NASDAQ: ROKU

Roku (ROKU) Stock Analysis & Forecast

Sep 28 close

$152.67−0.01 (0.0%)

Gekko Brief

AI summary

Roku moves this week on deal progress, with Wedbush saying the company remains on track to complete its proposed combination with Fox Corporation in the first half of 2027, after meeting with management. The firm reiterated its $155 price target and neutral rating on the pending transaction, which continues to clear regulatory hurdles.

Roku closes at $152.67, above both its 50-day average of $152.48 and its 200-day average of $122.35, with the shorter average sitting above the longer one. The GekkoIndex reads 61.6, placing the stock in the Accumulation zone, up 3.6 over five days. Price sits 2.3% below Gekko Fair Value of $156.32. Over the past year the stock has returned 55.8%, with a six-month gain of 75.2%, though the one-month return is -2.3%.

The next earnings report is set for 4 November 2026 after the close, 36 days out and beyond a typical 20-trading-day holding window; the last report on 30 July showed EPS of $1.18 against an estimate of $0.61, with a -0.2% reaction. Seasonality from this point in the calendar shows the next 20 trading days averaging -4.7% over 5 years, with gains in 2 of those years. Analyst coverage stands at 10 firms, 2 buy and 8 hold, with a consensus target of $162.33. No insider, Congress or unusual options activity appears in the current window.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

Roku price vs fair value

$156.32$152.67Sep ’25Mar ’26Sep ’26
Close $152.67200-day averageGekko Fair Value $156.32

Roku quick facts

Market cap
$22.65B
P/E ratio
65
Forward P/E
39.1
EPS, TTM
$2.36
Revenue, TTM
$5.21B
Profit margin
6.8%
Dividend yield
—
Beta
2.05
Volume
1.78M avg 1.98M
1-year return
+55.8%
Typical daily move
±1.2%
Typical 20-day move
±10.1%
50-day average
$152.48
200-day average
$122.35
Next earnings
Nov 4 after close
Shares outstanding
132.1M
52-week range
$78.53$159.89

Roku swing-trade checklist

Roku scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive1 mixed1 headwind

  • Trendsupportive

    Above 50 and 200-day

    Close $152.67 is above the 50-day ($152.48) and 200-day ($122.35) averages, and the 50-day is above the 200-day.

    See the chart
  • GekkoIndexsupportive

    61.6, Accumulation

    Reading 61.6 is in the Accumulation zone.

    See the GekkoIndex
  • Fair valuemixed

    2.3% below

    Price is within 5% of Gekko Fair Value (2.3% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 36 days

    Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalityheadwind

    −4.7% on average

    From this point in the calendar, the next 20 trading days averaged −4.7% over 5 years, rising in 2 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Roku stock chart and price history

Roku closed at $152.67 on Sep 28, 2026, +55.8% over the past year, inside a 52-week range of $78.53 to $159.89.

Close50-day average200-day averageVolume
Roku share price, past year, with 50-day and 200-day moving averages and volume$80$100$120$140$160NovDecJan 2026FebMarAprMayJunJulAugSep152.67

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−2.3%
3 months
+11.8%
6 months
+75.2%
1 year
+55.8%
The full ROKU chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open ROKU in Gekko

Follow Roku through every session

Put ROKU on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.

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About Roku

Roku runs a television streaming platform that helps viewers find and watch movies, series, live channels, news, sports and other programming in one place. It is widely recognized for this streaming service, which had grown to 60.1 million active user accounts as of the end of 2021. Alongside the viewing platform, Roku designs and sells its own hardware, including Roku TV branded smart televisions made under license, plus streaming players, audio devices and accessories sold under its own name.

The business is split into two segments, Platform and Player. The platform side earns money through digital and video advertising, distribution deals for content, subscription and billing management, e-commerce activity, and brand sponsorship arrangements, along with sales of dedicated channel buttons built into its remote controls. The player side covers the manufacturing and sale of its streaming and TV hardware. Roku reaches customers through retail stores, distributors, and direct sales on its own website, with operations spanning the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and other parts of North and South America and Europe.

Roku was founded in 2002 and is based in San Jose, California. Its shares are listed on the NASDAQ under the ticker ROKU.

Listed
NASDAQ
Sector
Technology services
Industry
Packaged software
Website
roku.com

Roku GekkoIndex: the smart money zone

Roku’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.6, in the Accumulation zone, up 3.6 points over five sessions.

010061.6Accumulation

Up 3.6 points over five sessions, from the Neutral zone.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying29+3.0%+6.2%+11.4%+20.4%
Accumulation (current zone)184+2.0%+3.1%+4.9%+10.5%
Neutral414+0.2%+0.3%+1.4%+6.3%
Distribution42−1.4%+0.1%−2.2%−2.1%
Selling3Too few readings yet

Average ROKU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.

Accumulation zone: Institutional interest building. About the five zones →

See every daily GekkoIndex reading plotted over the ROKU price, zone by zone.Track ROKU in Gekko

Is Roku stock overvalued? Gekko Fair Value

Roku trades 2.3% below Gekko Fair Value of $156.32, so the shares are about fair value on Gekko’s estimate.

Gekko’s own estimate of what Roku shares are worth, recalculated every trading day.

$156.32

Gekko Fair Value, Sep 26, 2026

2.3% below fair value · About fair value

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open ROKU in Gekko

Roku insider and Congress trading

No open-market insider purchases were filed for Roku, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for ROKU in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every ROKU insider filing, plotted on the chart in Gekko.Open ROKU in Gekko

Congress trades last 90 days

No trades in ROKU were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for ROKU, plotted on the chart in Gekko.Open ROKU in Gekko

Buybacks

Roku has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$62.70M
As a share of market cap
0.28%
Trailing four quarters
$312.7M

From company filings.

