Insider buying last 90 days
No open-market insider purchases were filed for RUSHA in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every RUSHA insider filing, plotted on the chart in Gekko.Open RUSHA in Gekko
NASDAQ: RUSHA
Rush Enterprises (RUSHA) Stock Analysis & Forecast
Sep 28 close
$47.53−0.44 (−0.9%)
Gekko Brief
AI summaryA recent comparison piece weighs Rush Enterprises against MSC Industrial Direct, contrasting institutional ownership, risk, valuation, analyst recommendations and other measures between the two mid-cap industrials names. No other company-specific news accompanies the stock this week.
RUSHA closes at $47.53, down 0.9%, sitting between its 50-day average of $51.20 and 200-day average of $46.58, a mixed trend picture. Over the past month the stock is down 6.9%, though it remains up 24.3% over the past year. The GekkoIndex reads 65.7, placing the stock in the Accumulation zone. Fair value work puts the shares 2.8% above a Gekko Fair Value of $46.23, keeping price within a tight band of that estimate.
The next earnings date falls on 28 October, 29 days out and beyond a typical 20-trading-day holding window. No insider, Congress or unusual options activity appears in the current windows. Seasonality over the past 5 years shows the next 20 trading days averaging a 1.1% gain from this point in the calendar, rising in 3 of those years. Analyst coverage from 3 firms shows 2 buy ratings and 1 hold, with a consensus target of $59.67, implying 25.5% upside per that consensus. The gap to Gekko Fair Value bears watching alongside the approaching earnings date.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Rush Enterprises price vs fair value
Close $47.53200-day averageGekko Fair Value $46.23
Rush Enterprises quick facts
- Market cap
- $5.54B
- P/E ratio
- 21.6
- Forward P/E
- 11.1
- EPS, TTM
- $2.22
- Revenue, TTM
- $7.24B
- Profit margin
- 3.7%
- Dividend yield
- 1.06%
- Beta
- 0.88
- Volume
- 485,492 avg 652,402
- 1-year return
- +24.3%
- Typical daily move
- ±2.5%
- Typical 20-day move
- ±5.8%
- 50-day average
- $51.20
- 200-day average
- $46.58
- Next earnings
- Oct 28
- Shares outstanding
- 91.71M
Rush Enterprises swing-trade checklist
Rush Enterprises scores 3 supportive, 2 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive2 mixed0 headwinds
- Trendmixed
Averages disagree
Close $47.53 sits between the 50-day ($51.20) and 200-day ($46.58) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
65.7, Accumulation
Reading 65.7 is in the Accumulation zone.
See the GekkoIndex - Fair valuemixed
2.8% above
Price is within 5% of Gekko Fair Value (2.8% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 29 days
Next report Oct 28, 2026, 29 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+1.1% on average
From this point in the calendar, the next 20 trading days averaged +1.1% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Rush Enterprises stock chart and price history
Rush Enterprises closed at $47.53 on Sep 28, 2026, +24.3% over the past year, inside a 52-week range of $30.45 to $55.74.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −6.9%
- 3 months
- −1.5%
- 6 months
- +7.9%
- 1 year
- +24.3%
The full RUSHA chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open RUSHA in Gekko
Follow Rush Enterprises through every session
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About Rush Enterprises
Rush Enterprises runs a network of dealerships, branded Rush Truck Centers, that sell commercial vehicles across the United States. These locations carry new trucks and buses from makers including Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird, and the company is recognized for this dealership network built around commercial truck sales.
Beyond selling new and used vehicles, Rush Enterprises supplies aftermarket parts, tires, and trailers, and provides maintenance, repair, paint and body work, and vehicle upfitting including natural gas fuel system conversions, for which it manufactures its own CNG components. It also offers financing, leasing and rental, insurance products such as property, casualty, collision, liability, cargo, and credit life coverage, along with telematics tools. Its customers include regional and national fleets, large corporations, government agencies, and independent owner-operators, served through locations spread across roughly two dozen states.
Founded in 1965, Rush Enterprises is headquartered in New Braunfels, Texas, and its shares trade on the NASDAQ under the ticker RUSHA.
- Listed
- NASDAQ
- Sector
- Retail trade
- Industry
- Specialty stores
- Website
- rushenterprises.com
Rush Enterprises GekkoIndex: the smart money zone
Rush Enterprises’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.7, in the Accumulation zone, up 0.2 points over five sessions.
65.7Accumulation
Up 0.2 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 99 | +1.5% | +5.2% |
| Accumulation (current zone) | 341 | +0.4% | +2.3% |
| Neutral | 656 | +0.3% | +1.1% |
| Distribution | 133 | +0.4% | +0.8% |
| Selling | 16 | −1.6% | −3.2% |
Average RUSHA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the RUSHA price, zone by zone.Track RUSHA in Gekko
Is Rush Enterprises stock overvalued? Gekko Fair Value
Rush Enterprises trades 2.8% above Gekko Fair Value of $46.23, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Rush Enterprises shares are worth, recalculated every trading day.
