Insider buying last 90 days
No open-market insider purchases were filed for M in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every M insider filing, plotted on the chart in Gekko.Open M in Gekko
Gekko Brief
AI summaryThis week's coverage of Macy's centers on its dividend and competitive positioning rather than new operational news. One piece compares Macy's and Kohl's as turnaround stories that have each cut dividends before and recently raised guidance, while another questions whether Macy's dividend still qualifies as attractive to income-focused shareholders. A separate report notes a potential dispute over advertising space near Macy's Manhattan flagship store, as a rival retail brand reportedly seeks the same prominent corner. A filing also showed Corient Private Wealth LP trimming its stake in Macy's by 55.3% during the second quarter.
Macy's closed at $23.01, up 1.6%, sitting between its 50-day average of $23.27 and 200-day average of $21.60. The one-year return stands at 34.7%, though the three-month return is negative at -5.9%. The GekkoIndex reads 54.8, placing the stock in the Neutral zone, down 4.6 points over the past five sessions. Gekko Fair Value is set at $23.91, putting the current price 3.8% below that mark.
The next earnings date falls on 2 December, 64 days out, beyond a typical 20-trading-day holding window; the prior quarter beat estimates with adjusted EPS of $0.63 against a $0.37 estimate, producing a 2.6% reaction. No insider, Congress or unusual options activity appears in the current windows. Seasonality data shows the next 20 trading days averaging an 11% gain across 5 years, positive in 5 of those years, a pattern worth noting alongside the stock's typical 20-day move of 7.9%.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Macy's price vs fair value
Close $23.01200-day averageGekko Fair Value $23.91
Macy's quick facts
- Market cap
- $6.05B
- P/E ratio
- 8.1
- Forward P/E
- 9.4
- EPS, TTM
- $2.74
- Revenue, TTM
- $22.78B
- Profit margin
- 3.3%
- Dividend yield
- 3.36%
- Beta
- 1.43
- Volume
- 6.32M avg 6.78M
- 1-year return
- +34.7%
- Typical daily move
- ±4.2%
- Typical 20-day move
- ±7.9%
- 50-day average
- $23.27
- 200-day average
- $21.60
- Next earnings
- Dec 2 before open
- Shares outstanding
- 261.2M
Macy's swing-trade checklist
Macy's scores 2 supportive, 3 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive3 mixed0 headwinds
- Trendmixed
Averages disagree
Close $23.01 sits between the 50-day ($23.27) and 200-day ($21.60) averages, or the averages disagree.
See the chart - GekkoIndexmixed
54.8, Neutral
Reading 54.8 is in the Neutral zone.
See the GekkoIndex - Fair valuemixed
3.8% below
Price is within 5% of Gekko Fair Value (3.8% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 64 days
Next report Dec 2, 2026, 64 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+11.0% on average
From this point in the calendar, the next 20 trading days averaged +11% over 5 years, rising in 5 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Macy's stock chart and price history
Macy's closed at $23.01 on Sep 28, 2026, +34.7% over the past year, inside a 52-week range of $16.41 to $26.59.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +2.2%
- 3 months
- −5.9%
- 6 months
- +28.3%
- 1 year
- +34.7%
The full M chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open M in Gekko
Follow Macy's through every session
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Macy's GekkoIndex: the smart money zone
Macy's’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 54.8, in the Neutral zone, down 4.6 points over five sessions.
54.8Neutral
Down 4.6 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 25 | +4.2% | +6.1% | ||
| Accumulation | 239 | +0.9% | +1.6% | ||
| Neutral (current zone) | 387 | −0.2% | +0.5% | ||
| Distribution | 18 | +0.9% | +3.2% | ||
| Selling | 3 | Too few readings yet | |||
Average M share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the M price, zone by zone.Track M in Gekko
Is Macy's stock overvalued? Gekko Fair Value
Macy's trades 3.8% below Gekko Fair Value of $23.91, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Macy's shares are worth, recalculated every trading day.
$23.91
Gekko Fair Value, Sep 26, 2026
3.8% below fair value · About fair value
Gekko Fair Value on every chart, with the gap to price updating daily.Open M in Gekko
Macy's insider and Congress trading
No open-market insider purchases were filed for Macy's, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in M were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for M, plotted on the chart in Gekko.Open M in Gekko
Buybacks
Macy's has been buying back its own shares.
- Bought back, quarter ended Aug 1, 2026
- $53.00M
- As a share of market cap
- 0.88%
- Trailing four quarters
- $355.0M
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds M.
1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Macy's earnings: next date and track record
Macy's reports on Dec 2, 2026, before the open (64 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Dec 2, 2026
Expected before the open, 64 days away
- EPS estimate
- −$0.19
- Revenue estimate
- $4.67B
8 of 8reports beat the EPS estimate
±6.8%average move across the report
5 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Sep 10, 2026 AI summary
- What they said
- Macy's Inc. reported Q2 2026 results exceeding guidance across all key metrics including net sales, comparable sales, adjusted EBITDA, and adjusted diluted EPS. Consolidated comparable sales grew 2.7%, marking the fifth consecutive quarter of comp growth. Bloomingdale's achieved double-digit comp growth and record Q2 sales volume. Adjusted EPS of $0.63 included tariff refund benefits; excluding those, EPS was 14% above prior year. Reimagined 200 stores delivered 1.9% comp growth.
