Insider buying last 90 days
No open-market insider purchases were filed for RUSHB in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every RUSHB insider filing, plotted on the chart in Gekko.Open RUSHB in Gekko
NASDAQ: RUSHB
Rush Enterprises (RUSHB) Stock Analysis & Forecast
Sep 28 close
$55.09−0.10 (−0.2%)
Gekko Brief
Rush Enterprises closed at $55.09 on 28 September 2026, -0.2% on the day. The price sits above both the 50-day ($52.26) and 200-day ($45.93) moving averages, inside a 52-week range of $31.81 to $57.38. The GekkoIndex reads 53.5, in the Neutral zone, up 1.1 points over five sessions. Gekko Fair Value is $43.41, so the price is 26.9% above it.
The next earnings report is due on 28 October 2026, 29 days away. Over the last 8 reports the company beat the earnings estimate 6 times, with an average move of 3% across the report. Seasonally, the next 20 trading days from this point averaged -0.7% over the last 5 years, rising in 2 of them.
A typical daily move is about 3.5%, and a typical 20-day move about 5.3%. On the swing-trade checklist, 2 items read supportive and 2 read as a headwind (fair value, seasonality).
Generated Sep 29, 2026 from the data above.
Rush Enterprises price vs fair value
Close $55.09200-day averageGekko Fair Value $43.41
Rush Enterprises quick facts
- Market cap
- $6.56B
- P/E ratio
- 24.9
- Forward P/E
- 11.6
- EPS, TTM
- $2.21
- Revenue, TTM
- $7.24B
- Profit margin
- 3.7%
- Dividend yield
- 0.92%
- Beta
- 0.88
- Volume
- 106,192 avg 229,223
- 1-year return
- +41.9%
- Typical daily move
- ±3.5%
- Typical 20-day move
- ±5.3%
- 50-day average
- $52.26
- 200-day average
- $45.93
- Next earnings
- Oct 28
- Shares outstanding
- 25.02M
Rush Enterprises swing-trade checklist
Rush Enterprises scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
- Trendsupportive
Above 50 and 200-day
Close $55.09 is above the 50-day ($52.26) and 200-day ($45.93) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
53.5, Neutral
Reading 53.5 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
26.9% above
Price is 26.9% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 29 days
Next report Oct 28, 2026, 29 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−0.7% on average
From this point in the calendar, the next 20 trading days averaged −0.7% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Rush Enterprises stock chart and price history
Rush Enterprises closed at $55.09 on Sep 28, 2026, +41.9% over the past year, inside a 52-week range of $31.81 to $57.38.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +7.0%
- 3 months
- +9.4%
- 6 months
- +30.2%
- 1 year
- +41.9%
The full RUSHB chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open RUSHB in Gekko
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About Rush Enterprises
Rush Enterprises runs a wide chain of commercial vehicle dealerships under the Rush Truck Centers name, selling new and used trucks and buses from makers including Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird. Alongside vehicle sales, it is known for backing customers with parts, repair and maintenance work, body and paint services, truck modifications, and installation of natural gas fuel systems, plus tires, trailers, and telematics equipment for commercial trucking operations.
The company also supports vehicle ownership through leasing, rental, and financing arrangements, and sells property and casualty insurance covering collision, liability, cargo, and credit life for its vehicle customers. It manufactures its own compressed natural gas fuel systems and related parts. Customers span large regional and national fleets, corporate accounts, government bodies at the local and state level, and independent owner-operators, served through dealership locations spread across many states.
Rush Enterprises was founded in 1965 and is based in New Braunfels, Texas. Its shares trade on the NASDAQ under the ticker RUSHB.
- Listed
- NASDAQ
- Sector
- Retail trade
- Industry
- Specialty stores
- Website
- rushenterprises.com
Rush Enterprises GekkoIndex: the smart money zone
Rush Enterprises’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 53.5, in the Neutral zone, up 1.1 points over five sessions.
53.5Neutral
Up 1.1 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 77 | +1.8% | +4.4% | ||
| Accumulation | 300 | +1.0% | +4.3% | ||
| Neutral (current zone) | 761 | +0.3% | +1.1% | ||
| Distribution | 102 | −0.7% | −2.6% | ||
| Selling | 5 | Too few readings yet | |||
Average RUSHB share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the RUSHB price, zone by zone.Track RUSHB in Gekko
Is Rush Enterprises stock overvalued? Gekko Fair Value
Rush Enterprises trades 26.9% above Gekko Fair Value of $43.41, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Rush Enterprises shares are worth, recalculated every trading day.
$43.41
Gekko Fair Value, Sep 26, 2026
26.9% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open RUSHB in Gekko
Rush Enterprises insider and Congress trading
No open-market insider purchases were filed for Rush Enterprises, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in RUSHB were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for RUSHB, plotted on the chart in Gekko.Open RUSHB in Gekko
Buybacks
Rush Enterprises has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $5.40M
- As a share of market cap
- 0.08%
From company filings.
