Insider buying last 90 days
No open-market insider purchases were filed for YELP in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every YELP insider filing, plotted on the chart in Gekko.Open YELP in Gekko
Gekko Brief
AI summaryOct 12 closeThis week's commentary on Yelp centers on an Argus report dated October 7, 2026, which offered an earnings estimate and price target alongside a current price near $18.59. Coverage also notes an October 7 close of $18.40, up 1.43%, following Q2 2026 results of $375.5 million in revenue and EPS of $0.57 versus prior estimates. Separate items reference Yelp's "best new restaurants" and "Top 100 Pasta Places" lists, along with Google Maps expanding AI-powered dining features as a competing product.
Yelp closed at $18.63, essentially flat on the day, with shares below both the 50-day average of $21.54 and the 200-day average of $24.47. One-month, three-month and six-month returns are negative, and the one-year return stands at -40.3%. The GekkoIndex reads 63.3, placing the stock in the Accumulation zone, down 4.1 points over five sessions. Price sits 41.9% below Gekko Fair Value of $32.05.
Yelp's next earnings date falls on 5 November 2026, after close, 23 days out and within a typical 20-trading-day holding window; the prior quarter showed EPS of $0.57 against an estimate of $0.36, with a -0.5% reaction. No insider, Congress, or unusual options activity appears in their respective windows. Seasonality over five years shows an average 20-day return of -1%, positive in 3 of those years. Analyst views are split, with 2 buy, 1 hold and 2 sell ratings among 5 firms, and a consensus target of $25.12.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Yelp price vs fair value
Close $18.63200-day averageGekko Fair Value $32.05
Yelp quick facts
- Market cap
- $1.02B
- P/E ratio
- 8.8
- Forward P/E
- 14.8
- EPS, TTM
- $2.19
- Revenue, TTM
- $1.47B
- Profit margin
- 8.6%
- Dividend yield
- —
- Beta
- 0.45
- Volume
- 999,977 avg 1.46M
- 1-year return
- −40.3%
- Typical daily move
- ±4.8%
- Typical 20-day move
- ±6%
- 50-day average
- $21.54
- 200-day average
- $24.47
- Next earnings
- Nov 5 after close
- Shares outstanding
- 54.26M
Yelp swing-trade checklist
Yelp scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $18.63 is below the 50-day ($21.54) and 200-day ($24.47) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
63.3, Accumulation
Reading 63.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
41.9% below
Price is 41.9% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
−1.0% on average
From this point in the calendar, the next 20 trading days averaged −1% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Yelp stock chart and price history
Yelp closed at $18.63 on Oct 12, 2026, −40.3% over the past year, inside a 52-week range of $17.27 to $34.49.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −12.5%
- 3 months
- −27.2%
- 6 months
- −27.7%
- 1 year
- −40.3%
The full YELP chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open YELP in Gekko
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Put YELP on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
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About Yelp
Yelp operates an online platform built to link ordinary consumers with nearby businesses, covering areas like food and dining, shopping, wellness, medical care, household repairs, automotive needs, skilled trades, pet services, event organizing, property listings and personal finance. Its reach extends past the United States into international markets, and the company is most associated with the user-generated reviews that help people choose where to spend their money.
Money comes largely from advertising sold to local businesses, with options ranging from free listings to paid placements, click-based campaigns, geographic targeting, and packages designed for companies operating in several locations at once. Alongside advertising, Yelp provides tools such as a reservation system for restaurants, a digital waitlist for managing walk-in customers, a data product aimed at giving owners insight into their local market, and a developer-facing API for pulling business information into other platforms. The company also licenses its underlying content and works with a food delivery partner, reaching customers through a mix of its own site, sales teams, and outside partnerships.
The company traces back to 2004 and keeps its headquarters in San Francisco, California. Its stock is listed on the NYSE under the ticker YELP.
