NYSE: NKE

Nike (NKE) Stock Analysis & Forecast

Nov 4 close

$40.49+2.01 (+5.2%)

Gekko Brief

AI summaryNov 4 close

Nike climbs this week as part of a broader rally in beaten-down consumer stocks, with shares up 7% alongside gains in peers Deckers and Lululemon. Coverage also centers on product and recovery themes: fresh launches and performance innovation are viewed as tests for NKE's broader turnaround, while Sportswear weakness continues to weigh on results. Separate pieces frame NKE against Lululemon and Procter & Gamble as investors weigh its brand strength, direct-to-consumer push, and a restructuring plan that has lifted gross margin even as sales fell. One report also notes NKE's close at $39.12 on a prior session, and commentary points to shares down 38% in 2026 alongside a dividend yield near 4.2%.

NKE closes at $40.49, up 5.2%, sitting between its 50-day average of $36.89 and 200-day average of $45.68. The GekkoIndex reading of 48.8 places the stock in the Neutral zone, down 7.7 over five periods. Price sits 4.1% below Gekko Fair Value of $42.21, within a narrow band of that level. One-month return stands at 17%, while three- and six-month returns remain negative at -3.6% and -7.7%, and the one-year return is -35.4%.

The next earnings date falls on 17 December 2026, 42 days out and beyond a typical 20-day holding window. Over the last 90 days, Congress recorded 2 buys and 0 sells, while the last 30 days show 4 unusual options signals, with put premium of $19,161,634 against call premium of $3,413,129. Seasonally, the next 20 trading days have averaged +5.7% over 5 years, rising in 4 of them, a pattern worth noting alongside the current gap to Gekko Fair Value.

Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.

Nike price vs fair value

$42.21$40.49Nov ’25May ’26Nov ’26
Close $40.49200-day averageGekko Fair Value $42.21

Nike quick facts

Market cap
$60.14B
P/E ratio
18.8
Forward P/E
32.3
EPS, TTM
$2.08
Revenue, TTM
$45.89B
Profit margin
6.7%
Dividend yield
4.24%
Beta
1.03
Volume
34.44M avg 25.63M
1-year return
−35.4%
Typical daily move
±2.7%
Typical 20-day move
±5.8%
50-day average
$36.89
200-day average
$45.68
Next earnings
Dec 17
Shares outstanding
1.20B
52-week range
$31.97$69.14

Nike swing-trade checklist

Nike scores 2 supportive, 4 mixed and 0 headwinds across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

2 supportive4 mixed0 headwinds

  • Trendmixed

    Averages disagree

    Close $40.49 sits between the 50-day ($36.89) and 200-day ($45.68) averages, or the averages disagree.

    See the chart
  • GekkoIndexmixed

    48.8, Neutral

    Reading 48.8 is in the Neutral zone.

    See the GekkoIndex
  • Fair valuemixed

    4.1% below

    Price is within 5% of Gekko Fair Value (4.1% below).

    See fair value
  • Smart moneymixed

    Mixed

    Last 90 days: Congress 2 buys / 0 sales. Last 30 days: 4 unusual options signals.

    See smart money
  • Earnings risksupportive

    Reports in 42 days

    Next report Dec 17, 2026, 42 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +5.7% on average

    From this point in the calendar, the next 20 trading days averaged +5.7% over 5 years, rising in 4 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

Nike stock chart and price history

Nike closed at $40.49 on Nov 4, 2026, −35.4% over the past year, inside a 52-week range of $31.97 to $69.14.

Close50-day average200-day averageVolume
Nike share price, past year, with 50-day and 200-day moving averages and volume$50$60$70DecJan 2026FebMarAprMayJunJulAugSepOct40.49

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
+17.0%
3 months
−3.6%
6 months
−7.7%
1 year
−35.4%
The full NKE chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open NKE in Gekko

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About Nike

Nike makes and sells sports footwear, clothing, gear and accessories aimed at athletes and everyday wearers across age groups and genders. Its catalog covers items like bags, socks, balls, eyewear, watches, digital gadgets, bats, gloves and protective gear, plus casual sneakers and apparel. The brand is widely tied to its Jumpman-labeled goods and to Converse lines such as Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell.

Beyond its own labeled goods, Nike supplies plastic materials to other manufacturers and puts out clothing carrying logos licensed from college and pro sports teams and leagues. Separate licensing deals let outside companies produce and sell apparel, digital tools, apps and sporting equipment bearing Nike's trademarks. Customers reach these products through footwear and sporting goods shops, specialty athletic, department, skate, tennis and golf retailers, along with Nike's own stores, online shopping channels, independent distributors, licensed partners and sales agents.

