NYSE: PRSU

Pursuit Attractions and Hospitality (PRSU) Stock Analysis & Forecast

Oct 12 close

$53.00+0.06 (+0.1%)

Gekko Brief

Oct 12 close

Pursuit Attractions and Hospitality closed at $53.00 on 12 October 2026, +0.1% on the day. The price sits above both the 50-day ($49.12) and 200-day ($43.53) moving averages, inside a 52-week range of $32.03 to $56.52. The GekkoIndex reads 46, in the Neutral zone, up 0.8 points over five sessions. Gekko Fair Value is $54.30, so the price is 2.4% below it.

The next earnings report is due on 4 November 2026, 23 days away (after close). Over the last 8 reports the company beat the earnings estimate 5 times, with an average move of 6.1% across the report.

7 firms rate the stock: 7 buy, 0 hold and 0 sell, with a consensus target of $62.14. A typical daily move is about 2.5%, and a typical 20-day move about 5.5%. On the swing-trade checklist, 1 item reads supportive and 1 reads as a headwind (earnings risk).

A plain summary of the figures as of the Oct 12, 2026 close.

Pursuit Attractions and Hospitality price vs fair value

$54.30$53.00Oct ’25Apr ’26Oct ’26
Close $53.00200-day averageGekko Fair Value $54.30

Pursuit Attractions and Hospitality quick facts

Market cap
$1.45B
P/E ratio
35.7
Forward P/E
26
EPS, TTM
$1.46
Revenue, TTM
$483.2M
Profit margin
8%
Dividend yield
—
Beta
1.43
Volume
178,832 avg 267,184
1-year return
+51.8%
Typical daily move
±2.5%
Typical 20-day move
±5.5%
50-day average
$49.12
200-day average
$43.53
Next earnings
Nov 4 after close
Shares outstanding
27.45M
52-week range
$32.03$56.52

Pursuit Attractions and Hospitality swing-trade checklist

Pursuit Attractions and Hospitality scores 1 supportive, 2 mixed and 1 headwind across the 4 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

1 supportive2 mixed1 headwind

  • Trendsupportive

    Above 50 and 200-day

    Close $53.00 is above the 50-day ($49.12) and 200-day ($43.53) averages, and the 50-day is above the 200-day.

    See the chart
  • GekkoIndexmixed

    46, Neutral

    Reading 46 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuemixed

    2.4% below

    Price is within 5% of Gekko Fair Value (2.4% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings riskheadwind

    Reports in 23 days

    Reports on Nov 4, 2026, 23 days away — inside a typical 20-trading-day hold.

    See earnings
  • Seasonalityno data

    No data

    Not enough years of history for a seasonal read.

A description of current data, not a recommendation. How this page works

Pursuit Attractions and Hospitality stock chart and price history

Pursuit Attractions and Hospitality closed at $53.00 on Oct 12, 2026, +51.8% over the past year, inside a 52-week range of $32.03 to $56.52.

Close50-day average200-day averageVolume
Pursuit Attractions and Hospitality share price, past year, with 50-day and 200-day moving averages and volume$35$40$45$50$55NovDecJan 2026FebMarAprMayJunJulAugSepOct53.00

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+9.2%
3 months
+2.3%
6 months
+29.2%
1 year
+51.8%
The full PRSU chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open PRSU in Gekko

Follow Pursuit Attractions and Hospitality through every session

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About Pursuit Attractions and Hospitality

Pursuit Attractions and Hospitality operates a group of destination properties aimed at travelers, spanning tourist attractions and overnight accommodations. These sites are rounded out with food and beverage outlets, shops, and transport services for guests. The company is recognized for bringing together sightseeing, lodging, and hospitality under one roof at each of its locations.

Its holdings are spread across the United States, Canada, and Iceland, with guest services forming the core of how it generates revenue. The business model centers on managing these properties directly, pairing the attractions themselves with the dining, retail, and transportation services that support visitors on site.

