Insider buying last 90 days
No open-market insider purchases were filed for ULTA in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every ULTA insider filing, plotted on the chart in Gekko.Open ULTA in Gekko
NASDAQ: ULTA
Ulta Beauty (ULTA) Stock Analysis & Forecast
Sep 28 close
$549.13+3.93 (+0.7%)
Gekko Brief
AI summaryThis week's news centers on Ulta Beauty's continued brand expansion and its Q2 fiscal 2026 results. The company has added niche, trend-led brands including Flower Knows, now in 450 stores and on its "Just Dropped Beauty" platform, along with COSRX's 5 Peptide Lip Collection, Wavytalk's styling tools in a nationwide in-store debut, and &honey's Japanese haircare line in approximately 600 stores. Coverage also notes the stock trading below its 52-week high despite Q2 sales of $3.04 billion and diluted EPS of $6.55, both ahead of analyst expectations. Argus raised its price target on Ulta to $600 from $550 while keeping a Buy rating.
Shares closed at $549.13, up 0.7%, sitting between the 50-day average of $529.83 and the 200-day average of $556.73. The GekkoIndex reads 53.8, placing the stock in the Neutral zone. Price sits 0.9% above Gekko Fair Value of $544.1.
The next earnings report is set for 3 December 2026, 65 days out, after the close, and falls outside a typical 20-trading-day holding window. In the last 90 days, Congress recorded 1 buy and 0 sales, while the last 30 days show 1 unusual options signal, with put premium of $484,050 and no call premium. Seasonality over the next 20 trading days has averaged -4.2% across 5 years, with 0 of those years positive, a pattern worth noting.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Ulta Beauty price vs fair value
Close $549.13200-day averageGekko Fair Value $544.10
Ulta Beauty quick facts
- Market cap
- $23.61B
- P/E ratio
- 19.8
- Forward P/E
- 19.6
- EPS, TTM
- $27.71
- Revenue, TTM
- $12.96B
- Profit margin
- 9.3%
- Dividend yield
- —
- Beta
- 0.85
- Volume
- 416,193 avg 564,586
- 1-year return
- +1.8%
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±5.7%
- 50-day average
- $529.83
- 200-day average
- $556.73
- Next earnings
- Dec 3 after close
- Shares outstanding
- 42.76M
Ulta Beauty swing-trade checklist
Ulta Beauty scores 1 supportive, 4 mixed and 1 headwind across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive4 mixed1 headwind
- Trendmixed
Averages disagree
Close $549.13 sits between the 50-day ($529.83) and 200-day ($556.73) averages, or the averages disagree.
See the chart - GekkoIndexmixed
53.8, Neutral
Reading 53.8 is in the Neutral zone.
See the GekkoIndex - Fair valuemixed
0.9% above
Price is within 5% of Gekko Fair Value (0.9% above).
See fair value - Smart moneymixed
Mixed
Last 90 days: Congress 1 buy / 0 sales. Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 65 days
Next report Dec 3, 2026, 65 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−4.2% on average
From this point in the calendar, the next 20 trading days averaged −4.2% over 5 years, rising in 0 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Ulta Beauty stock chart and price history
Ulta Beauty closed at $549.13 on Sep 28, 2026, +1.8% over the past year, inside a 52-week range of $443.60 to $714.97.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +1.7%
- 3 months
- +19.6%
- 6 months
- +7.6%
- 1 year
- +1.8%
The full ULTA chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open ULTA in Gekko
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About Ulta Beauty
Ulta Beauty operates as a retailer of beauty products across the United States, selling cosmetics, perfumes, skincare, haircare, and bath and body items alongside professional salon tools. Its stores are also known for offering salon services covering hair, skin, makeup, brow, and nail treatments, combining product sales with in-person beauty care under one roof.
The company sells its own branded merchandise, including the Ulta Beauty Collection of cosmetics, skincare, and bath products, along with other house-label items and gift offerings. Customers can shop in physical stores or online through its website and mobile apps, giving the business both a retail and digital sales presence.
Ulta Beauty is based in Bolingbrook, Illinois, and traces its incorporation back to 1990, originally under the name Ulta Salon, Cosmetics & Fragrance, Inc. before adopting its current name in January 2017. Its shares are listed on the NASDAQ under the ticker ULTA.
