Insider buying last 90 days
No open-market insider purchases were filed for CRM in the last 90 days.
From Form 4 filings, dated to when each was filed.
Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.
Salesforce closes at $237.92, down 2% on the day but up 15% over the past month and 56% over three months, with the close sitting above both the 50-day average of $206.93 and the 200-day average of $201.57. The GekkoIndex reads 56.3, placing the stock in the Neutral zone, and price sits 1.3% below Gekko Fair Value of $241.17.
This week's news centers on Dreamforce 2026, where Salesforce unveiled AIforce, an AI connectivity layer linking Salesforce data with third-party AI tools, alongside comments from Marc Benioff contrasting it with Microsoft's Copilot. The company also introduced Koa, a homegrown AI model built for CRM reasoning, though coverage notes a gap between its launch and general availability. Separately, six analysts reportedly raised price targets in a cluster, and other coverage points to Agentforce-driven renewal activity as part of a broader AI monetization push. Snap's Specs AR glasses were also noted as integrating with Salesforce Agentforce.
Looking ahead, the next earnings report is scheduled for 2 December, 73 days out and beyond a typical 20-trading-day holding window. Over the last 90 days, Congress recorded 2 buys and 0 sells, while the past 30 days show 4 unusual options signals, with call premium of $56.0 million against put premium of $50.5 million. Seasonally, the next 20 trading days have averaged a 4% return over 5 years, though gains occurred in only 2 of those years. Analyst coverage spans 37 firms, with 27 rated buy, 9 hold, and 1 sell, and a consensus target of $278.93.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Salesforce scores 3 supportive, 3 mixed and 0 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive3 mixed0 headwinds
Above 50 and 200-day
Close $237.92 is above the 50-day ($206.93) and 200-day ($201.57) averages, and the 50-day is above the 200-day.
See the chart56.3, Neutral
Reading 56.3 is in the Neutral zone.
See the GekkoIndex1.3% below
Price is within 5% of Gekko Fair Value (1.3% below).
See fair valueLeans bullish
Last 90 days: Congress 2 buys / 0 sales. Last 30 days: 4 unusual options signals.
See smart moneyReports in 73 days
Next report Dec 2, 2026, 73 days away — outside a typical 20-trading-day hold.
See earnings+4.0% on average
From this point in the calendar, the next 20 trading days averaged +4% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Salesforce closed at $237.92 on Sep 18, 2026, −1.8% over the past year, inside a 52-week range of $146.32 to $269.11.
Use the left and right arrow keys to read daily values.
Put CRM on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Salesforce makes software that helps companies track and manage their relationships with customers, built around a central hub called Customer 360 that ties together sales, support and marketing activity. Its lineup includes tools for handling sales leads and forecasts, resolving customer service requests, building custom apps, and running team communication through Slack. The company also offers products for planning marketing campaigns, selling across web, mobile and in-store channels, analyzing data through Tableau, and linking different software systems together with MuleSoft, along with training courses that certify people in using its products.
Customers reach Salesforce both through its own sales staff and through outside consulting firms, integrators and other partners who resell or implement its products. Beyond the software itself, the company provides consulting and certification programs covering setup, administration and custom development work. It serves organizations across a range of fields, including financial services, healthcare, life sciences and manufacturing.
Salesforce was founded in 1999 and is based in San Francisco, California. Its stock trades on the NYSE under the ticker CRM.
Salesforce’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 56.3, in the Neutral zone, up 4.5 points over five sessions.
Up 4.5 points over five sessions.
Reading for Sep 18, 2026
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 58 | +0.1% | +0.7% |
| Accumulation | 233 | +0.4% | +0.1% |
| Neutral (current zone) | 328 | −0.1% | −0.8% |
| Distribution | 29 | −0.4% | +2.3% |
| Selling | 14 | −0.2% | +4.3% |
Average CRM share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Salesforce trades 1.3% below Gekko Fair Value of $241.17, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Salesforce shares are worth, recalculated every trading day.
$241.17
Gekko Fair Value, Sep 19, 2026
1.3% below fair value · About fair value
No open-market insider purchases were filed for Salesforce, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for CRM in the last 90 days.
From Form 4 filings, dated to when each was filed.
