Insider buying last 90 days
No open-market insider purchases were filed for LZ in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
LegalZoom's week centers on analyst sentiment and valuation debate. A consensus "Reduce" rating with a $7.30 price target was reiterated, with commentary noting the stock trades at a P/E of 60.8x versus an industry average of 22.0x despite a 76.1% decline over the past five years. Separately, coverage confirmed the company's Q3 2026 earnings date, with analysts anticipating $0.21 per share on $193.83 million in revenue, representing year-over-year growth of 23.5% in EPS. The prior quarter, reported 5 August 2026, showed revenue of $205 million, up 7% year-over-year, with adjusted EBITDA of $46 million beating the high end of guidance, though the stock reaction at the time was sharply negative.
LZ closed at $6.05, up 1.2%, sitting between its 50-day average of $6.02 and 200-day average of $6.79. The GekkoIndex reads 53, placing the stock in the Neutral zone, down 6.2 over five days. Price sits 0.7% above Gekko Fair Value of $6.01, within a tight band. Three-month return stands at -19%, six-month at 2.4%, and one-year at -38.6%.
The next earnings date falls on 4 November 2026, after close, 23 days away and inside a typical 20-trading-day holding window, with the prior report producing a -32.5% reaction despite meeting estimates. No insider, Congress or unusual options activity appears in the current windows. Seasonality from this point in the calendar has averaged +9.2% over the next 20 trading days across 5 years, rising in 5 of them. Analyst coverage spans 7 firms with 2 buy, 4 hold and 1 sell ratings, and a consensus target of $7.60.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
LegalZoom.com scores 1 supportive, 3 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive3 mixed1 headwind
Averages disagree
Close $6.05 sits between the 50-day ($6.02) and 200-day ($6.79) averages, or the averages disagree.
See the chart53, Neutral
Reading 53 is in the Neutral zone.
See the GekkoIndex0.7% above
Price is within 5% of Gekko Fair Value (0.7% above).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 23 days
Reports on Nov 4, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings+9.2% on average
From this point in the calendar, the next 20 trading days averaged +9.2% over 5 years, rising in 5 of them.
See seasonalityA description of current data, not a recommendation. How this page works
LegalZoom.com closed at $6.05 on Oct 12, 2026, −38.6% over the past year, inside a 52-week range of $5.22 to $12.40.
Use the left and right arrow keys to read daily values.
Put LZ on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
LegalZoom.com runs an online platform that helps people in the United States handle legal and regulatory tasks without needing to visit a law office in person. Individuals and small businesses use the site for things like forming a new company, putting together wills and trusts, filing paperwork to protect intellectual property, and completing common legal forms and contracts. It has built its reputation around making these processes accessible through a simple web-based system.
Beyond the self-service tools, LegalZoom.com connects users with independent attorneys when outside legal advice is needed, and it also links customers to professionals who handle tax preparation and bookkeeping. This mix lets the company serve both one-time filers and small business owners looking for ongoing support, combining automated document services with access to human experts when a matter calls for it.
The company was founded in 1999 and is headquartered in Glendale, California. Its shares are listed on the NASDAQ under the ticker LZ.
LegalZoom.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 53, in the Neutral zone, down 6.2 points over five sessions.
Down 6.2 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 47 | +1.3% | +2.9% | ||
| Accumulation | 273 | +0.2% | +0.4% | ||
| Neutral (current zone) | 315 | −0.8% | −1.9% | ||
| Distribution | 45 | +1.4% | −0.9% | ||
| Selling | 2 | Too few readings yet | |||
Average LZ share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
LegalZoom.com trades 0.7% above Gekko Fair Value of $6.01, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what LegalZoom.com shares are worth, recalculated every trading day.
$6.01
Gekko Fair Value, Oct 10, 2026
0.7% above fair value · About fair value
At the end of Aug 2026 the price was 14.4% below the estimate.
No open-market insider purchases were filed for LegalZoom.com, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for LZ in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in LZ were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
LegalZoom.com has been buying back its own shares.
From company filings.
0of the funds Gekko tracks hold LZ.
LegalZoom.com reports on Nov 4, 2026, after the close (23 days away), and beat the EPS estimate in 2 of its last 8 reports.
Nov 4, 2026
Expected after the close, 23 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $0.04 est $0.04 | $205.3M est $205.8M | −32.5% |
| May 6, 2026 | $0.12 est $0.13 | $206.8M est $202.1M | −9.5% |
| Feb 19, 2026 | $0.17 est $0.18 | $190.3M est $184.7M | −5.9% |
| Nov 5, 2025 | $0.17 est $0.19 | $190.2M est $184.9M | +10.2% |
| Aug 7, 2025 | $0.15 est $0.15 | $192.5M est $182.0M | +28.3% |
| May 7, 2025 | $0.13 est $0.13 | $183.1M est $176.8M | +23.2% |
| Feb 26, 2025 | $0.19 est $0.16 | $161.7M est $160.7M | +11.3% |
| Nov 6, 2024 | $0.17 est $0.15 | $168.6M est $160.8M | +22.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for LegalZoom.com is $7.60, +25.6% from the last close, from 7 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 7 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 12 | UBS | $7 | +15.7% |
| Aug 12 | Citi | $6 | −0.8% |
| Aug 8 | William Blair | — | — |
| Aug 6 | Bank of America Securities | $9 | +48.8% |
| Aug 6 | J.P. Morgan | $7 | +15.7% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, LegalZoom.com averaged +9.2% across the last 5 years, rising in 5 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +6.3% | 5 of 5 |
| Next 10 trading days | +5.3% | 3 of 5 |
| Next 15 trading days | +8.3% | 4 of 5 |
| Next 20 trading days | +9.2% | 5 of 5 |
| Next 30 trading days | +1.8% | 3 of 5 |
For scale, LZ’s typical 20-trading-day move in either direction is about 9%.
LegalZoom.com’s market cap is $1.04B, with a P/E ratio of 65.8 and revenue of $792.5M over the last twelve months.
Coverage of LegalZoom.com this week reads negative: 1 positive, 0 neutral and 3 negative headlines.
LegalZoom.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GOOGLAlphabet | Neutral | 9.6% above |
| GOOGAlphabet | Neutral | 10.2% above |
| METAMeta Platforms | Neutral | 25.5% above |
| NFLXNetflix | Accumulation | 25.2% below |
| SPOTSpotify Technology | Neutral | 18.3% above |
| MSTRStrategy | Neutral | 11.6% below |
A peer links to its own page where one exists.
LegalZoom.com’s market cap is $1.04B at the Oct 12, 2026 close of $6.05, with 171.3M shares outstanding. The shares trade on a P/E ratio of 65.8.
The consensus analyst 12-month price target for LegalZoom.com is $7.60, +25.6% from the last close. Of the 7 firms that rated the stock in the last 90 days, 2 rate it a buy, 4 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate LegalZoom.com is about fair value: the Oct 12, 2026 close of $6.05 is 0.7% above Gekko Fair Value of $6.01. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
LegalZoom.com is expected to report on Nov 4, 2026, after the market closes (23 days away). Analysts expect earnings of $0.21 per share on revenue of $193.8M. LegalZoom.com beat the earnings estimate in 2 of its last 8 reports, moving 17.9% on average across the report.
LegalZoom.com’s 52-week high is $12.40 and its 52-week low is $5.22; it closed at $6.05 on Oct 12, 2026, −38.6% over the past year. Over the last five years the shares peaked at $28.35 on Oct 29, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (seasonality), 3 as mixed (trend, gekkoindex and fair value) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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