NYSE: MCD

McDonald's (MCD) Stock Analysis & Forecast

McDonald's Corporation. Consumer services sector, restaurants industry. Market cap $176.4B.

$248.24−0.24 (−0.1%)

Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.

Gekko Brief

AI summary

McDonald's closes at $248.24, down slightly on the day and sitting below both its 50-day average of $265.40 and its 200-day average of $293.48, with the shorter average also under the longer one. The stock is near its 52-week low of $247.65, having fallen 7.2% over one month, 10.9% over three months, and 18.6% over the past year. The GekkoIndex reads 71.3, placing it in the Buying zone, while price sits 13% below the Gekko Fair Value estimate of $285.26.

Coverage this week centers on McDonald's recent slide alongside its 50th consecutive annual dividend increase, which has pushed the yield to a six-year high near 3% even as shares trade at their lowest forward multiple in over a decade. Commentary points to slowing traffic, weaker comparable sales, and execution issues tied to value-menu positioning, alongside inflation and fuel-cost pressure on consumers. Separately, Nykredit A/S disclosed a new position of 239,500 shares valued at approximately $64.7 million, and Representative C. Scott Franklin reported a purchase in the $1,001–$15,000 range in his Fidelity Roth IRA.

Looking ahead, McDonald's next earnings report is scheduled for 4 November 2026, 45 days out and beyond a typical 20-trading-day hold. Over the last 90 days, Congress recorded 1 buy and 0 sells, and the last 30 days show 1 unusual options signal, with put premium of $13.8 million against call premium of $1.8 million. Seasonally, the next 20 trading days have averaged -0.7% over five years, rising in 3 of them, a mixed backdrop worth noting alongside the current fair-value gap.

Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.

Price vs fair value

Close $248.24200-day averageGekko Fair Value $285.26

Key stats

Market cap
$176.4B
P/E ratio
20.2
Forward P/E
17.8
EPS, TTM
$12.30
Revenue, TTM
$27.70B
Profit margin
31.7%
Dividend yield
2.96%
Beta
0.41
Volume
9.32M avg 4.72M
1-year return
−18.6%
Typical daily move
±1.5%
Typical 20-day move
±3%
50-day average
$265.40
200-day average
$293.48
Next earnings
Nov 4 before open
Shares outstanding
707.6M
52-week range
$247.65$341.75

McDonald's swing-trade checklist

McDonald's scores 3 supportive, 2 mixed and 1 headwind across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive2 mixed1 headwind

  • Trendheadwind

    Below 50 and 200-day

    Close $248.24 is below the 50-day ($265.40) and 200-day ($293.48) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    71.3, Buying

    Reading 71.3 is in the Buying zone.

    See the GekkoIndex
  • Fair valuesupportive

    13.0% below

    Price is 13% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneymixed

    Mixed

    Last 90 days: Congress 1 buy / 0 sales. Last 30 days: 1 unusual options signal.

    See smart money
  • Earnings risksupportive

    Reports in 45 days

    Next report Nov 4, 2026, 45 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitymixed

    −0.7% on average

    From this point in the calendar, the next 20 trading days averaged −0.7% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

McDonald's stock chart and price history

McDonald's closed at $248.24 on Sep 18, 2026, −18.6% over the past year, inside a 52-week range of $247.65 to $341.75.

Close50-day average200-day averageVolume

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−7.2%
3 months
−10.9%
6 months
−19.8%
1 year
−18.6%
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About McDonald's

McDonald's runs and licenses a widely recognized quick-service restaurant chain, serving customers across the United States and in markets around the world. Its menu centers on staples such as burgers and cheeseburgers, along with chicken sandwiches and nuggets, lighter items like wraps, fries and salads, and a breakfast lineup that includes biscuit and bagel sandwiches, breakfast burritos, hotcakes and oatmeal. Rounding out the offering are desserts such as milkshakes, sundaes and soft-serve, baked goods, and a range of soft drinks and coffee.

The business works through a mix of company-operated and licensed locations, extending its reach through both formats to serve everyday diners looking for quick meals. As of the end of 2021, the network totaled 40,031 restaurants worldwide.

