Insider buying last 90 days
No open-market insider purchases were filed for WSM in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every WSM insider filing, plotted on the chart in Gekko.Open WSM in Gekko
NYSE: WSM
Williams-Sonoma (WSM) Stock Analysis & Forecast
Nov 4 close
$270.08+16.38 (+6.5%)
Gekko Brief
AI summaryNov 4 closeWilliams-Sonoma gained ground this week as sentiment around its business stayed upbeat, with brokerages maintaining a "Moderate Buy" consensus and an average 12-month price target of $247.89. The company also dropped its lawsuit against Quince over alleged "dupe" products, closing out a legal dispute that had centered on false advertising claims. Separately, attention turned to the upcoming quarterly dividend, a payout that follows a strong mid-year quarter lifted in part by one-time tariff refunds.
The stock closed at $270.08, up 6.5%, sitting above both its 50-day average of $237.92 and 200-day average of $215.21, with the 50-day above the 200-day. Shares trade near the 52-week high of $271.89, far from the 52-week low of $165.51. The GekkoIndex reads 49, placing it in the Neutral zone, down 4.4 over the last five sessions. Price stands 35.5% above Gekko Fair Value of $199.31.
Williams-Sonoma next reports earnings on 18 November 2026, 13 days away, with eight of the last eight quarters producing a beat and an average absolute reaction of 6.8% historically. In the last 90 days, Congress recorded 1 buy and 0 sells, while the last 30 days show 1 unusual options signal with call premium of $643,425 and no put premium. Seasonally, the next 20 trading days have averaged a 7.5% return over 5 years, though gains occurred in only 2 of those years.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Williams-Sonoma price vs fair value
Close $270.08200-day averageGekko Fair Value $199.31
Williams-Sonoma quick facts
- Market cap
- $31.81B
- P/E ratio
- 26.6
- Forward P/E
- 24.3
- EPS, TTM
- $9.75
- Revenue, TTM
- $8.01B
- Profit margin
- 14.7%
- Dividend yield
- 1.12%
- Beta
- 1.49
- Volume
- 998,068 avg 1.08M
- 1-year return
- +40.2%
- Typical daily move
- ±3.2%
- Typical 20-day move
- ±8%
- 50-day average
- $237.92
- 200-day average
- $215.21
- Next earnings
- Nov 18
- Shares outstanding
- 117.8M
Williams-Sonoma swing-trade checklist
Williams-Sonoma scores 2 supportive, 2 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed2 headwinds
- Trendsupportive
Above 50 and 200-day
Close $270.08 is above the 50-day ($237.92) and 200-day ($215.21) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
49, Neutral
Reading 49 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
35.5% above
Price is 35.5% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: Congress 1 buy / 0 sales. Last 30 days: 1 unusual options signal.
See smart money - Earnings riskheadwind
Reports in 13 days
Reports on Nov 18, 2026, 13 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
+7.5% on average
From this point in the calendar, the next 20 trading days averaged +7.5% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Williams-Sonoma stock chart and price history
Williams-Sonoma closed at $270.08 on Nov 4, 2026, +40.2% over the past year, inside a 52-week range of $165.51 to $271.89.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +11.5%
- 3 months
- +9.4%
- 6 months
- +44.8%
- 1 year
- +40.2%
The full WSM chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open WSM in Gekko
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About Williams-Sonoma
Williams-Sonoma sells home products across several brands rather than a single label. The namesake Williams Sonoma line covers cooking, dining and entertaining items like cookware, appliances, flatware and dinnerware, along with cookbooks, furnishings and decorative pieces. Pottery Barn adds furniture, bedding, lighting, rugs and linens, with related lines Pottery Barn Kids and Pottery Barn Teen aimed at younger shoppers. West Elm rounds out the group with its own home decor offerings, alongside Rejuvenation's made-to-order lighting, hardware and furniture, and Mark and Graham's personalized accessories, travel goods and gift items.
Sales run through a mix of channels, including online stores, mailed catalogs and physical shops. The company operates hundreds of its own retail locations across the United States, Canada, Australia and the United Kingdom, and it also has franchised stores and e-commerce sites reaching customers in additional markets such as the Middle East, the Philippines, Mexico, South Korea and India. It also runs a 3-D imaging and augmented reality platform used within the home furnishings space.
Williams-Sonoma was founded in 1956 and is headquartered in San Francisco, California. Its shares are listed on the NYSE under the ticker WSM.
