Insider buying last 90 days
No open-market insider purchases were filed for FCFS in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every FCFS insider filing, plotted on the chart in Gekko.Open FCFS in Gekko
NASDAQ: FCFS
FirstCash (FCFS) Stock Analysis & Forecast
Sep 28 close
$216.95−0.50 (−0.2%)
Gekko Brief
AI summaryFirstCash outlines its 2026 outlook this week, highlighting continued scaling of its global pawn network alongside a $150 million buyback program, while noting that regulatory and litigation risks in consumer lending remain a persistent constraint on valuation. Separate coverage reviewed the stock's longer-term performance, noting that a $100 investment five years ago would now be worth $244.16, reflecting an annualized return of 19.9%.
FCFS closed at $216.95, down 0.2%, sitting above both its 50-day average of $215.00 and 200-day average of $201.38, with the shorter average above the longer one. The GekkoIndex reads 58.9, placing the stock in the Neutral zone. Price stands 5.1% below Gekko Fair Value of $228.70. Over the past year the stock has returned 40.3%, though the past month shows a decline of 3.2%.
FirstCash next reports earnings on 22 October 2026, 23 days away, which falls within a typical 20-trading-day holding window; its last reaction to results was a 6.6% move, following eight consecutive EPS beats. No insider, Congress, or unusual options activity appears in the respective 90-day and 30-day windows. Seasonally, the next 20 trading days have averaged a 5.7% gain over the past 5 years, positive in 3 of them. Three analysts currently rate the stock a buy, with a consensus target of $249.25.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
FirstCash price vs fair value
Close $216.95200-day averageGekko Fair Value $228.70
FirstCash quick facts
- Market cap
- $9.41B
- P/E ratio
- 24.8
- Forward P/E
- 17.2
- EPS, TTM
- $8.78
- Revenue, TTM
- $4.12B
- Profit margin
- 9.4%
- Dividend yield
- 0.78%
- Beta
- 0.53
- Volume
- 309,649 avg 386,919
- 1-year return
- +40.3%
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±4.9%
- 50-day average
- $215.00
- 200-day average
- $201.38
- Next earnings
- Oct 22
- Shares outstanding
- 43.37M
FirstCash swing-trade checklist
FirstCash scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
- Trendsupportive
Above 50 and 200-day
Close $216.95 is above the 50-day ($215.00) and 200-day ($201.38) averages, and the 50-day is above the 200-day.
See the chart - GekkoIndexmixed
58.9, Neutral
Reading 58.9 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
5.1% below
Price is 5.1% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 23 days
Reports on Oct 22, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+5.7% on average
From this point in the calendar, the next 20 trading days averaged +5.7% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
FirstCash stock chart and price history
FirstCash closed at $216.95 on Sep 28, 2026, +40.3% over the past year, inside a 52-week range of $146.08 to $238.93.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −3.2%
- 3 months
- +0.8%
- 6 months
- +13.7%
- 1 year
- +40.3%
The full FCFS chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open FCFS in Gekko
Follow FirstCash through every session
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About FirstCash
FirstCash operates a large chain of retail pawn shops spread across the United States, Mexico, and parts of Latin America, including Guatemala, El Salvador, and Colombia. These outlets offer short-term loans secured by personal items such as jewelry, electronics, tools, appliances, sporting equipment, and musical instruments. The stores are also known for reselling merchandise that customers either forfeited on unpaid loans or sold outright for cash.
Beyond the lending and resale side of the business, FirstCash refines and processes scrap jewelry and deals in gold, silver, and diamonds on international commodity markets. Its customer base consists mainly of individuals seeking quick access to cash through collateralized loans or looking to buy secondhand goods at its shops.
FirstCash was founded in 1988 and is headquartered in Fort Worth, Texas. Its shares are listed on the NASDAQ under the ticker FCFS.
- Listed
- NASDAQ
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Website
- firstcash.com
FirstCash GekkoIndex: the smart money zone
FirstCash’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.9, in the Neutral zone, down 1.1 points over five sessions.
58.9Neutral
Down 1.1 points over five sessions, from the Accumulation zone.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 22 | +2.3% | +7.1% | ||
| Accumulation | 146 | +0.8% | +1.2% | ||
| Neutral (current zone) | 455 | +0.5% | +2.5% | ||
| Distribution | 43 | −0.9% | −0.1% | ||
| Selling | 6 | Too few readings yet | |||
Average FCFS share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the FCFS price, zone by zone.Track FCFS in Gekko
Is FirstCash stock overvalued? Gekko Fair Value
FirstCash trades 5.1% below Gekko Fair Value of $228.70, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what FirstCash shares are worth, recalculated every trading day.
$228.70
Gekko Fair Value, Sep 29, 2026
5.1% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open FCFS in Gekko
FirstCash insider and Congress trading
No open-market insider purchases were filed for FirstCash, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in FCFS were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for FCFS, plotted on the chart in Gekko.Open FCFS in Gekko
Buybacks
FirstCash has been buying back its own shares.
- Latest authorization
- $150.0M, Jul 23, 2026
- Bought back, quarter ended Jun 30, 2026
- $66.94M
- As a share of market cap
- 0.71%
- Trailing four quarters
- $172.3M
From company filings.