McDonald's traces its founding back to 1940 and keeps its corporate headquarters in Chicago, Illinois. Its shares are listed on the NYSE under the ticker MCD.

Listed
NYSE
Sector
Consumer services
Industry
Restaurants
Website
mcdonalds.com

McDonald's GekkoIndex: the smart money zone

McDonald's’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 71.3, in the Buying zone, up 1.1 points over five sessions.

010071.3Buying

Up 1.1 points over five sessions.

Reading for Sep 18, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying (current zone)45+0.5%+0.7%+0.6%−1.0%
Accumulation237+0.1%0.0%0.0%+0.8%
Neutral349−0.2%−0.3%−0.3%−0.7%
Distribution27−1.5%−1.5%−2.4%−4.1%
Selling4Too few readings yet

Average MCD share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.

Buying zone: Smart money likely accumulating heavily. About the five zones →

See every daily GekkoIndex reading plotted over the MCD price, zone by zone.Track MCD in Gekko

Is McDonald's stock overvalued? Gekko Fair Value

McDonald's trades 13.0% below Gekko Fair Value of $285.26, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what McDonald's shares are worth, recalculated every trading day.

$285.26

Gekko Fair Value, Sep 19, 2026

13.0% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open MCD in Gekko

McDonald's insider and Congress trading

No open-market insider purchases were filed for McDonald's, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for MCD in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every MCD insider filing, plotted on the chart in Gekko.Open MCD in Gekko

Congress trades last 90 days

1trade disclosed: 1 purchase and 0 sales.

MemberTypeAmountDisclosed
Scott Mr Franklin
House, FL, purchase
Purchase$1,001 - $15,000Sep 18
traded Aug 26

From congressional disclosures, which report amounts as ranges.

Buybacks

McDonald's has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$855.0M
As a share of market cap
0.48%
Trailing four quarters
$2.33B

From company filings.

Unusual options activity last 30 days

1signal, 12% of the flagged premium in calls.

Latest: Bullish flow on Sep 5, $15.68M in unusual premium.

Hedge funds and billionaires quarter ended Jun 30

1of the funds Gekko tracks holds MCD.

0added0opened1trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko

McDonald's earnings: next date and track record

McDonald's reports on Nov 4, 2026, before the open (45 days away), and beat the EPS estimate in 6 of its last 8 reports.

6 of 8reports beat the EPS estimate
±2.6%average move across the report
4 of 8reports followed by a gain

Share-price move across each report

−1.8%Oct ’24+5.4%Feb ’25−2.4%May ’25+3.1%Aug ’25−0.3%Nov ’25+1.9%Feb ’26−2.9%May ’26+3.3%Aug ’26

Last earnings call, Aug 4, 2026 AI summary

What they said
McDonald's Q2 2026 system-wide sales grew 4% in constant currency, driven by new unit openings. Global comparable sales rose 1.3% across all segments. U.S. comp sales disappointed at 0.8%, below expectations, due to inconsistent execution of value offerings and operational complexity. Loyalty platform reached 220 million active users; delivery generates $20B+ in annual system-wide sales. Management cited execution failures, not strategy, as the core issue.
Guidance
Management previewed an Investor Day in September to outline next strategic phase dubbed McDonald's NEXT. No specific revenue or EPS targets were provided in this excerpt. Leadership changes in the U.S. market signal operational refocus to improve execution consistency.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 4, 2026$3.38
est $3.32
+1.8%$7.10B
est $7.13B
−0.4%+3.3%
May 7, 2026$2.83
est $2.74
+3.3%$6.52B
est $6.47B
+0.7%−2.9%
Feb 11, 2026$3.12
est $3.05
+2.3%$7.01B
est $6.84B
+2.5%+1.9%
Nov 5, 2025$3.22
est $3.33
−3.3%$7.08B
est $7.08B
−0.1%−0.3%
Aug 6, 2025$3.19
est $3.14
+1.6%$6.84B
est $6.70B
+2.2%+3.1%
May 1, 2025$2.67
est $2.66
+0.4%$5.96B
est $6.10B
−2.4%−2.4%
Feb 10, 2025$2.83
est $2.85
−0.7%$6.39B
est $6.45B
−1.0%+5.4%
Oct 29, 2024$3.23
est $3.20
+0.9%$6.87B
est $6.82B
+0.8%−1.8%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

McDonald's stock forecast and analyst price targets

Analysts’ average 12-month price target for McDonald's is $312.84, +26.0% from the last close, from 25 firms rating the stock in the last 90 days.

