Insider buying last 90 days
No open-market insider purchases were filed for WIX in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every WIX insider filing, plotted on the chart in Gekko.Open WIX in Gekko
NASDAQ: WIX
Wix.com (WIX) Stock Analysis & Forecast
Oct 12 close
$74.17−2.39 (−3.1%)
Gekko Brief
AI summaryOct 12 closeThis week brings a shareholder class action announcement against Wix.com, alleging misleading statements about the competitiveness and performance of its AI product offerings. That news arrives alongside a downgrade from Wall Street Zen, which cut the stock from Buy to Hold despite acknowledging strong second-quarter earnings and revenue growth, citing valuation and execution risk. Coverage also notes the stock underperforming the broader market and flags an expected EPS decrease alongside revenue growth of 12.22% for the upcoming report.
WIX closed at $74.17, down 3.1% on the month, sitting between its 50-day average of $76.03 and 200-day average of $72.04. The GekkoIndex reads 58.1, placing the stock in the Neutral zone, with a five-point change of -0.7. Price sits 4% below Gekko Fair Value of $77.24, a gap within range of fair value.
Wix's next earnings report is set for 18 November 2026, 36 days out and beyond a typical 20-trading-day hold. No insider, Congress, or unusual options activity appears in the current windows. Seasonality over the next 20 trading days has averaged 1.7% across 5 years, rising in 4 of them. Analyst consensus stands at 9 buy, 6 hold, and 1 sell among 16 firms, with a consensus target of $79.65.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Wix.com price vs fair value
Close $74.17200-day averageGekko Fair Value $77.24
Wix.com quick facts
- Market cap
- $3.89B
- P/E ratio
- —
- Forward P/E
- 11.9
- EPS, TTM
- −$3.49
- Revenue, TTM
- $2.13B
- Profit margin
- -8.2%
- Dividend yield
- —
- Beta
- 1.01
- Volume
- 856,705 avg 980,320
- 1-year return
- −46.5%
- Typical daily move
- ±5.5%
- Typical 20-day move
- ±10.7%
- 50-day average
- $76.03
- 200-day average
- $72.04
- Next earnings
- Nov 18 before open
- Shares outstanding
- 41.85M
Wix.com swing-trade checklist
Wix.com scores 2 supportive, 3 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive3 mixed0 headwinds
- Trendmixed
Averages disagree
Close $74.17 sits between the 50-day ($76.03) and 200-day ($72.04) averages, or the averages disagree.
See the chart - GekkoIndexmixed
58.1, Neutral
Reading 58.1 is in the Neutral zone.
See the GekkoIndex - Fair valuemixed
4.0% below
Price is within 5% of Gekko Fair Value (4% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 37 days
Next report Nov 18, 2026, 37 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+1.7% on average
From this point in the calendar, the next 20 trading days averaged +1.7% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Wix.com stock chart and price history
Wix.com closed at $74.17 on Oct 12, 2026, −46.5% over the past year, inside a 52-week range of $40.16 to $148.33.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −3.1%
- 3 months
- +40.7%
- 6 months
- +14.2%
- 1 year
- −46.5%
The full WIX chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open WIX in Gekko
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About Wix.com
Wix.com runs a cloud-based platform that helps individuals and businesses build websites and web applications, with users spread across North America, Europe, Latin America, Asia and other regions. It is best known for the Wix Editor, a drag-and-drop tool for designing sites, alongside Wix ADI, which uses artificial intelligence to generate customized sites for users.
Beyond site-building, Wix offers tools aimed at running a business online, including Corvid for building more advanced web applications, Ascend by Wix for customer engagement and operations, and a logo-making tool powered by artificial intelligence. It also provides payment processing through Wix Payments, a support system called Wix Answers, an App Market for add-on applications, a network connecting users with web developers called Wix Arena, and a mobile app for managing sites remotely. As of the end of 2021, the company reported roughly 222 million registered users and 6 million premium subscribers.
