NYSE: CHH

Choice Hotels International (CHH) Stock Analysis & Forecast

Sep 28 close

$103.00+1.19 (+1.2%)

Gekko Brief

AI summary

Choice Hotels closes at $103.00, up 1.2% on the day, but the stock sits below both its 50-day average of $105.12 and its 200-day average of $105.91, with the shorter average also trailing the longer one. Over the past month the shares are down 5.1% and over three months down 8%, against a 52-week range of $84.04 to $123.82. The GekkoIndex reads 58.1, placing CHH in the Neutral zone, down 8 points over the last five sessions. Against this backdrop, Gekko Fair Value stands at $134.97, putting the current price 23.7% below that level.

The next earnings report is set for 4 November 2026, 36 days out and beyond a typical 20-trading-day holding window. The last report, on 5 August, showed adjusted EPS of $2.02 against an estimate of $1.97, producing a 1% reaction; the company has beaten estimates in 5 of the last 8 quarters, with an average absolute reaction of 3.9%. No insider, Congress or unusual options activity appears in the respective 90-day and 30-day windows, and holdings show 0 billionaire holders against 1 trailblazer holder. Seasonally, the next 20 trading days have averaged a 0.9% gain over 5 years, rising in 3 of them. Analyst coverage from 10 firms splits 1 buy, 6 hold and 3 sell, with a consensus target of $114.81, implying 11.5% upside from current levels.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

Choice Hotels International price vs fair value

$134.97$103.00Sep ’25Mar ’26Sep ’26
Close $103.00200-day averageGekko Fair Value $134.97

Choice Hotels International quick facts

Market cap
$4.69B
P/E ratio
14.4
Forward P/E
12.7
EPS, TTM
$7.06
Revenue, TTM
$1.01B
Profit margin
32.6%
Dividend yield
1.14%
Beta
0.67
Volume
406,795 avg 577,070
1-year return
−5.1%
Typical daily move
±2.8%
Typical 20-day move
±5.2%
50-day average
$105.12
200-day average
$105.91
Next earnings
Nov 4
Shares outstanding
45.50M
52-week range
$84.04$123.82

Choice Hotels International swing-trade checklist

Choice Hotels International scores 3 supportive, 1 mixed and 1 headwind across the 5 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

3 supportive1 mixed1 headwind

  • Trendheadwind

    Below 50 and 200-day

    Close $103.00 is below the 50-day ($105.12) and 200-day ($105.91) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexmixed

    58.1, Neutral

    Reading 58.1 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuesupportive

    23.7% below

    Price is 23.7% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyno data

    No data

    No insider, Congress or unusual options activity in the window.

    See smart money
  • Earnings risksupportive

    Reports in 36 days

    Next report Nov 4, 2026, 36 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +0.9% on average

    From this point in the calendar, the next 20 trading days averaged +0.9% over 5 years, rising in 3 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Choice Hotels International stock chart and price history

Choice Hotels International closed at $103.00 on Sep 28, 2026, −5.1% over the past year, inside a 52-week range of $84.04 to $123.82.

Close50-day average200-day averageVolume
Choice Hotels International share price, past year, with 50-day and 200-day moving averages and volume$90$110$120$130NovDecJan 2026FebMarAprMayJunJulAugSep103.00

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−5.1%
3 months
−8.0%
6 months
+2.4%
1 year
−5.1%
The full CHH chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open CHH in Gekko

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Choice Hotels International GekkoIndex: the smart money zone

Choice Hotels International’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.1, in the Neutral zone, down 8 points over five sessions.

010058.1Neutral

Down 8 points over five sessions, from the Accumulation zone.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying41+2.6%+3.8%+3.0%+3.1%
Accumulation252−0.2%−0.3%0.0%−0.2%
Neutral (current zone)343−0.2%−0.2%−0.4%−0.9%
Distribution30−0.3%−1.6%−4.2%−2.6%
Selling6Too few readings yet

Average CHH share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the CHH price, zone by zone.Track CHH in Gekko

Is Choice Hotels International stock overvalued? Gekko Fair Value

Choice Hotels International trades 23.7% below Gekko Fair Value of $134.97, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what Choice Hotels International shares are worth, recalculated every trading day.

$134.97

Gekko Fair Value, Sep 29, 2026

23.7% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open CHH in Gekko

Choice Hotels International insider and Congress trading

No open-market insider purchases were filed for Choice Hotels International, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for CHH in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every CHH insider filing, plotted on the chart in Gekko.Open CHH in Gekko

Congress trades last 90 days

No trades in CHH were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for CHH, plotted on the chart in Gekko.Open CHH in Gekko

Buybacks

Choice Hotels International has been buying back its own shares.

