NYSE: STUB

StubHub (STUB) Stock Analysis & Forecast

Oct 12 close

$5.96−0.16 (−2.6%)

Gekko Brief

Oct 12 close

StubHub closed at $5.96 on 12 October 2026, -2.6% on the day. The price sits below both the 50-day ($6.61) and 200-day ($9.02) moving averages, inside a 52-week range of $5.22 to $21.49. The GekkoIndex reads 58.8, in the Neutral zone, down 7.2 points over five sessions. Gekko Fair Value is $8.30, so the price is 28.2% below it.

The next earnings report is due on 12 November 2026, 31 days away (after close). Over the last 4 reports the company beat the earnings estimate 2 times, with an average move of 14.3% across the report.

11 firms rate the stock: 8 buy, 2 hold and 1 sell, with a consensus target of $10.96. A typical daily move is about 4.9%, and a typical 20-day move about 20.3%. On the swing-trade checklist, 2 items read supportive and 1 reads as a headwind (trend).

A plain summary of the figures as of the Oct 12, 2026 close.

StubHub price vs fair value

$8.30$5.96Oct ’25Apr ’26Oct ’26
Close $5.96200-day averageGekko Fair Value $8.30

StubHub quick facts

Market cap
$2.09B
P/E ratio
—
Forward P/E
13.6
EPS, TTM
−$5.77
Revenue, TTM
$1.94B
Profit margin
-91.3%
Dividend yield
—
Beta
—
Volume
3.70M avg 6.69M
1-year return
−68.7%
Typical daily move
±4.9%
Typical 20-day move
±20.3%
50-day average
$6.61
200-day average
$9.02
Next earnings
Nov 12 after close
Shares outstanding
357.3M
52-week range
$5.22$21.49

StubHub swing-trade checklist

StubHub scores 2 supportive, 1 mixed and 1 headwind across the 4 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

2 supportive1 mixed1 headwind

  • Trendheadwind

    Below 50 and 200-day

    Close $5.96 is below the 50-day ($6.61) and 200-day ($9.02) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexmixed

    58.8, Neutral

    Reading 58.8 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    28.2% below

    Price is 28.2% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 31 days

    Next report Nov 12, 2026, 31 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalityno data

    No data

    Not enough years of history for a seasonal read.

A description of current data, not a recommendation. How this page works

StubHub stock chart and price history

StubHub closed at $5.96 on Oct 12, 2026, −68.7% over the past year, inside a 52-week range of $5.22 to $21.49.

Close50-day average200-day averageVolume
StubHub share price, past year, with 50-day and 200-day moving averages and volume$10$15$20NovDecJan 2026FebMarAprMayJunJulAugSepOct5.96

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−1.2%
3 months
−44.1%
6 months
−9.0%
1 year
−68.7%
The full STUB chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open STUB in Gekko

Follow StubHub through every session

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About StubHub

StubHub runs an online marketplace where people buy and sell tickets to concerts, sports, and other live events. Customers reach the platform through websites and mobile apps, and the service operates under two brand names, StubHub and viagogo. The company is best known for giving fans a place to resell and purchase tickets for live experiences around the world.

Its business centers on connecting ticket sellers with buyers across global markets, rather than issuing tickets for venues directly. The dual-brand setup under StubHub and viagogo allows it to serve audiences in different regions while operating as a single company.

StubHub was founded in 2000 and is headquartered in New York, New York. The company previously operated under the name Pugnacious Endeavors, Inc. before adopting its current name in September 2021. Its shares are listed on the NYSE under the ticker STUB.

Listed
NYSE
Sector
Technology services
Industry
Internet software/Services
Website
stubhub.com

StubHub GekkoIndex: the smart money zone

StubHub’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.8, in the Neutral zone, down 7.2 points over five sessions.

010058.8Neutral

Down 7.2 points over five sessions, from the Accumulation zone.

Reading for Oct 12, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying44−1.1%+0.4%−3.0%−13.2%
Accumulation112−1.4%−5.5%−10.0%−4.3%
Neutral (current zone)89−2.5%−2.5%−3.4%−16.9%
Distribution17+1.8%+3.0%−3.8%−30.2%
Selling1Too few readings yet

Average STUB share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the STUB price, zone by zone.Track STUB in Gekko

Is StubHub stock overvalued? Gekko Fair Value

StubHub trades 28.2% below Gekko Fair Value of $8.30, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what StubHub shares are worth, recalculated every trading day.

$8.30

Gekko Fair Value, Oct 10, 2026

28.2% Undervalued

At the end of Aug 2026 the price was 39.9% below the estimate.

Gekko Fair ValueShare price, month end
$8$6Aug 2026SepOct 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open STUB in Gekko

StubHub insider and Congress trading

No open-market insider purchases were filed for StubHub, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for STUB in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every STUB insider filing, plotted on the chart in Gekko.Open STUB in Gekko

Congress trades last 90 days

No trades in STUB were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for STUB, plotted on the chart in Gekko.Open STUB in Gekko

Buybacks

StubHub has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$33.64M
As a share of market cap
1.61%

From company filings.

Hedge funds and billionaires quarter ended Jun 30

0of the funds Gekko tracks hold STUB.

0added0opened0trimmed2sold out
Which funds are on each side, name by name.Unlock in Gekko

StubHub earnings: next date and track record

StubHub reports on Nov 12, 2026, after the close (31 days away), and beat the EPS estimate in 2 of its last 4 reports.

