Insider buying last 90 days
No open-market insider purchases were filed for BIDU in the last 90 days.
From Form 4 filings, dated to when each was filed.
Close on Sep 18, 2026. Page updated Sep 19, 9:19 pm ET.
Baidu shares close at $89.93, down 0.1%, sitting below both the 50-day average of $101.44 and the 200-day average of $121.58, with the shorter average also under the longer one. The stock is near its 52-week low of $88.23, well off its 52-week high of $165.30, and has fallen 19.5% over three months and 34.8% over the past year. The GekkoIndex reads 65.4, placing it in the Accumulation zone, while Gekko Fair Value stands at $175.04, a gap of 48.6% below the current price.
This week's coverage centers on multiple law firms, including Rosen Law Firm, Faruqi & Faruqi, Robbins LLP, Glancy Prongay Wolke & Rotter, Kaplan Fox & Kilsheimer, and Levi & Korsinsky, each reminding investors of securities class action deadlines tied to a class period running from 18 November 2025 to 17 August 2026, with lead plaintiff deadlines cited around 13 November 2026.
Looking ahead to the next 20 trading days, Baidu's next earnings report is scheduled for 17 November 2026, before the open, 58 days away and outside that window. The last report on 18 August 2026 showed EPS of $1.06 against an estimate of $1.51, with a -10.8% reaction; the company has beaten estimates in 6 of the last 8 quarters. Options activity shows 3 unusual signals over the last 30 days, with put premium of $3,308,221 exceeding call premium of $2,421,286. Seasonally, this period has averaged -3.4% over 5 years, rising in 2 of them. Analyst consensus among 9 firms includes 5 buy, 3 hold, and 1 sell ratings, with a consensus target of $146.79.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Baidu scores 3 supportive, 0 mixed and 3 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed3 headwinds
Below 50 and 200-day
Close $89.93 is below the 50-day ($101.44) and 200-day ($121.58) averages, and the 50-day is below the 200-day.
See the chart65.4, Accumulation
Reading 65.4 is in the Accumulation zone.
See the GekkoIndex48.6% below
Price is 48.6% below Gekko Fair Value (more than 5% below).
See fair valueLeans bearish
Last 30 days: 3 unusual options signals.
See smart moneyReports in 58 days
Next report Nov 17, 2026, 58 days away — outside a typical 20-trading-day hold.
See earnings−3.4% on average
From this point in the calendar, the next 20 trading days averaged −3.4% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Baidu closed at $89.93 on Sep 18, 2026, −34.8% over the past year, inside a 52-week range of $88.23 to $165.30.
Use the left and right arrow keys to read daily values.
Put BIDU on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Baidu operates a wide range of internet services in China, with a focus on digital marketing and cloud computing delivered through its online platform. The company is widely known for its search-driven marketing business and for Haokan, a short-video platform carrying both user-generated and professionally made content.
Baidu organizes its business into two segments. The Baidu Core segment covers online marketing tied to search queries and user feeds, cloud offerings, and products stemming from its artificial intelligence work, along with Haokan. The iQIYI segment runs an online entertainment video platform that streams original productions, professionally produced shows, and licensed content from partners.
Baidu was founded in 2000 and is headquartered in Beijing, China. Its shares trade under the ticker BIDU.
Baidu’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.4, in the Accumulation zone, down 0.4 points over five sessions.
Down 0.4 points over five sessions.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 40 | +3.2% | +3.7% | ||
| Accumulation (current zone) | 236 | −0.3% | +2.0% | ||
| Neutral | 303 | −0.4% | −0.4% | ||
| Distribution | 30 | +4.3% | −1.1% | ||
| Selling | 6 | Too few readings yet | |||
Average BIDU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Baidu trades 48.6% below Gekko Fair Value of $175.04, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Baidu shares are worth, recalculated every trading day.
$175.04
Gekko Fair Value, Sep 19, 2026
48.6% Undervalued
No open-market insider purchases were filed for Baidu, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for BIDU in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in BIDU were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
3signals, 42% of the flagged premium in calls.
Latest: Bullish flow on Sep 19, $771K in unusual premium.
4of the funds Gekko tracks hold BIDU.
Baidu reports on Nov 17, 2026, before the open (58 days away), and beat the EPS estimate in 6 of its last 8 reports.
Nov 17, 2026
Expected before the open, 58 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 18, 2026 | $1.06 est $1.51 | $4.61B est $4.68B | −10.8% |
| May 18, 2026 | $1.75 est $1.87 | $4.65B est $4.54B | +1.7% |
| Feb 26, 2026 | $1.52 est $1.39 | $4.68B est $4.67B | −6.2% |
| Nov 18, 2025 | $1.56 est $1.20 | $4.38B est $4.66B | +1.2% |
| Aug 20, 2025 | $1.90 est $1.74 | $4.56B est $4.33B | −1.6% |
| May 21, 2025 | $2.55 est $1.96 | $4.46B est $4.68B | −5.9% |
| Feb 18, 2025 | $2.63 est $1.97 | $4.67B est $4.57B | −9.7% |
| Nov 21, 2024 | $16.60 est $2.48 | $4.78B est $4.78B | −7.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Baidu is $146.79, +63.2% from the last close, from 9 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 9 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 7 | Arete Research | $108 | +20.1% |
| Aug 28 | Susquehanna | $105 | +16.8% |
| Aug 19 | Benchmark Co. | $150 | +66.8% |
| Aug 19 | DBS | $192 | +113.5% |
| Aug 19 | DBS | $192 | +113.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, Baidu averaged −3.4% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.6% | 2 of 5 |
| Next 10 trading days | +5.6% | 2 of 5 |
| Next 15 trading days | +2.1% | 3 of 5 |
| Next 20 trading days | −3.4% | 2 of 5 |
| Next 30 trading days | −10.3% | 2 of 5 |
For scale, BIDU’s typical 20-trading-day move in either direction is about 8%.
Baidu’s market cap is $30.59B and revenue of $127.3B over the last twelve months.
Coverage of Baidu this week reads negative: 0 positive, 0 neutral and 5 negative headlines.
Baidu’s market cap is $30.59B at the Sep 18, 2026 close of $89.93, with 275.6M shares outstanding.
The consensus analyst 12-month price target for Baidu is $146.79, +63.2% from the last close. Of the 9 firms that rated the stock in the last 90 days, 5 rate it a buy, 3 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Baidu is undervalued: the Sep 18, 2026 close of $89.93 is 48.6% below Gekko Fair Value of $175.04. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Baidu is expected to report on Nov 17, 2026, before the market opens (58 days away). Analysts expect earnings of $1.22 per share on revenue of $4.58B. Baidu beat the earnings estimate in 6 of its last 8 reports, moving 5.6% on average across the report.
Baidu’s 52-week high is $165.30 and its 52-week low is $88.23; it closed at $89.93 on Sep 18, 2026, −34.8% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, fair value and earnings risk) and 3 as headwinds (trend, smart money and seasonality). The checklist is a description of current data, not a recommendation.
Gekko flagged 3 unusual options signals in Baidu over the last 30 days, with $2.42M of flagged premium in calls and $3.31M in puts. The latest, bullish flow, was on Sep 19, 2026 with $771K in unusual premium. The signal-by-signal table is in Gekko.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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