Insider buying last 90 days
$503Kin 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Aug 24 | Olsson Erik director | Purchase | $503K |
From Form 4 filings, dated to when each was filed.
Gekko Brief
AI summaryThis week's coverage centers on Herc's expansion through the H&E Equipment Services acquisition, which broadened its North American branch network and fleet, alongside comparisons with United Rentals as both companies raise their 2026 outlook amid mega-project demand, specialty growth and fleet investments. Herc Holdings was also added to the S&P 1000, S&P 600 Industrials, S&P Composite 1500 and S&P 600, following recent analyst upgrades and dividend declarations. Shares gapped up to $144.46 after closing at $135.26, a move tied to positive analyst sentiment, including price target increases and rating upgrades that produced a "Moderate Buy" consensus and an average price target of $184.43 at the time.
Herc now trades at $133.90, down 1.1%, sitting between its 50-day average of $152.44 and 200-day average of $141.80, with the one-month return at -13.9% against a six-month gain of 33.4%. The GekkoIndex reads 66, placing the stock in the Accumulation zone, down 3.3 over five days. Price sits 39% below Gekko Fair Value of $219.66.
Herc next reports earnings on 27 October 2026, before the open, 28 days out and inside a typical 20-trading-day holding window; the prior report on 28 July showed EPS of $1.43 against an estimate of $0.76, though shares reacted -10.6%. Over the last 90 days, one insider purchase totaling $502,855 has been recorded, alongside one trailblazer holder. Seasonally, the next 20 trading days from this point have averaged +9.5% over 5 years, rising in 4 of them. Analyst consensus among 5 firms remains all-buy, with a target of $189.08.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Herc price vs fair value
Close $133.90200-day averageGekko Fair Value $219.66
Herc quick facts
- Market cap
- $4.48B
- P/E ratio
- 79.6
- Forward P/E
- 12.2
- EPS, TTM
- $1.70
- Revenue, TTM
- $4.86B
- Profit margin
- 1%
- Dividend yield
- 2.14%
- Beta
- 1.87
- Volume
- 471,470 avg 891,999
- 1-year return
- +12.0%
- Typical daily move
- ±5.2%
- Typical 20-day move
- ±9.7%
- 50-day average
- $152.44
- 200-day average
- $141.80
- Next earnings
- Oct 27 before open
- Shares outstanding
- 33.43M
Herc swing-trade checklist
Herc scores 4 supportive, 1 mixed and 1 headwind across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed1 headwind
- Trendmixed
Averages disagree
Close $133.90 sits between the 50-day ($152.44) and 200-day ($141.80) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
66, Accumulation
Reading 66 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
39.0% below
Price is 39% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: 1 open-market insider purchase.
See smart money - Earnings riskheadwind
Reports in 28 days
Reports on Oct 27, 2026, 28 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+9.5% on average
From this point in the calendar, the next 20 trading days averaged +9.5% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Herc stock chart and price history
Herc closed at $133.90 on Sep 28, 2026, +12.0% over the past year, inside a 52-week range of $88.45 to $188.35.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −13.9%
- 3 months
- −8.5%
- 6 months
- +33.4%
- 1 year
- +12.0%
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Follow Herc through every session
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About Herc
Herc Holdings supplies rental equipment to businesses across the United States and beyond, offering machinery such as aerial lifts, earthmoving gear, material handling equipment, trucks and trailers, air compressors, compaction machines, and lighting units. The company is recognized for pairing this equipment with specialized service packages, including its ProSolutions offerings for power generation, climate control, remediation, pumping, trench shoring, and studio production needs, alongside ProContractor tools built for professional use.
Beyond rentals, Herc supports customers with maintenance, safety training, equipment management, transport, cleaning, refueling, and labor assistance, and it also sells used equipment and job site supplies like consumables and tools. Its customer base spans construction and specialty trade contractors, restoration and environmental firms, industrial manufacturers in sectors such as refining, automotive, and food production, government and infrastructure bodies, and commercial operations including healthcare facilities, data centers, and hospitality venues. Herc reaches these customers through a direct sales team, industry catalogs, trade events, and online channels.