Nike began in 1964 under the name Blue Ribbon Sports, Inc., adopting its current name in 1971, and runs its main offices out of Beaverton, Oregon. Its stock trades on the NYSE under the ticker NKE.

Listed
NYSE
Sector
Consumer non-durables
Industry
Apparel/Footwear
Website
nike.com

Nike GekkoIndex: the smart money zone

Nike’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 48.8, in the Neutral zone, down 7.7 points over five sessions.

010048.8Neutral

Down 7.7 points over five sessions.

Reading for Nov 4, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying99−0.5%−0.8%−1.7%−2.1%
Accumulation274+0.2%+0.2%−0.8%−3.9%
Neutral (current zone)306−1.1%−2.4%−4.3%−9.9%
Distribution17−2.5%−4.1%−3.5%−7.0%
Selling1Too few readings yet

Average NKE share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.

Neutral zone: No clear directional signal. About the five zones →

See every daily GekkoIndex reading plotted over the NKE price, zone by zone.Track NKE in Gekko

Is Nike stock overvalued? Gekko Fair Value

Nike trades 4.1% below Gekko Fair Value of $42.21, so the shares are about fair value on Gekko’s estimate.

Gekko’s own estimate of what Nike shares are worth, recalculated every trading day.

$42.21

Gekko Fair Value, Nov 4, 2026

4.1% below fair value · About fair value

At the end of Aug 2026 the price was 19.8% below the estimate.

Gekko Fair ValueShare price, month end
$42$38Aug 2026SepOctNov 2026

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open NKE in Gekko

Nike insider and Congress trading

No open-market insider purchases were filed for Nike, and members of Congress disclosed 2 purchases and 0 sales, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for NKE in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every NKE insider filing, plotted on the chart in Gekko.Open NKE in Gekko

Congress trades last 90 days

2trades disclosed: 2 purchases and 0 sales.

MemberTypeAmountDisclosed
Ro Khanna
House, CA, purchase
Purchase$1,001 - $15,000Oct 9
traded Sep 11
Ro Khanna
House, CA, purchase
Purchase$1,001 - $15,000Oct 9
traded Sep 4

From congressional disclosures, which report amounts as ranges.

Buybacks

Nike has been buying back its own shares.

Bought back, quarter ended May 31, 2026
$272.0M
As a share of market cap
0.45%

From company filings.

Unusual options activity last 30 days

4signals, 15% of the flagged premium in calls.

Latest: Bearish flow on Oct 27, $3.29M in unusual premium.

Hedge funds and billionaires quarter ended Jun 30

0of the funds Gekko tracks hold NKE.

0added0opened0trimmed4sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko

Nike earnings: next date and track record

Nike reports on Dec 17, 2026 (42 days away), and beat the EPS estimate in 8 of its last 8 reports.

8 of 8reports beat the EPS estimate
±8%average move across the report
4 of 8reports followed by a gain

Share-price move across each report

+0.1%Dec ’24−6.9%Mar ’25+18.4%Jun ’25+6.7%Sep ’25−10.6%Dec ’25−12.9%Mar ’26+3.8%Jun ’26−4.3%Oct ’26

Last earnings call, Oct 1, 2026 AI summary

What they said
NIKE Q1 FY2027 revenue came in within guided range with gross margin improvement and disciplined cost management. NIKE Performance grew high single digits, building on a $16B base, but could not offset declines in Sportswear (down low double digits), Jordan Brand, and Greater China. Dunk revenue was deliberately cut ~50%, creating a ~$200M headwind. Studio Fleece launched successfully as best-performing apparel of the quarter.
Guidance
Management acknowledged Sportswear, Jordan Brand, and Greater China headwinds will take time to resolve. Excess inventory is pressuring future order books as NIKE works with wholesale partners to clear product and restore marketplace health.
ReportedEPSSurpriseRevenueSurpriseMove
Oct 1, 2026$0.48
est $0.43
+10.8%$11.21B
est $11.32B
−0.9%−4.3%
Jun 30, 2026$0.20
est $0.11
+81.8%$10.97B
est $10.85B
+1.1%+3.8%
Mar 31, 2026$0.35
est $0.29
+20.4%$11.28B
est $11.23B
+0.4%−12.9%
Dec 18, 2025$0.53
est $0.37
+41.4%$12.43B
est $12.21B
+1.8%−10.6%
Sep 30, 2025$0.49
est $0.27
+80.1%$11.72B
est $10.99B
+6.6%+6.7%
Jun 26, 2025$0.14
est $0.13
+7.4%$11.10B
est $10.73B
+3.4%+18.4%
Mar 20, 2025$0.54
est $0.30
+79.6%$11.27B
est $11.02B
+2.3%−6.9%
Dec 19, 2024$0.78
est $0.65
+20.0%$12.35B
est $12.13B
+1.8%+0.1%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

Nike stock forecast and analyst price targets

Analysts’ average 12-month price target for Nike is $36.50, −9.9% from the last close, from 36 firms rating the stock in the last 90 days.