Bought back, quarter ended Jun 30, 2026
$50.98M
As a share of market cap
1.09%
Trailing four quarters
$133.0M

From company filings.

Hedge funds and billionaires quarter ended Jun 30

1of the funds Gekko tracks holds CHH.

0added0opened1trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko

Choice Hotels International earnings: next date and track record

Choice Hotels International reports on Nov 4, 2026 (36 days away), and beat the EPS estimate in 5 of its last 8 reports.

5 of 8reports beat the EPS estimate
±3.9%average move across the report
5 of 8reports followed by a gain

Share-price move across each report

+0.5%Nov ’24+1.8%Feb ’25−1.7%May ’25−1.5%Aug ’25+9.7%Nov ’25+0.7%Feb ’26−14.2%Apr ’26+1.0%Aug ’26

Last earnings call, Aug 5, 2026 AI summary

What they said
Choice Hotels International Q2 2026 earnings call: Management (Interim CEO Dom Dragisich and CFO Scott Oaksmith) reported encouraging operational progress and modest financial improvements. Key highlights: adjusted EBITDA up 6% to $175M; adjusted EPS up 5% to $2.02; revenues (ex reimbursable) up 7% to $277M; U.S. RevPAR +1.3% YoY (benefited by FIFA World Cup); global rooms growth +2.6% YoY driven by 27% U.S. openings increase and 50% decline in exits; franchise agreements up 30% in U.S.; loyalty contribution up ~250 bps; FF&E and prototype costs down (20%-25%); capital outlays for hotel development down 80% YoY as company transitions back to asset-light model. Management raised full-year outlook across several metrics including adjusted EBITDA, U.S. and global RevPAR, U.S. royalty rate and global net rooms growth. They expect second-half RevPAR ~1.5% YoY, stronger in Q3 than Q4; cautious on EMEA; international growth to moderate from strong comps. Company expects to be net recycler of capital as Cambria/Everhome development winds down and plans potential asset sales starting H1 2027. Guidance: Company raised full-year outlook across several metrics; specific second-half RevPAR guidance ~1.5% YoY; full-year RevPAR guidance for Q4 assumed up to 1.25% (Scott referenced guidance up to 1.25% for Q4?); company expects key money to be $15-20M higher than previously expected; development capital outlays down ~80% H1 and expected down ~70% for full year; expects net recycling of capital and potential asset sales in H1 2027; loyalty and partnership revenue guidance mid-single-digit growth. Risk factors: Macro/EMEA weakness, short booking windows limiting Q4 visibility, lumpiness/timing of labor day calendar shifts, international comps lapping tough comps, temporary elevated reimbursable marketing/reservation spending funded by prior surpluses (surplus ~$25M) and will reverse, execution risk on converting pipeline and franchisee retention, potential volatility in key money disbursement timing, continued uncertainty in owned asset dispositions timing. Overall_sentiment: 0.45 (moderately positive). Rationale: Management tone was constructive and confident, citing improving operational trends (EBITDA growth, net rooms improvement, RevPAR improvement) and they raised guidance. They also noted headwinds and were cautious on EMEA and on Q4 visibility; discussion of contingencies and temporary elevated spending added measured caution. segment_analysis (65 entries): []
Guidance
Raised full-year outlook across several metrics (adjusted EBITDA, U.S. and global RevPAR, U.S. royalty rate and global net rooms growth). Second-half RevPAR guidance ~1.5% YoY (with stronger Q3 relative to Q4). Company expects key money to be $15-20M higher than earlier estimates. Development capital outlays expected to be down ~70% for full year; net capital recycling and potential asset sales starting H1 2027. Partnership revenues guidance: mid-single-digit increase for the year.
Risks flagged
Macro/EMEA weakness and cautious approach to Europe; short booking windows limit Q4 visibility; timing/calendar shifts (Labor Day) could moderate RevPAR; temporary elevated reimbursable spending and need to recover surplus (~$25M) over time; execution risk in converting pipeline and retaining franchisees; potential volatility in key money disbursements and timing of asset sales.
ReportedEPSSurpriseRevenueSurpriseMove
Aug 5, 2026$2.02
est $1.97
+2.5%$440.8M
est $436.5M
+1.0%+1.0%
Apr 30, 2026$1.07
est $1.32
−18.9%$340.6M
est $333.5M
+2.1%−14.2%
Feb 19, 2026$1.60
est $1.56
+2.6%$390.2M
est $369.6M
+5.6%+0.7%
Nov 5, 2025$2.10
est $2.18
−3.7%$447.3M
est $369.1M
+21.2%+9.7%
Aug 6, 2025$1.92
est $1.90
+1.1%$426.4M
est $430.1M
−0.9%−1.5%
May 8, 2025$1.34
est $1.38
−2.9%$332.9M
est $449.7M
−26.0%−1.7%
Feb 20, 2025$1.55
est $1.45
+6.9%$389.8M
est $339.5M
+14.8%+1.8%
Nov 4, 2024$2.23
est $1.92
+16.1%$428.0M
est $374.4M
+14.3%+0.5%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Choice Hotels International stock forecast and analyst price targets

Analysts’ average 12-month price target for Choice Hotels International is $114.81, +11.5% from the last close, from 10 firms rating the stock in the last 90 days.