- Listed
- NYSE
- Sector
- Retail trade
- Industry
- Specialty stores
- Website
- williams-sonomainc.com
Williams-Sonoma GekkoIndex: the smart money zone
Williams-Sonoma’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 49, in the Neutral zone, down 4.4 points over five sessions.
49Neutral
Down 4.4 points over five sessions.
Reading for Nov 4, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 19 | +0.1% | +4.1% | ||
| Accumulation | 223 | +1.4% | +7.1% | ||
| Neutral (current zone) | 406 | +0.6% | +1.4% | ||
| Distribution | 43 | +0.6% | +0.6% | ||
| Selling | 6 | Too few readings yet | |||
Average WSM share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the WSM price, zone by zone.Track WSM in Gekko
Is Williams-Sonoma stock overvalued? Gekko Fair Value
Williams-Sonoma trades 35.5% above Gekko Fair Value of $199.31, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Williams-Sonoma shares are worth, recalculated every trading day.
$199.31
Gekko Fair Value, Nov 4, 2026
35.5% Overvalued
At the end of Aug 2026 the price was 25.9% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open WSM in Gekko
Williams-Sonoma insider and Congress trading
No open-market insider purchases were filed for Williams-Sonoma, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Rick Larsen House, WA, purchase | $1,001 - $15,000 | Oct 13 traded Oct 8 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Williams-Sonoma has been buying back its own shares.
- Bought back, quarter ended Aug 2, 2026
- $5.50M
- As a share of market cap
- 0.02%
- Trailing four quarters
- $951.8M
From company filings.
Unusual options activity last 30 days
1signal, 100% of the flagged premium in calls.
Latest: Bullish flow on Oct 9, $643K in unusual premium.
Every signal with its contract, strike and premium.Unlock in Gekko
Williams-Sonoma earnings: next date and track record
Williams-Sonoma reports on Nov 18, 2026 (13 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 18, 2026
13 days away
- EPS estimate
- $2.18
- Revenue estimate
- $2.00B
7 of 8reports beat the EPS estimate
±6.8%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 26, 2026 AI summary
- What they said
- WSM reported strong Q2 fiscal 2026 results with 6.2% comp growth and 6.7% total revenue growth. All brands delivered positive comps: Williams Sonoma +7.6%, West Elm +6.4%, Pottery Barn +5.1%, and B2B +14.5% with record demand. Non-GAAP operating margin was 17.3% with EPS of $2.10. The company received $200M in tariff refunds ($174M recognized in Q2) and is deploying AI shopping assistants across brands.
- Guidance
- Management provided updated annual guidance for fiscal 2026, expressing confidence in continued outperformance through year-end. Company cited broad-based strength across channels and brands, market share gains, and AI-driven productivity improvements as drivers of sustained long-term growth.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 26, 2026 | $2.10 est $2.08 | $1.96B est $1.93B | +1.6% |
| May 21, 2026 | $1.93 est $1.80 | $1.81B est $1.80B | +6.8% |
| Mar 18, 2026 | $3.04 est $2.90 | $2.36B est $2.41B | +0.2% |
| Nov 19, 2025 | $1.96 est $1.88 | $1.88B est $1.87B | −4.5% |
| Aug 27, 2025 | $2.00 est $1.78 | $1.84B est $1.83B | −5.0% |
| May 22, 2025 | $1.56 est $1.76 | $1.73B est $1.67B | −6.0% |
| Mar 19, 2025 | $3.28 est $2.94 | $2.46B est $2.36B | −4.2% |
| Nov 20, 2024 | $1.96 est $1.77 | $1.80B est $1.78B | +25.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Williams-Sonoma stock forecast and analyst price targets
Analysts’ average 12-month price target for Williams-Sonoma is $248.40, −8.0% from the last close, from 17 firms rating the stock in the last 90 days.
$248.40consensus 12-month target, −8.0% from the last close
Now $270.08Avg $248.40
Low $190High $286
Each firm’s latest rating in the last 90 days: 17 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 29 | RBC Capital | $259 | −4.1% |
| Oct 20 | Piper Sandler | $286 | +5.9% |
| Oct 20 | Evercore ISI | $255 | −5.6% |
| Oct 9 | Bank of America Securities | $263 | −2.6% |
| Sep 30 | RBC Capital | $260 | −3.7% |
+1.4%average 20-day move after past Neutral readings
+7.5%average move over the next 20 trading days in the last 5 years
±3.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Williams-Sonoma seasonality: the next 20 trading days
Over the next 20 trading days from Nov 4, Williams-Sonoma averaged +7.5% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.8% | 1 of 5 |
| Next 10 trading days | +3.3% | 3 of 5 |
| Next 15 trading days | +8.0% | 2 of 5 |
| Next 20 trading days | +7.5% | 2 of 5 |
| Next 30 trading days | +10.1% | 2 of 5 |
For scale, WSM’s typical 20-trading-day move in either direction is about 8%.
