Insider buying last 90 days
$999Kin 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 21 | Kirk David Blair director | Purchase | $999K |
From Form 4 filings, dated to when each was filed.
NYSE: CRM
Salesforce (CRM) Stock Analysis & Forecast
Nov 4 close
$227.11+4.91 (+2.2%)
Gekko Brief
AI summaryNov 4 closeSalesforce moves on a cluster of events this week: S&P Global Ratings cut its rating to 'A' from 'A+', citing debt-funded buybacks and acquisitions, while the company agreed to acquire customer service automation startup Cresta for a reported $2.7 billion to bolster its Agentforce push with AI voice agents. Separately, an upgrade to Strong Buy and comparisons of Salesforce's revenue consistency against IBM's slower growth also circulated, alongside a look at the stock's history after declines of 50% or more from a record high.
Shares close at $227.11, up 2.2%, sitting below the 50-day average of $239.93 but above the 200-day average of $198.28, with the one-year return at -13.1% against a six-month gain of 25.3%. The GekkoIndex reads 62.7, placing the stock in the Accumulation zone, and the price sits 9.3% below the Gekko Fair Value of $250.49.
Over the next 20 trading days, the main marker is the earnings date of 2 December 2026, falling inside that window; the prior quarter's report drew a 22.5% reaction versus an average absolute move of 7.4%. Smart money activity in the last 90 days shows 1 insider purchase and 2 congressional buys with no sales. Seasonally, the next 20 trading days have averaged a 1.1% return over 5 years, rising in 2 of them, a mixed signal worth noting alongside the pending Cresta deal's integration into results.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Salesforce price vs fair value
Close $227.11200-day averageGekko Fair Value $250.49
Salesforce quick facts
- Market cap
- $186.9B
- P/E ratio
- 20.7
- Forward P/E
- 14.7
- EPS, TTM
- $10.93
- Revenue, TTM
- $43.94B
- Profit margin
- 22%
- Dividend yield
- 0.75%
- Beta
- 1.23
- Volume
- 6.49M avg 7.02M
- 1-year return
- −13.1%
- Typical daily move
- ±4.2%
- Typical 20-day move
- ±7.3%
- 50-day average
- $239.93
- 200-day average
- $198.28
- Next earnings
- Dec 2 after close
- Shares outstanding
- 823.0M
Salesforce swing-trade checklist
Salesforce scores 3 supportive, 2 mixed and 1 headwind across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive2 mixed1 headwind
- Trendmixed
Averages disagree
Close $227.11 sits between the 50-day ($239.93) and 200-day ($198.28) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
62.7, Accumulation
Reading 62.7 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
9.3% below
Price is 9.3% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: 1 open-market insider purchase; Congress 2 buys / 0 sales.
See smart money - Earnings riskheadwind
Reports in 27 days
Reports on Dec 2, 2026, 27 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
+1.1% on average
From this point in the calendar, the next 20 trading days averaged +1.1% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Salesforce stock chart and price history
Salesforce closed at $227.11 on Nov 4, 2026, −13.1% over the past year, inside a 52-week range of $146.32 to $269.11.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +0.9%
- 3 months
- +21.6%
- 6 months
- +25.3%
- 1 year
- −13.1%
The full CRM chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open CRM in Gekko
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About Salesforce
Salesforce makes software that helps companies track and manage their relationships with customers, built around a central hub called Customer 360 that ties together sales, support and marketing activity. Its lineup includes tools for handling sales leads and forecasts, resolving customer service requests, building custom apps, and running team communication through Slack. The company also offers products for planning marketing campaigns, selling across web, mobile and in-store channels, analyzing data through Tableau, and linking different software systems together with MuleSoft, along with training courses that certify people in using its products.
Customers reach Salesforce both through its own sales staff and through outside consulting firms, integrators and other partners who resell or implement its products. Beyond the software itself, the company provides consulting and certification programs covering setup, administration and custom development work. It serves organizations across a range of fields, including financial services, healthcare, life sciences and manufacturing.
Salesforce was founded in 1999 and is based in San Francisco, California. Its stock trades on the NYSE under the ticker CRM.