Rush Enterprises earnings: next date and track record
Rush Enterprises reports on Oct 28, 2026 (29 days away), and beat the EPS estimate in 6 of its last 8 reports.
Next earnings report
Oct 28, 2026
29 days away
- EPS estimate
- $0.66
- Revenue estimate
- $2.04B
6 of 8reports beat the EPS estimate
±3%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Feb 17, 2026 AI summary
- What they said
- Rush Enterprises reported 2025 revenues of $7.4 billion and net income of $263.8 million ($3.27 per diluted share). The company faced challenging conditions with freight rate pressure and reduced demand for new Class 8 trucks, particularly in over-the-road segments. Aftermarket parts and service revenues totaled $2.5 billion, flat compared to 2024, with absorption ratio of 130.7%. The company expanded its network by acquiring IC Bus dealerships in Ontario, Canada and adding a Peterbilt dealership in Tennessee.
- Guidance
- Management expects first quarter to represent the trough for Class 8 retail sales, with improvement anticipated as the year progresses. ACT forecasts 111,300 units for new U.S. Class 8 retail sales in 2026, with replacement demand expected to increase due to elevated fleet ages.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Feb 17, 2026 | $0.81 est $0.69 | $1.77B est $1.73B | +1.0% |
| Oct 28, 2025 | $0.83 est $0.87 | $1.88B est $1.72B | −0.4% |
| Jul 29, 2025 | $0.90 est $0.80 | $1.93B est $1.78B | −2.7% |
| Apr 21, 2025 | $0.73 est $0.74 | $1.85B est $1.83B | 0.0% |
| Feb 11, 2025 | $0.91 est $0.84 | — | +0.4% |
| Oct 29, 2024 | $0.97 est $0.83 | $1.90B est $1.84B | +8.4% |
| Jul 31, 2024 | $0.97 est $0.77 | $2.03B est $1.86B | +6.0% |
| Apr 23, 2024 | $0.88 est $0.76 | $1.87B est $1.87B | −5.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Rush Enterprises seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Rush Enterprises averaged −0.7% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −1.1% | 2 of 5 |
| Next 10 trading days | +0.8% | 3 of 5 |
| Next 15 trading days | +0.7% | 2 of 5 |
| Next 20 trading days | −0.7% | 2 of 5 |
| Next 30 trading days | +5.2% | 3 of 5 |
For scale, RUSHB’s typical 20-trading-day move in either direction is about 5.3%.
Rush Enterprises market cap and key statistics
Rush Enterprises’s market cap is $6.56B, with a P/E ratio of 24.9 and revenue of $7.24B over the last twelve months.
Valuation
- Market cap
- $6.56B
- P/E ratio
- 24.9
- Forward P/E
- 11.6
- EPS, TTM
- $2.21
- Gekko Fair Value
- $43.41
Trading
- Volume
- 106,192
- Avg volume, 20 days
- 229,223
- 52-week high
- $57.38
- 52-week low
- $31.81
- Shares outstanding
- 25.02M
Financials
- Revenue, TTM
- $7.24B
- Profit margin
- 3.7%
- Return on equity
- 11.8%
- Quarterly earnings growth, YoY
- +1.1%
Risk and income
- Beta
- 0.88
- Typical daily move
- ±3.5%
- Typical 20-day move
- ±5.3%
- Dividend yield
- 0.92%
Rush Enterprises peers
Rush Enterprises’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| WMTWalmart | Neutral | 5.0% below |
| COSTCostco Wholesale | Neutral | 12.6% above |
| TGTTarget | Neutral | 10.7% above |
| ORLYO'Reilly Automotive | Neutral | 6.0% below |
| CVNACarvana | Accumulation | 18.8% below |
| AZOAutoZone | Neutral | 28.3% below |
A peer links to its own page where one exists.
Rush Enterprises stock FAQ
What is Rush Enterprises’s market cap?
Rush Enterprises’s market cap is $6.56B at the Sep 28, 2026 close of $55.09, with 25.02M shares outstanding. The shares trade on a P/E ratio of 24.9.
Is Rush Enterprises stock overvalued or undervalued?
On Gekko’s estimate Rush Enterprises is overvalued: the Sep 28, 2026 close of $55.09 is 26.9% above Gekko Fair Value of $43.41. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Rush Enterprises report earnings next?
Rush Enterprises is expected to report on Oct 28, 2026 (29 days away). Analysts expect earnings of $0.66 per share on revenue of $2.04B. Rush Enterprises beat the earnings estimate in 6 of its last 8 reports, moving 3% on average across the report.
What is Rush Enterprises’s 52-week high and low?
Rush Enterprises’s 52-week high is $57.38 and its 52-week low is $31.81; it closed at $55.09 on Sep 28, 2026, +41.9% over the past year.
Is Rush Enterprises stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (trend and earnings risk), 1 as mixed (gekkoindex) and 2 as headwinds (fair value and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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