Insider buying last 90 days
No open-market insider purchases were filed for WSM in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every WSM insider filing, plotted on the chart in Gekko.Open WSM in Gekko
NYSE: WSM
Williams-Sonoma (WSM) Stock Analysis & Forecast
$224.20+5.28 (+2.4%)
Close on Sep 18, 2026. Page updated Sep 19, 9:19 pm ET.
Gekko Brief
AI summaryWilliams-Sonoma closes at $224.20, up 2.4%, sitting between its 50-day average of $232.08 and 200-day average of $206.45. The GekkoIndex reads 64.5, placing the stock in the Accumulation zone. Price stands 16.4% above Gekko Fair Value of $192.56, a gap that bears watching. Over the past six months the stock has returned 22.8%, though the one-month return is -7.5%.
This week's news centers on capital allocation and ownership shifts rather than operating results. Williams-Sonoma declared a quarterly cash dividend of $0.76 per share, payable November 20 to holders of record October 16, with an ex-dividend date of October 16 and an annualized payout of $3.04 marking 20 consecutive years of increases. Separately, CEO Laura Alber sold $7.74 million in company stock on September 16 under a pre-planned trading arrangement. Brokerage sentiment was also in focus, with eighteen firms carrying an average "Moderate Buy" rating, ten buys and eight holds, and a consensus 12-month price target of $245.56.
The next earnings date falls on 18 November 2026, 59 days out and beyond a typical 20-trading-day hold. Across the last eight quarters, the company has beaten estimates seven times, with an average absolute reaction of 6.9% and the most recent report producing a 6.8% move. Seasonality over the next 20 trading days has averaged -0.1% across 5 years, positive in 3 of them. Analyst consensus among 17 firms shows 9 buy and 8 hold ratings, with a consensus target of $247.85, implying 10.5% upside from current levels.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $224.20200-day averageGekko Fair Value $192.56
Key stats
- Market cap
- $26.40B
- P/E ratio
- 22.4
- Forward P/E
- 23
- EPS, TTM
- $9.79
- Revenue, TTM
- $8.01B
- Profit margin
- 14.7%
- Dividend yield
- 1.30%
- Beta
- 1.46
- Volume
- 2.68M avg 1.34M
- 1-year return
- +14.0%
- Typical daily move
- ±3.1%
- Typical 20-day move
- ±8%
- 50-day average
- $232.08
- 200-day average
- $206.45
- Next earnings
- Nov 18
- Shares outstanding
- 117.8M
Williams-Sonoma swing-trade checklist
Williams-Sonoma scores 2 supportive, 2 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed1 headwind
- Trendmixed
Averages disagree
Close $224.20 sits between the 50-day ($232.08) and 200-day ($206.45) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
64.5, Accumulation
Reading 64.5 is in the Accumulation zone.
See the GekkoIndex - Fair valueheadwind
16.4% above
Price is 16.4% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 59 days
Next report Nov 18, 2026, 59 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
−0.1% on average
From this point in the calendar, the next 20 trading days averaged −0.1% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Williams-Sonoma stock chart and price history
Williams-Sonoma closed at $224.20 on Sep 18, 2026, +14.0% over the past year, inside a 52-week range of $165.51 to $254.89.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −7.5%
- 3 months
- −1.2%
- 6 months
- +22.8%
- 1 year
- +14.0%
The full WSM chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open WSM in Gekko
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About Williams-Sonoma
Williams-Sonoma sells home products across several brands rather than a single label. The namesake Williams Sonoma line covers cooking, dining and entertaining items like cookware, appliances, flatware and dinnerware, along with cookbooks, furnishings and decorative pieces. Pottery Barn adds furniture, bedding, lighting, rugs and linens, with related lines Pottery Barn Kids and Pottery Barn Teen aimed at younger shoppers. West Elm rounds out the group with its own home decor offerings, alongside Rejuvenation's made-to-order lighting, hardware and furniture, and Mark and Graham's personalized accessories, travel goods and gift items.
Sales run through a mix of channels, including online stores, mailed catalogs and physical shops. The company operates hundreds of its own retail locations across the United States, Canada, Australia and the United Kingdom, and it also has franchised stores and e-commerce sites reaching customers in additional markets such as the Middle East, the Philippines, Mexico, South Korea and India. It also runs a 3-D imaging and augmented reality platform used within the home furnishings space.
Williams-Sonoma was founded in 1956 and is headquartered in San Francisco, California. Its shares are listed on the NYSE under the ticker WSM.
- Listed
- NYSE
- Sector
- Retail trade
- Industry
- Specialty stores
- Website
- williams-sonomainc.com
Williams-Sonoma GekkoIndex: the smart money zone
Williams-Sonoma’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 64.5, in the Accumulation zone, up 0.9 points over five sessions.
