Insider buying last 90 days
No open-market insider purchases were filed for VIPS in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every VIPS insider filing, plotted on the chart in Gekko.Open VIPS in Gekko
Gekko Brief
Vipshop closed at $12.47 on 28 September 2026, +0.7% on the day. The price sits below both the 50-day ($13.84) and 200-day ($15.35) moving averages, inside a 52-week range of $12.02 to $21.08. The GekkoIndex reads 64.5, in the Accumulation zone, down 1 points over five sessions. Gekko Fair Value is $23.04, so the price is 45.9% below it.
The next earnings report is due on 19 November 2026, 51 days away (before open). Over the last 8 reports the company beat the earnings estimate 7 times, with an average move of 3.5% across the report. Over the last 30 days there was 1 unusual options signal. Seasonally, the next 20 trading days from this point averaged -6.3% over the last 5 years, rising in 1 of them.
6 firms rate the stock: 3 buy, 3 hold and 0 sell, with a consensus target of $16.90. A typical daily move is about 2.2%, and a typical 20-day move about 8%. On the swing-trade checklist, 3 items read supportive and 3 read as a headwind (trend, smart money, seasonality).
Generated Sep 29, 2026 from the data above.
Vipshop price vs fair value
Close $12.47200-day averageGekko Fair Value $23.04
Vipshop quick facts
- Market cap
- $6.14B
- P/E ratio
- 4
- Forward P/E
- 5.4
- EPS, TTM
- $3.10
- Revenue, TTM
- $105.1B
- Profit margin
- 9.8%
- Dividend yield
- —
- Beta
- 0.64
- Volume
- 2.21M avg 2.88M
- 1-year return
- −32.6%
- Typical daily move
- ±2.2%
- Typical 20-day move
- ±8%
- 50-day average
- $13.84
- 200-day average
- $15.35
- Next earnings
- Nov 19 before open
- Shares outstanding
- 397.7M
Vipshop swing-trade checklist
Vipshop scores 3 supportive, 0 mixed and 3 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed3 headwinds
- Trendheadwind
Below 50 and 200-day
Close $12.47 is below the 50-day ($13.84) and 200-day ($15.35) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
64.5, Accumulation
Reading 64.5 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
45.9% below
Price is 45.9% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyheadwind
Leans bearish
Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 51 days
Next report Nov 19, 2026, 51 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−6.3% on average
From this point in the calendar, the next 20 trading days averaged −6.3% over 5 years, rising in 1 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Vipshop stock chart and price history
Vipshop closed at $12.47 on Sep 28, 2026, −32.6% over the past year, inside a 52-week range of $12.02 to $21.08.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −7.4%
- 3 months
- −3.9%
- 6 months
- −22.6%
- 1 year
- −32.6%
The full VIPS chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open VIPS in Gekko
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About Vipshop
Vipshop runs online retail platforms in China, selling branded goods to everyday shoppers through sites and apps including Vip.com and Shan Shan Outlets. It is known for offering discounted branded merchandise across a wide range of categories, from clothing and footwear to beauty products and household items, giving customers access to name-brand goods through digital storefronts on both web and mobile.
The company's catalogue covers apparel for women, men and children, along with beauty items, bags, home furnishings, electronics, sporting goods, groceries and pet supplies. It also offers internet finance services, including consumer and supplier financing and microcredit, alongside its retail business. To keep its platforms running, Vipshop manages its own warehousing, logistics, procurement, technology infrastructure, software development and supply chain operations, serving consumers who shop through vip.com and vipshop.com.
Vipshop was founded in 2008 and is headquartered in Guangzhou, China. Its shares trade under the ticker VIPS.
- Sector
- Retail trade
- Website
- vip.com
Vipshop GekkoIndex: the smart money zone
Vipshop’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 64.5, in the Accumulation zone, down 1 point over five sessions.
64.5Accumulation
Down 1 point over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 43 | 0.0% | +4.4% | ||
| Accumulation (current zone) | 249 | 0.0% | +0.2% | ||
| Neutral | 301 | −0.1% | −0.7% | ||
| Distribution | 32 | −0.3% | −5.6% | ||
| Selling | 0 | Not available | |||
Average VIPS share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the VIPS price, zone by zone.Track VIPS in Gekko
Is Vipshop stock overvalued? Gekko Fair Value
Vipshop trades 45.9% below Gekko Fair Value of $23.04, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Vipshop shares are worth, recalculated every trading day.
$23.04
Gekko Fair Value, Sep 26, 2026
45.9% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open VIPS in Gekko
Vipshop insider and Congress trading
No open-market insider purchases were filed for Vipshop, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in VIPS were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for VIPS, plotted on the chart in Gekko.Open VIPS in Gekko
Unusual options activity last 30 days
1signal, 0% of the flagged premium in calls.
Latest: Bullish flow on Sep 2, $339K in unusual premium.
Every signal with its contract, strike and premium.Unlock in Gekko
Vipshop earnings: next date and track record
Vipshop reports on Nov 19, 2026, before the open (51 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 19, 2026
Expected before the open, 51 days away
- EPS estimate
- $0.41
- Revenue estimate
- $3.06B
7 of 8reports beat the EPS estimate
±3.5%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 25, 2026 AI summary
- What they said
- Vipshop reported Q2 2026 results amid a challenging retail environment with muted traffic and cautious consumer spending in discretionary categories like apparel. Active SVIP customers grew 8% YoY, contributing 54% of online spending, reaching the 10 million milestone. The company leveraged its 1P model and opportunistic sourcing strategy to maintain off-price differentiation. AI integration is driving improvements in conversion rates, customer service, and marketing efficiency.
