NYSE: BBWI

Bath & Body Works (BBWI) Stock Analysis & Forecast

Oct 12 close

$17.41+0.07 (+0.4%)

Gekko Brief

AI summaryOct 12 close

Bath & Body Works draws attention this week mainly through product news rather than financial results. The Everyday Luxuries fragrance franchise is expanding with new scents, premium formats such as Eau de Parfum and Perfume Roll-On, and increased fragrance concentration, alongside the separate launch of Midnight Rouge across fine fragrance, body care and home fragrance. Coverage also notes the company leaning on upgraded formulas and packaging to support pricing as value-conscious consumers pressure broader sales, and references to an earlier share jump of 7.9% to 8.7% on quarterly EPS of $0.62 against an expected $0.24, even as revenue declined 2.3% year-over-year.

BBWI closes at $17.41, down 0.4%, sitting below both its 50-day average of $18.26 and its 200-day average of $19.84, with the shorter average itself below the longer one. The stock's one-month return is -6.2% and its one-year return is -32.4%, within a 52-week range of $14.28 to $27.40. The GekkoIndex reads 57, placing BBWI in the Neutral zone, down 3.2 over five days. Price sits 45% below Gekko Fair Value of $31.65.

The next earnings date falls on 19 November 2026, 37 days out and beyond a typical 20-trading-day hold; the prior report on 27 May 2026 produced a 14.8% reaction on an EPS beat of $0.32 versus $0.29 expected. No insider, Congress or unusual options activity appears in their respective windows. Seasonally, the next 20 trading days have averaged +2.7% over 5 years, rising in 3 of them, a pattern worth noting alongside the consensus target of $24.06 from 17 covering firms.

Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.

Bath & Body Works price vs fair value

$31.65$17.41Oct ’25Apr ’26Oct ’26
Close $17.41200-day averageGekko Fair Value $31.65

Bath & Body Works quick facts

Market cap
$3.51B
P/E ratio
4.7
Forward P/E
6.3
EPS, TTM
$3.80
Revenue, TTM
$7.21B
Profit margin
10.8%
Dividend yield
4.49%
Beta
1.40
Volume
4.86M avg 7.12M
1-year return
−32.4%
Typical daily move
±3.7%
Typical 20-day move
±8.5%
50-day average
$18.26
200-day average
$19.84
Next earnings
Nov 19 before open
Shares outstanding
201.6M
52-week range
$14.28$27.40

Bath & Body Works swing-trade checklist

Bath & Body Works scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive1 mixed1 headwind

  • Trendheadwind

    Below 50 and 200-day

    Close $17.41 is below the 50-day ($18.26) and 200-day ($19.84) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexmixed

    57, Neutral

    Reading 57 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    45.0% below

    Price is 45% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 38 days

    Next report Nov 19, 2026, 38 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +2.7% on average

    From this point in the calendar, the next 20 trading days averaged +2.7% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Bath & Body Works stock chart and price history

Bath & Body Works closed at $17.41 on Oct 12, 2026, −32.4% over the past year, inside a 52-week range of $14.28 to $27.40.

Close50-day average200-day averageVolume
Bath & Body Works share price, past year, with 50-day and 200-day moving averages and volume$15$20$25$30NovDecJan 2026FebMarAprMayJunJulAugSepOct17.41

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−6.2%
3 months
−13.1%
6 months
−5.1%
1 year
−32.4%
The full BBWI chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BBWI in Gekko

Follow Bath & Body Works through every session

Put BBWI on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

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About Bath & Body Works

Bath & Body Works sells personal care items and home scent products, with a lineup that runs from candles and diffusers to body lotions, washes, soaps, mists and eau de parfum. The company is recognized for these fragrance-driven goods, sold mainly under its own name, aimed at everyday shoppers looking for scented bath and home items.

Products reach customers through company-run stores and online channels across the United States and Canada, while international markets are served by outside partners operating under franchise, license and wholesale agreements. This structure lets the company keep a direct hand in its core North American business while extending its reach abroad through third parties.

