Insider buying last 90 days
No open-market insider purchases were filed for UAA in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every UAA insider filing, plotted on the chart in Gekko.Open UAA in Gekko
NYSE: UAA
Under Armour (UAA) Stock Analysis & Forecast
Oct 12 close
$4.930.00 (0.0%)
Gekko Brief
AI summaryOct 12 closeThis week brings a notable ownership update: Frasers, the group founded by Mike Ashley, has bought an 8.8% stake in Under Armour, according to a filing. Alongside this, routine Form 4 filings were made by company insiders on 7 October and 11 October, and director David W. Gibbs acquired deferred stock units tied to his compensation plan. Separately, a pricing article noted that trading on the Hannover Stock Exchange was closed, with no trades recorded.
Under Armour closed at $4.93, below both its 50-day average of $5.14 and its 200-day average of $5.98, with the 50-day also below the 200-day, reflecting a sustained downward trend. The stock's one-month return stands at -3.5%, and its three-month return at -25.4%. The GekkoIndex reads 55.6, placing it in the Neutral zone, down 5.8 points over five days. Price sits at parity with Gekko Fair Value, which is also $4.93, showing no current gap.
Earnings are scheduled for 5 November, 24 days away, falling within a typical 20-trading-day holding window; the prior report on 7 August showed a -8.3% reaction despite an EPS beat of $0.05 versus a $0.02 estimate. Seasonality over the past 5 years shows an average 20-day return of 10.7%, with gains in 4 of those years. No insider, Congress, or unusual options activity appears in their respective windows, though one billionaire holder and one trailblazer holder are noted among current holdings.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Under Armour price vs fair value
Close $4.93200-day averageGekko Fair Value $4.93
Under Armour quick facts
- Market cap
- $2.10B
- P/E ratio
- —
- Forward P/E
- 47.4
- EPS, TTM
- −$1.15
- Revenue, TTM
- $4.93B
- Profit margin
- -10%
- Dividend yield
- —
- Beta
- 1.62
- Volume
- 6.95M avg 10.86M
- 1-year return
- +2.5%
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±9.7%
- 50-day average
- $5.14
- 200-day average
- $5.98
- Next earnings
- Nov 5 before open
- Shares outstanding
- 188.8M
Under Armour swing-trade checklist
Under Armour scores 1 supportive, 2 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive2 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $4.93 is below the 50-day ($5.14) and 200-day ($5.98) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexmixed
55.6, Neutral
Reading 55.6 is in the Neutral zone.
See the GekkoIndex - Fair valuemixed
0.0% above
Price is within 5% of Gekko Fair Value (0% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+10.7% on average
From this point in the calendar, the next 20 trading days averaged +10.7% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Under Armour stock chart and price history
Under Armour closed at $4.93 on Oct 12, 2026, +2.5% over the past year, inside a 52-week range of $4.13 to $8.15.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −3.5%
- 3 months
- −25.4%
- 6 months
- −19.7%
- 1 year
- +2.5%
The full UAA chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open UAA in Gekko
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About Under Armour
Under Armour designs and sells sportswear, shoes, and related gear for men, women, and younger athletes. Its clothing ranges from tight compression pieces to looser, relaxed cuts, and its shoe lineup is built for activities like running, training, basketball, cleat-based sports, post-workout recovery, and time outdoors. The company also offers gloves, bags, hats, and sports masks, and is known for names like Under Armour, HeatGear, ColdGear, HOVR, and Armour Bra.
Revenue comes through a mix of wholesale and direct-to-consumer sales. On the wholesale side, products move through sporting goods chains, smaller specialty and independent shops, department stores, athletic organizations, sports leagues and teams, and outside distribution partners. Under Armour also sells directly through its own brand and outlet stores and through online storefronts, and it earns money from MapMyRun and MapMyRide, two fitness apps that generate subscription and ad income. The company operates in markets across North America, Europe, the Middle East, Africa, Asia-Pacific, and Latin America.
The company traces back to 1996 and runs its main offices out of Baltimore, Maryland. Shares trade on the NYSE under the ticker UAA.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Website
- underarmour.com
Under Armour GekkoIndex: the smart money zone
Under Armour’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 55.6, in the Neutral zone, down 5.8 points over five sessions.