- Listed
- NYSE
- Sector
- Technology services
- Industry
- Internet software/Services
- Website
- yelp.com
Yelp GekkoIndex: the smart money zone
Yelp’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.3, in the Accumulation zone, down 4.1 points over five sessions.
63.3Accumulation
Down 4.1 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 77 | −0.6% | +2.6% | ||
| Accumulation (current zone) | 254 | −0.3% | −1.1% | ||
| Neutral | 327 | −0.5% | −2.9% | ||
| Distribution | 23 | −2.1% | −14.8% | ||
| Selling | 1 | Too few readings yet | |||
Average YELP share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the YELP price, zone by zone.Track YELP in Gekko
Is Yelp stock overvalued? Gekko Fair Value
Yelp trades 41.9% below Gekko Fair Value of $32.05, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Yelp shares are worth, recalculated every trading day.
$32.05
Gekko Fair Value, Oct 10, 2026
41.9% Undervalued
At the end of Aug 2026 the price was 12.8% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open YELP in Gekko
Yelp insider and Congress trading
No open-market insider purchases were filed for Yelp, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in YELP were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for YELP, plotted on the chart in Gekko.Open YELP in Gekko
Buybacks
Yelp has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $50.00M
- As a share of market cap
- 4.88%
- Trailing four quarters
- $349.2M
From company filings.
Hedge funds and billionaires quarter ended Mar 31
0of the funds Gekko tracks hold YELP.
0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Yelp earnings: next date and track record
Yelp reports on Nov 5, 2026, after the close (24 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 5, 2026
Expected after the close, 24 days away
- EPS estimate
- $0.45
- Revenue estimate
- $368.9M
8 of 8reports beat the EPS estimate
±6.4%average move across the report
1 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 6, 2026 AI summary
- What they said
- Yelp reported Q2 2026 net revenue of $376M, up 1% YoY, with 8% net income margin and 24% adjusted EBITDA margin. Services ad revenue was flat while RR&O declined 10% YoY. Other revenue surged 98% YoY driven by AI initiatives including data licensing. Yelp Assistant drove ~10% project growth YoY, Yelp Host reached 2.4M annualized calls, and Hatch hit $35M ARR growing 59% YoY.
- Guidance
- Management expects accelerating AI-driven revenue streams and improved Hatch performance after Q2 adjustment period, with July trends improving. Expanded sales headcount and OpenAI partnership signal growth potential, though challenging macro environment for consumers and local businesses persists.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $0.57 est $0.36 | $375.5M est $366.9M | −0.5% |
| May 7, 2026 | $0.30 est $0.26 | $361.5M est $353.5M | −4.3% |
| Feb 12, 2026 | $0.61 est $0.47 | $360.0M est $359.3M | −9.6% |
| Nov 6, 2025 | $0.61 est $0.47 | $376.0M est $358.7M | −10.1% |
| Aug 7, 2025 | $0.67 est $0.48 | $370.4M est $365.9M | −9.1% |
| May 8, 2025 | $0.36 est $0.31 | $358.5M est $372.3M | +9.7% |
| Feb 13, 2025 | $0.62 est $0.53 | $362.0M est $350.0M | −5.9% |
| Nov 7, 2024 | $0.56 est $0.42 | $360.3M est $351.6M | −1.9% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Yelp stock forecast and analyst price targets
Analysts’ average 12-month price target for Yelp is $25.12, +34.8% from the last close, from 5 firms rating the stock in the last 90 days.