$46.23
Gekko Fair Value, Sep 26, 2026
2.8% above fair value · About fair value
Gekko Fair Value on every chart, with the gap to price updating daily.Open RUSHA in Gekko
Rush Enterprises insider and Congress trading
No open-market insider purchases were filed for Rush Enterprises, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in RUSHA were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for RUSHA, plotted on the chart in Gekko.Open RUSHA in Gekko
Buybacks
Rush Enterprises has been buying back its own shares.
- Latest authorization
- $150.0M, Feb 17, 2026
- Bought back, quarter ended Jun 30, 2026
- $5.40M
- As a share of market cap
- 0.10%
From company filings.
Rush Enterprises earnings: next date and track record
Rush Enterprises reports on Oct 28, 2026 (29 days away).
Next earnings report
Oct 28, 2026
29 days away
- EPS estimate
- $0.66
- Revenue estimate
- $2.04B
Rush Enterprises stock forecast and analyst price targets
Analysts’ average 12-month price target for Rush Enterprises is $59.67, +25.5% from the last close, from 3 firms rating the stock in the last 90 days.
$59.67consensus 12-month target, +25.5% from the last close
Now $47.53Avg $59.67
Low $55High $95
Each firm’s latest rating in the last 90 days: 3 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 4 | Bank of America Securities | $55 | +15.7% |
| Sep 2 | UBS | $57 | +19.9% |
| Sep 2 | UBS | $57 | +19.9% |
| Aug 25 | UBS | $85 | +78.8% |
| Aug 25 | UBS | $85 | +78.8% |
+2.3%average 20-day move after past Accumulation readings
+1.1%average move over the next 20 trading days in the last 5 years
±2.5%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Rush Enterprises seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Rush Enterprises averaged +1.1% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.7% | 2 of 5 |
| Next 10 trading days | 0.0% | 2 of 5 |
| Next 15 trading days | −0.3% | 2 of 5 |
| Next 20 trading days | +1.1% | 3 of 5 |
| Next 30 trading days | +6.7% | 3 of 5 |
For scale, RUSHA’s typical 20-trading-day move in either direction is about 5.8%.
Rush Enterprises market cap and key statistics
Rush Enterprises’s market cap is $5.54B, with a P/E ratio of 21.6 and revenue of $7.24B over the last twelve months.
Valuation
- Market cap
- $5.54B
- P/E ratio
- 21.6
- Forward P/E
- 11.1
- EPS, TTM
- $2.22
- Gekko Fair Value
- $46.23
Trading
- Volume
- 485,492
- Avg volume, 20 days
- 652,402
- 52-week high
- $55.74
- 52-week low
- $30.45
- Shares outstanding
- 91.71M
Financials
- Revenue, TTM
- $7.24B
- Profit margin
- 3.7%
- Return on equity
- 11.8%
- Quarterly earnings growth, YoY
- +1.1%
Risk and income
- Beta
- 0.88
- Typical daily move
- ±2.5%
- Typical 20-day move
- ±5.8%
- Dividend yield
- 1.06%
Rush Enterprises stock news this week
1 headline about Rush Enterprises from the past week, newest first, each linking to the publisher.
Rush Enterprises peers
Rush Enterprises’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Neutral | 5.0% below |
| COSTCostco Wholesale | Neutral | 12.6% above |
| TGTTarget | Neutral | 10.7% above |
| ORLYO'Reilly Automotive | Neutral | 6.0% below |
| CVNACarvana | Accumulation | 18.8% below |
| AZOAutoZone | Neutral | 28.3% below |
A peer links to its own page where one exists.
Rush Enterprises stock FAQ
What is Rush Enterprises’s market cap?
Rush Enterprises’s market cap is $5.54B at the Sep 28, 2026 close of $47.53, with 91.71M shares outstanding. The shares trade on a P/E ratio of 21.6.
What is the Rush Enterprises stock forecast?
The consensus analyst 12-month price target for Rush Enterprises is $59.67, +25.5% from the last close. Of the 3 firms that rated the stock in the last 90 days, 2 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Rush Enterprises stock overvalued or undervalued?
On Gekko’s estimate Rush Enterprises is about fair value: the Sep 28, 2026 close of $47.53 is 2.8% above Gekko Fair Value of $46.23. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Rush Enterprises report earnings next?
Rush Enterprises is expected to report on Oct 28, 2026 (29 days away). Analysts expect earnings of $0.66 per share on revenue of $2.04B.
What is Rush Enterprises’s 52-week high and low?
Rush Enterprises’s 52-week high is $55.74 and its 52-week low is $30.45; it closed at $47.53 on Sep 28, 2026, +24.3% over the past year.
Is Rush Enterprises stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, earnings risk and seasonality), 2 as mixed (trend and fair value). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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