Oct 12 close
This week's news centered on analyst reaction to SiteOne Landscape Supply's demand outlook. Deutsche Bank downgraded SITE from Buy to Hold and cut its price target to $91.00 from $127.00, citing expectations for weaker-than-expected third-quarter results and a challenging market outlook into 2027. RBC, while maintaining an Outperform rating, lowered its price target to $124 from $135. SiteOne also confirmed its third-quarter 2026 earnings will be released before market open on 28 October 2026, with a conference call the same day.
SITE closed at $87.99, up 1% on the day, but the stock remains below both its 50-day average of $94.37 and its 200-day average of $118.72, with the shorter average below the longer one. Shares are down 5.2% over one month, 16.9% over three months, and 25.9% over the past year. The GekkoIndex reads 61.2, placing SITE in the Accumulation zone, down 7.4 points over the past five readings. The stock trades 11.9% below Gekko Fair Value of $99.84.
Over the next 20 trading days, the earnings date of 28 October falls inside that window, with the last report showing an EPS miss ($3.14 versus $3.36 estimate) and an 8.2% negative reaction; prior quarters have seen beats in 3 of 8. Insider activity over the past 90 days includes 3 open-market purchases totaling $1,296,930. Seasonality over 5 years shows an average 20-day return of 2%, positive in 4 of those years.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
SiteOne Landscape Supply scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive0 mixed2 headwinds
Below 50 and 200-day
Close $87.99 is below the 50-day ($94.37) and 200-day ($118.72) averages, and the 50-day is below the 200-day.
See the chart61.2, Accumulation
Reading 61.2 is in the Accumulation zone.
See the GekkoIndex11.9% below
Price is 11.9% below Gekko Fair Value (more than 5% below).
See fair valueLeans bullish
Last 90 days: 3 open-market insider purchases.
See smart moneyReports in 16 days
Reports on Oct 28, 2026, 16 days away — inside a typical 20-trading-day hold.
See earnings+2.0% on average
From this point in the calendar, the next 20 trading days averaged +2% over 5 years, rising in 4 of them.
See seasonalityA description of current data, not a recommendation. How this page works
SiteOne Landscape Supply closed at $87.99 on Oct 12, 2026, −25.9% over the past year, inside a 52-week range of $82.00 to $168.56.
Use the left and right arrow keys to read daily values.
Put SITE on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
SiteOne Landscape Supply distributes landscaping supplies on a wholesale basis across the United States and Canada, stocking roughly 135,000 different items. Its range covers irrigation parts like controllers, valves and sprinkler heads, turf and plant care products such as fertilizers and grass seed, and pest and weed treatments including herbicides and fungicides. It also carries mulches, soil amendments, drainage pipe, tools, sod, nursery stock such as shrubs, trees, roses and perennials, plus hardscaping materials like pavers and stone, and outdoor lighting fixtures and components.
Alongside products, the company offers consulting services covering irrigation design, planning for commercial jobs, lead generation, operational guidance, and training seminars on technical and business topics. It sells its own brands, including LESCO, SiteOne Green Tech and Pro-Trade, together with third-party products. Its customers are mainly residential and commercial landscaping professionals who design, install and maintain lawns, gardens, golf courses and similar outdoor spaces, reached through a network of branches and direct distribution.
Founded in 2013 and headquartered in Roswell, Georgia, SiteOne Landscape Supply operated around 590 branches across 45 U.S. states and six Canadian provinces as of January 2, 2022. Its shares are listed on the NYSE under the ticker SITE.
SiteOne Landscape Supply’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.2, in the Accumulation zone, down 7.4 points over five sessions.
Down 7.4 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 44 | +3.6% | +4.8% | ||
| Accumulation (current zone) | 272 | −0.5% | −2.2% | ||
| Neutral | 354 | −0.6% | −1.3% | ||
| Distribution | 11 | −1.5% | 0.0% | ||
| Selling | 1 | Too few readings yet | |||
Average SITE share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
SiteOne Landscape Supply trades 11.9% below Gekko Fair Value of $99.84, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what SiteOne Landscape Supply shares are worth, recalculated every trading day.
$99.84
Gekko Fair Value, Oct 10, 2026
11.9% Undervalued
At the end of Aug 2026 the price was 6.9% below the estimate.