The company traces its founding back to 1926 and is headquartered in Scottsdale, Arizona. It previously operated under the name Viad Corp before adopting its current identity, Pursuit Attractions and Hospitality, in January 2025. Shares are listed on the NYSE under the ticker PRSU.

Listed
NYSE
Sector
Consumer services
Industry
Movies/Entertainment
Website
pursuit.com

Pursuit Attractions and Hospitality GekkoIndex: the smart money zone

Pursuit Attractions and Hospitality’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 46, in the Neutral zone, up 0.8 points over five sessions.

010046Neutral

Up 0.8 points over five sessions.

Reading for Oct 12, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying17+0.6%+0.9%+0.2%−7.1%
Accumulation166+0.2%0.0%−0.3%−0.6%
Neutral (current zone)240+0.5%+1.3%+3.0%+8.1%
Distribution17+0.9%+0.7%−0.5%−0.9%
Selling2Too few readings yet

Average PRSU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the PRSU price, zone by zone.Track PRSU in Gekko

Is Pursuit Attractions and Hospitality stock overvalued? Gekko Fair Value

Pursuit Attractions and Hospitality trades 2.4% below Gekko Fair Value of $54.30, so the shares are about fair value on Gekko’s estimate.

Gekko’s own estimate of what Pursuit Attractions and Hospitality shares are worth, recalculated every trading day.

$54.30

Gekko Fair Value, Oct 10, 2026

2.4% below fair value · About fair value

At the end of Aug 2026 the price was 17.5% below the estimate.

Gekko Fair ValueShare price, month end
$54$53Aug 2026SepOct 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open PRSU in Gekko

Pursuit Attractions and Hospitality insider and Congress trading

No open-market insider purchases were filed for Pursuit Attractions and Hospitality, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for PRSU in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every PRSU insider filing, plotted on the chart in Gekko.Open PRSU in Gekko

Congress trades last 90 days

No trades in PRSU were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for PRSU, plotted on the chart in Gekko.Open PRSU in Gekko

Buybacks

Pursuit Attractions and Hospitality has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$7.53M
As a share of market cap
0.52%

From company filings.

Pursuit Attractions and Hospitality earnings: next date and track record

Pursuit Attractions and Hospitality reports on Nov 4, 2026, after the close (23 days away), and beat the EPS estimate in 5 of its last 8 reports.

5 of 8reports beat the EPS estimate
±6.1%average move across the report
2 of 7reports followed by a gain

Share-price move across each report

+3.1%Mar ’25−0.2%May ’25+20.8%Aug ’25−5.5%Nov ’25−4.5%Feb ’26−0.8%May ’26−7.6%Aug ’26

Last earnings call, Aug 5, 2026 AI summary

What they said
Pursuit (PRSU) reported Q2 2026 record results with 14% revenue growth, driven by Tabacon and existing geographies. The company completed two strategic transactions: acquiring Eagle Wing Tours in Victoria, BC, and divesting its Flyover business to Klook. These moves sharpen focus on a pure-play attractions and hospitality model across 14 sightseeing attractions and 29 lodging properties in 4 countries.
Guidance
Management raised full-year 2026 guidance, incorporating contributions from recent transactions. The company expects 14% adjusted EBITDA growth year-over-year at the midpoint, citing positive demand indicators.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 5, 2026$0.50
est $0.47
+5.8%$133.5M
est $122.1M
+9.4%−7.6%
May 6, 2026−$0.94
est −$0.94
0.0%$51.64M
est $47.41M
+8.9%−0.8%
Feb 25, 2026−$0.89
est −$0.81
−9.9%$57.07M
est $58.28M
−2.1%−4.5%
Nov 5, 2025$2.65
est $2.56
+3.5%$241.0M
est $58.28M
+313.6%−5.5%
Aug 6, 2025$0.20
est $0.26
−23.1%$116.7M
est $109.2M
+6.9%+20.8%
May 8, 2025−$0.96
est −$0.97
+1.0%$37.58M
est $108.3M
−65.3%−0.2%
Mar 11, 2025−$0.82
est −$1.42
+42.3%−$741.3M
est $41.36M
−1,892.0%+3.1%
Nov 7, 2024$2.01
est $1.87
+7.5%$455.7M——

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Pursuit Attractions and Hospitality stock forecast and analyst price targets

Analysts’ average 12-month price target for Pursuit Attractions and Hospitality is $62.14, +17.2% from the last close, from 7 firms rating the stock in the last 90 days.

