Insider buying last 90 days
No open-market insider purchases were filed for SONY in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SONY insider filing, plotted on the chart in Gekko.Open SONY in Gekko
Sony (SONY) Stock Analysis & Forecast
$23.46−0.37 (−1.6%)
Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.
Gekko Brief
AI summarySony closes at $23.46, down 1.6% on the day, with the price sitting above both the 50-day average of $23.09 and the 200-day average of $22.56. The GekkoIndex reads 58.4, placing it in the Neutral zone, up 1.5 over the past five readings. Gekko Fair Value stands at $25.40, leaving the stock 7.6% below that level.
Recent coverage centers on Sony's entertainment franchise strength, with "Spider-Man: Brand New Day" setting box office records and drawing attention to how shareholders might benefit, alongside knock-on interest for theater chains AMC and Cinemark. Separately, Sony Pictures Television's North America distribution head Flory Bramnick is departing after 24 years, with Monica Veiga set to expand her role to cover the transition. Sony Group's Chief People Officer Yasuhiro Ito exercised stock options on 9,000 shares at an $8.35 exercise price, and the company has also launched a new fisheye zoom lens for its imaging hardware line.
The next earnings report is scheduled for 10 November 2026, before the open, 51 days out and beyond a typical 20-trading-day holding window. The prior quarter produced an EPS of $0.36 against an estimate of $0.33, part of a run of 7 beats in 8 quarters, with average absolute reactions of 4% historically. One tracked analyst firm carries a buy rating with a consensus target of $30.00. Seasonality over the past 5 years shows the next 20 trading days averaging a 1% decline, with gains in only 2 of those years.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $23.46200-day averageGekko Fair Value $25.40
Key stats
- Market cap
- $137.8B
- P/E ratio
- 19.9
- Forward P/E
- 15.9
- EPS, TTM
- $1.20
- Revenue, TTM
- $12.70T
- Profit margin
- -1.8%
- Dividend yield
- 0.66%
- Beta
- 0.76
- Volume
- 3.32M avg 3.85M
- 1-year return
- −19.5%
- Typical daily move
- ±2.3%
- Typical 20-day move
- ±5.5%
- 50-day average
- $23.09
- 200-day average
- $22.56
- Next earnings
- Nov 10 before open
- Shares outstanding
- 5.85B
Sony swing-trade checklist
Sony scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
- Trendsupportive
Above 50 and 200-day
Close $23.46 is above the 50-day ($23.09) and 200-day ($22.56) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
58.4, Neutral
Reading 58.4 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
7.6% below
Price is 7.6% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 51 days
Next report Nov 10, 2026, 51 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.0% on average
From this point in the calendar, the next 20 trading days averaged −1% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Sony stock chart and price history
Sony closed at $23.46 on Sep 18, 2026, −19.5% over the past year, inside a 52-week range of $19.32 to $30.34.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −0.1%
- 3 months
- +15.4%
- 6 months
- +13.8%
- 1 year
- −19.5%
The full SONY chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SONY in Gekko
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About Sony
Sony makes and sells a wide range of electronics and entertainment products to consumers, professionals, and industrial buyers across Japan, the United States, Europe, China, and other parts of the Asia-Pacific region and beyond. It is widely recognized for its interactive entertainment business, which includes home and portable game consoles, packaged and downloadable game software, add-on content, and online gaming, video, and music services.
Beyond gaming, the company runs a music division covering recorded music production, marketing, and music publishing, along with animation and game application development. Its media arm produces and distributes live-action and animated films, along with television programming such as scripted series, reality shows, and game shows, supported by visual effects, animation, studio, and post-production operations. On the hardware side, Sony designs and sells televisions, cameras, audio and video equipment, projectors, medical devices, mobile phones, tablets, and semiconductor components like image sensors, in addition to broadband network services, storage media, and financial services such as insurance and banking.
Shares of Sony trade under the ticker SONY.
- Sector
- Electronic technology
- Website
- sony.com
Sony GekkoIndex: the smart money zone
Sony’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.4, in the Neutral zone, up 1.5 points over five sessions.
58.4Neutral
Up 1.5 points over five sessions.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 45 | +0.2% | −1.4% | ||
| Accumulation | 184 | +0.9% | +2.7% | ||
| Neutral (current zone) | 351 | +0.2% | +1.5% | ||
| Distribution | 35 | −0.4% | −1.1% | ||
| Selling | 0 | Not available | |||
Average SONY share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the SONY price, zone by zone.Track SONY in Gekko
Is Sony stock overvalued? Gekko Fair Value
Sony trades 7.6% below Gekko Fair Value of $25.40, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Sony shares are worth, recalculated every trading day.
$25.40
Gekko Fair Value, Sep 19, 2026
7.6% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open SONY in Gekko
Sony insider and Congress trading
No open-market insider purchases were filed for Sony, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in SONY were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for SONY, plotted on the chart in Gekko.Open SONY in Gekko
Hedge funds and billionaires quarter ended Dec 31
1of the funds Gekko tracks holds SONY.