The company traces its roots to 1963 and operates out of Columbus, Ohio. It previously went by the name L Brands before adopting its current name in August 2021. Its shares trade on the NYSE under the ticker BBWI.

Listed
NYSE
Sector
Retail trade
Industry
Specialty stores
Website
bbwinc.com

Bath & Body Works GekkoIndex: the smart money zone

Bath & Body Works’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 57, in the Neutral zone, down 3.2 points over five sessions.

010057Neutral

Down 3.2 points over five sessions, from the Accumulation zone.

Reading for Oct 12, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying63+1.7%+3.9%+5.3%+2.8%
Accumulation278−0.2%−1.2%−1.2%−4.1%
Neutral (current zone)320−0.8%−1.4%−3.9%−7.8%
Distribution20−1.4%−2.5%−4.0%−9.1%
Selling1Too few readings yet

Average BBWI share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the BBWI price, zone by zone.Track BBWI in Gekko

Is Bath & Body Works stock overvalued? Gekko Fair Value

Bath & Body Works trades 45.0% below Gekko Fair Value of $31.65, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Bath & Body Works shares are worth, recalculated every trading day.

$31.65

Gekko Fair Value, Oct 10, 2026

45.0% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open BBWI in Gekko

Bath & Body Works insider and Congress trading

No open-market insider purchases were filed for Bath & Body Works, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for BBWI in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every BBWI insider filing, plotted on the chart in Gekko.Open BBWI in Gekko

Congress trades last 90 days

No trades in BBWI were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for BBWI, plotted on the chart in Gekko.Open BBWI in Gekko

Buybacks

Bath & Body Works has been buying back its own shares.

Bought back, quarter ended May 2, 2026
$3.00M
As a share of market cap
0.09%
Trailing four quarters
$268.0M

From company filings.

Hedge funds and billionaires quarter ended Jun 30

1of the funds Gekko tracks holds BBWI.

0added1opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko

Bath & Body Works earnings: next date and track record

Bath & Body Works reports on Nov 19, 2026, before the open (38 days away), and beat the EPS estimate in 6 of its last 8 reports.

6 of 8reports beat the EPS estimate
±12.1%average move across the report
2 of 8reports followed by a gain

Share-price move across each report

−10.7%Aug ’24+14.7%Nov ’24−11.8%Feb ’25−7.7%May ’25−7.4%Aug ’25−29.4%Nov ’25−0.6%Mar ’26+14.8%May ’26

Last earnings call, May 27, 2026 AI summary

What they said
BBWI reported Q1 2026 net sales decline of 3% with adjusted EPS of $0.32, both ahead of expectations but below brand standards. The company is executing a 'consumer-first formula' transformation strategy. New moisturizing/revitalizing body care launches showed double-digit AUR and SKU productivity gains. Body care underperformed due to assortment missteps in everyday luxury franchise, which management identified and is actively correcting.
Guidance
Management reaffirmed full year 2026 net sales and EPS guidance. Strategy impact expected to build through 2026 and become more financially visible in 2027, suggesting near-term results remain pressured.
ReportedEPSSurpriseRevenueSurpriseMove
May 27, 2026$0.32
est $0.29
+10.3%$1.38B
est $1.36B
+1.2%+14.8%
Mar 4, 2026$2.05
est $1.77
+15.8%$2.72B
est $2.63B
+3.6%−0.6%
Nov 20, 2025$0.35
est $0.38
−8.4%$1.59B
est $1.62B
−1.9%−29.4%
Aug 28, 2025$0.37
est $0.37
0.0%$1.55B
est $1.64B
−5.6%−7.4%
May 29, 2025$0.49
est $0.42
+17.3%$1.42B
est $1.42B
+0.1%−7.7%
Feb 27, 2025$2.09
est $1.97
+6.1%$2.79B
est $1.42B
+96.0%−11.8%
Nov 25, 2024$0.49
est $0.47
+4.3%$1.61B
est $1.58B
+1.9%+14.7%
Aug 28, 2024$0.37
est $0.36
+2.8%$1.53B
est $1.54B
−1.0%−10.7%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Bath & Body Works stock forecast and analyst price targets

Analysts’ average 12-month price target for Bath & Body Works is $24.06, +38.2% from the last close, from 17 firms rating the stock in the last 90 days.

