Insider buying last 90 days
No open-market insider purchases were filed for ZD in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
Ziff Davis drew analyst attention this week, with Argus lowering its target price to $58.00 while Yorkville Ives initiated coverage with a Buy/outperform rating and a $68.00 target. Separately, IPVanish, a Ziff Davis subsidiary, launched a new antivirus service for Windows and macOS that bundles VPN with device security, extending the company's push into cybersecurity subscriptions. Dimensional Fund Advisors also disclosed a 6.6% stake in the company as of 30 September 2026.
The stock closed at $57.58, up 1.9%, sitting above both its 50-day average of $55.77 and 200-day average of $45.87, with the shorter average above the longer one. The GekkoIndex reads 53.6, placing it in the Neutral zone. Gekko Fair Value stands at $84.58, putting the current price 31.9% below that level.
Ziff Davis next reports earnings on 5 November 2026, 24 days away, which falls inside a typical 20-trading-day holding period; its last report showed EPS of $1.03 against a $0.81 estimate, with an average absolute reaction of 9.5% across prior quarters. Seasonality from this point in the calendar has averaged a 4.3% gain over the next 20 trading days across 5 years, rising in 3 of them. Insider, Congress, and unusual options activity show no data in their respective windows, while one billionaire holder is recorded. The consensus analyst target sits at $63.67, implying 10.6% upside from current levels.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Ziff Davis scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
Above 50 and 200-day
Close $57.58 is above the 50-day ($55.77) and 200-day ($45.87) averages, and the 50-day is above the 200-day.
See the chart53.6, Neutral
Reading 53.6 is in the Neutral zone.
See the GekkoIndex31.9% below
Price is 31.9% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings+4.3% on average
From this point in the calendar, the next 20 trading days averaged +4.3% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Ziff Davis closed at $57.58 on Oct 12, 2026, +51.6% over the past year, inside a 52-week range of $22.45 to $60.48.
Use the left and right arrow keys to read daily values.
Put ZD on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Ziff Davis provides online information and digital services to users across the United States, Canada, Ireland, and other regions worldwide. The company is widely recognized for the web platforms and applications it manages, including names such as IGN, RetailMeNot, Mashable, PCMag, Humble Bundle, and Speedtest, which serve audiences interested in technology, shopping, entertainment, and health and wellness topics.
The business is structured around two main areas. One covers the digital media properties mentioned above, while the other focuses on cybersecurity and marketing technology, providing cloud-based subscription offerings aimed at both individual consumers and business customers, with an emphasis on online security, data privacy, and marketing tools.
Ziff Davis is headquartered in New York, New York, and traces its founding to 2014, having previously operated under the name j2 Global, Inc. before adopting its present name in October 2021. Its shares trade on the NASDAQ under the ticker ZD.
Ziff Davis’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 53.6, in the Neutral zone, down 5.3 points over five sessions.
Down 5.3 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 61 | +3.4% | +5.1% | ||
| Accumulation | 234 | −0.4% | −0.2% | ||
| Neutral (current zone) | 356 | +0.1% | 0.0% | ||
| Distribution | 23 | −3.1% | −1.5% | ||
| Selling | 8 | Too few readings yet | |||
Average ZD share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Ziff Davis trades 31.9% below Gekko Fair Value of $84.58, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Ziff Davis shares are worth, recalculated every trading day.
$84.58
Gekko Fair Value, Oct 10, 2026
31.9% Undervalued
At the end of Aug 2026 the price was 43.1% below the estimate.
No open-market insider purchases were filed for Ziff Davis, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for ZD in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in ZD were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Ziff Davis has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds ZD.
Ziff Davis reports on Nov 5, 2026 (24 days away), and beat the EPS estimate in 6 of its last 8 reports.
Nov 5, 2026
24 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $1.03 est $0.81 | $286.7M est $286.1M | +2.2% |
| May 7, 2026 | $0.73 est $0.72 | $267.6M est $264.3M | −6.1% |
| Feb 23, 2026 | $2.56 est $2.71 | $406.7M est $416.7M | −15.5% |
| Nov 6, 2025 | $1.76 est $1.76 | $363.7M est $416.6M | −2.4% |
| Aug 6, 2025 | $1.24 est $1.22 | $352.2M est $367.7M | +26.4% |
| May 8, 2025 | $1.14 est $1.10 | $328.6M est $322.8M | −2.3% |
| Feb 24, 2025 | $2.58 est $2.57 | $412.8M est $424.4M | −0.9% |
| Nov 8, 2024 | $1.64 est $1.51 | $353.6M est $347.1M | +20.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Ziff Davis is $63.67, +10.6% from the last close, from 6 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 6 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 24 | RBC Capital | $65 | +12.9% |
| Sep 11 | J.P. Morgan | $60 | +4.2% |
| Aug 13 | UBS | $59 | +2.5% |
| Aug 10 | Susquehanna | $75 | +30.3% |
| Aug 10 | Citi | $59 | +2.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, Ziff Davis averaged +4.3% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.2% | 5 of 5 |
| Next 10 trading days | +4.6% | 4 of 5 |
| Next 15 trading days | +4.1% | 3 of 5 |
| Next 20 trading days | +4.3% | 3 of 5 |
| Next 30 trading days | +8.8% | 4 of 5 |
For scale, ZD’s typical 20-trading-day move in either direction is about 6.8%.
Ziff Davis’s market cap is $2.12B and revenue of $1.44B over the last twelve months.
Coverage of Ziff Davis this week reads neutral: 3 positive, 4 neutral and 1 negative headlines.
Ziff Davis’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GOOGLAlphabet | Neutral | 9.6% above |
| GOOGAlphabet | Neutral | 10.2% above |
| METAMeta Platforms | Neutral | 25.5% above |
| NFLXNetflix | Accumulation | 25.2% below |
| SPOTSpotify Technology | Neutral | 18.3% above |
| MSTRStrategy | Neutral | 11.6% below |
A peer links to its own page where one exists.
Ziff Davis’s market cap is $2.12B at the Oct 12, 2026 close of $57.58, with 34.29M shares outstanding.
The consensus analyst 12-month price target for Ziff Davis is $63.67, +10.6% from the last close. Of the 6 firms that rated the stock in the last 90 days, 3 rate it a buy, 3 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Ziff Davis is undervalued: the Oct 12, 2026 close of $57.58 is 31.9% below Gekko Fair Value of $84.58. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Ziff Davis is expected to report on Nov 5, 2026 (24 days away). Analysts expect earnings of $1.21 per share on revenue of $295.3M. Ziff Davis beat the earnings estimate in 6 of its last 8 reports, moving 9.5% on average across the report.
Ziff Davis’s 52-week high is $60.48 and its 52-week low is $22.45; it closed at $57.58 on Oct 12, 2026, +51.6% over the past year. Over the last five years the shares peaked at $135.00 on Nov 4, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, fair value and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,408 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.Type a ticker or company name. Press Esc to close.