$312.84consensus 12-month target, +26.0% from the last close
Low $280High $390
Buy14
Hold11
Sell0

Each firm’s latest rating in the last 90 days: 25 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 18BernsteinHold, maintained$295+18.8%
Sep 17CitiBuy, reiterated$310+24.9%
Sep 16BTIGBuy, maintained$350+41.0%
Sep 15Seaport GlobalHold, initiated
Sep 15JefferiesBuy, maintained$325+30.9%
+0.6%average 20-day move after past Buying readings
−0.7%average move over the next 20 trading days in the last 5 years
±1.5%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

McDonald's seasonality: the next 20 trading days

Over the next 20 trading days from Sep 19, McDonald's averaged −0.7% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

+1.3%2021−4.1%2022−9.7%2023+7.1%2024+1.9%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−0.3%3 of 5
Next 10 trading days−2.3%2 of 5
Next 15 trading days−2.5%2 of 5
Next 20 trading days−0.7%3 of 5
Next 30 trading days+0.7%2 of 5

For scale, MCD’s typical 20-trading-day move in either direction is about 3%.

McDonald's market cap and key statistics

McDonald's’s market cap is $176.4B, with a P/E ratio of 20.2 and revenue of $27.70B over the last twelve months.

Valuation

Market cap
$176.4B
P/E ratio
20.2
Forward P/E
17.8
EPS, TTM
$12.30
Gekko Fair Value
$285.26

Trading

Volume
9.32M
Avg volume, 20 days
4.72M
52-week high
$341.75
52-week low
$247.65
Shares outstanding
707.6M

Financials

Revenue, TTM
$27.70B
Profit margin
31.7%
Return on equity
0%
Quarterly earnings growth, YoY
+5.7%

Risk and income

Beta
0.41
Typical daily move
±1.5%
Typical 20-day move
±3%
Dividend yield
2.96%

McDonald's peers

McDonald's’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
SBUXStarbucks−0.6%Buying11.9% above
CMGChipotle Mexican Grill−0.5%Accumulation3.1% below
YUMYum! Brands+1.8%Accumulation27.8% below
QSRRestaurant Brands International−0.2%Accumulation37.7% below
DRIDarden Restaurants+1.3%Accumulation23.3% below
ARMKAramark−0.6%Accumulation0.8% above

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

McDonald's stock FAQ

What is McDonald's’s market cap?

McDonald's’s market cap is $176.4B at the Sep 18, 2026 close of $248.24, with 707.6M shares outstanding. The shares trade on a P/E ratio of 20.2.

What is the McDonald's stock forecast?

The consensus analyst 12-month price target for McDonald's is $312.84, +26.0% from the last close. Of the 25 firms that rated the stock in the last 90 days, 14 rate it a buy, 11 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is McDonald's stock overvalued or undervalued?

On Gekko’s estimate McDonald's is undervalued: the Sep 18, 2026 close of $248.24 is 13.0% below Gekko Fair Value of $285.26. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does McDonald's report earnings next?

McDonald's is expected to report on Nov 4, 2026, before the market opens (45 days away). Analysts expect earnings of $3.39 per share on revenue of $7.32B. McDonald's beat the earnings estimate in 6 of its last 8 reports, moving 2.6% on average across the report.

What is McDonald's’s 52-week high and low?

McDonald's’s 52-week high is $341.75 and its 52-week low is $247.65; it closed at $248.24 on Sep 18, 2026, −18.6% over the past year.

Is McDonald's stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, fair value and earnings risk), 2 as mixed (smart money and seasonality) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.

Is there unusual options activity in McDonald's?

Gekko flagged 1 unusual options signal in McDonald's over the last 30 days, with $1.85M of flagged premium in calls and $13.83M in puts. The latest, bullish flow, was on Sep 5, 2026 with $15.68M in unusual premium. The signal-by-signal table is in Gekko.

How this page works

Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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