The company traces its incorporation back to 1965 and operates out of Bonita Springs, Florida. Its shares are listed on the NYSE under the ticker HRI.
- Listed
- NYSE
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Website
- hercrentals.com
Herc GekkoIndex: the smart money zone
Herc’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 66, in the Accumulation zone, down 3.3 points over five sessions.
66Accumulation
Down 3.3 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 44 | −2.9% | −0.4% | ||
| Accumulation (current zone) | 216 | +1.3% | +4.7% | ||
| Neutral | 370 | −0.1% | −1.3% | ||
| Distribution | 41 | +2.0% | +5.4% | ||
| Selling | 1 | Too few readings yet | |||
Average HRI share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the HRI price, zone by zone.Track HRI in Gekko
Is Herc stock overvalued? Gekko Fair Value
Herc trades 39.0% below Gekko Fair Value of $219.66, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Herc shares are worth, recalculated every trading day.
$219.66
Gekko Fair Value, Sep 29, 2026
39.0% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open HRI in Gekko
Herc insider and Congress trading
Insiders filed 1 open-market purchase in Herc worth $503K, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in HRI were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for HRI, plotted on the chart in Gekko.Open HRI in Gekko
Buybacks
Herc has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $7.00M
- As a share of market cap
- 0.16%
From company filings.
Hedge funds and billionaires quarter ended Mar 31
1of the funds Gekko tracks holds HRI.
0added1opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Herc earnings: next date and track record
Herc reports on Oct 27, 2026, before the open (28 days away), and beat the EPS estimate in 5 of its last 8 reports.
Next earnings report
Oct 27, 2026
Expected before the open, 28 days away
- EPS estimate
- $2.97
- Revenue estimate
- $1.34B
5 of 8reports beat the EPS estimate
±11.6%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 28, 2026 AI summary
- What they said
- Herc Holdings completed H&E integration in Q1 2026 and shifted focus to execution in Q2. Pro forma equipment rental revenue returned to growth at 2%, occurring earlier than expected within the quarter. Specialty revenues grew double digits. Fuel inflation pressured margins, particularly in April, though margins improved as volume built. Management raised full-year guidance citing operating momentum and accelerating customer demand.
- Guidance
- Management raised full-year 2026 guidance based on stronger-than-expected revenue growth trajectory and building momentum heading into H2. Confidence stems from earlier-than-anticipated return to rental revenue growth, cross-selling synergies, and cost synergies tracking to plan.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 28, 2026 | $1.43 est $0.76 | $1.20B est $1.16B | −10.6% |
| Apr 28, 2026 | $0.21 est −$0.21 | $1.14B est $1.06B | +5.6% |
| Feb 17, 2026 | $2.07 est $1.94 | $1.21B est $1.25B | −15.0% |
| Oct 28, 2025 | $2.22 est $1.83 | $1.30B est $1.25B | +6.3% |
| Jul 29, 2025 | $1.87 est $1.29 | $1.00B est $1.28B | −21.7% |
| Apr 22, 2025 | $1.30 est $2.21 | $861.0M est $851.3M | −6.0% |
| Feb 13, 2025 | $3.58 est $3.98 | $757.0M est $820.0M | −3.4% |
| Oct 22, 2024 | $4.35 est $4.48 | $965.0M est $929.4M | +23.9% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Herc stock forecast and analyst price targets
Analysts’ average 12-month price target for Herc is $189.08, +41.2% from the last close, from 5 firms rating the stock in the last 90 days.