- Guidance
- Management reaffirmed confidence in Bold New Chapter strategy momentum. No specific updated guidance ranges were provided in this excerpt, though results came in above the high end of prior guidance issued on the March 3, 2026 earnings call.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Sep 10, 2026 | $0.63 est $0.37 | $4.87B est $4.81B | +2.6% |
| Jun 3, 2026 | $0.13 est $0.03 | $4.68B est $4.61B | +6.3% |
| Mar 18, 2026 | $1.67 est $1.53 | $7.64B est $7.51B | +6.7% |
| Dec 3, 2025 | $0.09 est −$0.13 | $4.91B est $4.55B | −1.7% |
| Sep 3, 2025 | $0.41 est $0.19 | $5.00B est $4.53B | +27.8% |
| May 28, 2025 | $0.16 est $0.15 | $4.79B est $4.42B | −0.8% |
| Mar 6, 2025 | $1.80 est $1.55 | $8.01B est $4.36B | +5.6% |
| Dec 11, 2024 | $0.04 est −$0.01 | $4.90B est $4.74B | −2.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Macy's stock forecast and analyst price targets
Analysts’ average 12-month price target for Macy's is $23.36, +1.5% from the last close, from 10 firms rating the stock in the last 90 days.
$23.36consensus 12-month target, +1.5% from the last close
Now $23.01Avg $23.36
Low $10High $30
Each firm’s latest rating in the last 90 days: 10 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 21 | UBS | $10 | −56.5% |
| Sep 17 | UBS | $10 | −56.5% |
| Sep 15 | Goldman Sachs | $22 | −4.4% |
| Sep 14 | Morgan Stanley | $30 | +30.4% |
| Sep 14 | TD Cowen | $25 | +8.6% |
+0.5%average 20-day move after past Neutral readings
+11.0%average move over the next 20 trading days in the last 5 years
±4.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Macy's seasonality: the next 20 trading days
Over the next 20 trading days from Sep 26, Macy's averaged +11.0% across the last 5 years, rising in 5 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.9% | 4 of 5 |
| Next 10 trading days | +0.6% | 3 of 5 |
| Next 15 trading days | +10.1% | 4 of 5 |
| Next 20 trading days | +11.0% | 5 of 5 |
| Next 30 trading days | +18.6% | 5 of 5 |
For scale, M’s typical 20-trading-day move in either direction is about 7.9%.
Macy's market cap and key statistics
Macy's’s market cap is $6.05B, with a P/E ratio of 8.1 and revenue of $22.78B over the last twelve months.
Valuation
- Market cap
- $6.05B
- P/E ratio
- 8.1
- Forward P/E
- 9.4
- EPS, TTM
- $2.74
- Gekko Fair Value
- $23.91
Trading
- Volume
- 6.32M
- Avg volume, 20 days
- 6.78M
- 52-week high
- $26.59
- 52-week low
- $16.41
- Shares outstanding
- 261.2M
Financials
- Revenue, TTM
- $22.78B
- Profit margin
- 3.3%
- Return on equity
- 16%
- Quarterly earnings growth, YoY
- +100.0%
Risk and income
- Beta
- 1.43
- Typical daily move
- ±4.2%
- Typical 20-day move
- ±7.9%
- Dividend yield
- 3.36%
Macy's stock news this week
4 headlines about Macy's from the past week, newest first, each linking to the publisher.
- Kohl's vs. Macy's: Which Struggling Retailer Can Still Afford Its Dividend?24/7 Wall Street, Sep 27
- Macy's (M) Could Be a Great ChoiceZacks Investment Research, Sep 25
- Macy's rival might nab coveted ad space on corner of NYC flagship, setting up potential legal fightNew York Post, Sep 23
- Corient Private Wealth LP Reduces Holdings in Macy's, Inc. $MMarketBeat, Sep 22
Macy's peers
Macy's’s 3 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| DDSDillard's | Neutral | 22.1% above |
| OLLIOllie's Bargain Outlet | Neutral | 5.0% above |
| KSSKohl's | Neutral | 41.3% below |
A peer links to its own page where one exists.
Macy's stock FAQ
What is Macy's’s market cap?
Macy's’s market cap is $6.05B at the Sep 28, 2026 close of $23.01, with 261.2M shares outstanding. The shares trade on a P/E ratio of 8.1.
What is the Macy's stock forecast?
The consensus analyst 12-month price target for Macy's is $23.36, +1.5% from the last close. Of the 10 firms that rated the stock in the last 90 days, 1 rate it a buy, 8 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Macy's stock overvalued or undervalued?
On Gekko’s estimate Macy's is about fair value: the Sep 28, 2026 close of $23.01 is 3.8% below Gekko Fair Value of $23.91. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Macy's report earnings next?
Macy's is expected to report on Dec 2, 2026, before the market opens (64 days away). Analysts expect earnings of −$0.19 per share on revenue of $4.67B. Macy's beat the earnings estimate in 8 of its last 8 reports, moving 6.8% on average across the report.
What is Macy's’s 52-week high and low?
Macy's’s 52-week high is $26.59 and its 52-week low is $16.41; it closed at $23.01 on Sep 28, 2026, +34.7% over the past year. Over the last five years the shares peaked at $37.95 on Nov 18, 2021.
Is Macy's stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (earnings risk and seasonality), 3 as mixed (trend, gekkoindex and fair value). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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