- Listed
- NASDAQ
- Sector
- Retail trade
- Industry
- Specialty stores
- Website
- ulta.com
Ulta Beauty GekkoIndex: the smart money zone
Ulta Beauty’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 53.8, in the Neutral zone, down 0.8 points over five sessions.
53.8Neutral
Down 0.8 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 52 | +2.1% | +3.1% | ||
| Accumulation | 206 | −0.7% | −0.3% | ||
| Neutral (current zone) | 356 | +0.6% | +0.7% | ||
| Distribution | 57 | −0.2% | +3.1% | ||
| Selling | 1 | Too few readings yet | |||
Average ULTA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the ULTA price, zone by zone.Track ULTA in Gekko
Is Ulta Beauty stock overvalued? Gekko Fair Value
Ulta Beauty trades 0.9% above Gekko Fair Value of $544.10, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Ulta Beauty shares are worth, recalculated every trading day.
$544.10
Gekko Fair Value, Sep 26, 2026
0.9% above fair value · About fair value
Gekko Fair Value on every chart, with the gap to price updating daily.Open ULTA in Gekko
Ulta Beauty insider and Congress trading
No open-market insider purchases were filed for Ulta Beauty, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Aug 12 traded Jul 7 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Ulta Beauty has been buying back its own shares.
- Bought back, quarter ended Aug 1, 2026
- $248.0M
- As a share of market cap
- 1.05%
- Trailing four quarters
- $1.41B
From company filings.
Unusual options activity last 30 days
1signal, 0% of the flagged premium in calls.
Latest: Bearish flow on Aug 29, $484K in unusual premium.
Hedge funds and billionaires quarter ended Mar 31
0of the funds Gekko tracks hold ULTA.
0added0opened0trimmed2sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Ulta Beauty earnings: next date and track record
Ulta Beauty reports on Dec 3, 2026, after the close (65 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Dec 3, 2026
Expected after the close, 65 days away
- EPS estimate
- $5.60
- Revenue estimate
- $2.99B
7 of 8reports beat the EPS estimate
±9.4%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 27, 2026 AI summary
- What they said
- Ulta Beauty delivered strong Q2 fiscal 2026 results with 8.9% net sales growth, 10.1% operating profit growth, and 13.3% diluted EPS growth. Comparable sales grew 3.8%, active loyalty members expanded 3%, and the company launched 15 new brands. E-commerce achieved its sixth consecutive quarter of double-digit growth, with the app accounting for 60%+ of online sales. Ulta gained prestige beauty market share per Circana data.
- Guidance
- Based on strong first-half performance, management raised full-year sales and earnings guidance. Specific updated targets were to be detailed by CFO Chris DelOrefice during the call.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 27, 2026 | $6.55 est $6.22 | $3.04B est $2.99B | −4.7% |
| Jun 2, 2026 | $7.74 est $6.89 | $3.16B est $3.12B | −5.9% |
| Mar 12, 2026 | $8.01 est $8.03 | $3.90B est $3.84B | −17.9% |
| Dec 4, 2025 | $5.14 est $4.61 | $2.86B est $2.71B | +10.5% |
| Aug 28, 2025 | $5.78 est $5.10 | $2.79B est $2.68B | −7.7% |
| May 29, 2025 | $6.70 est $5.81 | $2.85B est $2.79B | +13.1% |
| Mar 13, 2025 | $8.46 est $7.13 | $3.49B est $3.47B | +8.6% |
| Dec 5, 2024 | $5.14 est $4.53 | $2.53B est $2.50B | +7.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Ulta Beauty stock forecast and analyst price targets
Analysts’ average 12-month price target for Ulta Beauty is $630.64, +14.8% from the last close, from 18 firms rating the stock in the last 90 days.
$630.64consensus 12-month target, +14.8% from the last close
Now $549.13Avg $630.64
Low $500High $731
Each firm’s latest rating in the last 90 days: 18 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 24 | Canaccord Genuity | $731 | +33.1% |
| Sep 21 | Telsey Advisory | $715 | +30.2% |
| Sep 15 | Telsey Advisory | $715 | +30.2% |
| Sep 15 | Wells Fargo | $525 | −4.4% |
| Sep 11 | Barclays | $645 | +17.5% |
+0.7%average 20-day move after past Neutral readings
−4.2%average move over the next 20 trading days in the last 5 years
±2.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Ulta Beauty seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Ulta Beauty averaged −4.2% across the last 5 years, rising in 0 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −2.3% | 1 of 5 |
| Next 10 trading days | −2.4% | 1 of 5 |
| Next 15 trading days | −6.4% | 0 of 5 |
| Next 20 trading days | −4.2% | 0 of 5 |
| Next 30 trading days | −1.1% | 2 of 5 |
For scale, ULTA’s typical 20-trading-day move in either direction is about 5.7%.