$24.06consensus 12-month target, +38.2% from the last close
Low $17High $30
Buy4
Hold12
Sell1

Each firm’s latest rating in the last 90 days: 17 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Oct 5Telsey AdvisoryHold, maintained$22+26.4%
Sep 28Wells FargoBuy, maintained$24+37.9%
Sep 15Argus ResearchHold, maintained——
Sep 11GuggenheimHold, maintained——
Sep 9BMO CapitalHold, initiated$20+14.9%
−3.9%average 20-day move after past Neutral readings
+2.7%average move over the next 20 trading days in the last 5 years
±3.7%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Bath & Body Works seasonality: the next 20 trading days

Over the next 20 trading days from Oct 10, Bath & Body Works averaged +2.7% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

+19.9%2021−5.5%2022+0.3%2023+1.7%2024−8.4%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+4.3%4 of 5
Next 10 trading days+1.6%2 of 5
Next 15 trading days+0.4%1 of 5
Next 20 trading days+2.7%3 of 5
Next 30 trading days−1.4%3 of 5

For scale, BBWI’s typical 20-trading-day move in either direction is about 8.5%.

Bath & Body Works market cap and key statistics

Bath & Body Works’s market cap is $3.51B, with a P/E ratio of 4.7 and revenue of $7.21B over the last twelve months.

Valuation

Market cap
$3.51B
P/E ratio
4.7
Forward P/E
6.3
EPS, TTM
$3.80
Gekko Fair Value
$31.65

Trading

Volume
4.86M
Avg volume, 20 days
7.12M
52-week high
$27.40
52-week low
$14.28
Shares outstanding
201.6M

Financials

Revenue, TTM
$7.21B
Profit margin
10.8%
Return on equity
0%
Quarterly earnings growth, YoY
+93.3%

Risk and income

Beta
1.40
Typical daily move
±3.7%
Typical 20-day move
±8.5%
Dividend yield
4.49%

Bath & Body Works peers

Bath & Body Works’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
WMTWalmart+1.4%Neutral2.5% below
COSTCostco Wholesale+1.1%Neutral16.4% above
ORLYO'Reilly Automotive−0.2%Neutral4.7% below
TGTTarget+0.2%Accumulation5.7% above
CVNACarvana−6.6%Accumulation19.7% below
AZOAutoZone−0.7%Neutral28.5% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Bath & Body Works stock FAQ

What is Bath & Body Works’s market cap?

Bath & Body Works’s market cap is $3.51B at the Oct 12, 2026 close of $17.41, with 201.6M shares outstanding. The shares trade on a P/E ratio of 4.7.

What is the Bath & Body Works stock forecast?

The consensus analyst 12-month price target for Bath & Body Works is $24.06, +38.2% from the last close. Of the 17 firms that rated the stock in the last 90 days, 4 rate it a buy, 12 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.

Is Bath & Body Works stock overvalued or undervalued?

On Gekko’s estimate Bath & Body Works is undervalued: the Oct 12, 2026 close of $17.41 is 45.0% below Gekko Fair Value of $31.65. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Bath & Body Works report earnings next?

Bath & Body Works is expected to report on Nov 19, 2026, before the market opens (38 days away). Analysts expect earnings of $0.11 per share on revenue of $1.55B. Bath & Body Works beat the earnings estimate in 6 of its last 8 reports, moving 12.1% on average across the report.

What is Bath & Body Works’s 52-week high and low?

Bath & Body Works’s 52-week high is $27.40 and its 52-week low is $14.28; it closed at $17.41 on Oct 12, 2026, −32.4% over the past year. Over the last five years the shares peaked at $82.00 on Nov 18, 2021.

Is Bath & Body Works stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (fair value, earnings risk and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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