Insider buying last 90 days
No open-market insider purchases were filed for GEN in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
Gen Digital's week centers on a preliminary offer to acquire GoDaddy, a deal reportedly valued at $11.8 billion that would expand Gen Digital's reach into GoDaddy's 20 million small business customers. Shares initially fell on concerns over deal risk, added debt and potential dilution from an equity-heavy structure, then rose 5% after CEO Vincent Pilette addressed the rumors and offered an upbeat outlook for fiscal 2027. Eight research firms presently rate the stock an average "Hold," with a consensus target near $31.60 to $32.56 cited across coverage.
GEN closed at $20.85, down 3.6% on the day, sitting below both its 50-day average of $28.32 and 200-day average of $24.72. The stock's one-month return stands at -31.6% and its six-month return at 13.7%, against a 52-week range of $17.78 to $31.65. The GekkoIndex reads 83.9, placing the stock in the Buying zone, while price sits 48.2% below the Gekko Fair Value of $40.26.
The next earnings date falls on 5 November 2026, after the close, 37 days away and outside a typical 20-trading-day holding window; the prior quarter showed non-GAAP EPS of $0.64 versus a $0.62 estimate with a 4.4% reaction. No insider, Congress or unusual options activity appears in the current windows. Seasonality from this point has averaged -1.4% over the next 20 trading days across 5 years, rising in 2 of them, a factor worth noting alongside ongoing developments in the GoDaddy situation.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Gen Digital scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
Averages disagree
Close $20.85 sits between the 50-day ($28.32) and 200-day ($24.72) averages, or the averages disagree.
See the chart83.9, Buying
Reading 83.9 is in the Buying zone.
See the GekkoIndex48.2% below
Price is 48.2% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 37 days
Next report Nov 5, 2026, 37 days away — outside a typical 20-trading-day hold.
See earnings−1.4% on average
From this point in the calendar, the next 20 trading days averaged −1.4% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Gen Digital closed at $20.85 on Sep 28, 2026, −26.8% over the past year, inside a 52-week range of $17.78 to $31.65.
Use the left and right arrow keys to read daily values.
Put GEN on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Gen Digital provides digital safety tools for everyday consumers, with a reach that extends across North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific region including Japan. Its best-known product, Norton 360, is a subscription service that protects computers and mobile devices against malware, viruses, ransomware, and adware. The company also markets identity theft protection under the Norton and LifeLock names, along with tools such as a secure VPN, dark web and social media monitoring, anti-tracking software, a service for removing personal data from brokers, home title fraud alerts, and online reputation management. It additionally offers the Avira line of consumer security and privacy products.
The company reaches customers through retail stores, telecom partners, hardware makers, workplace benefit programs, and direct online sales, serving individual subscribers rather than businesses.
Gen Digital was founded in 1982 and is headquartered in Tempe, Arizona. It operated for years as NortonLifeLock before taking its current name in November 2022. Its shares are listed on the NASDAQ under the ticker GEN.
Gen Digital’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 83.9, in the Buying zone, up 22.6 points over five sessions.
Up 22.6 points over five sessions, from the Accumulation zone.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 37 | +2.0% | +1.8% | ||
| Accumulation | 231 | +0.1% | +1.5% | ||
| Neutral | 361 | +0.1% | +1.1% | ||
| Distribution | 42 | −0.3% | −0.8% | ||
| Selling | 1 | Too few readings yet | |||
Average GEN share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Gen Digital trades 48.2% below Gekko Fair Value of $40.26, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Gen Digital shares are worth, recalculated every trading day.
$40.26
Gekko Fair Value, Sep 29, 2026
48.2% Undervalued
No open-market insider purchases were filed for Gen Digital, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for GEN in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in GEN were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Gen Digital has been buying back its own shares.
From company filings.
Gen Digital reports on Nov 5, 2026, after the close (37 days away), and beat the EPS estimate in 8 of its last 8 reports.
Nov 5, 2026
Expected after the close, 37 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $0.64 est $0.62 | $1.34B est $1.31B | +4.4% |
| May 7, 2026 | $0.67 est $0.65 | $1.28B est $1.25B | +16.0% |
| Feb 5, 2026 | $0.64 est $0.63 | $1.24B est $1.23B | +5.8% |
| Nov 6, 2025 | $0.62 est $0.61 | $1.22B est $1.19B | −0.3% |
| Aug 7, 2025 | $0.64 est $0.60 | $1.26B est $1.19B | +6.1% |
| May 6, 2025 | $0.59 est $0.58 | $1.01B est $996.7M | +8.0% |
| Jan 30, 2025 | $0.56 est $0.55 | $986.0M est $999.5M | −2.6% |
| Oct 30, 2024 | $0.54 est $0.54 | $974.0M est $970.0M | +7.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Gen Digital is $32.56, +56.2% from the last close, from 8 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 8 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 25 | Jefferies | $30 | +43.9% |
| Sep 24 | RBC Capital | $26 | +24.7% |
| Sep 24 | UBS | $36 | +72.7% |
| Sep 18 | Morgan Stanley | $32 | +53.5% |
| Aug 7 | Morgan Stanley | $32 | +53.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 29, Gen Digital averaged −1.4% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.7% | 2 of 5 |
| Next 10 trading days | −1.4% | 2 of 5 |
| Next 15 trading days | −0.6% | 2 of 5 |
| Next 20 trading days | −1.4% | 2 of 5 |
| Next 30 trading days | +3.4% | 3 of 5 |
For scale, GEN’s typical 20-trading-day move in either direction is about 5.7%.
Gen Digital’s market cap is $12.48B, with a P/E ratio of 12.6 and revenue of $5.08B over the last twelve months.
Coverage of Gen Digital this week reads negative: 5 positive, 7 neutral and 11 negative headlines.
Gen Digital’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 17.3% above |
| PLTRPalantir Technologies | Neutral | 15.7% above |
| ORCLOracle | Accumulation | 25.9% below |
| PANWPalo Alto Networks | Neutral | 16.1% above |
| CRWDCrowdStrike | Neutral | 27.2% above |
| CRMSalesforce | Neutral | 5.9% below |
A peer links to its own page where one exists.
Gen Digital’s market cap is $12.48B at the Sep 28, 2026 close of $20.85, with 598.6M shares outstanding. The shares trade on a P/E ratio of 12.6.
The consensus analyst 12-month price target for Gen Digital is $32.56, +56.2% from the last close. Of the 8 firms that rated the stock in the last 90 days, 3 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Gen Digital is undervalued: the Sep 28, 2026 close of $20.85 is 48.2% below Gekko Fair Value of $40.26. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Gen Digital is expected to report on Nov 5, 2026, after the market closes (37 days away). Analysts expect earnings of $0.72 per share on revenue of $1.34B. Gen Digital beat the earnings estimate in 8 of its last 8 reports, moving 6.3% on average across the report.
Gen Digital’s 52-week high is $31.65 and its 52-week low is $17.78; it closed at $20.85 on Sep 28, 2026, −26.8% over the past year. Over the last five years the shares peaked at $32.22 on Aug 13, 2025.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and earnings risk), 1 as mixed (trend) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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