FirstCash earnings: next date and track record
FirstCash reports on Oct 22, 2026 (23 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Oct 22, 2026
23 days away
- EPS estimate
- $2.71
- Revenue estimate
- $1.08B
8 of 8reports beat the EPS estimate
±6.3%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 23, 2026 | $2.50 est $2.41 | $1.07B est $1.03B | −6.6% |
| Apr 23, 2026 | $2.69 est $2.39 | $1.05B est $1.00B | +6.5% |
| Feb 5, 2026 | $2.64 est $2.52 | $1.06B est $1.02B | +5.8% |
| Oct 30, 2025 | $2.26 est $1.94 | $935.6M est $861.0M | +7.0% |
| Jul 24, 2025 | $1.79 est $1.66 | $830.6M est $820.4M | −8.3% |
| Apr 24, 2025 | $2.07 est $1.74 | $836.4M est $835.7M | +9.3% |
| Jan 30, 2025 | $2.12 est $2.01 | $883.8M est $899.8M | −2.5% |
| Oct 24, 2024 | $1.67 est $1.62 | $837.3M est $843.9M | −4.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
FirstCash stock forecast and analyst price targets
Analysts’ average 12-month price target for FirstCash is $249.25, +14.9% from the last close, from 3 firms rating the stock in the last 90 days.
$249.25consensus 12-month target, +14.9% from the last close
Now $216.95Avg $249.25
Low $240High $255
Each firm’s latest rating in the last 90 days: 3 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Aug 10 | Loop Capital Markets | $255 | +17.5% |
| Jul 24 | TD Cowen | $240 | +10.6% |
| Jul 22 | Canaccord Genuity | $252 | +16.2% |
+2.5%average 20-day move after past Neutral readings
+5.7%average move over the next 20 trading days in the last 5 years
±2.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
FirstCash seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, FirstCash averaged +5.7% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.5% | 3 of 5 |
| Next 10 trading days | −0.1% | 1 of 5 |
| Next 15 trading days | +2.6% | 4 of 5 |
| Next 20 trading days | +5.7% | 3 of 5 |
| Next 30 trading days | +6.3% | 3 of 5 |
For scale, FCFS’s typical 20-trading-day move in either direction is about 4.9%.
FirstCash market cap and key statistics
FirstCash’s market cap is $9.41B, with a P/E ratio of 24.8 and revenue of $4.12B over the last twelve months.
Valuation
- Market cap
- $9.41B
- P/E ratio
- 24.8
- Forward P/E
- 17.2
- EPS, TTM
- $8.78
- Gekko Fair Value
- $228.70
Trading
- Volume
- 309,649
- Avg volume, 20 days
- 386,919
- 52-week high
- $238.93
- 52-week low
- $146.08
- Shares outstanding
- 43.37M
Financials
- Revenue, TTM
- $4.12B
- Profit margin
- 9.4%
- Return on equity
- 17.4%
- Quarterly earnings growth, YoY
- +58.2%
Risk and income
- Beta
- 0.53
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±4.9%
- Dividend yield
- 0.78%
FirstCash stock news this week
3 headlines about FirstCash from the past week, newest first, each linking to the publisher.
- FirstCash's 2026 Outlook: Global Pawn Network Scaling Through $150 Million Buyback ProgramThe Motley Fool, Sep 28
- FirstCash Holdings, Inc. (FCFS) Stock ForecastsYahoo! Finance Canada, Sep 26
- $100 Invested In FirstCash Holdings 5 Years Ago Would Be Worth This Much TodayBenzinga, Sep 25
FirstCash peers
FirstCash’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| VVisa | Neutral | 5.4% below |
| MAMastercard | Neutral | 6.5% below |
| AXPAmerican Express | Accumulation | 12.9% below |
| COFCapital One Financial | Accumulation | 14.8% below |
| URIUnited Rentals | Neutral | 9.0% below |
| RKTRocket Companies | Accumulation | 23.5% below |
A peer links to its own page where one exists.
FirstCash stock FAQ
What is FirstCash’s market cap?
FirstCash’s market cap is $9.41B at the Sep 28, 2026 close of $216.95, with 43.37M shares outstanding. The shares trade on a P/E ratio of 24.8.
What is the FirstCash stock forecast?
The consensus analyst 12-month price target for FirstCash is $249.25, +14.9% from the last close. Of the 3 firms that rated the stock in the last 90 days, 3 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is FirstCash stock overvalued or undervalued?
On Gekko’s estimate FirstCash is undervalued: the Sep 28, 2026 close of $216.95 is 5.1% below Gekko Fair Value of $228.70. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does FirstCash report earnings next?
FirstCash is expected to report on Oct 22, 2026 (23 days away). Analysts expect earnings of $2.71 per share on revenue of $1.08B. FirstCash beat the earnings estimate in 8 of its last 8 reports, moving 6.3% on average across the report.
What is FirstCash’s 52-week high and low?
FirstCash’s 52-week high is $238.93 and its 52-week low is $146.08; it closed at $216.95 on Sep 28, 2026, +40.3% over the past year.
Is FirstCash stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (trend, fair value and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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