$25.12consensus 12-month target, +34.8% from the last close
Now $18.63Avg $25.12
Low $19High $30
Each firm’s latest rating in the last 90 days: 5 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 11 | J.P. Morgan | $19 | +2.0% |
| Aug 10 | Evercore ISI | $30 | +61.0% |
| Aug 7 | Bank of America Securities | $21 | +12.7% |
| Aug 7 | Craig-Hallum | $30 | +61.0% |
| Aug 7 | Robert W. Baird | $27 | +44.9% |
−1.1%average 20-day move after past Accumulation readings
−1.0%average move over the next 20 trading days in the last 5 years
±4.8%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Yelp seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Yelp averaged −1.0% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +3.7% | 5 of 5 |
| Next 10 trading days | +3.4% | 4 of 5 |
| Next 15 trading days | +4.2% | 4 of 5 |
| Next 20 trading days | −1.0% | 3 of 5 |
| Next 30 trading days | −2.8% | 2 of 5 |
For scale, YELP’s typical 20-trading-day move in either direction is about 6%.
Yelp market cap and key statistics
Yelp’s market cap is $1.02B, with a P/E ratio of 8.8 and revenue of $1.47B over the last twelve months.
Valuation
- Market cap
- $1.02B
- P/E ratio
- 8.8
- Forward P/E
- 14.8
- EPS, TTM
- $2.19
- Gekko Fair Value
- $32.05
Trading
- Volume
- 999,977
- Avg volume, 20 days
- 1.46M
- 52-week high
- $34.49
- 52-week low
- $17.27
- Shares outstanding
- 54.26M
Financials
- Revenue, TTM
- $1.47B
- Profit margin
- 8.6%
- Return on equity
- 18.2%
- Quarterly earnings growth, YoY
- −14.9%
Risk and income
- Beta
- 0.45
- Typical daily move
- ±4.8%
- Typical 20-day move
- ±6%
Yelp stock news this week
Coverage of Yelp this week reads positive: 8 positive, 3 neutral and 1 negative headlines.
- Yelp Inc. (YELP) Stock ForecastsYahoo! Finance Canada, Oct 11
- The Technical Signals Behind (YELP) That Institutions FollowStock Traders Daily, Oct 10
- Mexican eatery in Ohio lands spot on Yelp's best new restaurants list for 2026CBS News, Oct 9
- The Pasta Shop Denville NJ named best pasta in US by Yelp 2026New Jersey 101.5, Oct 9
- Yelp Inc (YELP) Shares Surge 5.3% -- What GF Score of 72 Tells InvestorsGuruFocus, Oct 8
- Yelp, who? 4 ways Google Maps can help you find your next meal – and order itZDNET, Oct 8
Yelp peers
Yelp’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GOOGLAlphabet | Neutral | 9.6% above |
| GOOGAlphabet | Neutral | 10.2% above |
| METAMeta Platforms | Neutral | 25.5% above |
| NFLXNetflix | Accumulation | 25.2% below |
| SPOTSpotify Technology | Neutral | 18.3% above |
| MSTRStrategy | Neutral | 11.6% below |
A peer links to its own page where one exists.
Yelp stock FAQ
What is Yelp’s market cap?
Yelp’s market cap is $1.02B at the Oct 12, 2026 close of $18.63, with 54.26M shares outstanding. The shares trade on a P/E ratio of 8.8.
What is the Yelp stock forecast?
The consensus analyst 12-month price target for Yelp is $25.12, +34.8% from the last close. Of the 5 firms that rated the stock in the last 90 days, 2 rate it a buy, 1 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Yelp stock overvalued or undervalued?
On Gekko’s estimate Yelp is undervalued: the Oct 12, 2026 close of $18.63 is 41.9% below Gekko Fair Value of $32.05. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Yelp report earnings next?
Yelp is expected to report on Nov 5, 2026, after the market closes (24 days away). Analysts expect earnings of $0.45 per share on revenue of $368.9M. Yelp beat the earnings estimate in 8 of its last 8 reports, moving 6.4% on average across the report.
What is Yelp’s 52-week high and low?
Yelp’s 52-week high is $34.49 and its 52-week low is $17.27; it closed at $18.63 on Oct 12, 2026, −40.3% over the past year. Over the last five years the shares peaked at $48.99 on Dec 22, 2023.
Is Yelp stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value), 1 as mixed (seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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