2trades disclosed: 2 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Tony Wied House, WI, purchase | $15,001 - $50,000 | Sep 7 traded Aug 14 |
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Sep 7 traded Aug 10 |
From congressional disclosures, which report amounts as ranges.
Salesforce has been buying back its own shares.
From company filings.
4signals, 53% of the flagged premium in calls.
Latest: Bearish flow on Sep 3, $11.44M in unusual premium.
2of the funds Gekko tracks hold CRM.
Salesforce reports on Dec 2, 2026, after the close (73 days away), and beat the EPS estimate in 7 of its last 8 reports.
Dec 2, 2026
Expected after the close, 73 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 26, 2026 | $5.90 est $3.27 | $11.35B est $11.33B | +22.5% |
| May 27, 2026 | $3.88 est $3.13 | $11.13B est $11.05B | −1.6% |
| Feb 25, 2026 | $3.81 est $3.05 | $11.20B est $11.19B | +7.6% |
| Dec 3, 2025 | $3.25 est $2.86 | $10.26B est $10.27B | +5.4% |
| Sep 3, 2025 | $2.91 est $2.78 | $10.24B est $10.14B | −3.5% |
| May 28, 2025 | $2.58 est $2.55 | $9.83B est $9.76B | −3.7% |
| Feb 26, 2025 | $2.78 est $2.61 | $9.99B est $10.04B | −3.6% |
| Dec 3, 2024 | $2.41 est $2.44 | $9.44B est $9.37B | +11.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Salesforce is $278.93, +17.2% from the last close, from 37 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 37 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 18 | Citi | $263 | +10.5% |
| Sep 18 | UBS | $260 | +9.3% |
| Sep 18 | Wells Fargo | $250 | +5.1% |
| Sep 17 | J.P. Morgan | $265 | +11.4% |
| Sep 17 | Stifel Nicolaus | $300 | +26.1% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 19, Salesforce averaged +4.0% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.0% | 2 of 5 |
| Next 10 trading days | +0.5% | 2 of 5 |
| Next 15 trading days | +1.8% | 2 of 5 |
| Next 20 trading days | +4.0% | 2 of 5 |
| Next 30 trading days | +7.9% | 4 of 5 |
For scale, CRM’s typical 20-trading-day move in either direction is about 7.2%.
Salesforce’s market cap is $194.9B, with a P/E ratio of 22.9 and revenue of $43.94B over the last twelve months.
Coverage of Salesforce this week reads positive: 9 positive, 2 neutral and 0 negative headlines.
Salesforce’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 13.4% above |
| ORCLOracle | Neutral | 17.7% below |
| PLTRPalantir Technologies | Neutral | 11.3% above |
| PANWPalo Alto Networks | Neutral | 8.9% above |
| CRWDCrowdStrike | Neutral | 19.0% above |
| NOWServiceNow | Neutral | 9.7% above |
A peer links to its own page where one exists.
Salesforce’s market cap is $194.9B at the Sep 18, 2026 close of $237.92, with 823.0M shares outstanding. The shares trade on a P/E ratio of 22.9.
The consensus analyst 12-month price target for Salesforce is $278.93, +17.2% from the last close. Of the 37 firms that rated the stock in the last 90 days, 27 rate it a buy, 9 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Salesforce is about fair value: the Sep 18, 2026 close of $237.92 is 1.3% below Gekko Fair Value of $241.17. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Salesforce is expected to report on Dec 2, 2026, after the market closes (73 days away). Analysts expect earnings of $3.42 per share on revenue of $11.47B. Salesforce beat the earnings estimate in 7 of its last 8 reports, moving 7.4% on average across the report.
Salesforce’s 52-week high is $269.11 and its 52-week low is $146.32; it closed at $237.92 on Sep 18, 2026, −1.8% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (trend, smart money and earnings risk), 3 as mixed (gekkoindex, fair value and seasonality). The checklist is a description of current data, not a recommendation.
Gekko flagged 4 unusual options signals in Salesforce over the last 30 days, with $56.03M of flagged premium in calls and $50.50M in puts. The latest, bearish flow, was on Sep 3, 2026 with $11.44M in unusual premium. The signal-by-signal table is in Gekko.
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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