Insider buying last 90 days
No open-market insider purchases were filed for NOW in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every NOW insider filing, plotted on the chart in Gekko.Open NOW in Gekko
NYSE: NOW
ServiceNow (NOW) Stock Analysis & Forecast
Nov 4 close
$108.81−0.35 (−0.3%)
Gekko Brief
AI summaryNov 4 closeServiceNow's shares have moved this week on a mix of earnings follow-through and AI-related product news. The Q3 2026 call highlighted accelerating AI adoption, consumption-based monetization and enterprise AI governance, with subscription revenue growth of 20.5% constant currency and cRPO growth of 21% constant currency, both above guidance, alongside an operating margin of 32.5%. Adjusted earnings missed estimates even as revenue beat expectations, and separate commentary flagged rising delivery and partner costs pressuring margins. The company also launched the Control Tower Alliance, an 11-member AI governance ecosystem, and extended its EmployeeWorks partnership with the NBA.
The stock closed at $108.81, down 0.3%, sitting below both its 50-day average of $137.49 and its 200-day average of $114.69, with a one-month return of -21.1% and a one-year return of -40.5%. The GekkoIndex reads 68.6, placing it in the Accumulation zone, while the price sits 17.5% below the Gekko Fair Value of $131.87.
Over the next 20 trading days, the next earnings date falls on 27 January 2027, outside this window. Smart money activity shows one Congressional buy and no sales in the last 90 days, alongside 2 unusual options signals in the last 30 days, with put premium of $14.1 million against call premium of $6.2 million. Seasonality over five years shows an average 20-day return of 2.7%, positive in 3 of those years.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
ServiceNow price vs fair value
Close $108.81200-day averageGekko Fair Value $131.87
ServiceNow quick facts
- Market cap
- $112.9B
- P/E ratio
- 75.2
- Forward P/E
- 20.7
- EPS, TTM
- $1.41
- Revenue, TTM
- $15.43B
- Profit margin
- 9.4%
- Dividend yield
- —
- Beta
- 0.98
- Volume
- 20.04M avg 18.31M
- 1-year return
- −40.5%
- Typical daily move
- ±7.8%
- Typical 20-day move
- ±6.9%
- 50-day average
- $137.49
- 200-day average
- $114.69
- Next earnings
- Jan 27 after close
- Shares outstanding
- 1.04B
ServiceNow swing-trade checklist
ServiceNow scores 4 supportive, 2 mixed and 0 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive2 mixed0 headwinds
- Trendmixed
Averages disagree
Close $108.81 sits between the 50-day ($137.49) and 200-day ($114.69) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
68.6, Accumulation
Reading 68.6 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
17.5% below
Price is 17.5% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneymixed
Mixed
Last 90 days: Congress 1 buy / 0 sales. Last 30 days: 2 unusual options signals.
See smart money - Earnings risksupportive
Reports in 83 days
Next report Jan 27, 2027, 83 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+2.7% on average
From this point in the calendar, the next 20 trading days averaged +2.7% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
ServiceNow stock chart and price history
ServiceNow closed at $108.81 on Nov 4, 2026, −40.5% over the past year, inside a 52-week range of $81.24 to $181.73.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −21.1%
- 3 months
- −7.3%
- 6 months
- +22.2%
- 1 year
- −40.5%
The full NOW chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open NOW in Gekko
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About ServiceNow
ServiceNow builds cloud software that helps organizations digitize and automate their internal business processes. At the center of its offerings is the Now Platform, which draws on workflow automation, artificial intelligence, machine learning and robotic process automation, along with tools for analytics, service cataloging, configuration tracking, data comparison, encryption and team collaboration. On top of this platform sit applications for managing IT support, infrastructure, assets, and security operations.
The company also extends beyond IT into areas such as governance and compliance, human resources, legal work, general workplace services, customer service and field service management. Developers can build custom tools using its App Engine and link systems together through IntegrationHub, and ServiceNow backs these products with professional services and industry-tailored support. It sells to organizations in government, financial services, healthcare, telecommunications, manufacturing, education, technology, oil and gas, and consumer goods, reaching them through its own sales staff as well as resale partners, and it works with Celonis to help clients identify processes suited to automation.
Founded in 2004 and based in Santa Clara, California, the company began as Service-now.com before adopting the ServiceNow name in 2012. Its shares are listed on the NYSE under the ticker NOW.