- Listed
- NYSE
- Sector
- Technology services
- Industry
- Packaged software
- Website
- salesforce.com
Salesforce GekkoIndex: the smart money zone
Salesforce’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 62.7, in the Accumulation zone, up 8.2 points over five sessions.
62.7Accumulation
Up 8.2 points over five sessions, from the Neutral zone.
Reading for Nov 4, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 58 | +0.1% | +0.7% |
| Accumulation (current zone) | 236 | +0.5% | +0.1% |
| Neutral | 359 | −0.2% | −0.2% |
| Distribution | 30 | −0.4% | +0.3% |
| Selling | 14 | −0.2% | +2.0% |
Average CRM share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.0% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the CRM price, zone by zone.Track CRM in Gekko
Is Salesforce stock overvalued? Gekko Fair Value
Salesforce trades 9.3% below Gekko Fair Value of $250.49, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Salesforce shares are worth, recalculated every trading day.
$250.49
Gekko Fair Value, Nov 4, 2026
9.3% Undervalued
At the end of Aug 2026 the price was 9.1% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open CRM in Gekko
Salesforce insider and Congress trading
Insiders filed 1 open-market purchase in Salesforce worth $999K, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
2trades disclosed: 2 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Tony Wied House, WI, purchase | $15,001 - $50,000 | Sep 7 traded Aug 14 |
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Sep 7 traded Aug 10 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Salesforce has been buying back its own shares.
- Bought back, quarter ended Jul 31, 2026
- $84.00M
- As a share of market cap
- 0.04%
- Trailing four quarters
- $35.07B
From company filings.
Hedge funds and billionaires quarter ended Jun 30
2of the funds Gekko tracks hold CRM.
1added1opened0trimmed2sold out
Which funds are on each side, name by name.Unlock in Gekko
Salesforce earnings: next date and track record
Salesforce reports on Dec 2, 2026, after the close (27 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Dec 2, 2026
Expected after the close, 27 days away
- EPS estimate
- $3.43
- Revenue estimate
- $11.47B
7 of 8reports beat the EPS estimate
±7.4%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 26, 2026 AI summary
- What they said
- Salesforce reported Q2 FY2027 results described as 'one of the best quarters ever,' with net new AOV growth at its strongest in four years. Key metrics included A1E and A4X bookings more than doubling quarter-over-quarter, agentic platform usage surging 6x, and attrition near record lows. The company announced 'Claudeforce,' a strategic partnership product with Anthropic combining Claude AI with Salesforce CRM. AI company customers on Salesforce saw 435% YoY spend growth.
- Guidance
- Management provided no specific revenue or EPS guidance figures in this excerpt. Leadership expressed strong forward momentum citing improving contract lengths, seat growth across Sales, Service, and Slack, and expanding AI monetization through Agentforce and the new Claudeforce partnership.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 26, 2026 | $5.90 est $3.27 | $11.35B est $11.33B | +22.5% |
| May 27, 2026 | $3.88 est $3.13 | $11.13B est $11.05B | −1.6% |
| Feb 25, 2026 | $3.81 est $3.05 | $11.20B est $11.19B | +7.6% |
| Dec 3, 2025 | $3.25 est $2.86 | $10.26B est $10.27B | +5.4% |
| Sep 3, 2025 | $2.91 est $2.78 | $10.24B est $10.14B | −3.5% |
| May 28, 2025 | $2.58 est $2.55 | $9.83B est $9.76B | −3.7% |
| Feb 26, 2025 | $2.78 est $2.61 | $9.99B est $10.04B | −3.6% |
| Dec 3, 2024 | $2.41 est $2.44 | $9.44B est $9.37B | +11.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Salesforce stock forecast and analyst price targets
Analysts’ average 12-month price target for Salesforce is $287.08, +26.4% from the last close, from 37 firms rating the stock in the last 90 days.