Hedge funds and billionaires quarter ended Jun 30

2of the funds Gekko tracks hold ROKU.

0added0opened2trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko

Roku earnings: next date and track record

Roku reports on Nov 4, 2026, after the close (36 days away), and beat the EPS estimate in 8 of its last 8 reports.

8 of 8reports beat the EPS estimate
±9.5%average move across the report
4 of 8reports followed by a gain

Share-price move across each report

−16.1%Oct ’24+16.9%Feb ’25−9.7%May ’25−13.1%Jul ’25+7.6%Oct ’25+2.5%Feb ’26+9.7%Apr ’26−0.2%Jul ’26
ReportedEPSSurpriseRevenueSurpriseMove
Jul 30, 2026$1.18
est $0.61
+93.4%——−0.2%
Apr 30, 2026$0.57
est $0.35
+64.4%$1.25B
est $1.20B
+3.7%+9.7%
Feb 12, 2026$0.53
est $0.28
+89.3%$1.39B
est $1.35B
+3.0%+2.5%
Oct 30, 2025$0.16
est $0.07
+128.6%$1.21B
est $1.35B
−10.5%+7.6%
Jul 31, 2025$0.07
est −$0.16
+143.8%$1.11B
est $1.21B
−7.8%−13.1%
May 1, 2025−$0.19
est −$0.27
+29.6%$1.02B
est $1.01B
+1.3%−9.7%
Feb 13, 2025−$0.24
est −$0.43
+44.2%$1.20B
est $1.01B
+19.2%+16.9%
Oct 30, 2024$0.07
est −$0.34
+120.6%$1.06B
est $1.14B
−7.1%−16.1%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Roku stock forecast and analyst price targets

Analysts’ average 12-month price target for Roku is $162.33, +6.3% from the last close, from 10 firms rating the stock in the last 90 days.

$162.33consensus 12-month target, +6.3% from the last close
Low $155High $172
Buy2
Hold8
Sell0

Each firm’s latest rating in the last 90 days: 10 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 24WedbushHold, maintained$155+1.5%
Aug 24J.P. MorganHold, initiated$160+4.8%
Aug 14Wells FargoHold, downgraded$165+8.1%
Aug 7William BlairHold, maintained——
Aug 7GuggenheimHold, downgraded$160+4.8%
+4.9%average 20-day move after past Accumulation readings
−4.7%average move over the next 20 trading days in the last 5 years
±1.2%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Roku seasonality: the next 20 trading days

Over the next 20 trading days from Sep 29, Roku averaged −4.7% across the last 5 years, rising in 2 of them.

Next 20 trading days, by year

+4.5%2021−7.9%2022−20.2%2023+1.9%2024−1.3%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+3.9%5 of 5
Next 10 trading days−1.4%2 of 5
Next 15 trading days−1.6%2 of 5
Next 20 trading days−4.7%2 of 5
Next 30 trading days+1.5%2 of 5

For scale, ROKU’s typical 20-trading-day move in either direction is about 10.1%.

Roku market cap and key statistics

Roku’s market cap is $22.65B, with a P/E ratio of 65 and revenue of $5.21B over the last twelve months.

Valuation

Market cap
$22.65B
P/E ratio
65
Forward P/E
39.1
EPS, TTM
$2.36
Gekko Fair Value
$156.32

Trading

Volume
1.78M
Avg volume, 20 days
1.98M
52-week high
$159.89
52-week low
$78.53
Shares outstanding
132.1M

Financials

Revenue, TTM
$5.21B
Profit margin
6.8%
Return on equity
13.1%
Quarterly earnings growth, YoY
+1,443.0%

Risk and income

Beta
2.05
Typical daily move
±1.2%
Typical 20-day move
±10.1%

Roku stock news this week

2 headlines about Roku from the past week, newest first, each linking to the publisher.

Roku peers

Roku’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
MSFTMicrosoft+0.7%Neutral17.3% above
PLTRPalantir Technologies+0.7%Neutral15.7% above
ORCLOracle−0.1%Accumulation25.9% below
PANWPalo Alto Networks+5.8%Neutral16.1% above
CRWDCrowdStrike+4.2%Neutral27.2% above
CRMSalesforce+1.0%Neutral5.9% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Roku stock FAQ

What is Roku’s market cap?

Roku’s market cap is $22.65B at the Sep 28, 2026 close of $152.67, with 132.1M shares outstanding. The shares trade on a P/E ratio of 65.

What is the Roku stock forecast?

The consensus analyst 12-month price target for Roku is $162.33, +6.3% from the last close. Of the 10 firms that rated the stock in the last 90 days, 2 rate it a buy, 8 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.

Is Roku stock overvalued or undervalued?

On Gekko’s estimate Roku is about fair value: the Sep 28, 2026 close of $152.67 is 2.3% below Gekko Fair Value of $156.32. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Roku report earnings next?

Roku is expected to report on Nov 4, 2026, after the market closes (36 days away). Analysts expect earnings of $0.56 per share on revenue of $1.41B. Roku beat the earnings estimate in 8 of its last 8 reports, moving 9.5% on average across the report.

What is Roku’s 52-week high and low?

Roku’s 52-week high is $159.89 and its 52-week low is $78.53; it closed at $152.67 on Sep 28, 2026, +55.8% over the past year. Over the last five years the shares peaked at $350.60 on Oct 19, 2021.

Is Roku stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, gekkoindex and earnings risk), 1 as mixed (fair value) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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