Insider buying last 90 days
No open-market insider purchases were filed for SBH in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SBH insider filing, plotted on the chart in Gekko.Open SBH in Gekko
NYSE: SBH
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) (SBH) Stock Analysis & Forecast
Oct 12 close
$15.63−0.27 (−1.7%)
Gekko Brief
AI summaryOct 12 closeSally Beauty's week featured a multiyear marketing partnership, with the company becoming the Official Beauty Retailer of the Dallas Cowboys and the Dallas Cowboys Cheerleaders, spanning in-stadium advertising, digital media and interactive activations. An adviser also filed an amended disclosure on its holdings in SBH shares, a background filing that drew no particular reaction. Otherwise coverage was largely descriptive, with no new operational or regulatory news beyond the sponsorship announcement.
SBH closed at $15.63, down 1.7% on the day, sitting below its 50-day average of $16.35 but above its 200-day average of $14.91, reflecting a mixed trend picture. The GekkoIndex reads 62.3, placing the stock in the Accumulation zone. Shares trade 12.2% below the Gekko Fair Value estimate of $17.80, a gap that bears watching.
The next earnings report is due 12 November 2026, before the open, which falls outside a typical 20-trading-day holding window; the prior quarter saw adjusted EPS of $0.55 meet estimates with a 10.6% price reaction. No insider, Congress or unusual options activity appears in the current window. Seasonally, the next 20 trading days have averaged a 7.6% gain over the past 5 years, rising in 4 of them, a pattern worth noting alongside the current 3-firm analyst consensus target of $17.00.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) price vs fair value
Close $15.63200-day averageGekko Fair Value $17.80
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) quick facts
- Market cap
- $1.49B
- P/E ratio
- 8.4
- Forward P/E
- 7.5
- EPS, TTM
- $1.92
- Revenue, TTM
- $3.73B
- Profit margin
- 5.2%
- Dividend yield
- —
- Beta
- 1.03
- Volume
- 1.30M avg 1.44M
- 1-year return
- +5.0%
- Typical daily move
- ±3.3%
- Typical 20-day move
- ±8.1%
- 50-day average
- $16.35
- 200-day average
- $14.91
- Next earnings
- Nov 12 before open
- Shares outstanding
- 93.62M
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) swing-trade checklist
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) scores 4 supportive, 1 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed0 headwinds
- Trendmixed
Averages disagree
Close $15.63 sits between the 50-day ($16.35) and 200-day ($14.91) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
62.3, Accumulation
Reading 62.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
12.2% below
Price is 12.2% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 31 days
Next report Nov 12, 2026, 31 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+7.6% on average
From this point in the calendar, the next 20 trading days averaged +7.6% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock chart and price history
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) closed at $15.63 on Oct 12, 2026, +5.0% over the past year, inside a 52-week range of $11.54 to $17.92.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −2.1%
- 3 months
- +8.8%
- 6 months
- +10.5%
- 1 year
- +5.0%
The full SBH chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SBH in Gekko
Follow Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) through every session
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About Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)
Sally Beauty Holdings sells professional beauty products, reaching both everyday shoppers and salon professionals. It is best known for the Sally Beauty Supply stores, which stock hair color, haircare, skincare, nail care and styling tools for home and salon use, carrying brands like Wella, Clairol, OPI, Conair and L'Oreal alongside its own labels.
The company runs through two divisions. Alongside Sally Beauty Supply, the Beauty Systems Group arm supplies salons and licensed beauticians with similar categories of product, including hair color, treatments, skin and nail items and tools, offered through professional stores, online ordering, a direct sales force and franchised locations under the Armstrong McCall name. This division also sells third-party lines such as Paul Mitchell, Matrix, Schwarzkopf, Kenra, Goldwell, Joico and Olaplex. Beyond its stores, the company reaches customers through distributors, direct sales efforts and large salon retail outlets, with locations spanning the United States and a number of other countries in the Americas and Europe.
The company was founded in 1964 and is headquartered in Denton, Texas. Its shares are listed on the NYSE under the ticker SBH.
- Listed
- NYSE
- Sector
- Retail trade
- Industry
- Specialty stores
- Website
- sallybeautyholdings.com
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) GekkoIndex: the smart money zone
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 62.3, in the Accumulation zone, up 1.9 points over five sessions.
62.3Accumulation
Up 1.9 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 23 | +0.1% | +2.9% | ||
| Accumulation (current zone) | 249 | +0.9% | +0.4% | ||
| Neutral | 393 | 0.0% | +1.7% | ||
| Distribution | 16 | +2.6% | +8.3% | ||
| Selling | 1 | Too few readings yet | |||
Average SBH share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the SBH price, zone by zone.Track SBH in Gekko
Is Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock overvalued? Gekko Fair Value
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) trades 12.2% below Gekko Fair Value of $17.80, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) shares are worth, recalculated every trading day.
$17.80
Gekko Fair Value, Oct 10, 2026
12.2% Undervalued
At the end of Aug 2026 the price was 11.2% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open SBH in Gekko
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) insider and Congress trading
No open-market insider purchases were filed for Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.), and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in SBH were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for SBH, plotted on the chart in Gekko.Open SBH in Gekko
Buybacks
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $25.59M
- As a share of market cap
- 1.72%
- Trailing four quarters
- $92.60M
From company filings.