Williams-Sonoma market cap and key statistics
Williams-Sonoma’s market cap is $31.81B, with a P/E ratio of 26.6 and revenue of $8.01B over the last twelve months.
Valuation
- Market cap
- $31.81B
- P/E ratio
- 26.6
- Forward P/E
- 24.3
- EPS, TTM
- $9.75
- Gekko Fair Value
- $199.31
Trading
- Volume
- 998,068
- Avg volume, 20 days
- 1.08M
- 52-week high
- $271.89
- 52-week low
- $165.51
- Shares outstanding
- 117.8M
Financials
- Revenue, TTM
- $8.01B
- Profit margin
- 14.7%
- Return on equity
- 55%
- Quarterly earnings growth, YoY
- +42.0%
Risk and income
- Beta
- 1.49
- Typical daily move
- ±3.2%
- Typical 20-day move
- ±8%
- Dividend yield
- 1.12%
Williams-Sonoma stock news this week
Coverage of Williams-Sonoma this week reads positive: 5 positive, 5 neutral and 1 negative headlines.
- Williams-Sonoma drops lawsuit against Quince over 'dupe' productsReuters, Nov 4
- Williams-Sonoma, Inc. (NYSE:WSM) Stock Has Average Target Price of $247.89 According to BrokeragesMarketBeat, Nov 4
- Does Williams-Sonoma (NYSE:WSM) Dividend Signal Cash Strength?Kalkine Media, Nov 4
- Williams-Sonoma, Inc. (WSM) Seasonal returns chartYahoo Finance UK, Nov 4
- Williams-Sonoma, Inc. (WSM) options chainYahoo Finance UK, Nov 3
- 153,046 Shares in Williams-Sonoma, Inc. $WSM Purchased by Aware Super Pty Ltd as trustee of Aware SuperMarketBeat, Nov 3
Williams-Sonoma peers
Williams-Sonoma’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Neutral | 1.7% above |
| COSTCostco Wholesale | Neutral | 24.7% above |
| CVNACarvana | Distribution | 8.0% above |
| ORLYO'Reilly Automotive | Neutral | 0.9% below |
| TGTTarget | Neutral | 8.6% above |
| AZOAutoZone | Neutral | 13.6% below |
A peer links to its own page where one exists.
Williams-Sonoma stock FAQ
What is Williams-Sonoma’s market cap?
Williams-Sonoma’s market cap is $31.81B at the Nov 4, 2026 close of $270.08, with 117.8M shares outstanding. The shares trade on a P/E ratio of 26.6.
What is the Williams-Sonoma stock forecast?
The consensus analyst 12-month price target for Williams-Sonoma is $248.40, −8.0% from the last close. Of the 17 firms that rated the stock in the last 90 days, 9 rate it a buy, 8 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Williams-Sonoma stock overvalued or undervalued?
On Gekko’s estimate Williams-Sonoma is overvalued: the Nov 4, 2026 close of $270.08 is 35.5% above Gekko Fair Value of $199.31. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Williams-Sonoma report earnings next?
Williams-Sonoma is expected to report on Nov 18, 2026 (13 days away). Analysts expect earnings of $2.18 per share on revenue of $2.00B. Williams-Sonoma beat the earnings estimate in 7 of its last 8 reports, moving 6.8% on average across the report.
What is Williams-Sonoma’s 52-week high and low?
Williams-Sonoma’s 52-week high is $271.89 and its 52-week low is $165.51; it closed at $270.08 on Nov 4, 2026, +40.2% over the past year.
Is Williams-Sonoma stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 6 items with data read as supportive (trend and smart money), 2 as mixed (gekkoindex and seasonality) and 2 as headwinds (fair value and earnings risk). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Williams-Sonoma?
Gekko flagged 1 unusual options signal in Williams-Sonoma over the last 30 days, with $643K of flagged premium in calls and $0 in puts. The latest, bullish flow, was on Oct 9, 2026 with $643K in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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