$62.14consensus 12-month target, +17.2% from the last close
Low $58High $70
Buy7
Hold0
Sell0

Each firm’s latest rating in the last 90 days: 7 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 29OppenheimerBuy, reiterated$58+9.4%
Sep 25Citizens JMPBuy, initiated$64+20.8%
Sep 14MacquarieBuy, initiated$62+17.0%
Sep 9JefferiesBuy, initiated$61+15.1%
Sep 9JefferiesBuy, initiated$61+15.1%
+3.0%average 20-day move after past Neutral readings
±2.5%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Pursuit Attractions and Hospitality market cap and key statistics

Pursuit Attractions and Hospitality’s market cap is $1.45B, with a P/E ratio of 35.7 and revenue of $483.2M over the last twelve months.

Valuation

Market cap
$1.45B
P/E ratio
35.7
Forward P/E
26
EPS, TTM
$1.46
Gekko Fair Value
$54.30

Trading

Volume
178,832
Avg volume, 20 days
267,184
52-week high
$56.52
52-week low
$32.03
Shares outstanding
27.45M

Financials

Revenue, TTM
$483.2M
Profit margin
8%
Return on equity
8.9%
Quarterly earnings growth, YoY
+169.6%

Risk and income

Beta
1.43
Typical daily move
±2.5%
Typical 20-day move
±5.5%

Pursuit Attractions and Hospitality stock news this week

1 headline about Pursuit Attractions and Hospitality from the past week, newest first, each linking to the publisher.

Pursuit Attractions and Hospitality peers

Pursuit Attractions and Hospitality’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
DISWalt Disney+0.6%Neutral2.5% above
LYVLive Nation Entertainment−0.4%Accumulation9.2% below
TKOTKO−2.9%Accumulation46.1% below
DKNGDraftKings+0.9%Accumulation50.5% below
MSGSMadison Square Garden Sports−0.2%Neutral3.0% above
CHDNChurchill Downs+0.7%Neutral36.9% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Pursuit Attractions and Hospitality stock FAQ

What is Pursuit Attractions and Hospitality’s market cap?

Pursuit Attractions and Hospitality’s market cap is $1.45B at the Oct 12, 2026 close of $53.00, with 27.45M shares outstanding. The shares trade on a P/E ratio of 35.7.

What is the Pursuit Attractions and Hospitality stock forecast?

The consensus analyst 12-month price target for Pursuit Attractions and Hospitality is $62.14, +17.2% from the last close. Of the 7 firms that rated the stock in the last 90 days, 7 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Pursuit Attractions and Hospitality stock overvalued or undervalued?

On Gekko’s estimate Pursuit Attractions and Hospitality is about fair value: the Oct 12, 2026 close of $53.00 is 2.4% below Gekko Fair Value of $54.30. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Pursuit Attractions and Hospitality report earnings next?

Pursuit Attractions and Hospitality is expected to report on Nov 4, 2026, after the market closes (23 days away). Analysts expect earnings of $2.98 per share on revenue of $247.1M. Pursuit Attractions and Hospitality beat the earnings estimate in 5 of its last 8 reports, moving 6.1% on average across the report.

What is Pursuit Attractions and Hospitality’s 52-week high and low?

Pursuit Attractions and Hospitality’s 52-week high is $56.52 and its 52-week low is $32.03; it closed at $53.00 on Oct 12, 2026, +51.8% over the past year.

Is Pursuit Attractions and Hospitality stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 4 items with data read as supportive (trend), 2 as mixed (gekkoindex and fair value) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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