Originally named Wixpress Ltd. and founded in 2006, Wix.com is headquartered in Tel Aviv, Israel. Its shares are listed on the NASDAQ under the ticker WIX.
- Listed
- NASDAQ
- Sector
- Technology services
- Industry
- Packaged software
- Website
- wix.com
Wix.com GekkoIndex: the smart money zone
Wix.com’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 58.1, in the Neutral zone, down 0.7 points over five sessions.
58.1Neutral
Down 0.7 points over five sessions.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 88 | +0.9% | +9.1% | ||
| Accumulation | 221 | −0.8% | −1.8% | ||
| Neutral (current zone) | 325 | 0.0% | −1.0% | ||
| Distribution | 40 | +2.7% | +0.5% | ||
| Selling | 8 | Too few readings yet | |||
Average WIX share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the WIX price, zone by zone.Track WIX in Gekko
Is Wix.com stock overvalued? Gekko Fair Value
Wix.com trades 4.0% below Gekko Fair Value of $77.24, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Wix.com shares are worth, recalculated every trading day.
$77.24
Gekko Fair Value, Oct 10, 2026
4.0% below fair value · About fair value
At the end of Aug 2026 the price was 22.3% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open WIX in Gekko
Wix.com insider and Congress trading
No open-market insider purchases were filed for Wix.com, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in WIX were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for WIX, plotted on the chart in Gekko.Open WIX in Gekko
Buybacks
Wix.com has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $1.66B
- As a share of market cap
- 42.79%
- Trailing four quarters
- $1.97B
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds WIX.
1added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Wix.com earnings: next date and track record
Wix.com reports on Nov 18, 2026, before the open (37 days away), and beat the EPS estimate in 6 of its last 8 reports.
Next earnings report
Nov 18, 2026
Expected before the open, 37 days away
- EPS estimate
- $1.40
- Revenue estimate
- $566.1M
6 of 8reports beat the EPS estimate
±17.4%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 4, 2026 AI summary
- What they said
- Wix reported Q2 2026 bookings growth of 12% YoY and revenue growth of 15% YoY, driven by BASE44 and core Wix business strength. Self-creators revenue accelerated to 14% YoY growth; Partners revenue grew 17% YoY. The company launched Base1, a proprietary LLM for BASE44, improving BASE44 gross margins from ~0% to approximately 60% in H2 2026. GPV grew 3% YoY, impacted by the wind-down of InkFrog subsidiary.
- Guidance
- BASE44 gross margins are expected to reach approximately 60% in H2 2026, up from near 0% at the start of the year, with further improvement anticipated. Management signaled continued investment in AI infrastructure and dual-platform strategy with execution focus.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 4, 2026 | $0.15 est −$0.11 | $563.1M est $552.6M | +13.6% |
| May 13, 2026 | $0.68 est $1.21 | $541.2M est $544.0M | −30.5% |
| Mar 4, 2026 | $1.81 est $1.36 | $524.3M est $527.7M | +25.0% |
| Nov 19, 2025 | $1.68 est $1.54 | $505.2M est $502.4M | −21.6% |
| Aug 6, 2025 | $2.28 est $1.75 | $489.9M est $502.5M | +4.2% |
| May 21, 2025 | $1.55 est $1.63 | $473.7M est $472.0M | −14.7% |
| Feb 19, 2025 | $1.93 est $1.61 | $460.5M est $476.3M | −10.6% |
| Nov 20, 2024 | $1.50 est $1.43 | $444.7M est $444.3M | +19.2% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Wix.com stock forecast and analyst price targets
Analysts’ average 12-month price target for Wix.com is $79.65, +7.4% from the last close, from 16 firms rating the stock in the last 90 days.
