Insider buying last 90 days
No open-market insider purchases were filed for SBUX in the last 90 days.
From Form 4 filings, dated to when each was filed.
Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.
Starbucks closes at $95.83, down 0.9%, sitting between its 50-day average of $104.46 and 200-day average of $98.26. The GekkoIndex reads 76.2, placing the stock in the Buying zone, up 6.7 over five sessions. Price sits 11.9% above Gekko Fair Value of $85.63. Over the past month the stock is down 8.7%, though it remains up 15.2% over the past year.
This week's news centers on legal resolutions in Florida. Starbucks settled a lawsuit with the Florida attorney general over hiring practices, agreeing to pay $1 million and to drop race- or sex-based goals in hiring and promotion, along with annual compliance certifications for four years, without admitting liability. Separately, a federal appeals court largely overturned an NLRB ruling that Starbucks illegally threatened workers over unionization, though it upheld a finding tied to denial of maternity leave benefits for a pregnant employee. Institutional activity also surfaced, with Nykredit A/S disclosed as having acquired 288,913 shares valued at approximately $29.5 million during the second quarter.
Looking ahead, Starbucks next reports earnings on 28 October 2026, 38 days out and beyond a typical 20-trading-day window; its last report showed EPS of $0.85 against a $0.66 estimate, with a 2.7% reaction. Analyst coverage spans 21 firms, 12 at buy and 9 at hold, with a consensus target of $112.23, implying 17.1% upside. Seasonality over the next 20 trading days has averaged -0.6% across 5 years, rising in 2 of them, worth noting alongside the gap to Gekko Fair Value.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Starbucks scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
Averages disagree
Close $95.83 sits between the 50-day ($104.46) and 200-day ($98.26) averages, or the averages disagree.
See the chart76.2, Buying
Reading 76.2 is in the Buying zone.
See the GekkoIndex11.9% above
Price is 11.9% above Gekko Fair Value (more than 5% above).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 38 days
Next report Oct 28, 2026, 38 days away — outside a typical 20-trading-day hold.
See earnings−0.6% on average
From this point in the calendar, the next 20 trading days averaged −0.6% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Starbucks closed at $95.83 on Sep 18, 2026, +15.2% over the past year, inside a 52-week range of $77.99 to $110.51.
Use the left and right arrow keys to read daily values.
Put SBUX on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Starbucks roasts, markets, and sells specialty coffee through retail locations found around the world. Its stores serve coffee and tea drinks, whole bean and ground coffee, single-serve pods, and ready-to-drink beverages, alongside food such as pastries, breakfast sandwiches, and lunch items. The brand is widely recognized for this cafe-based model built around coffee and related refreshments.
The company runs its operations through three divisions covering North America, international markets, and channel development. Beyond its own stores, it licenses its trademarks to independently run outlets, grocery chains, and foodservice providers, extending its reach through additional brand names including Teavana, Seattle's Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve, and Princi. This mix of owned locations, licensed sites, and packaged goods brings its products to customers through many different channels.
Starbucks was founded in 1971 and is based in Seattle, Washington. Its shares are listed on the NASDAQ under the ticker SBUX.
Starbucks’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 76.2, in the Buying zone, up 6.7 points over five sessions.
Up 6.7 points over five sessions, from the Accumulation zone.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 44 | +2.1% | +1.3% | ||
| Accumulation | 174 | +0.4% | +2.6% | ||
| Neutral | 421 | −0.2% | −0.2% | ||
| Distribution | 21 | +0.4% | +0.2% | ||
| Selling | 2 | Too few readings yet | |||
Average SBUX share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Starbucks trades 11.9% above Gekko Fair Value of $85.63, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Starbucks shares are worth, recalculated every trading day.
$85.63
Gekko Fair Value, Sep 19, 2026
11.9% Overvalued
No open-market insider purchases were filed for Starbucks, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for SBUX in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in SBUX were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Starbucks has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds SBUX.
Starbucks reports on Oct 28, 2026, after the close (38 days away), and beat the EPS estimate in 3 of its last 8 reports.
Oct 28, 2026
Expected after the close, 38 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 29, 2026 | $0.85 est $0.66 | $9.32B est $9.17B | +2.7% |
| Apr 28, 2026 | $0.50 est $0.41 | $9.53B est $9.17B | +7.8% |
| Jan 28, 2026 | $0.56 est $0.59 | $9.92B est $9.65B | −1.9% |
| Oct 29, 2025 | $0.52 est $0.56 | $9.57B est $9.33B | −2.7% |
| Jul 29, 2025 | $0.50 est $0.65 | $9.46B est $9.29B | −1.0% |
| Apr 29, 2025 | $0.41 est $0.49 | $8.76B est $8.83B | −4.6% |
| Jan 28, 2025 | $0.69 est $0.68 | $9.40B est $9.32B | +8.6% |
| Oct 30, 2024 | $0.80 est $1.03 | $9.07B est $9.20B | +0.3% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Starbucks is $112.23, +17.1% from the last close, from 21 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 21 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 16 | William Blair | — | — |
| Sep 15 | Seaport Global | — | — |
| Aug 27 | J.P. Morgan | $112 | +16.9% |
| Aug 24 | Robert W. Baird | $124 | +29.4% |
| Aug 18 | TD Cowen | $120 | +25.2% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, Starbucks averaged −0.6% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −2.3% | 1 of 5 |
| Next 10 trading days | −2.2% | 2 of 5 |
| Next 15 trading days | −3.2% | 0 of 5 |
| Next 20 trading days | −0.6% | 2 of 5 |
| Next 30 trading days | −2.8% | 1 of 5 |
For scale, SBUX’s typical 20-trading-day move in either direction is about 4.5%.
Starbucks’s market cap is $109.2B, with a P/E ratio of 56.2 and revenue of $38.34B over the last twelve months.
Coverage of Starbucks this week reads positive: 7 positive, 7 neutral and 2 negative headlines.
Starbucks’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MCDMcDonald's | Buying | 13.0% below |
| CMGChipotle Mexican Grill | Accumulation | 3.1% below |
| YUMYum! Brands | Accumulation | 27.8% below |
| QSRRestaurant Brands International | Accumulation | 37.7% below |
| DRIDarden Restaurants | Accumulation | 23.3% below |
| ARMKAramark | Accumulation | 0.8% above |
A peer links to its own page where one exists.
Starbucks’s market cap is $109.2B at the Sep 18, 2026 close of $95.83, with 1.14B shares outstanding. The shares trade on a P/E ratio of 56.2.
The consensus analyst 12-month price target for Starbucks is $112.23, +17.1% from the last close. Of the 21 firms that rated the stock in the last 90 days, 12 rate it a buy, 9 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Starbucks is overvalued: the Sep 18, 2026 close of $95.83 is 11.9% above Gekko Fair Value of $85.63. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Starbucks is expected to report on Oct 28, 2026, after the market closes (38 days away). Analysts expect earnings of $0.71 per share on revenue of $9.22B. Starbucks beat the earnings estimate in 3 of its last 8 reports, moving 3.7% on average across the report.
Starbucks’s 52-week high is $110.51 and its 52-week low is $77.99; it closed at $95.83 on Sep 18, 2026, +15.2% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and earnings risk), 1 as mixed (trend) and 2 as headwinds (fair value and seasonality). The checklist is a description of current data, not a recommendation.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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