Insider buying last 90 days
No open-market insider purchases were filed for SNAP in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every SNAP insider filing, plotted on the chart in Gekko.Open SNAP in Gekko
Gekko Brief
AI summaryThis week Snap saw a Chief Commercial Officer stock award to Ronan Harris, a multi-year grant of Restricted Stock Units vesting between August 2026 and November 2029, alongside a share dip that left the stock closing at $5.29 in one recent session, down 5.87% from the prior day. An insider sale by Ajit Mohan of 6,797 shares at an average price of $5.82, for $39,558.54, also featured among the week's items.
Snap last closed at $5.22, down 3.7%, sitting below both its 50-day average of $5.27 and its 200-day average of $5.67, with the shorter average itself under the longer one. Over the past year the stock is down 37.3%, though it has gained 18.1% over three months and 32.8% over six months. The GekkoIndex reads 63.3, placing Snap in the Accumulation zone, and the current price sits 14.6% below the Gekko Fair Value of $6.11.
The next earnings report is due 4 November 2026 after the close, 36 days out and beyond a typical 20-trading-day holding window; the last report on 3 August 2026 produced a 23.5% reaction with an $-0.10 actual EPS against a $-0.08 estimate. No insider, Congress, or unusual options activity appears in their respective windows. Seasonality from this point in the calendar has averaged a 20-day return of -7.8% over 5 years, rising in 1 of them, a pattern worth noting alongside the consensus target of $7.39 from 28 firms.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Snap price vs fair value
Close $5.22200-day averageGekko Fair Value $6.11
Snap quick facts
- Market cap
- $8.82B
- P/E ratio
- —
- Forward P/E
- 7.7
- EPS, TTM
- −$0.18
- Revenue, TTM
- $6.35B
- Profit margin
- -4.9%
- Dividend yield
- —
- Beta
- 1.05
- Volume
- 27.30M avg 32.44M
- 1-year return
- −37.3%
- Typical daily move
- ±5.1%
- Typical 20-day move
- ±10.4%
- 50-day average
- $5.27
- 200-day average
- $5.67
- Next earnings
- Nov 4 after close
- Shares outstanding
- 1.44B
Snap swing-trade checklist
Snap scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $5.22 is below the 50-day ($5.27) and 200-day ($5.67) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
63.3, Accumulation
Reading 63.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
14.6% below
Price is 14.6% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 36 days
Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−7.8% on average
From this point in the calendar, the next 20 trading days averaged −7.8% over 5 years, rising in 1 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Snap stock chart and price history
Snap closed at $5.22 on Sep 28, 2026, −37.3% over the past year, inside a 52-week range of $3.81 to $9.13.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −2.1%
- 3 months
- +18.1%
- 6 months
- +32.8%
- 1 year
- −37.3%
The full SNAP chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open SNAP in Gekko
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About Snap
Snap builds camera-based technology used for visual communication, with users spread across North America, Europe and other international markets. Its main product is Snapchat, an app centered on sharing short videos and images, with tools that include a camera function, messaging features, Snap Map, Stories and Spotlight. The company is also known for Spectacles, smart glasses built to work with Snapchat so wearers can capture footage from their own point of view.
Beyond the app itself, Snap earns revenue through advertising, offering formats such as augmented reality ads, single image and video ads, story ads, collection ads, dynamic ads and commercials, giving brands several ways to reach Snapchat's audience.
The company traces back to 2010, when it started under the name Snapchat, Inc., before being renamed Snap Inc. in September 2016. It is headquartered in Santa Monica, California, and its shares trade on the NYSE under the ticker SNAP.
- Listed
- NYSE
- Sector
- Technology services
- Industry
- Packaged software
- Website
- snap.com
Snap GekkoIndex: the smart money zone
Snap’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.3, in the Accumulation zone, up 5.9 points over five sessions.