2 of 4reports beat the EPS estimate
±14.3%average move across the report
1 of 4reports followed by a gain

Share-price move across each report

−21.9%Nov ’25−12.4%Mar ’26+16.8%May ’26−6.2%Aug ’26

Last earnings call, Aug 12, 2026 AI summary

What they said
StubHub reported a strong Q2 2026 driven largely by World Cup demand: Gross Merchandise Sales (GMS) rose 34% y/y to $3.1 billion, revenue increased 33% y/y to $573 million, and adjusted EBITDA nearly doubled to about $106 million with margin expansion (~600 bps) and adjusted EBITDA margin of ~18%. Management emphasized marketplace scale, liquidity, and technology as competitive advantages, international growth outpacing North America off a smaller base, and healthy free cash flow used to deleverage (net leverage improved from 4.5x to 3.0x at June 30). Management highlighted sales & marketing efficiency (≈800 bps improvement) and temporary gross margin compression related to World Cup investments and payment/fulfillment costs, which they expect to normalize in H2. The company reiterated strategic initiatives including advertising (sponsored listings), open distribution/direct partnerships, and investments in customer experience and product refinement. Management maintained a disciplined guidance posture, expressing caution about potential demand pull-forward following the World Cup and indicating it is too early to read the post-World Cup spending pattern.
Guidance
Full-year adjusted EBITDA guidance: 10%–12% of revenue (adjusted EBITDA for full year). Advertising revenue expectation: "tens of millions" of dollars for the full year. Management noted implied GMS guidance for the back half consistent with low-single-digit growth and expects margins to expand in H2 as temporary World Cup-related costs subside and sales & marketing efficiencies continue to flow through. Net leverage improved to ~3.0x at June 30 (down from 4.5x at end of 2025).
Risks flagged
World Cup operational and customer-experience issues (refunds and fulfillment friction); potential pull-forward of demand from the World Cup that could depress comparable growth in H2; regulatory scrutiny/noise around resale and potential price-cap discussions; stock-based compensation/dilution (elevated post-IPO readjustment) though management expects low single-digit dilution targets; event-specific direct costs and temporary gross margin compression; macro or sports-specific risks (e.g., potential baseball strike) that could shift demand patterns.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 12, 2026$0.02
est $0.07
−71.4%$573.1M
est $513.3M
+11.6%−6.2%
May 13, 2026$0.11
est $0.00
+2,537.5%$446.0M
est $425.0M
+4.9%+16.8%
Mar 4, 2026−$1.56
est −$0.03
−5,100.0%$449.2M
est $485.4M
−7.5%−12.4%
Nov 13, 2025−$0.60
est −$2.87
+79.1%$468.1M
est $451.8M
+3.6%−21.9%
Aug 26, 2025−$0.21—$430.3M——
Mar 31, 2025−$0.06—$397.6M——
Dec 31, 2024$0.15—$533.4M——
Sep 30, 2024−$0.09—$433.8M——

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

StubHub stock forecast and analyst price targets

Analysts’ average 12-month price target for StubHub is $10.96, +83.9% from the last close, from 11 firms rating the stock in the last 90 days.

$10.96consensus 12-month target, +83.9% from the last close
Low $7High $16
Buy8
Hold2
Sell1

Each firm’s latest rating in the last 90 days: 11 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Oct 9GuggenheimBuy, maintained$9+51.0%
Sep 18CitiBuy, upgraded$7+17.4%
Sep 11Goldman SachsBuy, maintained$16+168.5%
Aug 21TD CowenBuy, maintained$12+101.3%
Aug 17Mizuho SecuritiesBuy, maintained$11+84.6%
−3.4%average 20-day move after past Neutral readings
±4.9%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

StubHub market cap and key statistics

StubHub’s market cap is $2.09B and revenue of $1.94B over the last twelve months.

Valuation

Market cap
$2.09B
Forward P/E
13.6
EPS, TTM
−$5.77
Gekko Fair Value
$8.30

Trading

Volume
3.70M
Avg volume, 20 days
6.69M
52-week high
$21.49
52-week low
$5.22
Shares outstanding
357.3M

Financials

Revenue, TTM
$1.94B
Profit margin
-91.3%
Return on equity
-103%
Quarterly earnings growth, YoY
0.0%

Risk and income

Typical daily move
±4.9%
Typical 20-day move
±20.3%

StubHub peers

StubHub’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
GOOGLAlphabet+0.2%Neutral9.6% above
GOOGAlphabet+0.2%Neutral10.2% above
METAMeta Platforms+2.0%Neutral25.5% above
NFLXNetflix−1.0%Accumulation25.2% below
SPOTSpotify Technology−0.2%Neutral18.3% above
MSTRStrategy−0.5%Neutral11.6% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

StubHub stock FAQ

What is StubHub’s market cap?

StubHub’s market cap is $2.09B at the Oct 12, 2026 close of $5.96, with 357.3M shares outstanding.

What is the StubHub stock forecast?

The consensus analyst 12-month price target for StubHub is $10.96, +83.9% from the last close. Of the 11 firms that rated the stock in the last 90 days, 8 rate it a buy, 2 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.

Is StubHub stock overvalued or undervalued?

On Gekko’s estimate StubHub is undervalued: the Oct 12, 2026 close of $5.96 is 28.2% below Gekko Fair Value of $8.30. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does StubHub report earnings next?

StubHub is expected to report on Nov 12, 2026, after the market closes (31 days away). Analysts expect earnings of $0.13 per share on revenue of $516.6M. StubHub beat the earnings estimate in 2 of its last 4 reports, moving 14.3% on average across the report.

What is StubHub’s 52-week high and low?

StubHub’s 52-week high is $21.49 and its 52-week low is $5.22; it closed at $5.96 on Oct 12, 2026, −68.7% over the past year. Over the last five years the shares peaked at $27.89 on Sep 17, 2025.

Is StubHub stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 4 items with data read as supportive (fair value and earnings risk), 1 as mixed (gekkoindex) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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