$114.81consensus 12-month target, +11.5% from the last close
Low $91High $129
Buy1
Hold6
Sell3

Each firm’s latest rating in the last 90 days: 10 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 14Truist FinancialBuy, maintained$129+25.2%
Sep 10Truist FinancialBuy, maintained$129+25.2%
Aug 30Mizuho SecuritiesHold, maintained$106+2.9%
Aug 28UBSHold, maintained$120+16.5%
Aug 27Mizuho SecuritiesHold, initiated$106+2.9%
−0.4%average 20-day move after past Neutral readings
+0.9%average move over the next 20 trading days in the last 5 years
±2.8%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Choice Hotels International seasonality: the next 20 trading days

Over the next 20 trading days from Sep 29, Choice Hotels International averaged +0.9% across the last 5 years, rising in 3 of them.

Next 20 trading days, by year

+3.6%2021+14.6%2022−9.8%2023+8.1%2024−10.3%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+0.2%2 of 5
Next 10 trading days+1.6%4 of 5
Next 15 trading days−0.8%3 of 5
Next 20 trading days+0.9%3 of 5
Next 30 trading days+2.8%3 of 5

For scale, CHH’s typical 20-trading-day move in either direction is about 5.2%.

Choice Hotels International market cap and key statistics

Choice Hotels International’s market cap is $4.69B, with a P/E ratio of 14.4 and revenue of $1.01B over the last twelve months.

Valuation

Market cap
$4.69B
P/E ratio
14.4
Forward P/E
12.7
EPS, TTM
$7.06
Gekko Fair Value
$134.97

Trading

Volume
406,795
Avg volume, 20 days
577,070
52-week high
$123.82
52-week low
$84.04
Shares outstanding
45.50M

Financials

Revenue, TTM
$1.01B
Profit margin
32.6%
Return on equity
56.6%
Quarterly earnings growth, YoY
−19.4%

Risk and income

Beta
0.67
Typical daily move
±2.8%
Typical 20-day move
±5.2%
Dividend yield
1.14%

Choice Hotels International peers

Choice Hotels International’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
MARMarriott International+1.9%Neutral22.2% above
ABNBAirbnb+0.1%Accumulation1.5% above
HLTHilton Worldwide+2.5%Neutral17.8% above
RCLRoyal Caribbean Cruises−1.4%Accumulation21.7% below
VIKViking−0.9%Buying21.0% below
CCLCarnival+1.3%Accumulation23.0% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

Choice Hotels International stock FAQ

What is Choice Hotels International’s market cap?

Choice Hotels International’s market cap is $4.69B at the Sep 28, 2026 close of $103.00, with 45.50M shares outstanding. The shares trade on a P/E ratio of 14.4.

What is the Choice Hotels International stock forecast?

The consensus analyst 12-month price target for Choice Hotels International is $114.81, +11.5% from the last close. Of the 10 firms that rated the stock in the last 90 days, 1 rate it a buy, 6 a hold and 3 a sell. Gekko doesn’t publish price predictions of its own.

Is Choice Hotels International stock overvalued or undervalued?

On Gekko’s estimate Choice Hotels International is undervalued: the Sep 28, 2026 close of $103.00 is 23.7% below Gekko Fair Value of $134.97. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Choice Hotels International report earnings next?

Choice Hotels International is expected to report on Nov 4, 2026 (36 days away). Analysts expect earnings of $2.26 per share on revenue of $447.1M. Choice Hotels International beat the earnings estimate in 5 of its last 8 reports, moving 3.9% on average across the report.

What is Choice Hotels International’s 52-week high and low?

Choice Hotels International’s 52-week high is $123.82 and its 52-week low is $84.04; it closed at $103.00 on Sep 28, 2026, −5.1% over the past year. Over the last five years the shares peaked at $157.86 on Feb 20, 2025.

Is Choice Hotels International stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (fair value, earnings risk and seasonality), 1 as mixed (gekkoindex) and 1 as a headwind (trend). The checklist is a description of current data, not a recommendation.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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