$36.50consensus 12-month target, −9.9% from the last close
Low $19High $62
Buy9
Hold18
Sell9

Each firm’s latest rating in the last 90 days: 36 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Nov 4Morgan StanleySell, reiterated$25−38.3%
Nov 4Stifel NicolausHold, reiterated$36−11.1%
Nov 3BernsteinBuy, maintained$45+11.1%
Oct 27BernsteinBuy, maintained$45+11.1%
Oct 22KeyBancHold, maintained——
−4.3%average 20-day move after past Neutral readings
+5.7%average move over the next 20 trading days in the last 5 years
±2.7%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

Nike seasonality: the next 20 trading days

Over the next 20 trading days from Nov 4, Nike averaged +5.7% across the last 5 years, rising in 4 of them.

Next 20 trading days, by year

−3.0%2021+14.4%2022+7.6%2023+2.2%2024+7.2%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days+1.5%2 of 5
Next 10 trading days+1.2%2 of 5
Next 15 trading days+2.6%4 of 5
Next 20 trading days+5.7%4 of 5
Next 30 trading days+4.2%4 of 5

For scale, NKE’s typical 20-trading-day move in either direction is about 5.8%.

Nike market cap and key statistics

Nike’s market cap is $60.14B, with a P/E ratio of 18.8 and revenue of $45.89B over the last twelve months.

Valuation

Market cap
$60.14B
P/E ratio
18.8
Forward P/E
32.3
EPS, TTM
$2.08
Gekko Fair Value
$42.21

Trading

Volume
34.44M
Avg volume, 20 days
25.63M
52-week high
$69.14
52-week low
$31.97
Shares outstanding
1.20B

Financials

Revenue, TTM
$45.89B
Profit margin
6.7%
Return on equity
21.6%
Quarterly earnings growth, YoY
−2.1%

Risk and income

Beta
1.03
Typical daily move
±2.7%
Typical 20-day move
±5.8%
Dividend yield
4.24%

Nike stock news this week

Coverage of Nike this week reads neutral: 2 positive, 1 neutral and 2 negative headlines.

News sentiment neutral

Nike peers

Nike’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
RLRalph Lauren+2.9%Distribution25.2% above
LULUlululemon athletica+1.4%Neutral29.9% below
ONONOn+3.2%Distribution0.5% below
DECKDeckers Outdoor+3.3%Neutral25.7% below
LEVILevi Strauss+1.5%Neutral22.8% above
VFCV.F.+2.0%Distribution17.6% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

More stocks in Apparel/Footwear

Nike stock FAQ

What is Nike’s market cap?

Nike’s market cap is $60.14B at the Nov 4, 2026 close of $40.49, with 1.20B shares outstanding. The shares trade on a P/E ratio of 18.8.

What is the Nike stock forecast?

The consensus analyst 12-month price target for Nike is $36.50, −9.9% from the last close. Of the 36 firms that rated the stock in the last 90 days, 9 rate it a buy, 18 a hold and 9 a sell. Gekko doesn’t publish price predictions of its own.

Is Nike stock overvalued or undervalued?

On Gekko’s estimate Nike is about fair value: the Nov 4, 2026 close of $40.49 is 4.1% below Gekko Fair Value of $42.21. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does Nike report earnings next?

Nike is expected to report on Dec 17, 2026 (42 days away). Analysts expect earnings of $0.34 per share on revenue of $11.13B. Nike beat the earnings estimate in 8 of its last 8 reports, moving 8% on average across the report.

What is Nike’s 52-week high and low?

Nike’s 52-week high is $69.14 and its 52-week low is $31.97; it closed at $40.49 on Nov 4, 2026, −35.4% over the past year. Over the last five years the shares peaked at $179.10 on Nov 5, 2021.

Is Nike stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 6 items with data read as supportive (earnings risk and seasonality), 4 as mixed (trend, gekkoindex, fair value and smart money). The checklist is a description of current data, not a recommendation.

Is there unusual options activity in Nike?

Gekko flagged 4 unusual options signals in Nike over the last 30 days, with $3.41M of flagged premium in calls and $19.16M in puts. The latest, bearish flow, was on Oct 27, 2026 with $3.29M in unusual premium. The signal-by-signal table is in Gekko.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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