Insider buying last 90 days
No open-market insider purchases were filed for NOW in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every NOW insider filing, plotted on the chart in Gekko.Open NOW in Gekko
NYSE: NOW
ServiceNow (NOW) Stock Analysis & Forecast
$135.47−3.00 (−2.2%)
Close on Sep 18, 2026. Page updated Sep 19, 9:16 pm ET.
Gekko Brief
AI summaryServiceNow (NOW) closed at $135.47, down 2.2% on the day, though the stock remains above both its 50-day average of $122.66 and 200-day average of $117.39, with the shorter average above the longer one. The GekkoIndex reads 57, placing it in the Neutral zone. Price sits 9.7% above Gekko Fair Value of $123.54.
The week's move centers on renewed investor confidence in enterprise software's resilience to AI disruption: shares surged 7.4% as ServiceNow was framed alongside Palo Alto Networks as a beneficiary of AI-related demand, contrasting with Oracle's 3.7% drop tied to capital spending concerns. Coverage also pointed to expanding use cases, including state and local governments adopting ServiceNow for citizen services, and a third-party compliance tool, Dyna Software's GuardRails, built for ServiceNow environments. Broyhill Asset Management's letter reiterated confidence in the name, citing a 97% gross renewal rate and growth in Now Assist annual contract value, despite the stock being down over the past year. Separately, comparative coverage weighed ServiceNow against Atlassian on AI adoption and valuation.
Looking ahead, the next earnings report is due 28 October 2026, after the close, which falls outside a typical 20-trading-day window. Over the last 90 days, Congress recorded 2 buys and 0 sales, and over the last 30 days there was 1 unusual options signal, with call premium of $2,666,795 against put premium of $445,019. Seasonally, the next 20 trading days have averaged -3.7% over 5 years, rising in 2 of them, a pattern worth noting alongside the gap to Gekko Fair Value.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $135.47200-day averageGekko Fair Value $123.54
Key stats
- Market cap
- $140.1B
- P/E ratio
- 87.6
- Forward P/E
- 27.6
- EPS, TTM
- $1.58
- Revenue, TTM
- $14.73B
- Profit margin
- 11.3%
- Dividend yield
- —
- Beta
- 0.97
- Volume
- 18.62M avg 15.29M
- 1-year return
- −28.7%
- Typical daily move
- ±4.8%
- Typical 20-day move
- ±6.7%
- 50-day average
- $122.66
- 200-day average
- $117.39
- Next earnings
- Oct 28 after close
- Shares outstanding
- 1.03B
ServiceNow swing-trade checklist
ServiceNow scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
- Trendsupportive
Above 50 and 200-day
Close $135.47 is above the 50-day ($122.66) and 200-day ($117.39) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
57, Neutral
Reading 57 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
9.7% above
Price is 9.7% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: Congress 2 buys / 0 sales. Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 38 days
Next report Oct 28, 2026, 38 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−3.7% on average
From this point in the calendar, the next 20 trading days averaged −3.7% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
ServiceNow stock chart and price history
ServiceNow closed at $135.47 on Sep 18, 2026, −28.7% over the past year, inside a 52-week range of $81.24 to $194.73.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +6.5%
- 3 months
- +42.5%
- 6 months
- +19.6%
- 1 year
- −28.7%
The full NOW chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open NOW in Gekko
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About ServiceNow
ServiceNow builds cloud software that helps organizations digitize and automate their internal business processes. At the center of its offerings is the Now Platform, which draws on workflow automation, artificial intelligence, machine learning and robotic process automation, along with tools for analytics, service cataloging, configuration tracking, data comparison, encryption and team collaboration. On top of this platform sit applications for managing IT support, infrastructure, assets, and security operations.
The company also extends beyond IT into areas such as governance and compliance, human resources, legal work, general workplace services, customer service and field service management. Developers can build custom tools using its App Engine and link systems together through IntegrationHub, and ServiceNow backs these products with professional services and industry-tailored support. It sells to organizations in government, financial services, healthcare, telecommunications, manufacturing, education, technology, oil and gas, and consumer goods, reaching them through its own sales staff as well as resale partners, and it works with Celonis to help clients identify processes suited to automation.
Founded in 2004 and based in Santa Clara, California, the company began as Service-now.com before adopting the ServiceNow name in 2012. Its shares are listed on the NYSE under the ticker NOW.
