Insider buying last 90 days
No open-market insider purchases were filed for BOBS in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
Bob's Discount Furniture (BOBS) closed at $14.21, up 0.2% on the day, sitting below its 50-day moving average of $16.24. The stock is down 10.3% over the past month and 8.9% over three months, though it remains up 26.6% over six months. It trades in the Accumulation zone on the GekkoIndex, with a reading of 61.1, and sits 6.9% below Gekko Fair Value of $15.26.
BOBS reports earnings on 5 November 2026, 24 days away, falling inside a typical 20-trading-day holding period. Its last report, on 18 March 2026, beat estimates ($0.35 versus $0.31 expected), yet the shares still moved -8.2% in reaction, in line with an average absolute swing of 8.2%. Analyst coverage from 7 firms stands at 6 buy and 1 hold ratings, with a consensus target of $22.92, implying 61.3% consensus upside. Historically, 20-day returns following an Accumulation reading have averaged -4.5%, a detail worth noting given how close the next report falls within that window. No insider, Congress or unusual options activity appears in the recent windows.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Bob's Discount Furniture scores 2 supportive, 0 mixed and 1 headwind across the 3 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive0 mixed1 headwind
No data
Not enough price history for both moving averages.
See the chart61.1, Accumulation
Reading 61.1 is in the Accumulation zone.
See the GekkoIndex6.9% below
Price is 6.9% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earningsNo data
Not enough years of history for a seasonal read.
A description of current data, not a recommendation. How this page works
Bob's Discount Furniture closed at $14.21 on Oct 12, 2026, inside a 52-week range of $9.74 to $23.49.
Use the left and right arrow keys to read daily values.
Put BOBS on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Bob's Discount Furniture sells home furnishings to households across the United States. Its range spans living room, bedroom, and dining room pieces, along with mattresses, occasional tables, lighting, outdoor furniture, and other home accessories, giving shoppers a broad selection for furnishing a home.
The company reaches customers mainly through its online sales platform, making e-commerce the primary channel through which its furniture and accessory lines are sold. It operated previously under the name BDF Holding Corp. before taking on its present name, Bob's Discount Furniture, Inc., in October 2025.
The business was founded in 1991 and is headquartered in Manchester, Connecticut. Its shares trade on the NYSE under the ticker BOBS.
Bob's Discount Furniture’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.1, in the Accumulation zone, down 2.8 points over five sessions.
Down 2.8 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 18 | −1.2% | +3.5% | ||
| Accumulation (current zone) | 50 | −1.8% | −4.5% | ||
| Neutral | 74 | +0.9% | +4.0% | ||
| Distribution | 9 | Too few readings yet | |||
| Selling | 0 | Not available | |||
Average BOBS share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Bob's Discount Furniture trades 6.9% below Gekko Fair Value of $15.26, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Bob's Discount Furniture shares are worth, recalculated every trading day.
$15.26
Gekko Fair Value, Oct 10, 2026
6.9% Undervalued
At the end of Aug 2026 the price was 9.8% above the estimate.
No open-market insider purchases were filed for Bob's Discount Furniture, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for BOBS in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in BOBS were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Bob's Discount Furniture has been buying back its own shares.
From company filings.
Bob's Discount Furniture reports on Nov 5, 2026 (24 days away), and beat the EPS estimate in 1 of its last 1 report.
Nov 5, 2026
24 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Mar 18, 2026 | $0.35 est $0.31 | $648.8M est $587.8M | −8.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Bob's Discount Furniture is $22.92, +61.3% from the last close, from 7 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 7 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 9 | Bank of America Securities | $23 | +61.9% |
| Aug 7 | D.A. Davidson | — | — |
| Aug 7 | Evercore ISI | $20 | +40.7% |
| Aug 7 | Robert W. Baird | $19 | +33.7% |
| Aug 7 | Raymond James | $22 | +54.8% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Bob's Discount Furniture’s market cap is $1.86B, with a P/E ratio of 14.1 and revenue of $2.46B over the last twelve months.
Bob's Discount Furniture’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Neutral | 2.5% below |
| COSTCostco Wholesale | Neutral | 16.4% above |
| ORLYO'Reilly Automotive | Neutral | 4.7% below |
| TGTTarget | Accumulation | 5.7% above |
| CVNACarvana | Accumulation | 19.7% below |
| AZOAutoZone | Neutral | 28.5% below |
A peer links to its own page where one exists.
Bob's Discount Furniture’s market cap is $1.86B at the Oct 12, 2026 close of $14.21, with 130.7M shares outstanding. The shares trade on a P/E ratio of 14.1.
The consensus analyst 12-month price target for Bob's Discount Furniture is $22.92, +61.3% from the last close. Of the 7 firms that rated the stock in the last 90 days, 6 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Bob's Discount Furniture is undervalued: the Oct 12, 2026 close of $14.21 is 6.9% below Gekko Fair Value of $15.26. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Bob's Discount Furniture is expected to report on Nov 5, 2026 (24 days away). Analysts expect earnings of $0.28 per share on revenue of $666.3M.
Bob's Discount Furniture’s 52-week high is $23.49 and its 52-week low is $9.74; it closed at $14.21 on Oct 12, 2026.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 3 items with data read as supportive (gekkoindex and fair value) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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