- Listed
- NYSE
- Sector
- Technology services
- Industry
- Packaged software
- Website
- servicenow.com
ServiceNow GekkoIndex: the smart money zone
ServiceNow’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 68.6, in the Accumulation zone, up 18.3 points over five sessions.
68.6Accumulation
Up 18.3 points over five sessions, from the Neutral zone.
Reading for Nov 4, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 53 | +1.7% | +0.5% |
| Accumulation (current zone) | 212 | −0.1% | −0.4% |
| Neutral | 392 | +0.3% | +1.2% |
| Distribution | 29 | −3.9% | −4.6% |
| Selling | 11 | +2.2% | +1.6% |
Average NOW share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.0% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the NOW price, zone by zone.Track NOW in Gekko
Is ServiceNow stock overvalued? Gekko Fair Value
ServiceNow trades 17.5% below Gekko Fair Value of $131.87, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what ServiceNow shares are worth, recalculated every trading day.
$131.87
Gekko Fair Value, Nov 4, 2026
17.5% Undervalued
At the end of Aug 2026 the price was 17.9% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open NOW in Gekko
ServiceNow insider and Congress trading
No open-market insider purchases were filed for ServiceNow, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Tony Wied House, WI, purchase | $15,001 - $50,000 | Sep 7 traded Aug 14 |
From congressional disclosures, which report amounts as ranges.
Buybacks
ServiceNow has been buying back its own shares.
- Latest authorization
- $5.00B, Jan 28, 2026
- Bought back, quarter ended Mar 31, 2026
- $2.23B
- As a share of market cap
- 1.97%
- Trailing four quarters
- $3.77B
From company filings.
Unusual options activity last 30 days
2signals, 30% of the flagged premium in calls.
Latest: Bearish flow on Oct 28, $17.30M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
5of the funds Gekko tracks hold NOW.
2added1opened2trimmed2sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
ServiceNow earnings: next date and track record
ServiceNow reports on Jan 27, 2027, after the close (83 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Jan 27, 2027
Expected after the close, 83 days away
- EPS estimate
- $1.08
- Revenue estimate
- $4.37B
5 of 8reports beat the EPS estimate
±13.2%average move across the report
2 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Oct 28, 2026 AI summary
- What they said
- ServiceNow Q3 2026 delivered strong results with subscription revenue growth of 20.5% constant currency (50bps above guidance), cRPO growth of 21% constant currency (100bps above guidance), and operating margin of 32.5% (150bps above guidance). AI net new ACV grew 65% YoY, with 19 deals over $5M net new ACV up 135% YoY. RPO stands at $30B growing 23% YoY. EmployeeWorks reached $100M ACV in under three quarters.
- Guidance
- Management raised full-year AI ACV target from $1.5B to $1.7B+. Q4 guidance was not fully detailed in excerpt, but CFO confirmed guidance will be raised. Company targets best annual performance in its history.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Oct 28, 2026 | $1.00 est $1.02 | $4.11B est $4.09B | −29.1% |
| Jul 22, 2026 | $0.31 est $0.40 | $3.99B est $3.93B | −9.9% |
| Apr 22, 2026 | $0.97 est $0.97 | $3.77B est $3.74B | −15.3% |
| Jan 28, 2026 | $0.92 est $0.89 | $3.57B est $3.53B | −11.4% |
| Oct 29, 2025 | $0.96 est $0.85 | $3.41B est $3.36B | −0.3% |
| Jul 23, 2025 | $0.82 est $0.71 | $3.22B est $3.12B | +3.5% |
| Apr 23, 2025 | $0.81 est $0.77 | $3.09B est $3.08B | +22.4% |
| Jan 29, 2025 | $0.73 est $0.73 | $2.96B est $2.96B | −13.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
ServiceNow stock forecast and analyst price targets
Analysts’ average 12-month price target for ServiceNow is $154.69, +42.2% from the last close, from 28 firms rating the stock in the last 90 days.