- Listed
- NYSE
- Sector
- Technology services
- Industry
- Packaged software
- Website
- servicenow.com
ServiceNow GekkoIndex: the smart money zone
ServiceNow’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 57, in the Neutral zone, up 0.2 points over five sessions.
57Neutral
Up 0.2 points over five sessions.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 53 | +1.7% | +0.5% |
| Accumulation | 212 | −0.1% | −0.4% |
| Neutral (current zone) | 357 | +0.3% | +0.8% |
| Distribution | 29 | −3.9% | −4.0% |
| Selling | 11 | +2.2% | +1.6% |
Average NOW share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.2% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the NOW price, zone by zone.Track NOW in Gekko
Is ServiceNow stock overvalued? Gekko Fair Value
ServiceNow trades 9.7% above Gekko Fair Value of $123.54, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what ServiceNow shares are worth, recalculated every trading day.
$123.54
Gekko Fair Value, Sep 19, 2026
9.7% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open NOW in Gekko
ServiceNow insider and Congress trading
No open-market insider purchases were filed for ServiceNow, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
2trades disclosed: 2 purchases and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Tony Wied House, WI, purchase | $15,001 - $50,000 | Sep 7 traded Aug 14 |
| Ro Khanna House, CA, purchase | $15,001 - $50,000 | Aug 12 traded Jul 7 |
From congressional disclosures, which report amounts as ranges.
Buybacks
ServiceNow has been buying back its own shares.
- Latest authorization
- $5.00B, Jan 28, 2026
- Bought back, quarter ended Mar 31, 2026
- $2.23B
- As a share of market cap
- 1.59%
- Trailing four quarters
- $3.77B
From company filings.
Unusual options activity last 30 days
1signal, 86% of the flagged premium in calls.
Latest: Bullish flow on Aug 21, $3.11M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
5of the funds Gekko tracks hold NOW.
2added1opened2trimmed2sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
ServiceNow earnings: next date and track record
ServiceNow reports on Oct 28, 2026, after the close (38 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Oct 28, 2026
Expected after the close, 38 days away
- EPS estimate
- $1.03
- Revenue estimate
- $4.10B
5 of 8reports beat the EPS estimate
±10.1%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 22, 2026 AI summary
- What they said
- ServiceNow reported Q2 2026 subscription revenue growth of 23% in constant currency, 1.5 points above guidance. CRPO grew 21.5% in constant currency, exceeding guidance by over 2 points. Operating margin hit 29.5%, 3 points above guidance. AI ACV surpassed $1 billion, on track for $1.5B target by year-end. The company recorded 123 deals over $1M in net new ACV, up 40% year-over-year.
- Guidance
- ServiceNow targets $1.5 billion AI ACV by end of 2026 and $32 billion in total revenue by 2030, operating at Rule of 60 or above. Management expressed confidence in continued outperformance based on current trajectory.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 22, 2026 | $0.31 est $0.40 | $3.99B est $3.93B | −9.9% |
| Apr 22, 2026 | $0.97 est $0.97 | $3.77B est $3.74B | −15.3% |
| Jan 28, 2026 | $0.92 est $0.89 | $3.57B est $3.53B | −11.4% |
| Oct 29, 2025 | $0.96 est $0.85 | $3.41B est $3.36B | −0.3% |
| Jul 23, 2025 | $0.82 est $0.71 | $3.22B est $3.12B | +3.5% |
| Apr 23, 2025 | $0.81 est $0.77 | $3.09B est $3.08B | +22.4% |
| Jan 29, 2025 | $0.73 est $0.73 | $2.96B est $2.96B | −13.5% |
| Oct 23, 2024 | $0.41 est $0.69 | $2.80B est $2.75B | +4.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
ServiceNow stock forecast and analyst price targets
Analysts’ average 12-month price target for ServiceNow is $143.84, +6.2% from the last close, from 29 firms rating the stock in the last 90 days.