1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Sony earnings: next date and track record
Sony reports on Nov 10, 2026, before the open (51 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 10, 2026
Expected before the open, 51 days away
- EPS estimate
- $0.41
- Revenue estimate
- $20.01B
7 of 8reports beat the EPS estimate
±4%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $0.36 est $0.33 | $17.82B est $17.17B | 0.0% |
| May 7, 2026 | $0.09 est $0.13 | $19.39B est $18.43B | −2.8% |
| Feb 4, 2026 | $0.41 est $0.33 | $23.68B est $23.54B | −3.1% |
| Nov 14, 2025 | $0.37 est $0.33 | $20.71B est $23.83B | −1.2% |
| Aug 7, 2025 | $0.30 est $0.24 | $18.10B est $20.67B | +8.9% |
| May 14, 2025 | $0.21 est $0.12 | $18.09B est $20.03B | +1.3% |
| Feb 13, 2025 | $0.41 est $0.29 | $28.04B est $24.73B | +9.9% |
| Nov 8, 2024 | $0.37 est $0.27 | $19.54B est $20.26B | +4.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Sony stock forecast and analyst price targets
Analysts’ average 12-month price target for Sony is $30.00, +27.9% from the last close, from 1 firm rating the stock in the last 90 days.
$30.00consensus 12-month target, +27.9% from the last close
Each firm’s latest rating in the last 90 days: 1 firm.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Jul 22 | TD Cowen | — | — |
+1.5%average 20-day move after past Neutral readings
−1.0%average move over the next 20 trading days in the last 5 years
±2.3%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Sony seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Sony averaged −1.0% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.1% | 3 of 5 |
| Next 10 trading days | −2.6% | 1 of 5 |
| Next 15 trading days | −1.9% | 2 of 5 |
| Next 20 trading days | −1.0% | 2 of 5 |
| Next 30 trading days | −1.0% | 1 of 5 |
For scale, SONY’s typical 20-trading-day move in either direction is about 5.5%.
Sony market cap and key statistics
Sony’s market cap is $137.8B, with a P/E ratio of 19.9 and revenue of $12.70T over the last twelve months.
Valuation
- Market cap
- $137.8B
- P/E ratio
- 19.9
- Forward P/E
- 15.9
- EPS, TTM
- $1.20
- Gekko Fair Value
- $25.40
Trading
- Volume
- 3.32M
- Avg volume, 20 days
- 3.85M
- 52-week high
- $30.34
- 52-week low
- $19.32
- Shares outstanding
- 5.85B
Financials
- Revenue, TTM
- $12.70T
- Profit margin
- -1.8%
- Return on equity
- 13.2%
- Quarterly earnings growth, YoY
- +47.6%
Risk and income
- Beta
- 0.76
- Typical daily move
- ±2.3%
- Typical 20-day move
- ±5.5%
- Dividend yield
- 0.66%
Sony stock news this week
Coverage of Sony this week reads neutral: 0 positive, 3 neutral and 0 negative headlines.
- Sony (SONY) Stock Drops Despite Market Gains: Important Facts to NoteZacks Investment Research, Sep 18
- Spider-Man Breaks More Records, Will Sony Shareholders Benefit?Benzinga, Sep 18
- Sony TV North America Distribution Head Flory Bramnick Plans to DepartVariety, Sep 17
- Sony Group CPO Yasuhiro Ito Executes Stock Option to Acquire 9,000 SharesKalkine Media, Sep 16
- Sony Group (TSE:6758) Moved, What Is Behind The Attention Now?Yahoo Finance UK, Sep 15
Sony stock FAQ
What is Sony’s market cap?
Sony’s market cap is $137.8B at the Sep 18, 2026 close of $23.46, with 5.85B shares outstanding. The shares trade on a P/E ratio of 19.9.
What is the Sony stock forecast?
The consensus analyst 12-month price target for Sony is $30.00, +27.9% from the last close. Of the 1 firm that rated the stock in the last 90 days, 1 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Sony stock overvalued or undervalued?
On Gekko’s estimate Sony is undervalued: the Sep 18, 2026 close of $23.46 is 7.6% below Gekko Fair Value of $25.40. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Sony report earnings next?
Sony is expected to report on Nov 10, 2026, before the market opens (51 days away). Analysts expect earnings of $0.41 per share on revenue of $20.01B. Sony beat the earnings estimate in 7 of its last 8 reports, moving 4% on average across the report.
What is Sony’s 52-week high and low?
Sony’s 52-week high is $30.34 and its 52-week low is $19.32; it closed at $23.46 on Sep 18, 2026, −19.5% over the past year.
Is Sony stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, fair value and earnings risk), 1 as mixed (gekkoindex) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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