Insider buying last 90 days
No open-market insider purchases were filed for PRSU in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
Pursuit Attractions and Hospitality closed at $53.00 on 12 October 2026, +0.1% on the day. The price sits above both the 50-day ($49.12) and 200-day ($43.53) moving averages, inside a 52-week range of $32.03 to $56.52. The GekkoIndex reads 46, in the Neutral zone, up 0.8 points over five sessions. Gekko Fair Value is $54.30, so the price is 2.4% below it.
The next earnings report is due on 4 November 2026, 23 days away (after close). Over the last 8 reports the company beat the earnings estimate 5 times, with an average move of 6.1% across the report.
7 firms rate the stock: 7 buy, 0 hold and 0 sell, with a consensus target of $62.14. A typical daily move is about 2.5%, and a typical 20-day move about 5.5%. On the swing-trade checklist, 1 item reads supportive and 1 reads as a headwind (earnings risk).
A plain summary of the figures as of the Oct 12, 2026 close.
Pursuit Attractions and Hospitality scores 1 supportive, 2 mixed and 1 headwind across the 4 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive2 mixed1 headwind
Above 50 and 200-day
Close $53.00 is above the 50-day ($49.12) and 200-day ($43.53) averages, and the 50-day is above the 200-day.
See the chart46, Neutral
Reading 46 is in the Neutral zone.
See the GekkoIndex2.4% below
Price is within 5% of Gekko Fair Value (2.4% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 23 days
Reports on Nov 4, 2026, 23 days away — inside a typical 20-trading-day hold.
See earningsNo data
Not enough years of history for a seasonal read.
A description of current data, not a recommendation. How this page works
Pursuit Attractions and Hospitality closed at $53.00 on Oct 12, 2026, +51.8% over the past year, inside a 52-week range of $32.03 to $56.52.
Use the left and right arrow keys to read daily values.
Put PRSU on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Pursuit Attractions and Hospitality operates a group of destination properties aimed at travelers, spanning tourist attractions and overnight accommodations. These sites are rounded out with food and beverage outlets, shops, and transport services for guests. The company is recognized for bringing together sightseeing, lodging, and hospitality under one roof at each of its locations.
Its holdings are spread across the United States, Canada, and Iceland, with guest services forming the core of how it generates revenue. The business model centers on managing these properties directly, pairing the attractions themselves with the dining, retail, and transportation services that support visitors on site.
The company traces its founding back to 1926 and is headquartered in Scottsdale, Arizona. It previously operated under the name Viad Corp before adopting its current identity, Pursuit Attractions and Hospitality, in January 2025. Shares are listed on the NYSE under the ticker PRSU.
Pursuit Attractions and Hospitality’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 46, in the Neutral zone, up 0.8 points over five sessions.
Up 0.8 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 17 | +0.6% | +0.2% | ||
| Accumulation | 166 | +0.2% | −0.3% | ||
| Neutral (current zone) | 240 | +0.5% | +3.0% | ||
| Distribution | 17 | +0.9% | −0.5% | ||
| Selling | 2 | Too few readings yet | |||
Average PRSU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Pursuit Attractions and Hospitality trades 2.4% below Gekko Fair Value of $54.30, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Pursuit Attractions and Hospitality shares are worth, recalculated every trading day.
$54.30
Gekko Fair Value, Oct 10, 2026
2.4% below fair value · About fair value
At the end of Aug 2026 the price was 17.5% below the estimate.
No open-market insider purchases were filed for Pursuit Attractions and Hospitality, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for PRSU in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in PRSU were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Pursuit Attractions and Hospitality has been buying back its own shares.
From company filings.
Pursuit Attractions and Hospitality reports on Nov 4, 2026, after the close (23 days away), and beat the EPS estimate in 5 of its last 8 reports.
Nov 4, 2026
Expected after the close, 23 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $0.50 est $0.47 | $133.5M est $122.1M | −7.6% |
| May 6, 2026 | −$0.94 est −$0.94 | $51.64M est $47.41M | −0.8% |
| Feb 25, 2026 | −$0.89 est −$0.81 | $57.07M est $58.28M | −4.5% |
| Nov 5, 2025 | $2.65 est $2.56 | $241.0M est $58.28M | −5.5% |
| Aug 6, 2025 | $0.20 est $0.26 | $116.7M est $109.2M | +20.8% |
| May 8, 2025 | −$0.96 est −$0.97 | $37.58M est $108.3M | −0.2% |
| Mar 11, 2025 | −$0.82 est −$1.42 | −$741.3M est $41.36M | +3.1% |
| Nov 7, 2024 | $2.01 est $1.87 | $455.7M | — |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Pursuit Attractions and Hospitality is $62.14, +17.2% from the last close, from 7 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 7 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 29 | Oppenheimer | $58 | +9.4% |
| Sep 25 | Citizens JMP | $64 | +20.8% |
| Sep 14 | Macquarie | $62 | +17.0% |
| Sep 9 | Jefferies | $61 | +15.1% |
| Sep 9 | Jefferies | $61 | +15.1% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Pursuit Attractions and Hospitality’s market cap is $1.45B, with a P/E ratio of 35.7 and revenue of $483.2M over the last twelve months.
1 headline about Pursuit Attractions and Hospitality from the past week, newest first, each linking to the publisher.
Pursuit Attractions and Hospitality’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| DISWalt Disney | Neutral | 2.5% above |
| LYVLive Nation Entertainment | Accumulation | 9.2% below |
| TKOTKO | Accumulation | 46.1% below |
| DKNGDraftKings | Accumulation | 50.5% below |
| MSGSMadison Square Garden Sports | Neutral | 3.0% above |
| CHDNChurchill Downs | Neutral | 36.9% below |
A peer links to its own page where one exists.
Pursuit Attractions and Hospitality’s market cap is $1.45B at the Oct 12, 2026 close of $53.00, with 27.45M shares outstanding. The shares trade on a P/E ratio of 35.7.
The consensus analyst 12-month price target for Pursuit Attractions and Hospitality is $62.14, +17.2% from the last close. Of the 7 firms that rated the stock in the last 90 days, 7 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Pursuit Attractions and Hospitality is about fair value: the Oct 12, 2026 close of $53.00 is 2.4% below Gekko Fair Value of $54.30. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Pursuit Attractions and Hospitality is expected to report on Nov 4, 2026, after the market closes (23 days away). Analysts expect earnings of $2.98 per share on revenue of $247.1M. Pursuit Attractions and Hospitality beat the earnings estimate in 5 of its last 8 reports, moving 6.1% on average across the report.
Pursuit Attractions and Hospitality’s 52-week high is $56.52 and its 52-week low is $32.03; it closed at $53.00 on Oct 12, 2026, +51.8% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 4 items with data read as supportive (trend), 2 as mixed (gekkoindex and fair value) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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