55.6Neutral
Down 5.8 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 65 | +2.1% | +1.0% | ||
| Accumulation | 253 | −0.8% | −1.2% | ||
| Neutral (current zone) | 332 | 0.0% | −0.6% | ||
| Distribution | 26 | +0.3% | +2.7% | ||
| Selling | 6 | Too few readings yet | |||
Average UAA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the UAA price, zone by zone.Track UAA in Gekko
Is Under Armour stock overvalued? Gekko Fair Value
Under Armour trades level with Gekko Fair Value of $4.93, so the shares are about fair value on Gekko’s estimate.
Gekko’s own estimate of what Under Armour shares are worth, recalculated every trading day.
$4.93
Gekko Fair Value, Oct 10, 2026
0.0% from fair value · About fair value
At the end of Aug 2026 the price was 17.8% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open UAA in Gekko
Under Armour insider and Congress trading
No open-market insider purchases were filed for Under Armour, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in UAA were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for UAA, plotted on the chart in Gekko.Open UAA in Gekko
Buybacks
Under Armour has been buying back its own shares.
- Bought back, quarter ended Sep 30, 2025
- $25.00M
- As a share of market cap
- 1.19%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
2of the funds Gekko tracks hold UAA.
1added1opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Under Armour earnings: next date and track record
Under Armour reports on Nov 5, 2026, before the open (24 days away), and beat the EPS estimate in 6 of its last 8 reports.
Next earnings report
Nov 5, 2026
Expected before the open, 24 days away
- EPS estimate
- $0.00
- Revenue estimate
- $1.23B
6 of 8reports beat the EPS estimate
±12%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 7, 2026 AI summary
- What they said
- Under Armour reported Q1 fiscal 2027 results with revenue down 3% to $1.1 billion driven by North America and APAC softness while EMEA and Latin America were resilient. Management announced they are lowering the full-year revenue outlook but are maintaining adjusted operating income and gross margin guidance, citing disciplined SG&A control, restructuring savings and targeted marketing investment. Key operational actions include a 25% SKU reduction target (with additional cuts contemplated), tighter inventory management (Q1 inventory down 3% to $1.1B and largely current-season), marketing reallocation and efficiency efforts (marketing targeted at 10%–11% of sales but trending to the lower end in absolute dollars), and continued investment behind innovation and athlete credibility (product wins such as the Bouncy Tee, Velociti Elite 3 and Shadow Elite 4). Management emphasized not chasing promotional demand, protecting brand premium, and expecting some back-half improvement driven by new product launches and retail partner initiatives. Liquidity is strong, most IEEPA tariff refunds have been received, the company expects to be free-cash-flow positive this year, and there is no near-term M&A plan.
- Guidance
- Management lowered the full-year revenue outlook (from prior expectations) but maintained adjusted operating income and gross margin guidance. Marketing spend will remain in the prior range of 10%–11% of sales but is expected to be at the lower end and down in absolute dollars given the revenue outlook. Inventory is expected to trend with revenue and management expects some back-half improvement driven by new product launches and retail partner initiatives. The company reiterated it expects to be free-cash-flow positive this year. No detailed quarterly or dollar revenue figures were provided on the call.
- Risks flagged
- Softer-than-expected consumer demand in North America and Asia Pacific; increasing promotional/discounting activity by competitors (particularly in Europe and the U.K.); stock-outs in China and aggressive discounting by certain licensees in APAC; possibility of short-term promotional activity or inventory liquidation while reducing SKUs; macro/traffic deterioration since mid-late May; execution risk converting product and internal progress into sustained consumer demand.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 7, 2026 | $0.05 est $0.02 | $1.10B est $1.11B | −8.3% |
| May 12, 2026 | −$0.03 est −$0.02 | $1.17B est $1.17B | −15.7% |
| Feb 6, 2026 | $0.09 est −$0.02 | $1.33B est $1.31B | +25.2% |
| Nov 6, 2025 | $0.04 est $0.03 | $1.33B est $1.34B | +1.1% |
| Aug 8, 2025 | $0.02 est $0.03 | $1.13B est $1.31B | −22.9% |
| May 13, 2025 | −$0.08 est −$0.09 | $1.18B est $1.13B | +1.0% |
| Feb 6, 2025 | $0.08 est $0.04 | $1.40B est $1.16B | −11.4% |
| Nov 7, 2024 | $0.30 est $0.20 | $1.40B est $1.39B | +10.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Under Armour stock forecast and analyst price targets
Analysts’ average 12-month price target for Under Armour is $6.27, +27.2% from the last close, from 16 firms rating the stock in the last 90 days.