$79.65consensus 12-month target, +7.4% from the last close
Now $74.17Avg $79.65
Low $60High $135
Each firm’s latest rating in the last 90 days: 16 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 12 | Wells Fargo | $64 | −13.7% |
| Sep 21 | UBS | $75 | +1.1% |
| Sep 21 | UBS | $75 | +1.1% |
| Aug 26 | Benchmark Co. | $110 | +48.3% |
| Aug 20 | Wedbush | $80 | +7.9% |
−1.0%average 20-day move after past Neutral readings
+1.7%average move over the next 20 trading days in the last 5 years
±5.5%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Wix.com seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Wix.com averaged +1.7% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.5% | 2 of 5 |
| Next 10 trading days | +4.0% | 4 of 5 |
| Next 15 trading days | +4.3% | 4 of 5 |
| Next 20 trading days | +1.7% | 4 of 5 |
| Next 30 trading days | +2.4% | 3 of 5 |
For scale, WIX’s typical 20-trading-day move in either direction is about 10.7%.
Wix.com market cap and key statistics
Wix.com’s market cap is $3.89B and revenue of $2.13B over the last twelve months.
Valuation
- Market cap
- $3.89B
- Forward P/E
- 11.9
- EPS, TTM
- −$3.49
- Gekko Fair Value
- $77.24
Trading
- Volume
- 856,705
- Avg volume, 20 days
- 980,320
- 52-week high
- $148.33
- 52-week low
- $40.16
- Shares outstanding
- 41.85M
Financials
- Revenue, TTM
- $2.13B
- Profit margin
- -8.2%
- Return on equity
- -754%
- Quarterly earnings growth, YoY
- +47.8%
Risk and income
- Beta
- 1.01
- Typical daily move
- ±5.5%
- Typical 20-day move
- ±10.7%
Wix.com stock news this week
Coverage of Wix.com this week reads negative: 0 positive, 0 neutral and 4 negative headlines.
- WIX SHAREHOLDER ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that Wix.com Ltd. Shareholders with Losses Have Opportunity to Lead Class Action Lawsuit!The National Law Review, Oct 11
- Wix.com Ltd. (WIX) is Attracting Investor Attention: Here is What You Should KnowYahoo Finance UK, Oct 8
- Wix.com (WIX) Registers a Bigger Fall Than the Market: Important Facts to NoteYahoo Finance UK, Oct 7
- Wall Street Zen cuts Wix.com stock to HoldAD HOC NEWS, Oct 6
Wix.com peers
Wix.com’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| MSFTMicrosoft | Neutral | 21.7% above |
| PLTRPalantir Technologies | Distribution | 22.3% above |
| ORCLOracle | Neutral | 24.3% below |
| PANWPalo Alto Networks | Neutral | 21.6% above |
| CRWDCrowdStrike | Neutral | 23.7% above |
| CRMSalesforce | Neutral | 3.6% below |
A peer links to its own page where one exists.
Wix.com stock FAQ
What is Wix.com’s market cap?
Wix.com’s market cap is $3.89B at the Oct 12, 2026 close of $74.17, with 41.85M shares outstanding.
What is the Wix.com stock forecast?
The consensus analyst 12-month price target for Wix.com is $79.65, +7.4% from the last close. Of the 16 firms that rated the stock in the last 90 days, 9 rate it a buy, 6 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Wix.com stock overvalued or undervalued?
On Gekko’s estimate Wix.com is about fair value: the Oct 12, 2026 close of $74.17 is 4.0% below Gekko Fair Value of $77.24. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Wix.com report earnings next?
Wix.com is expected to report on Nov 18, 2026, before the market opens (37 days away). Analysts expect earnings of $1.40 per share on revenue of $566.1M. Wix.com beat the earnings estimate in 6 of its last 8 reports, moving 17.4% on average across the report.
What is Wix.com’s 52-week high and low?
Wix.com’s 52-week high is $148.33 and its 52-week low is $40.16; it closed at $74.17 on Oct 12, 2026, −46.5% over the past year. Over the last five years the shares peaked at $247.11 on Jan 28, 2025.
Is Wix.com stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (earnings risk and seasonality), 3 as mixed (trend, gekkoindex and fair value). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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