63.3Accumulation
Up 5.9 points over five sessions, from the Neutral zone.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 67 | −1.9% | −1.2% | ||
| Accumulation (current zone) | 255 | +0.5% | +4.1% | ||
| Neutral | 318 | −0.7% | −4.9% | ||
| Distribution | 29 | −0.9% | −12.2% | ||
| Selling | 3 | Too few readings yet | |||
Average SNAP share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the SNAP price, zone by zone.Track SNAP in Gekko
Is Snap stock overvalued? Gekko Fair Value
Snap trades 14.6% below Gekko Fair Value of $6.11, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Snap shares are worth, recalculated every trading day.
$6.11
Gekko Fair Value, Sep 26, 2026
14.6% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open SNAP in Gekko
Snap insider and Congress trading
No open-market insider purchases were filed for Snap, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in SNAP were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for SNAP, plotted on the chart in Gekko.Open SNAP in Gekko
Buybacks
Snap has been buying back its own shares.
- Latest authorization
- $500.0M, Feb 4, 2026
- Bought back, quarter ended Jun 30, 2026
- $250.5M
- As a share of market cap
- 2.84%
- Trailing four quarters
- $2.30B
From company filings.
Hedge funds and billionaires quarter ended Jun 30
3of the funds Gekko tracks hold SNAP.
0added2opened1trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Snap earnings: next date and track record
Snap reports on Nov 4, 2026, after the close (36 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 4, 2026
Expected after the close, 36 days away
- EPS estimate
- $0.01
- Revenue estimate
- $1.73B
7 of 8reports beat the EPS estimate
±12.4%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 3, 2026 AI summary
- What they said
- Snap's Q2 2026 earnings call highlighted significant operational and financial progress. Management reported 19% year-over-year revenue growth to $1.6B, with advertising revenue up 9% and "other" revenue (Snapchat+, Memory Storage, Lens+) up 85%. Monthly active users reached 971M and daily active users 493M. Gross margin expanded to 58%, adjusted EBITDA rose to $250M, net loss narrowed to $164M, operating cash flow was $176M and free cash flow was $121M (positive for eight consecutive quarters). Management emphasized a shift to prioritize free cash flow per share, disciplined cost structure (costs up 4% YoY), and the use of cash to invest in Specs, reduce dilution via buybacks, and strengthen the balance sheet. They described AI-enabled product improvements that increased conversions 56% YoY and drove advertiser adoption, and noted momentum in large advertisers, SMBs, and smart campaign solutions. Specs (AR glasses) were presented as a long-term, strategic opportunity with strong developer interest and a planned consumer launch event on September 16; management expects mass-market adoption toward the end of the decade. Q&A reinforced confidence in monetization improvements but acknowledged event-driven tailwinds (World Cup) and regulatory and competitive risks.
- Guidance
- No explicit numeric revenue or EPS guidance disclosed on the call. Management provided qualitative forward-looking guidance: free cash flow per share is the primary financial objective; they expect continued investments in ad infrastructure (they raised full-year infrastructure cost outlook to provide flexibility for investments); World Cup-related ad spending is expected to normalize in Q3; planned multiyear share repurchase program beginning in 2027 (expected to be funded primarily through free cash flow). Specs investment is included in existing operating expense outlook.
- Risks flagged
- Regulatory risks (age assurance, privacy, online safety) that may affect product experiences and user growth; normalization of event-driven advertising revenue (World Cup) could reduce near-term growth momentum; intense competition from Apple, Meta, and Alphabet in AR/Specs and adjacent areas; Specs present execution risk (technical complexity, high price point, long timeline to mass-market adoption); macro/advertising market variability could affect demand.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 3, 2026 | −$0.10 est −$0.08 | $1.60B est $1.54B | +23.5% |
| May 6, 2026 | −$0.05 est −$0.07 | $1.53B est $1.53B | −2.1% |
| Feb 4, 2026 | $0.19 est $0.15 | $1.72B est $1.70B | −16.1% |
| Nov 5, 2025 | $0.10 est $0.05 | $1.51B est $1.49B | +7.2% |
| Aug 5, 2025 | −$0.13 est −$0.16 | $1.34B est $1.35B | −17.8% |
| Apr 29, 2025 | $0.04 est −$0.13 | $1.36B est $1.35B | −9.9% |
| Feb 4, 2025 | $0.01 est −$0.04 | $1.56B est $1.55B | −4.8% |
| Oct 29, 2024 | $0.08 est $0.05 | $1.37B est $1.36B | +17.8% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Snap stock forecast and analyst price targets
Analysts’ average 12-month price target for Snap is $7.39, +41.6% from the last close, from 28 firms rating the stock in the last 90 days.