64.5Accumulation
Up 0.9 points over five sessions.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 19 | +0.1% | +4.1% | ||
| Accumulation (current zone) | 212 | +1.4% | +7.1% | ||
| Neutral | 384 | +0.5% | +1.4% | ||
| Distribution | 41 | +0.6% | +0.6% | ||
| Selling | 6 | Too few readings yet | |||
Average WSM share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the WSM price, zone by zone.Track WSM in Gekko
Is Williams-Sonoma stock overvalued? Gekko Fair Value
Williams-Sonoma trades 16.4% above Gekko Fair Value of $192.56, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Williams-Sonoma shares are worth, recalculated every trading day.
$192.56
Gekko Fair Value, Sep 19, 2026
16.4% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open WSM in Gekko
Williams-Sonoma insider and Congress trading
No open-market insider purchases were filed for Williams-Sonoma, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in WSM were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for WSM, plotted on the chart in Gekko.Open WSM in Gekko
Buybacks
Williams-Sonoma has been buying back its own shares.
- Bought back, quarter ended Aug 2, 2026
- $5.50M
- As a share of market cap
- 0.02%
- Trailing four quarters
- $951.8M
From company filings.
Williams-Sonoma earnings: next date and track record
Williams-Sonoma reports on Nov 18, 2026 (59 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 18, 2026
59 days away
- EPS estimate
- $2.16
- Revenue estimate
- $2.00B
7 of 8reports beat the EPS estimate
±6.9%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, May 21, 2026 AI summary
- What they said
- Williams-Sonoma, Inc. reported a strong start to fiscal 2026 with Q1 comp growth of 4.8%, net revenues of $1.81 billion, an operating margin of 16.2% (above expectations) and EPS of $1.93 (up from $1.85). Management credited broad-based execution across brands and channels, strength in furniture and non-furniture categories, growth in B2B, improving retail and DTC performance, and the rollout of AI-driven tools (e.g., Olive, Room Planner) to improve customer experience and supply chain efficiency. Headwinds included merchandise margin pressure (~100 bps decline) driven by tariffs and higher ocean and domestic transportation costs; management said these tariff impacts are front-weighted and expect Q2 to be the peak impact before moderating later in the year. Management highlighted supply chain efficiencies, strong full-price selling, accelerating performance at West Elm and improvements at Pottery Barn, and continued investment in personalization, collaborations, and store growth. B2B/contract business showed substantial growth and a strategic focus toward a $2 billion goal. Overall, tone was confident and constructive with acknowledgement of macro and tariff-related headwinds.
- Guidance
- - Management referenced fiscal 2026 annual guidance and long-term outlook (no specific numeric FY '26 guidance disclosed on the call). - Oil prices at current levels are embedded in their guidance. - Tariff impacts are expected to be heavily front-loaded with Q2 being the peak impact; moderation expected across the back half of the year. - Full-year benefit of roughly 70 basis points to revenues from store activity (20 new stores and 19 repositionings) is embedded in the full-year guide and will be realized later in the year. - Merchandise margin pressure expected to peak in Q2 and moderate thereafter. - B2B/contract growth is a priority with a stated goal (pipeline) to drive B2B to $2 billion.
- Risks flagged
- - Tariffs (higher weighted average cost of goods sold) and the timing of tariff impacts on margins. - Higher fuel and ocean freight costs and domestic transportation cost pressure. - Macro uncertainty: geopolitical conflicts, trade policy changes, and interest rates. - Cyclical swings in the housing market affecting home furnishings demand. - Competitive promotional environment (industry promotional pressure), inventory/shrink variability and timing of physical inventory, and execution risk in scaling initiatives (AI and collaborations).
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| May 21, 2026 | $1.93 est $1.80 | $1.81B est $1.80B | +6.8% |
| Mar 18, 2026 | $3.04 est $2.90 | $2.36B est $2.41B | +0.2% |
| Nov 19, 2025 | $1.96 est $1.88 | $1.88B est $1.87B | −4.5% |
| Aug 27, 2025 | $2.00 est $1.78 | $1.84B est $1.83B | −5.0% |
| May 22, 2025 | $1.56 est $1.76 | $1.73B est $1.67B | −6.0% |
| Mar 19, 2025 | $3.28 est $2.94 | $2.46B est $2.36B | −4.2% |
| Nov 20, 2024 | $1.96 est $1.77 | $1.80B est $1.78B | +25.7% |
| Aug 22, 2024 | $1.74 est $1.60 | $1.79B est $1.81B | −3.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Williams-Sonoma stock forecast and analyst price targets
Analysts’ average 12-month price target for Williams-Sonoma is $247.85, +10.5% from the last close, from 17 firms rating the stock in the last 90 days.
