
- ±1.9%
- Typical 20-day move
- ±3.5%
- Dividend yield
- 3.15%
Southern stock news this week
Coverage of Southern this week reads neutral: 8 positive, 12 neutral and 1 negative headlines.
- How Will Southern Stock React To Its Upcoming Earnings?Trefis, Nov 4
- Southern Company stock falls after Democrats win majority on Georgia utility regulatorThe Business Journals, Nov 4
- Southern Company stock faces earnings test as data-center demand growsad-hoc-news.de, Nov 4
- Southern Company stock faces earnings test as data center bets growad-hoc-news.de, Nov 4
- Associated Banc Corp Purchases New Position in Southern Company (The) $SODefense World, Nov 4
- How Southern Company (the) Series 2020c 4.20% Junior Subordinated Notes Due October 15 2060 (SOJE) Affects Rotational Strategy TimingStock Traders Daily, Nov 3
Southern peers
Southern’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NEENextEra Energy | Distribution | 15.3% below |
| DUKDuke Energy | Neutral | 24.2% above |
| CEGConstellation Energy | Accumulation | 1.1% below |
| AEPAmerican Electric Power | Neutral | 9.3% above |
| DDominion Energy | Distribution | 5.3% above |
| ETREntergy | Distribution | 10.5% above |
A peer links to its own page where one exists.
Southern stock FAQ
What is Southern’s market cap?
Southern’s market cap is $107.1B at the Nov 4, 2026 close of $93.12, with 1.15B shares outstanding. The shares trade on a P/E ratio of 22.6.
What is the Southern stock forecast?
The consensus analyst 12-month price target for Southern is $95.90, +3.0% from the last close. Of the 11 firms that rated the stock in the last 90 days, 3 rate it a buy, 6 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Southern stock overvalued or undervalued?
On Gekko’s estimate Southern is overvalued: the Nov 4, 2026 close of $93.12 is 21.9% above Gekko Fair Value of $76.36. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Southern report earnings next?
Southern is expected to report on Nov 5, 2026 (tomorrow). Analysts expect earnings of $1.71 per share on revenue of $8.38B. Southern beat the earnings estimate in 6 of its last 8 reports, moving 1.7% on average across the report.
What is Southern’s 52-week high and low?
Southern’s 52-week high is $99.58 and its 52-week low is $81.69; it closed at $93.12 on Nov 4, 2026, 0.0% over the past year. Over the last five years the shares peaked at $100.84 on Oct 16, 2025.
Is Southern stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 6 items with data read as supportive (smart money), 3 as mixed (trend, gekkoindex and seasonality) and 2 as headwinds (fair value and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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