Insider buying last 90 days
No open-market insider purchases were filed for RF in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
Regions Financial trades this week around several analyst actions and company updates. Morgan Stanley cut its price target to $35.00 from $36.00 while keeping an "equal weight" rating, and Jefferies lowered its target to $30 from $32 while maintaining a "Hold" rating, with the same article noting Baird's upgrade to Neutral with a $28 target and a Deutsche Bank downgrade. Separately, the company disclosed a finance leadership reshuffle, with Allen Mayer named Treasurer and Craig Harrison joining as head of Corporate Finance, and Regions Bank confirmed plans for five branch closures following a network review, alongside a prime lending rate hike to 7.00%.
The stock closed at $27.26, down 1.3%, sitting between its 50-day average of $30.28 and 200-day average of $28.71, and trading 15.74 percent below its 52-week high of $32.47. Over one month the shares are down 10.3%, though the one-year return remains positive at 2.5%. The GekkoIndex reads 73.1, placing the stock in the Buying zone, and the current price sits 13% below the Gekko Fair Value of $31.33.
Regions Financial reports next on 16 October 2026, 17 days away, falling inside a typical 20-trading-day holding window; its last report on 17 July 2026 beat estimates with adjusted EPS of $0.68 versus $0.63 expected, though shares reacted -4%. Seasonality over the next 20 trading days has averaged -1.8% across 5 years, rising in 3 of them. Analyst views remain split, with 16 firms covering the stock at a consensus target of $32.76.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Regions Financial scores 2 supportive, 2 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed1 headwind
Averages disagree
Close $27.26 sits between the 50-day ($30.28) and 200-day ($28.71) averages, or the averages disagree.
See the chart73.1, Buying
Reading 73.1 is in the Buying zone.
See the GekkoIndex13.0% below
Price is 13% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 17 days
Reports on Oct 16, 2026, 17 days away — inside a typical 20-trading-day hold.
See earnings−1.8% on average
From this point in the calendar, the next 20 trading days averaged −1.8% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Regions Financial closed at $27.26 on Sep 28, 2026, +2.5% over the past year, inside a 52-week range of $22.70 to $32.47.
Use the left and right arrow keys to read daily values.
Put RF on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Regions Financial is a bank holding company that provides lending, deposit, and advisory services to households, businesses, and larger corporate clients. It is widely recognized for its broad branch and ATM network across the Southern, Midwestern, and Texas regions of the United States, through which it offers products ranging from mortgages and credit cards to commercial and real estate financing.
The company runs its business through three main units. The corporate bank arm handles commercial lending, equipment leasing, deposit management, and capital markets work such as underwriting, loan syndication, currency and derivatives trading, and mergers and acquisitions advice, serving corporations, mid-sized businesses, and real estate developers. The consumer bank unit focuses on individuals, offering mortgages, home equity products, credit cards, and deposit accounts. Its wealth management division provides planning, trust, retirement, and estate services to individuals, businesses, government bodies, and non-profits. The company also offers insurance and investment products and takes part in financing tied to low-income housing tax credits.
Regions Financial traces its founding to 1971 and is headquartered in Birmingham, Alabama. Its shares are listed on the NYSE under the ticker RF.
Regions Financial’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 73.1, in the Buying zone, unchanged over five sessions.
Unchanged over five sessions.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 35 | +0.2% | +2.6% | ||
| Accumulation | 160 | −0.3% | +2.3% | ||
| Neutral | 427 | +0.8% | +1.7% | ||
| Distribution | 46 | −1.6% | −0.7% | ||
| Selling | 4 | Too few readings yet | |||
Average RF share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Regions Financial trades 13.0% below Gekko Fair Value of $31.33, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Regions Financial shares are worth, recalculated every trading day.
$31.33
Gekko Fair Value, Sep 26, 2026
13.0% Undervalued
No open-market insider purchases were filed for Regions Financial, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for RF in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in RF were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Regions Financial has been buying back its own shares.
From company filings.
Regions Financial reports on Oct 16, 2026 (17 days away), and beat the EPS estimate in 6 of its last 8 reports.
Oct 16, 2026
17 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 17, 2026 | $0.68 est $0.63 | $1.95B est $1.94B | −4.0% |
| Apr 17, 2026 | $0.62 est $0.60 | $1.87B est $1.91B | +1.4% |
| Jan 16, 2026 | $0.57 est $0.61 | $1.92B est $1.93B | −3.1% |
| Oct 17, 2025 | $0.63 est $0.60 | $1.92B est $1.92B | +3.0% |
| Jul 18, 2025 | $0.60 est $0.56 | $1.91B est $1.86B | +6.3% |
| Apr 17, 2025 | $0.54 est $0.51 | $1.78B est $1.83B | −0.4% |
| Jan 17, 2025 | $0.59 est $0.55 | $1.82B est $1.85B | +0.5% |
| Oct 18, 2024 | $0.49 est $0.53 | $1.79B est $1.80B | −1.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Regions Financial is $32.76, +20.2% from the last close, from 16 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 16 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 28 | Morgan Stanley | $35 | +28.4% |
| Sep 23 | Truist Financial | $31 | +13.7% |
| Sep 18 | Robert W. Baird | $28 | +2.7% |
| Sep 16 | Barclays | $30 | +10.1% |
| Sep 8 | Morgan Stanley | $36 | +32.1% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 29, Regions Financial averaged −1.8% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.5% | 2 of 5 |
| Next 10 trading days | −1.2% | 3 of 5 |
| Next 15 trading days | −2.8% | 2 of 5 |
| Next 20 trading days | −1.8% | 3 of 5 |
| Next 30 trading days | +4.5% | 3 of 5 |
For scale, RF’s typical 20-trading-day move in either direction is about 6.4%.
Regions Financial’s market cap is $23.26B, with a P/E ratio of 11.1 and revenue of $7.24B over the last twelve months.
Coverage of Regions Financial this week reads positive: 9 positive, 3 neutral and 3 negative headlines.
Regions Financial’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| JPMJP Morgan Chase | Accumulation | 6.9% below |
| BACBank of America | Buying | 13.8% below |
| RYRoyal Bank Of Canada | Accumulation | 3.6% below |
| WFCWells Fargo | Accumulation | 12.4% below |
| CCitigroup | Neutral | 7.8% below |
| TDToronto Dominion Bank | Accumulation | 0.8% above |
A peer links to its own page where one exists.
Regions Financial’s market cap is $23.26B at the Sep 28, 2026 close of $27.26, with 851.9M shares outstanding. The shares trade on a P/E ratio of 11.1.
The consensus analyst 12-month price target for Regions Financial is $32.76, +20.2% from the last close. Of the 16 firms that rated the stock in the last 90 days, 3 rate it a buy, 10 a hold and 3 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Regions Financial is undervalued: the Sep 28, 2026 close of $27.26 is 13.0% below Gekko Fair Value of $31.33. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Regions Financial is expected to report on Oct 16, 2026 (17 days away). Analysts expect earnings of $0.66 per share on revenue of $1.99B. Regions Financial beat the earnings estimate in 6 of its last 8 reports, moving 2.5% on average across the report.
Regions Financial’s 52-week high is $32.47 and its 52-week low is $22.70; it closed at $27.26 on Sep 28, 2026, +2.5% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value), 2 as mixed (trend and seasonality) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,380 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.Type a ticker or company name. Press Esc to close.