- Guidance
- Management provided no specific revenue or earnings targets in this excerpt. The company is focused on high-quality growth over unprofitable volume growth, with SVIP loyalty and AI-driven marketing as primary growth engines heading into the upcoming season.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 25, 2026 | $0.12 est $0.59 | $3.64B est $3.64B | −1.7% |
| May 21, 2026 | $4.68 est $4.59 | $3.85B est $3.85B | +1.3% |
| Feb 26, 2026 | $0.72 est $0.68 | $4.64B est $4.77B | −1.9% |
| Nov 20, 2025 | $2.98 est $2.91 | $3.00B est $4.70B | −4.2% |
| Aug 14, 2025 | $4.06 est $3.98 | $3.60B est $2.93B | +3.7% |
| May 20, 2025 | $4.43 est $4.33 | $3.61B est $3.68B | −6.7% |
| Feb 26, 2025 | $5.70 est $5.39 | $4.55B est $3.82B | +6.2% |
| Nov 19, 2024 | $2.47 est $2.30 | — | −2.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Vipshop stock forecast and analyst price targets
Analysts’ average 12-month price target for Vipshop is $16.90, +35.5% from the last close, from 6 firms rating the stock in the last 90 days.
$16.90consensus 12-month target, +35.5% from the last close
Now $12.47Avg $16.90
Low $14High $19
Each firm’s latest rating in the last 90 days: 6 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 10 | J.P. Morgan | $17 | +36.3% |
| Aug 27 | Barclays | $19 | +52.4% |
| Aug 27 | Nomura | $14 | +12.3% |
| Aug 26 | Citi | $15.30 | +22.7% |
| Aug 26 | Bank of America Securities | $17.50 | +40.3% |
+0.2%average 20-day move after past Accumulation readings
−6.3%average move over the next 20 trading days in the last 5 years
±2.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Vipshop seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Vipshop averaged −6.3% across the last 5 years, rising in 1 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +3.3% | 3 of 5 |
| Next 10 trading days | +1.3% | 3 of 5 |
| Next 15 trading days | −3.0% | 1 of 5 |
| Next 20 trading days | −6.3% | 1 of 5 |
| Next 30 trading days | −3.0% | 2 of 5 |
For scale, VIPS’s typical 20-trading-day move in either direction is about 8%.
Vipshop market cap and key statistics
Vipshop’s market cap is $6.14B, with a P/E ratio of 4 and revenue of $105.1B over the last twelve months.
Valuation
- Market cap
- $6.14B
- P/E ratio
- 4
- Forward P/E
- 5.4
- EPS, TTM
- $3.10
- Gekko Fair Value
- $23.04
Trading
- Volume
- 2.21M
- Avg volume, 20 days
- 2.88M
- 52-week high
- $21.08
- 52-week low
- $12.02
- Shares outstanding
- 397.7M
Financials
- Revenue, TTM
- $105.1B
- Profit margin
- 9.8%
- Return on equity
- 23.5%
- Quarterly earnings growth, YoY
- +203.2%
Risk and income
- Beta
- 0.64
- Typical daily move
- ±2.2%
- Typical 20-day move
- ±8%
Vipshop stock news this week
Coverage of Vipshop this week reads negative: 0 positive, 1 neutral and 2 negative headlines.
- Vipshop Holdings Ltd Share Price - VIPS, RNS News, Articles, Quotes, & Charts (VIPS)Proactive financial news, Sep 26
- Nykredit A S Makes New Investment in Vipshop Holdings Limited $VIPSMarketBeat, Sep 24
- Is Vipshop Holdings (VIPS) A Bargain As Its Share Price Slide Tests Fair Value?Simply Wall Street, Sep 21
Vipshop stock FAQ
What is Vipshop’s market cap?
Vipshop’s market cap is $6.14B at the Sep 28, 2026 close of $12.47, with 397.7M shares outstanding. The shares trade on a P/E ratio of 4.
What is the Vipshop stock forecast?
The consensus analyst 12-month price target for Vipshop is $16.90, +35.5% from the last close. Of the 6 firms that rated the stock in the last 90 days, 3 rate it a buy, 3 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Vipshop stock overvalued or undervalued?
On Gekko’s estimate Vipshop is undervalued: the Sep 28, 2026 close of $12.47 is 45.9% below Gekko Fair Value of $23.04. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Vipshop report earnings next?
Vipshop is expected to report on Nov 19, 2026, before the market opens (51 days away). Analysts expect earnings of $0.41 per share on revenue of $3.06B. Vipshop beat the earnings estimate in 7 of its last 8 reports, moving 3.5% on average across the report.
What is Vipshop’s 52-week high and low?
Vipshop’s 52-week high is $21.08 and its 52-week low is $12.02; it closed at $12.47 on Sep 28, 2026, −32.6% over the past year.
Is Vipshop stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, fair value and earnings risk) and 3 as headwinds (trend, smart money and seasonality). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Vipshop?
Gekko flagged 1 unusual options signal in Vipshop over the last 30 days, with $0 of flagged premium in calls and $339K in puts. The latest, bullish flow, was on Sep 2, 2026 with $339K in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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