$6.27consensus 12-month target, +27.2% from the last close
Now $4.93Avg $6.27
Low $4High $9
Each firm’s latest rating in the last 90 days: 16 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 18 | Morgan Stanley | $4 | −18.9% |
| Sep 15 | Goldman Sachs | $5.50 | +11.6% |
| Sep 14 | Robert W. Baird | $5.50 | +11.6% |
| Sep 11 | UBS | $9 | +82.6% |
| Sep 10 | Morgan Stanley | $4 | −18.9% |
−0.6%average 20-day move after past Neutral readings
+10.7%average move over the next 20 trading days in the last 5 years
±3.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Under Armour seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Under Armour averaged +10.7% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +6.2% | 5 of 5 |
| Next 10 trading days | +4.5% | 5 of 5 |
| Next 15 trading days | +4.2% | 4 of 5 |
| Next 20 trading days | +10.7% | 4 of 5 |
| Next 30 trading days | +14.1% | 4 of 5 |
For scale, UAA’s typical 20-trading-day move in either direction is about 9.7%.
Under Armour market cap and key statistics
Under Armour’s market cap is $2.10B and revenue of $4.93B over the last twelve months.
Valuation
- Market cap
- $2.10B
- Forward P/E
- 47.4
- EPS, TTM
- −$1.15
- Gekko Fair Value
- $4.93
Trading
- Volume
- 6.95M
- Avg volume, 20 days
- 10.86M
- 52-week high
- $8.15
- 52-week low
- $4.13
- Shares outstanding
- 188.8M
Financials
- Revenue, TTM
- $4.93B
- Profit margin
- -10%
- Return on equity
- -29.8%
- Quarterly earnings growth, YoY
- −98.9%
Risk and income
- Beta
- 1.62
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±9.7%
Under Armour stock news this week
Coverage of Under Armour this week reads neutral: 0 positive, 4 neutral and 0 negative headlines.
- Price to earnings ratio of Under Armour, Inc. Class A – HAN:U9RTradingView, Oct 12
- Form 4 Under Armour Inc Class A For: 11 October By Investing.comInvesting.com Canada, Oct 11
- Form 4 Under Armour Inc Class A For: 7 October By Investing.comInvesting.com Canada, Oct 7
- Frasers Buys Stake in Sportswear Brand Under ArmourWSJ, Oct 7
- Deferred fees yield 6,347 stock units for director David W. Gibbs at Under Armour (UA).Stock Titan, Oct 5
Under Armour peers
Under Armour’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NKENike | Accumulation | 16.4% below |
| RLRalph Lauren | Neutral | 14.6% above |
| ONONOn | Distribution | 6.8% below |
| DECKDeckers Outdoor | Neutral | 33.9% below |
| LULUlululemon athletica | Accumulation | 39.4% below |
| LEVILevi Strauss | Accumulation | 0.6% below |
A peer links to its own page where one exists.
Under Armour stock FAQ
What is Under Armour’s market cap?
Under Armour’s market cap is $2.10B at the Oct 12, 2026 close of $4.93, with 188.8M shares outstanding.
What is the Under Armour stock forecast?
The consensus analyst 12-month price target for Under Armour is $6.27, +27.2% from the last close. Of the 16 firms that rated the stock in the last 90 days, 2 rate it a buy, 9 a hold and 5 a sell. Gekko doesn’t publish price predictions of its own.
Is Under Armour stock overvalued or undervalued?
On Gekko’s estimate Under Armour is about fair value: the Oct 12, 2026 close of $4.93 is level with Gekko Fair Value of $4.93. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Under Armour report earnings next?
Under Armour is expected to report on Nov 5, 2026, before the market opens (24 days away). Analysts expect earnings of $0.00 per share on revenue of $1.23B. Under Armour beat the earnings estimate in 6 of its last 8 reports, moving 12% on average across the report.
What is Under Armour’s 52-week high and low?
Under Armour’s 52-week high is $8.15 and its 52-week low is $4.13; it closed at $4.93 on Oct 12, 2026, +2.5% over the past year. Over the last five years the shares peaked at $27.28 on Nov 19, 2021.
Is Under Armour stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (seasonality), 2 as mixed (gekkoindex and fair value) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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