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) earnings: next date and track record
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) reports on Nov 12, 2026, before the open (31 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 12, 2026
Expected before the open, 31 days away
- EPS estimate
- $0.60
- Revenue estimate
- $951.0M
7 of 8reports beat the EPS estimate
±9%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 3, 2026 AI summary
- What they said
- SBH reported Q3 fiscal 2026 net sales of $935 million with flat comparable sales. Adjusted operating income was $87 million, and adjusted diluted EPS of $0.55 rose 8% year-over-year. Sally segment comps grew 1.6% (U.S./Canada +3.5%), driven by color category strength (+9%). BSG segment comps declined 2.1%, pressured by K18 launch lap and weak hair care/styling tools. Operating cash flow was $81 million.
- Guidance
- Management expects hair care improvement from ongoing category resets and innovation pipeline expansion. BSG recovery targeted through stronger price-forward messaging and new brand launches. Q4 initiatives include expanded brand distribution and new customer acquisition campaigns.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 3, 2026 | $0.55 est $0.55 | $935.5M est $938.4M | +10.6% |
| May 11, 2026 | $0.44 est $0.41 | $903.4M est $901.4M | −10.9% |
| Feb 9, 2026 | $0.48 est $0.47 | $943.2M est $940.2M | −3.5% |
| Nov 13, 2025 | $0.55 est $0.48 | $947.1M est $933.2M | −3.4% |
| Aug 5, 2025 | $0.51 est $0.42 | $933.3M est $932.6M | +20.8% |
| May 12, 2025 | $0.42 est $0.39 | $883.1M est $901.5M | +14.6% |
| Feb 13, 2025 | $0.43 est $0.43 | $937.9M est $943.2M | +1.2% |
| Nov 14, 2024 | $0.50 est $0.47 | $935.0M est $939.4M | +7.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock forecast and analyst price targets
Analysts’ average 12-month price target for Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) is $17.00, +8.8% from the last close, from 3 firms rating the stock in the last 90 days.
$17.00consensus 12-month target, +8.8% from the last close
Now $15.63Avg $17.00
Low $13High $20
Each firm’s latest rating in the last 90 days: 3 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 23 | Canaccord Genuity | $20 | +28.0% |
| Aug 4 | Morgan Stanley | $13 | −16.8% |
| Aug 4 | Canaccord Genuity | $20 | +28.0% |
| Aug 4 | TD Cowen | $19 | +21.6% |
| Aug 3 | TD Cowen | $19 | +21.6% |
+0.4%average 20-day move after past Accumulation readings
+7.6%average move over the next 20 trading days in the last 5 years
±3.3%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) averaged +7.6% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.0% | 4 of 5 |
| Next 10 trading days | +2.1% | 3 of 5 |
| Next 15 trading days | +6.0% | 5 of 5 |
| Next 20 trading days | +7.6% | 4 of 5 |
| Next 30 trading days | +14.0% | 4 of 5 |
For scale, SBH’s typical 20-trading-day move in either direction is about 8.1%.
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) market cap and key statistics
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s market cap is $1.49B, with a P/E ratio of 8.4 and revenue of $3.73B over the last twelve months.
Valuation
- Market cap
- $1.49B
- P/E ratio
- 8.4
- Forward P/E
- 7.5
- EPS, TTM
- $1.92
- Gekko Fair Value
- $17.80
Trading
- Volume
- 1.30M
- Avg volume, 20 days
- 1.44M
- 52-week high
- $17.92
- 52-week low
- $11.54
- Shares outstanding
- 93.62M
Financials
- Revenue, TTM
- $3.73B
- Profit margin
- 5.2%
- Return on equity
- 23.5%
- Quarterly earnings growth, YoY
- +25.0%
Risk and income
- Beta
- 1.03
- Typical daily move
- ±3.3%
- Typical 20-day move
- ±8.1%
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock news this week
Coverage of Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) this week reads neutral: 1 positive, 3 neutral and 0 negative headlines.
- Sally Beauty Holdings, Inc. (SBH) Stock Price, News, Quote & HistoryYahoo! Finance Canada, Oct 8
- An adviser disclaims ownership of 6.1 million Sally Beauty (SBH) shares held by its funds.Stock Titan, Oct 8
- Sally Beauty to partner with Dallas Cowboys cheerleadersCW33.com, Oct 7
- Sally Beauty Holdings (NYSE:SBH) Stock PriceSimply Wall Street, Oct 5
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) peers
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Neutral | 2.5% below |
| COSTCostco Wholesale | Neutral | 16.4% above |
| ORLYO'Reilly Automotive | Neutral | 4.7% below |
| TGTTarget | Accumulation | 5.7% above |
| CVNACarvana | Accumulation | 19.7% below |
| AZOAutoZone | Neutral | 28.5% below |
A peer links to its own page where one exists.
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock FAQ
What is Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s market cap?
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s market cap is $1.49B at the Oct 12, 2026 close of $15.63, with 93.62M shares outstanding. The shares trade on a P/E ratio of 8.4.
What is the Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock forecast?
The consensus analyst 12-month price target for Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) is $17.00, +8.8% from the last close. Of the 3 firms that rated the stock in the last 90 days, 2 rate it a buy, 0 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock overvalued or undervalued?
On Gekko’s estimate Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) is undervalued: the Oct 12, 2026 close of $15.63 is 12.2% below Gekko Fair Value of $17.80. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) report earnings next?
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) is expected to report on Nov 12, 2026, before the market opens (31 days away). Analysts expect earnings of $0.60 per share on revenue of $951.0M. Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) beat the earnings estimate in 7 of its last 8 reports, moving 9% on average across the report.
What is Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s 52-week high and low?
Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)’s 52-week high is $17.92 and its 52-week low is $11.54; it closed at $15.63 on Oct 12, 2026, +5.0% over the past year. Over the last five years the shares peaked at $21.86 on Nov 22, 2021.
Is Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 5 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality), 1 as mixed (trend). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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