Insider buying last 90 days
No open-market insider purchases were filed for GOOG in the last 90 days.
From Form 4 filings, dated to when each was filed.
Nov 4 close
Alphabet shares rose this week after U.S. election results removed uncertainty around data center construction, a contentious issue among voters during the campaign. Separately, Google expanded its AI commerce push, partnering with Canadian retailers including Lululemon and Shoppers Drug Mart to enable in-app purchases through its Gemini AI app and search tool. Google also entered credit support agreements backing roughly $19 billion in Anthropic lease commitments tied to TeraWulf's Justified Data Campus in Kentucky, underscoring continued AI infrastructure buildout. A legal notice regarding a securities class action deadline for Alphabet investors also circulated.
GOOG closed at $287.30, up 3.2%, though the stock remains below both its 50-day average of $332.01 and 200-day average of $337.99, with the shorter average also under the longer one, reflecting a broader downtrend; the one-month return stands at -16.6% and the three-month at -19.4%. The GekkoIndex reads 76, placing the stock in the Buying zone. Gekko Fair Value sits at $294.30, putting the current price about 2.4% below that mark.
Over the next 20 trading days, the next earnings report is not due until 3 February 2027, keeping that catalyst outside this window. Smart money activity shows 1 unusual options signal in the last 30 days, with put premium of $272.9 million against call premium of $105.2 million. Seasonality over the same stretch in prior years averaged a 5.6% gain across 5 years, rising in 4 of them, a pattern worth noting alongside the current Buying zone reading.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Alphabet scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
Below 50 and 200-day
Close $287.30 is below the 50-day ($332.01) and 200-day ($337.99) averages, and the 50-day is below the 200-day.
See the chart76, Buying
Reading 76 is in the Buying zone.
See the GekkoIndex2.4% below
Price is within 5% of Gekko Fair Value (2.4% below).
See fair valueLeans bearish
Last 30 days: 1 unusual options signal.
See smart moneyReports in 91 days
Next report Feb 3, 2027, 91 days away — outside a typical 20-trading-day hold.
See earnings+5.6% on average
From this point in the calendar, the next 20 trading days averaged +5.6% over 5 years, rising in 4 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Alphabet closed at $287.30 on Nov 4, 2026, +1.1% over the past year, inside a 52-week range of $271.41 to $404.47.
Use the left and right arrow keys to read daily values.
Put GOOG on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Alphabet provides a broad range of digital products and platforms to consumers and businesses across North America, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. It is best known for consumer services such as Search, YouTube, Gmail, Maps, Photos, Drive, Chrome, and the Android operating system, along with advertising tools and hardware devices built around these products.
The company runs through three main divisions. Google Services covers the consumer-facing tools listed above, earning revenue from advertising, app and content sales through Google Play and YouTube, device sales, and subscriptions. Google Cloud sells infrastructure, cybersecurity, database, analytics, and artificial intelligence services to enterprise customers, including the Workspace suite of collaboration tools such as Gmail, Docs, Drive, Calendar, and Meet for corporate use. Other Bets houses early-stage projects, with a focus on healthcare and internet-related services.
Alphabet was founded in 1998 and is headquartered in Mountain View, California. Its shares are listed on the NASDAQ under the ticker GOOG.
Alphabet’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 76, in the Buying zone, up 4.6 points over five sessions.
Up 4.6 points over five sessions.
Reading for Nov 4, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 22 | +2.3% | +3.5% | ||
| Accumulation | 188 | −0.3% | +0.5% | ||
| Neutral | 412 | +0.9% | +4.0% | ||
| Distribution | 67 | +1.0% | +2.0% | ||
| Selling | 8 | Too few readings yet | |||
Average GOOG share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.0% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Alphabet trades 2.4% below Gekko Fair Value of $294.30, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Alphabet shares are worth, recalculated every trading day.
$294.30
Gekko Fair Value, Nov 4, 2026
2.4% below fair value · About fair value
At the end of Aug 2026 the price was 16.1% above the estimate.