$247.85consensus 12-month target, +10.5% from the last close
Now $224.20Avg $247.85
Low $190High $280
Each firm’s latest rating in the last 90 days: 17 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 1 | Telsey Advisory | $260 | +16.0% |
| Sep 1 | Argus Research | $250 | +11.5% |
| Sep 1 | J.P. Morgan | $255 | +13.7% |
| Aug 27 | KeyBanc | $270 | +20.4% |
| Aug 27 | Wells Fargo | $240 | +7.0% |
+7.1%average 20-day move after past Accumulation readings
−0.1%average move over the next 20 trading days in the last 5 years
±3.1%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Williams-Sonoma seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Williams-Sonoma averaged −0.1% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.8% | 4 of 5 |
| Next 10 trading days | −1.8% | 3 of 5 |
| Next 15 trading days | −3.6% | 1 of 5 |
| Next 20 trading days | −0.1% | 3 of 5 |
| Next 30 trading days | −2.9% | 2 of 5 |
For scale, WSM’s typical 20-trading-day move in either direction is about 8%.
Williams-Sonoma market cap and key statistics
Williams-Sonoma’s market cap is $26.40B, with a P/E ratio of 22.4 and revenue of $8.01B over the last twelve months.
Valuation
- Market cap
- $26.40B
- P/E ratio
- 22.4
- Forward P/E
- 23
- EPS, TTM
- $9.79
- Gekko Fair Value
- $192.56
Trading
- Volume
- 2.68M
- Avg volume, 20 days
- 1.34M
- 52-week high
- $254.89
- 52-week low
- $165.51
- Shares outstanding
- 117.8M
Financials
- Revenue, TTM
- $8.01B
- Profit margin
- 14.7%
- Return on equity
- 55%
- Quarterly earnings growth, YoY
- +42.0%
Risk and income
- Beta
- 1.46
- Typical daily move
- ±3.1%
- Typical 20-day move
- ±8%
- Dividend yield
- 1.30%
Williams-Sonoma stock news this week
Coverage of Williams-Sonoma this week reads positive: 6 positive, 4 neutral and 0 negative headlines.
- Aldi's $15 Rustic Kitchen Essential Resembles a Williams-Sonoma Find 10x the PriceRaleigh News & Observer, Sep 19
- Williams-Sonoma CEO Laura Alber sells $7.74m in company stockInvesting.com Canada, Sep 19
- Williams-Sonoma To Go Ex-Dividend On October 16th, 2026 With 0.76 USD Dividend Per ShareMoomoo, Sep 18
- Williams-Sonoma, Inc. (NYSE:WSM) Plans Quarterly Dividend of $0.76MarketBeat, Sep 17
- Williams-Sonoma, Inc. declares quarterly cash dividendGuruFocus, Sep 17
- Williams-Sonoma, Inc. (NYSE:WSM) Receives Average Rating of "Moderate Buy" from BrokeragesMarketBeat, Sep 15
Williams-Sonoma peers
Williams-Sonoma’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Accumulation | 10.6% below |
| COSTCostco Wholesale | Buying | 9.8% above |
| TGTTarget | Neutral | 8.8% above |
| CVNACarvana | Accumulation | 12.8% below |
| ORLYO'Reilly Automotive | Accumulation | 10.5% below |
| AZOAutoZone | Accumulation | 24.7% below |
A peer links to its own page where one exists.
Williams-Sonoma stock FAQ
What is Williams-Sonoma’s market cap?
Williams-Sonoma’s market cap is $26.40B at the Sep 18, 2026 close of $224.20, with 117.8M shares outstanding. The shares trade on a P/E ratio of 22.4.
What is the Williams-Sonoma stock forecast?
The consensus analyst 12-month price target for Williams-Sonoma is $247.85, +10.5% from the last close. Of the 17 firms that rated the stock in the last 90 days, 9 rate it a buy, 8 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Williams-Sonoma stock overvalued or undervalued?
On Gekko’s estimate Williams-Sonoma is overvalued: the Sep 18, 2026 close of $224.20 is 16.4% above Gekko Fair Value of $192.56. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Williams-Sonoma report earnings next?
Williams-Sonoma is expected to report on Nov 18, 2026 (59 days away). Analysts expect earnings of $2.16 per share on revenue of $2.00B. Williams-Sonoma beat the earnings estimate in 7 of its last 8 reports, moving 6.9% on average across the report.
What is Williams-Sonoma’s 52-week high and low?
Williams-Sonoma’s 52-week high is $254.89 and its 52-week low is $165.51; it closed at $224.20 on Sep 18, 2026, +14.0% over the past year.
Is Williams-Sonoma stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and earnings risk), 2 as mixed (trend and seasonality) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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