$7.39consensus 12-month target, +41.6% from the last close
Now $5.22Avg $7.39
Low $5.50High $16
Each firm’s latest rating in the last 90 days: 28 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 17 | RBC Capital | $8 | +53.3% |
| Sep 17 | KeyBanc | — | — |
| Sep 16 | Citi | $6.75 | +29.3% |
| Aug 20 | Bernstein | $6 | +14.9% |
| Aug 6 | Roth MKM | $7 | +34.1% |
+4.1%average 20-day move after past Accumulation readings
−7.8%average move over the next 20 trading days in the last 5 years
±5.1%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Snap seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Snap averaged −7.8% across the last 5 years, rising in 1 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.2% | 3 of 5 |
| Next 10 trading days | +0.8% | 3 of 5 |
| Next 15 trading days | +1.2% | 3 of 5 |
| Next 20 trading days | −7.8% | 1 of 5 |
| Next 30 trading days | +4.0% | 4 of 5 |
For scale, SNAP’s typical 20-trading-day move in either direction is about 10.4%.
Snap market cap and key statistics
Snap’s market cap is $8.82B and revenue of $6.35B over the last twelve months.
Valuation
- Market cap
- $8.82B
- Forward P/E
- 7.7
- EPS, TTM
- −$0.18
- Gekko Fair Value
- $6.11
Trading
- Volume
- 27.30M
- Avg volume, 20 days
- 32.44M
- 52-week high
- $9.13
- 52-week low
- $3.81
- Shares outstanding
- 1.44B
Financials
- Revenue, TTM
- $6.35B
- Profit margin
- -4.9%
- Return on equity
- -15.6%
- Quarterly earnings growth, YoY
- +395.8%
Risk and income
- Beta
- 1.05
- Typical daily move
- ±5.1%
- Typical 20-day move
- ±10.4%
Snap stock news this week
3 headlines about Snap from the past week, newest first, each linking to the publisher.
- Snap (NYSE: SNAP) hands CCO Ronan Harris a multi-year stock awardStock Titan, Sep 23
- Snap (SNAP) Dips More Than Broader Market: What You Should KnowZacks Investment Research, Sep 23
- Snap (NYSE:SNAP) Insider Sells $39,558.54 in StockDefense World, Sep 21
Snap peers
Snap’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 17.3% above |
| PLTRPalantir Technologies | Neutral | 15.7% above |
| ORCLOracle | Accumulation | 25.9% below |
| PANWPalo Alto Networks | Neutral | 16.1% above |
| CRWDCrowdStrike | Neutral | 27.2% above |
| CRMSalesforce | Neutral | 5.9% below |
A peer links to its own page where one exists.
Snap stock FAQ
What is Snap’s market cap?
Snap’s market cap is $8.82B at the Sep 28, 2026 close of $5.22, with 1.44B shares outstanding.
What is the Snap stock forecast?
The consensus analyst 12-month price target for Snap is $7.39, +41.6% from the last close. Of the 28 firms that rated the stock in the last 90 days, 4 rate it a buy, 23 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Snap stock overvalued or undervalued?
On Gekko’s estimate Snap is undervalued: the Sep 28, 2026 close of $5.22 is 14.6% below Gekko Fair Value of $6.11. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Snap report earnings next?
Snap is expected to report on Nov 4, 2026, after the market closes (36 days away). Analysts expect earnings of $0.01 per share on revenue of $1.73B. Snap beat the earnings estimate in 7 of its last 8 reports, moving 12.4% on average across the report.
What is Snap’s 52-week high and low?
Snap’s 52-week high is $9.13 and its 52-week low is $3.81; it closed at $5.22 on Sep 28, 2026, −37.3% over the past year. Over the last five years the shares peaked at $79.41 on Sep 28, 2021.
Is Snap stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and earnings risk) and 2 as headwinds (trend and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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