Insider buying last 90 days
No open-market insider purchases were filed for CHH in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
Choice Hotels closes at $103.00, up 1.2% on the day, but the stock sits below both its 50-day average of $105.12 and its 200-day average of $105.91, with the shorter average also trailing the longer one. Over the past month the shares are down 5.1% and over three months down 8%, against a 52-week range of $84.04 to $123.82. The GekkoIndex reads 58.1, placing CHH in the Neutral zone, down 8 points over the last five sessions. Against this backdrop, Gekko Fair Value stands at $134.97, putting the current price 23.7% below that level.
The next earnings report is set for 4 November 2026, 36 days out and beyond a typical 20-trading-day holding window. The last report, on 5 August, showed adjusted EPS of $2.02 against an estimate of $1.97, producing a 1% reaction; the company has beaten estimates in 5 of the last 8 quarters, with an average absolute reaction of 3.9%. No insider, Congress or unusual options activity appears in the respective 90-day and 30-day windows, and holdings show 0 billionaire holders against 1 trailblazer holder. Seasonally, the next 20 trading days have averaged a 0.9% gain over 5 years, rising in 3 of them. Analyst coverage from 10 firms splits 1 buy, 6 hold and 3 sell, with a consensus target of $114.81, implying 11.5% upside from current levels.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Choice Hotels International scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed1 headwind
Below 50 and 200-day
Close $103.00 is below the 50-day ($105.12) and 200-day ($105.91) averages, and the 50-day is below the 200-day.
See the chart58.1, Neutral
Reading 58.1 is in the Neutral zone.
See the GekkoIndex23.7% below
Price is 23.7% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 36 days
Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.
See earnings+0.9% on average
From this point in the calendar, the next 20 trading days averaged +0.9% over 5 years, rising in 3 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Choice Hotels International closed at $103.00 on Sep 28, 2026, −5.1% over the past year, inside a 52-week range of $84.04 to $123.82.
Use the left and right arrow keys to read daily values.
Put CHH on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Choice Hotels International’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.1, in the Neutral zone, down 8 points over five sessions.
Down 8 points over five sessions, from the Accumulation zone.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 41 | +2.6% | +3.0% | ||
| Accumulation | 252 | −0.2% | 0.0% | ||
| Neutral (current zone) | 343 | −0.2% | −0.4% | ||
| Distribution | 30 | −0.3% | −4.2% | ||
| Selling | 6 | Too few readings yet | |||
Average CHH share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Choice Hotels International trades 23.7% below Gekko Fair Value of $134.97, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Choice Hotels International shares are worth, recalculated every trading day.
$134.97
Gekko Fair Value, Sep 29, 2026
23.7% Undervalued
No open-market insider purchases were filed for Choice Hotels International, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for CHH in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in CHH were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Choice Hotels International has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds CHH.
Choice Hotels International reports on Nov 4, 2026 (36 days away), and beat the EPS estimate in 5 of its last 8 reports.
Nov 4, 2026
36 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 5, 2026 | $2.02 est $1.97 | $440.8M est $436.5M | +1.0% |
| Apr 30, 2026 | $1.07 est $1.32 | $340.6M est $333.5M | −14.2% |
| Feb 19, 2026 | $1.60 est $1.56 | $390.2M est $369.6M | +0.7% |
| Nov 5, 2025 | $2.10 est $2.18 | $447.3M est $369.1M | +9.7% |
| Aug 6, 2025 | $1.92 est $1.90 | $426.4M est $430.1M | −1.5% |
| May 8, 2025 | $1.34 est $1.38 | $332.9M est $449.7M | −1.7% |
| Feb 20, 2025 | $1.55 est $1.45 | $389.8M est $339.5M | +1.8% |
| Nov 4, 2024 | $2.23 est $1.92 | $428.0M est $374.4M | +0.5% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Choice Hotels International is $114.81, +11.5% from the last close, from 10 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 10 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 14 | Truist Financial | $129 | +25.2% |
| Sep 10 | Truist Financial | $129 | +25.2% |
| Aug 30 | Mizuho Securities | $106 | +2.9% |
| Aug 28 | UBS | $120 | +16.5% |
| Aug 27 | Mizuho Securities | $106 | +2.9% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 29, Choice Hotels International averaged +0.9% across the last 5 years, rising in 3 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.2% | 2 of 5 |
| Next 10 trading days | +1.6% | 4 of 5 |
| Next 15 trading days | −0.8% | 3 of 5 |
| Next 20 trading days | +0.9% | 3 of 5 |
| Next 30 trading days | +2.8% | 3 of 5 |
For scale, CHH’s typical 20-trading-day move in either direction is about 5.2%.
Choice Hotels International’s market cap is $4.69B, with a P/E ratio of 14.4 and revenue of $1.01B over the last twelve months.
Choice Hotels International’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MARMarriott International | Neutral | 22.2% above |
| ABNBAirbnb | Accumulation | 1.5% above |
| HLTHilton Worldwide | Neutral | 17.8% above |
| RCLRoyal Caribbean Cruises | Accumulation | 21.7% below |
| VIKViking | Buying | 21.0% below |
| CCLCarnival | Accumulation | 23.0% below |
A peer links to its own page where one exists.
Choice Hotels International’s market cap is $4.69B at the Sep 28, 2026 close of $103.00, with 45.50M shares outstanding. The shares trade on a P/E ratio of 14.4.
The consensus analyst 12-month price target for Choice Hotels International is $114.81, +11.5% from the last close. Of the 10 firms that rated the stock in the last 90 days, 1 rate it a buy, 6 a hold and 3 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Choice Hotels International is undervalued: the Sep 28, 2026 close of $103.00 is 23.7% below Gekko Fair Value of $134.97. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Choice Hotels International is expected to report on Nov 4, 2026 (36 days away). Analysts expect earnings of $2.26 per share on revenue of $447.1M. Choice Hotels International beat the earnings estimate in 5 of its last 8 reports, moving 3.9% on average across the report.
Choice Hotels International’s 52-week high is $123.82 and its 52-week low is $84.04; it closed at $103.00 on Sep 28, 2026, −5.1% over the past year. Over the last five years the shares peaked at $157.86 on Feb 20, 2025.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (fair value, earnings risk and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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