$143.84consensus 12-month target, +6.2% from the last close
Now $135.47Avg $143.84
Low $72High $248
Each firm’s latest rating in the last 90 days: 29 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 11 | Needham | $155 | +14.4% |
| Sep 9 | Bernstein | $248 | +83.1% |
| Sep 8 | BTIG | $170 | +25.5% |
| Sep 4 | Morgan Stanley | — | — |
| Aug 19 | Bank of America Securities | $150 | +10.7% |
+0.8%average 20-day move after past Neutral readings
−3.7%average move over the next 20 trading days in the last 5 years
±4.8%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
ServiceNow seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, ServiceNow averaged −3.7% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −4.1% | 1 of 5 |
| Next 10 trading days | −4.8% | 0 of 5 |
| Next 15 trading days | −4.0% | 1 of 5 |
| Next 20 trading days | −3.7% | 2 of 5 |
| Next 30 trading days | +1.6% | 3 of 5 |
For scale, NOW’s typical 20-trading-day move in either direction is about 6.7%.
ServiceNow market cap and key statistics
ServiceNow’s market cap is $140.1B, with a P/E ratio of 87.6 and revenue of $14.73B over the last twelve months.
Valuation
- Market cap
- $140.1B
- P/E ratio
- 87.6
- Forward P/E
- 27.6
- EPS, TTM
- $1.58
- Gekko Fair Value
- $123.54
Trading
- Volume
- 18.62M
- Avg volume, 20 days
- 15.29M
- 52-week high
- $194.73
- 52-week low
- $81.24
- Shares outstanding
- 1.03B
Financials
- Revenue, TTM
- $14.73B
- Profit margin
- 11.3%
- Return on equity
- 14.2%
- Quarterly earnings growth, YoY
- −21.9%
Risk and income
- Beta
- 0.97
- Typical daily move
- ±4.8%
- Typical 20-day move
- ±6.7%
ServiceNow stock news this week
Coverage of ServiceNow this week reads positive: 13 positive, 4 neutral and 0 negative headlines.
- Nykredit A S Purchases New Holdings in ServiceNow, Inc. $NOWDefense World, Sep 19
- ServiceNow (NOW) Stock Falls Amid Market Uptick: What Investors Need to KnowZacks Investment Research, Sep 18
- This ServiceNow Bear Signal Has Never Been WrongSchaeffers Research, Sep 17
- Oracle (NYSE: ORCL) Stock Price Drops On Capital Spending Fears While Palo Alto Networks (NASDAQ: PANW) And ServiceNow (NYSE: NOW) SurgeForeign Policy Journal, Sep 15
- How State and Local Governments Are Using ServiceNow to Modernize Citizen Services and OperationsStateTech Magazine, Sep 15
- Broyhill Maintains Confidence in ServiceNow (NOW). Here’s WhyYahoo Finance, Sep 15
ServiceNow peers
ServiceNow’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 13.4% above |
| ORCLOracle | Neutral | 17.7% below |
| PLTRPalantir Technologies | Neutral | 11.3% above |
| PANWPalo Alto Networks | Neutral | 8.9% above |
| CRWDCrowdStrike | Neutral | 19.0% above |
| CRMSalesforce | Neutral | 1.3% below |
A peer links to its own page where one exists.
ServiceNow stock FAQ
What is ServiceNow’s market cap?
ServiceNow’s market cap is $140.1B at the Sep 18, 2026 close of $135.47, with 1.03B shares outstanding. The shares trade on a P/E ratio of 87.6.
What is the ServiceNow stock forecast?
The consensus analyst 12-month price target for ServiceNow is $143.84, +6.2% from the last close. Of the 29 firms that rated the stock in the last 90 days, 26 rate it a buy, 1 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is ServiceNow stock overvalued or undervalued?
On Gekko’s estimate ServiceNow is overvalued: the Sep 18, 2026 close of $135.47 is 9.7% above Gekko Fair Value of $123.54. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does ServiceNow report earnings next?
ServiceNow is expected to report on Oct 28, 2026, after the market closes (38 days away). Analysts expect earnings of $1.03 per share on revenue of $4.10B. ServiceNow beat the earnings estimate in 5 of its last 8 reports, moving 10.1% on average across the report.
What is ServiceNow’s 52-week high and low?
ServiceNow’s 52-week high is $194.73 and its 52-week low is $81.24; it closed at $135.47 on Sep 18, 2026, −28.7% over the past year.
Is ServiceNow stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (trend, smart money and earnings risk), 1 as mixed (gekkoindex) and 2 as headwinds (fair value and seasonality). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in ServiceNow?
Gekko flagged 1 unusual options signal in ServiceNow over the last 30 days, with $2.67M of flagged premium in calls and $445K in puts. The latest, bullish flow, was on Aug 21, 2026 with $3.11M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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