Ulta Beauty market cap and key statistics
Ulta Beauty’s market cap is $23.61B, with a P/E ratio of 19.8 and revenue of $12.96B over the last twelve months.
Valuation
- Market cap
- $23.61B
- P/E ratio
- 19.8
- Forward P/E
- 19.6
- EPS, TTM
- $27.71
- Gekko Fair Value
- $544.10
Trading
- Volume
- 416,193
- Avg volume, 20 days
- 564,586
- 52-week high
- $714.97
- 52-week low
- $443.60
- Shares outstanding
- 42.76M
Financials
- Revenue, TTM
- $12.96B
- Profit margin
- 9.3%
- Return on equity
- 46.1%
- Quarterly earnings growth, YoY
- +13.3%
Risk and income
- Beta
- 0.85
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±5.7%
Ulta Beauty stock news this week
Coverage of Ulta Beauty this week reads positive: 15 positive, 2 neutral and 7 negative headlines.
- How Investors May Respond To Ulta Beauty (ULTA) Adding Niche, Trend-Led Brands Like Flower Knows and COSRXYahoo Finance UK, Sep 28
- Five Below Adds Former Ulta CFO to Board as Retailer ExpandsMyChesCo, Sep 28
- Wavytalk Expands Ulta Beauty Partnership with Nationwide In-Store DebutPR Newswire, Sep 28
- Ulta Beauty stock trades below its yearly high after Q2 growthAD HOC NEWS, Sep 28
- Ulta Beauty Inc. $ULTA Holdings Decreased by QRG Capital Management Inc.MarketBeat, Sep 28
- Japanese Haircare Expansions: &honey Brings Its Moisture-Focused Routines to Ulta BeautyTrend Hunter, Sep 26
Ulta Beauty peers
Ulta Beauty’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Neutral | 5.0% below |
| COSTCostco Wholesale | Neutral | 12.6% above |
| TGTTarget | Neutral | 10.7% above |
| ORLYO'Reilly Automotive | Neutral | 6.0% below |
| CVNACarvana | Accumulation | 18.8% below |
| AZOAutoZone | Neutral | 28.3% below |
A peer links to its own page where one exists.
Ulta Beauty stock FAQ
What is Ulta Beauty’s market cap?
Ulta Beauty’s market cap is $23.61B at the Sep 28, 2026 close of $549.13, with 42.76M shares outstanding. The shares trade on a P/E ratio of 19.8.
What is the Ulta Beauty stock forecast?
The consensus analyst 12-month price target for Ulta Beauty is $630.64, +14.8% from the last close. Of the 18 firms that rated the stock in the last 90 days, 13 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Ulta Beauty stock overvalued or undervalued?
On Gekko’s estimate Ulta Beauty is about fair value: the Sep 28, 2026 close of $549.13 is 0.9% above Gekko Fair Value of $544.10. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Ulta Beauty report earnings next?
Ulta Beauty is expected to report on Dec 3, 2026, after the market closes (65 days away). Analysts expect earnings of $5.60 per share on revenue of $2.99B. Ulta Beauty beat the earnings estimate in 7 of its last 8 reports, moving 9.4% on average across the report.
What is Ulta Beauty’s 52-week high and low?
Ulta Beauty’s 52-week high is $714.97 and its 52-week low is $443.60; it closed at $549.13 on Sep 28, 2026, +1.8% over the past year.
Is Ulta Beauty stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 6 items with data read as supportive (earnings risk), 4 as mixed (trend, gekkoindex, fair value and smart money) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Ulta Beauty?
Gekko flagged 1 unusual options signal in Ulta Beauty over the last 30 days, with $0 of flagged premium in calls and $484K in puts. The latest, bearish flow, was on Aug 29, 2026 with $484K in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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