No open-market insider purchases were filed for Alphabet, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for GOOG in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in GOOG were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Alphabet has been buying back its own shares.
From company filings.
1signal, 28% of the flagged premium in calls.
Latest: Bullish flow on Oct 30, $378.0M in unusual premium.
10of the funds Gekko tracks hold GOOG.
Alphabet reports on Feb 3, 2027, after the close (91 days away), and beat the EPS estimate in 6 of its last 8 reports.
Feb 3, 2027
Expected after the close, 91 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Oct 28, 2026 | $2.12 est $3.01 | $127.6B est $128.0B | −10.9% |
| Jul 22, 2026 | $9.11 est $2.88 | $119.8B est $116.5B | −8.0% |
| Apr 29, 2026 | $0.00 est $2.53 | $109.9B est $107.0B | +9.9% |
| Feb 4, 2026 | $2.82 est $2.63 | $113.8B est $111.3B | −2.8% |
| Oct 29, 2025 | $2.87 est $2.30 | $102.3B est $99.93B | +5.0% |
| Jul 23, 2025 | $2.31 est $2.18 | $96.43B est $94.04B | +0.6% |
| Apr 24, 2025 | $2.81 est $2.02 | $90.23B est $89.20B | +3.9% |
| Feb 4, 2025 | $2.15 est $2.13 | $96.47B est $96.70B | −4.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Alphabet is $407.00, +41.7% from the last close, from 11 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 11 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 29 | TD Cowen | $460 | +60.1% |
| Oct 29 | Scotiabank | $375 | +30.5% |
| Oct 29 | Bank of America Securities | $380 | +32.3% |
| Oct 29 | DZ BANK AG | — | — |
| Oct 29 | CMB International Securities | $421 | +46.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Nov 4, Alphabet averaged +5.6% across the last 5 years, rising in 4 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.9% | 4 of 5 |
| Next 10 trading days | +5.1% | 5 of 5 |
| Next 15 trading days | +5.7% | 3 of 5 |
| Next 20 trading days | +5.6% | 4 of 5 |
| Next 30 trading days | +5.4% | 4 of 5 |
For scale, GOOG’s typical 20-trading-day move in either direction is about 5.8%.
Alphabet’s market cap is $3.52T, with a P/E ratio of 14.5 and revenue of $471.1B over the last twelve months.
Coverage of Alphabet this week reads positive: 7 positive, 0 neutral and 2 negative headlines.
Alphabet’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GOOGLAlphabet | Buying | 1.7% below |
| METAMeta Platforms | Accumulation | 4.1% above |
| NFLXNetflix | Accumulation | 27.7% below |
| SPOTSpotify Technology | Distribution | 30.1% above |
| MSTRStrategy | Neutral | 20.3% below |
| TRIThomson Reuters | Neutral | 14.0% below |
A peer links to its own page where one exists.
Alphabet’s market cap is $3.52T at the Nov 4, 2026 close of $287.30, with 5.58B shares outstanding. The shares trade on a P/E ratio of 14.5.
The consensus analyst 12-month price target for Alphabet is $407.00, +41.7% from the last close. Of the 11 firms that rated the stock in the last 90 days, 10 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Alphabet is about fair value: the Nov 4, 2026 close of $287.30 is 2.4% below Gekko Fair Value of $294.30. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Alphabet is expected to report on Feb 3, 2027, after the market closes (91 days away). Analysts expect earnings of $3.19 per share on revenue of $142.5B. Alphabet beat the earnings estimate in 6 of its last 8 reports, moving 5.7% on average across the report.
Alphabet’s 52-week high is $404.47 and its 52-week low is $271.41; it closed at $287.30 on Nov 4, 2026, +1.1% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, earnings risk and seasonality), 1 as mixed (fair value) and 2 as headwinds (trend and smart money). The checklist is a description of current data, not a recommendation.
Gekko flagged 1 unusual options signal in Alphabet over the last 30 days, with $105.2M of flagged premium in calls and $272.9M in puts. The latest, bullish flow, was on Oct 30, 2026 with $378.0M in unusual premium. The signal-by-signal table is in Gekko.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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