Insiders filed 3 open-market purchases in SiteOne Landscape Supply worth $1.30M, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
$1.30Min 3 open-market purchases
| Filed | Insider | Type | Value |
|---|---|---|---|
| Aug 28 | BLACK DOUG director, officer: CEO | Purchase | $481K |
| Aug 6 | Doug Black CEO | Purchase | $409K |
| Aug 6 | Doug Black CEO | Purchase | $408K |
From Form 4 filings, dated to when each was filed.
No trades in SITE were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
SiteOne Landscape Supply has been buying back its own shares.
From company filings.
0of the funds Gekko tracks hold SITE.
SiteOne Landscape Supply reports on Oct 28, 2026, before the open (16 days away), and beat the EPS estimate in 3 of its last 8 reports.
Oct 28, 2026
Expected before the open, 16 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 29, 2026 | $3.14 est $3.36 | $1.53B est $1.54B | −8.2% |
| Apr 29, 2026 | −$0.34 est −$0.30 | $940.1M est $982.3M | −11.8% |
| Feb 11, 2026 | −$0.10 est −$0.18 | $1.05B est $1.05B | +7.0% |
| Oct 29, 2025 | $1.31 est $1.22 | $1.26B est $1.05B | +5.3% |
| Jul 30, 2025 | $2.86 est $2.89 | $1.46B est $1.25B | +7.2% |
| Apr 30, 2025 | −$0.61 est −$0.50 | $939.4M est $1.48B | +2.5% |
| Feb 12, 2025 | −$0.16 est −$0.24 | $1.01B est $998.6M | +6.0% |
| Oct 30, 2024 | $0.97 est $1.15 | $1.21B est $987.2M | −2.3% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for SiteOne Landscape Supply is $123.17, +40.0% from the last close, from 10 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 10 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 12 | Goldman Sachs | $100 | +13.6% |
| Oct 8 | Deutsche Bank | $91 | +3.4% |
| Oct 7 | William Blair | — | — |
| Oct 7 | RBC Capital | $124 | +40.9% |
| Sep 15 | Goldman Sachs | $112 | +27.3% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, SiteOne Landscape Supply averaged +2.0% across the last 5 years, rising in 4 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.7% | 3 of 5 |
| Next 10 trading days | −0.2% | 3 of 5 |
| Next 15 trading days | +4.7% | 4 of 5 |
| Next 20 trading days | +2.0% | 4 of 5 |
| Next 30 trading days | +5.9% | 3 of 5 |
For scale, SITE’s typical 20-trading-day move in either direction is about 7.2%.
SiteOne Landscape Supply’s market cap is $3.84B, with a P/E ratio of 24 and revenue of $4.77B over the last twelve months.
Coverage of SiteOne Landscape Supply this week reads negative: 0 positive, 2 neutral and 5 negative headlines.
SiteOne Landscape Supply’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| GWWW.W. Grainger | Neutral | 22.6% above |
| FASTFastenal | Neutral | 29.5% above |
| FERGFerguson Enterprises | Accumulation | 4.7% below |
| GPCGenuine Parts | Neutral | 7.1% above |
| WCCWESCO International | Neutral | 16.9% above |
| AITApplied Industrial Technologies | Neutral | 2.7% above |
A peer links to its own page where one exists.
SiteOne Landscape Supply’s market cap is $3.84B at the Oct 12, 2026 close of $87.99, with 43.66M shares outstanding. The shares trade on a P/E ratio of 24.
The consensus analyst 12-month price target for SiteOne Landscape Supply is $123.17, +40.0% from the last close. Of the 10 firms that rated the stock in the last 90 days, 5 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate SiteOne Landscape Supply is undervalued: the Oct 12, 2026 close of $87.99 is 11.9% below Gekko Fair Value of $99.84. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
SiteOne Landscape Supply is expected to report on Oct 28, 2026, before the market opens (16 days away). Analysts expect earnings of $1.50 per share on revenue of $1.31B. SiteOne Landscape Supply beat the earnings estimate in 3 of its last 8 reports, moving 6.3% on average across the report.
SiteOne Landscape Supply’s 52-week high is $168.56 and its 52-week low is $82.00; it closed at $87.99 on Oct 12, 2026, −25.9% over the past year. Over the last five years the shares peaked at $260.00 on Nov 3, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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