Insider buying last 90 days
No open-market insider purchases were filed for ROKU in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
Roku moves this week on deal progress, with Wedbush saying the company remains on track to complete its proposed combination with Fox Corporation in the first half of 2027, after meeting with management. The firm reiterated its $155 price target and neutral rating on the pending transaction, which continues to clear regulatory hurdles.
Roku closes at $152.67, above both its 50-day average of $152.48 and its 200-day average of $122.35, with the shorter average sitting above the longer one. The GekkoIndex reads 61.6, placing the stock in the Accumulation zone, up 3.6 over five days. Price sits 2.3% below Gekko Fair Value of $156.32. Over the past year the stock has returned 55.8%, with a six-month gain of 75.2%, though the one-month return is -2.3%.
The next earnings report is set for 4 November 2026 after the close, 36 days out and beyond a typical 20-trading-day holding window; the last report on 30 July showed EPS of $1.18 against an estimate of $0.61, with a -0.2% reaction. Seasonality from this point in the calendar shows the next 20 trading days averaging -4.7% over 5 years, with gains in 2 of those years. Analyst coverage stands at 10 firms, 2 buy and 8 hold, with a consensus target of $162.33. No insider, Congress or unusual options activity appears in the current window.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Roku scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
Above 50 and 200-day
Close $152.67 is above the 50-day ($152.48) and 200-day ($122.35) averages, and the 50-day is above the 200-day.
See the chart61.6, Accumulation
Reading 61.6 is in the Accumulation zone.
See the GekkoIndex2.3% below
Price is within 5% of Gekko Fair Value (2.3% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 36 days
Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.
See earnings−4.7% on average
From this point in the calendar, the next 20 trading days averaged −4.7% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Roku closed at $152.67 on Sep 28, 2026, +55.8% over the past year, inside a 52-week range of $78.53 to $159.89.
Use the left and right arrow keys to read daily values.
Put ROKU on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Roku runs a television streaming platform that helps viewers find and watch movies, series, live channels, news, sports and other programming in one place. It is widely recognized for this streaming service, which had grown to 60.1 million active user accounts as of the end of 2021. Alongside the viewing platform, Roku designs and sells its own hardware, including Roku TV branded smart televisions made under license, plus streaming players, audio devices and accessories sold under its own name.
The business is split into two segments, Platform and Player. The platform side earns money through digital and video advertising, distribution deals for content, subscription and billing management, e-commerce activity, and brand sponsorship arrangements, along with sales of dedicated channel buttons built into its remote controls. The player side covers the manufacturing and sale of its streaming and TV hardware. Roku reaches customers through retail stores, distributors, and direct sales on its own website, with operations spanning the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and other parts of North and South America and Europe.
Roku was founded in 2002 and is based in San Jose, California. Its shares are listed on the NASDAQ under the ticker ROKU.
Roku’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.6, in the Accumulation zone, up 3.6 points over five sessions.
Up 3.6 points over five sessions, from the Neutral zone.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 29 | +3.0% | +11.4% | ||
| Accumulation (current zone) | 184 | +2.0% | +4.9% | ||
| Neutral | 414 | +0.2% | +1.4% | ||
| Distribution | 42 | −1.4% | −2.2% | ||
| Selling | 3 | Too few readings yet | |||
Average ROKU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Roku trades 2.3% below Gekko Fair Value of $156.32, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Roku shares are worth, recalculated every trading day.
$156.32
Gekko Fair Value, Sep 26, 2026
2.3% below fair value · About fair value
No open-market insider purchases were filed for Roku, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for ROKU in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in ROKU were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Roku has been buying back its own shares.
From company filings.
2of the funds Gekko tracks hold ROKU.
Roku reports on Nov 4, 2026, after the close (36 days away), and beat the EPS estimate in 8 of its last 8 reports.
Nov 4, 2026
Expected after the close, 36 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 30, 2026 | $1.18 est $0.61 | — | −0.2% |
| Apr 30, 2026 | $0.57 est $0.35 | $1.25B est $1.20B | +9.7% |
| Feb 12, 2026 | $0.53 est $0.28 | $1.39B est $1.35B | +2.5% |
| Oct 30, 2025 | $0.16 est $0.07 | $1.21B est $1.35B | +7.6% |
| Jul 31, 2025 | $0.07 est −$0.16 | $1.11B est $1.21B | −13.1% |
| May 1, 2025 | −$0.19 est −$0.27 | $1.02B est $1.01B | −9.7% |
| Feb 13, 2025 | −$0.24 est −$0.43 | $1.20B est $1.01B | +16.9% |
| Oct 30, 2024 | $0.07 est −$0.34 | $1.06B est $1.14B | −16.1% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Roku is $162.33, +6.3% from the last close, from 10 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 10 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 24 | Wedbush | $155 | +1.5% |
| Aug 24 | J.P. Morgan | $160 | +4.8% |
| Aug 14 | Wells Fargo | $165 | +8.1% |
| Aug 7 | William Blair | — | — |
| Aug 7 | Guggenheim | $160 | +4.8% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 29, Roku averaged −4.7% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +3.9% | 5 of 5 |
| Next 10 trading days | −1.4% | 2 of 5 |
| Next 15 trading days | −1.6% | 2 of 5 |
| Next 20 trading days | −4.7% | 2 of 5 |
| Next 30 trading days | +1.5% | 2 of 5 |
For scale, ROKU’s typical 20-trading-day move in either direction is about 10.1%.
Roku’s market cap is $22.65B, with a P/E ratio of 65 and revenue of $5.21B over the last twelve months.
2 headlines about Roku from the past week, newest first, each linking to the publisher.
Roku’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 17.3% above |
| PLTRPalantir Technologies | Neutral | 15.7% above |
| ORCLOracle | Accumulation | 25.9% below |
| PANWPalo Alto Networks | Neutral | 16.1% above |
| CRWDCrowdStrike | Neutral | 27.2% above |
| CRMSalesforce | Neutral | 5.9% below |
A peer links to its own page where one exists.
Roku’s market cap is $22.65B at the Sep 28, 2026 close of $152.67, with 132.1M shares outstanding. The shares trade on a P/E ratio of 65.
The consensus analyst 12-month price target for Roku is $162.33, +6.3% from the last close. Of the 10 firms that rated the stock in the last 90 days, 2 rate it a buy, 8 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Roku is about fair value: the Sep 28, 2026 close of $152.67 is 2.3% below Gekko Fair Value of $156.32. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Roku is expected to report on Nov 4, 2026, after the market closes (36 days away). Analysts expect earnings of $0.56 per share on revenue of $1.41B. Roku beat the earnings estimate in 8 of its last 8 reports, moving 9.5% on average across the report.
Roku’s 52-week high is $159.89 and its 52-week low is $78.53; it closed at $152.67 on Sep 28, 2026, +55.8% over the past year. Over the last five years the shares peaked at $350.60 on Oct 19, 2021.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, gekkoindex and earnings risk), 1 as mixed (fair value) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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