$287.08consensus 12-month target, +26.4% from the last close
Now $227.11Avg $287.08
Low $195High $400
Each firm’s latest rating in the last 90 days: 37 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 26 | Bank of America Securities | — | — |
| Oct 22 | DBS | $300 | +32.1% |
| Oct 21 | Oppenheimer | $275 | +21.1% |
| Oct 20 | Morgan Stanley | $235 | +3.5% |
| Oct 20 | Cantor Fitzgerald | $300 | +32.1% |
+0.1%average 20-day move after past Accumulation readings
+1.1%average move over the next 20 trading days in the last 5 years
±4.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Salesforce seasonality: the next 20 trading days
Over the next 20 trading days from Nov 4, Salesforce averaged +1.1% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +5.0% | 3 of 5 |
| Next 10 trading days | +2.2% | 3 of 5 |
| Next 15 trading days | +3.3% | 3 of 5 |
| Next 20 trading days | +1.1% | 2 of 5 |
| Next 30 trading days | +4.1% | 3 of 5 |
For scale, CRM’s typical 20-trading-day move in either direction is about 7.3%.
Salesforce market cap and key statistics
Salesforce’s market cap is $186.9B, with a P/E ratio of 20.7 and revenue of $43.94B over the last twelve months.
Valuation
- Market cap
- $186.9B
- P/E ratio
- 20.7
- Forward P/E
- 14.7
- EPS, TTM
- $10.93
- Gekko Fair Value
- $250.49
Trading
- Volume
- 6.49M
- Avg volume, 20 days
- 7.02M
- 52-week high
- $269.11
- 52-week low
- $146.32
- Shares outstanding
- 823.0M
Financials
- Revenue, TTM
- $43.94B
- Profit margin
- 22%
- Return on equity
- 19.4%
- Quarterly earnings growth, YoY
- +118.9%
Risk and income
- Beta
- 1.23
- Typical daily move
- ±4.2%
- Typical 20-day move
- ±7.3%
- Dividend yield
- 0.75%
Salesforce stock news this week
Coverage of Salesforce this week reads positive: 9 positive, 6 neutral and 1 negative headlines.
- S&P cuts Salesforce to ’A’ on rising acquisition debt and buybacksYahoo Finance Singapore, Nov 4
- Salesforce Stock Has Only Done This Twice Before. Here's What History Suggests Happens Next.The Motley Fool, Nov 4
- Salesforce (CRM) Moves to Strong Buy: Rationale Behind the UpgradeZacks Investment Research, Nov 4
- Salesforce to buy customer service automation startup Cresta for reported $2.7BSiliconANGLE, Nov 3
- Daily Digest: Salesforce makes another billion-dollar buy, bevy of newspapers sue S.F. startupThe Business Journals, Nov 3
- Salesforce vs. IBM: Comparing Consistent Revenue Expansion Against Slow Sales GrowthThe Motley Fool, Nov 3
Salesforce peers
Salesforce’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 17.8% above |
| PLTRPalantir Technologies | Accumulation | 4.7% below |
| ORCLOracle | Accumulation | 29.7% below |
| PANWPalo Alto Networks | Accumulation | 7.4% above |
| CRWDCrowdStrike | Neutral | 8.1% above |
| ADPAutomatic Data Processing | Neutral | 2.5% above |
A peer links to its own page where one exists.
Salesforce stock FAQ
What is Salesforce’s market cap?
Salesforce’s market cap is $186.9B at the Nov 4, 2026 close of $227.11, with 823.0M shares outstanding. The shares trade on a P/E ratio of 20.7.
What is the Salesforce stock forecast?
The consensus analyst 12-month price target for Salesforce is $287.08, +26.4% from the last close. Of the 37 firms that rated the stock in the last 90 days, 29 rate it a buy, 8 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Salesforce stock overvalued or undervalued?
On Gekko’s estimate Salesforce is undervalued: the Nov 4, 2026 close of $227.11 is 9.3% below Gekko Fair Value of $250.49. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Salesforce report earnings next?
Salesforce is expected to report on Dec 2, 2026, after the market closes (27 days away). Analysts expect earnings of $3.43 per share on revenue of $11.47B. Salesforce beat the earnings estimate in 7 of its last 8 reports, moving 7.4% on average across the report.
What is Salesforce’s 52-week high and low?
Salesforce’s 52-week high is $269.11 and its 52-week low is $146.32; it closed at $227.11 on Nov 4, 2026, −13.1% over the past year. Over the last five years the shares peaked at $369.00 on Dec 4, 2024.
Is Salesforce stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (gekkoindex, fair value and smart money), 2 as mixed (trend and seasonality) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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