$154.69consensus 12-month target, +42.2% from the last close
Now $108.81Avg $154.69
Low $110High $266
Each firm’s latest rating in the last 90 days: 28 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 30 | CMB International Securities | $155 | +42.5% |
| Oct 30 | Citi | $157 | +44.3% |
| Oct 29 | KeyBanc | $110 | +1.1% |
| Oct 29 | Barclays | $152 | +39.7% |
| Oct 29 | Jefferies | $145 | +33.3% |
−0.4%average 20-day move after past Accumulation readings
+2.7%average move over the next 20 trading days in the last 5 years
±7.8%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
ServiceNow seasonality: the next 20 trading days
Over the next 20 trading days from Nov 4, ServiceNow averaged +2.7% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.0% | 3 of 5 |
| Next 10 trading days | +2.4% | 3 of 5 |
| Next 15 trading days | +3.5% | 3 of 5 |
| Next 20 trading days | +2.7% | 3 of 5 |
| Next 30 trading days | +2.9% | 3 of 5 |
For scale, NOW’s typical 20-trading-day move in either direction is about 6.9%.
ServiceNow market cap and key statistics
ServiceNow’s market cap is $112.9B, with a P/E ratio of 75.2 and revenue of $15.43B over the last twelve months.
Valuation
- Market cap
- $112.9B
- P/E ratio
- 75.2
- Forward P/E
- 20.7
- EPS, TTM
- $1.41
- Gekko Fair Value
- $131.87
Trading
- Volume
- 20.04M
- Avg volume, 20 days
- 18.31M
- 52-week high
- $181.73
- 52-week low
- $81.24
- Shares outstanding
- 1.04B
Financials
- Revenue, TTM
- $15.43B
- Profit margin
- 9.4%
- Return on equity
- 11.8%
- Quarterly earnings growth, YoY
- −44.2%
Risk and income
- Beta
- 0.98
- Typical daily move
- ±7.8%
- Typical 20-day move
- ±6.9%
ServiceNow stock news this week
Coverage of ServiceNow this week reads neutral: 2 positive, 4 neutral and 2 negative headlines.
- ServiceNow Q3 Earnings Call Highlights AI Growth and Outlook RisksThe Globe and Mail, Nov 4
- Rakuten Investment Management Inc. Buys 15,853 Shares of ServiceNow, Inc. $NOWMarketBeat, Nov 4
- Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to KnowZacks Investment Research, Nov 4
- Can ServiceNow Stock Bounce Off Its Current Support?Trefis, Nov 4
- ServiceNow: AI Adoption Is Booming, But Costs Are Rising FasterSeeking Alpha, Nov 4
- NBA and ServiceNow extend partnership to enhance employee experience with ServiceNow EmployeeWorksBusiness Wire, Nov 4
ServiceNow peers
ServiceNow’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 17.8% above |
| PLTRPalantir Technologies | Accumulation | 4.7% below |
| ORCLOracle | Accumulation | 29.7% below |
| PANWPalo Alto Networks | Accumulation | 7.4% above |
| CRWDCrowdStrike | Neutral | 8.1% above |
| CRMSalesforce | Accumulation | 9.3% below |
A peer links to its own page where one exists.
ServiceNow stock FAQ
What is ServiceNow’s market cap?
ServiceNow’s market cap is $112.9B at the Nov 4, 2026 close of $108.81, with 1.04B shares outstanding. The shares trade on a P/E ratio of 75.2.
What is the ServiceNow stock forecast?
The consensus analyst 12-month price target for ServiceNow is $154.69, +42.2% from the last close. Of the 28 firms that rated the stock in the last 90 days, 26 rate it a buy, 1 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is ServiceNow stock overvalued or undervalued?
On Gekko’s estimate ServiceNow is undervalued: the Nov 4, 2026 close of $108.81 is 17.5% below Gekko Fair Value of $131.87. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does ServiceNow report earnings next?
ServiceNow is expected to report on Jan 27, 2027, after the market closes (83 days away). Analysts expect earnings of $1.08 per share on revenue of $4.37B. ServiceNow beat the earnings estimate in 5 of its last 8 reports, moving 13.2% on average across the report.
What is ServiceNow’s 52-week high and low?
ServiceNow’s 52-week high is $181.73 and its 52-week low is $81.24; it closed at $108.81 on Nov 4, 2026, −40.5% over the past year. Over the last five years the shares peaked at $239.62 on Jan 28, 2025.
Is ServiceNow stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality), 2 as mixed (trend and smart money). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in ServiceNow?
Gekko flagged 2 unusual options signals in ServiceNow over the last 30 days, with $6.18M of flagged premium in calls and $14.13M in puts. The latest, bearish flow, was on Oct 28, 2026 with $17.30M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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