$189.08consensus 12-month target, +41.2% from the last close
Now $133.90Avg $189.08
Low $175High $218
Each firm’s latest rating in the last 90 days: 5 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 10 | J.P. Morgan | $175 | +30.7% |
| Aug 17 | Wells Fargo | $218 | +62.8% |
| Jul 30 | Wells Fargo | $176 | +31.4% |
| Jul 29 | KeyBanc | $185 | +38.2% |
| Jul 29 | Barclays | $175 | +30.7% |
+4.7%average 20-day move after past Accumulation readings
+9.5%average move over the next 20 trading days in the last 5 years
±5.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Herc seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Herc averaged +9.5% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +3.2% | 4 of 5 |
| Next 10 trading days | +2.0% | 4 of 5 |
| Next 15 trading days | +3.6% | 3 of 5 |
| Next 20 trading days | +9.5% | 4 of 5 |
| Next 30 trading days | +22.1% | 4 of 5 |
For scale, HRI’s typical 20-trading-day move in either direction is about 9.7%.
Herc market cap and key statistics
Herc’s market cap is $4.48B, with a P/E ratio of 79.6 and revenue of $4.86B over the last twelve months.
Valuation
- Market cap
- $4.48B
- P/E ratio
- 79.6
- Forward P/E
- 12.2
- EPS, TTM
- $1.70
- Gekko Fair Value
- $219.66
Trading
- Volume
- 471,470
- Avg volume, 20 days
- 891,999
- 52-week high
- $188.35
- 52-week low
- $88.45
- Shares outstanding
- 33.43M
Financials
- Revenue, TTM
- $4.86B
- Profit margin
- 1%
- Return on equity
- 2.6%
- Quarterly earnings growth, YoY
- −79.0%
Risk and income
- Beta
- 1.87
- Typical daily move
- ±5.2%
- Typical 20-day move
- ±9.7%
- Dividend yield
- 2.14%
Herc stock news this week
Coverage of Herc this week reads positive: 4 positive, 0 neutral and 0 negative headlines.
- United Rentals vs. Herc: Which Rental Stock Is the Better Buy?Zacks Investment Research, Sep 28
- Why Is Herc Holdings (NYSE:HRI) in Focus Across NYSE Industrials?Kalkine Media, Sep 25
- Herc (NYSE:HRI) Shares Gap Up - Here's What HappenedMarketBeat, Sep 22
- Herc Holdings Inc. (HRI) Was Gabelli Focused Growth and Income Fund’s Top Q2 ContributorYahoo Finance Singapore, Sep 22
- Here's Why Investors Should Add Herc Holdings Stock to Their PortfolioZacks Investment Research, Sep 21
- Herc Holdings Inc.(NYSE: HRI) added to S&P 1000www.marketscreener.com, Sep 21
Herc peers
Herc’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| VVisa | Neutral | 5.4% below |
| MAMastercard | Neutral | 6.5% below |
| AXPAmerican Express | Accumulation | 12.9% below |
| COFCapital One Financial | Accumulation | 14.8% below |
| URIUnited Rentals | Neutral | 9.0% below |
| RKTRocket Companies | Accumulation | 23.5% below |
A peer links to its own page where one exists.
Herc stock FAQ
What is Herc’s market cap?
Herc’s market cap is $4.48B at the Sep 28, 2026 close of $133.90, with 33.43M shares outstanding. The shares trade on a P/E ratio of 79.6.
What is the Herc stock forecast?
The consensus analyst 12-month price target for Herc is $189.08, +41.2% from the last close. Of the 5 firms that rated the stock in the last 90 days, 5 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Herc stock overvalued or undervalued?
On Gekko’s estimate Herc is undervalued: the Sep 28, 2026 close of $133.90 is 39.0% below Gekko Fair Value of $219.66. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Herc report earnings next?
Herc is expected to report on Oct 27, 2026, before the market opens (28 days away). Analysts expect earnings of $2.97 per share on revenue of $1.34B. Herc beat the earnings estimate in 5 of its last 8 reports, moving 11.6% on average across the report.
What is Herc’s 52-week high and low?
Herc’s 52-week high is $188.35 and its 52-week low is $88.45; it closed at $133.90 on Sep 28, 2026, +12.0% over the past year. Over the last five years the shares peaked at $246.88 on Nov 6, 2024.
Is Herc stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and seasonality), 1 as mixed (trend) and 1 as a headwind (earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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