Insider buying last 90 days
No open-market insider purchases were filed for NKE in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every NKE insider filing, plotted on the chart in Gekko.Open NKE in Gekko
NYSE: NKE
Nike (NKE) Stock Analysis & Forecast
$35.51−0.85 (−2.3%)
Close on Sep 18, 2026. Page updated Sep 19, 9:15 pm ET.
Gekko Brief
AI summaryNike closes at $35.51, down 2.3%, sitting below both its 50-day average of $40.45 and 200-day average of $50.22, with the 50-day itself below the 200-day. The stock is at its 52-week low of $35.50 after a 1-month return of -13.5%, a 3-month return of -21.4%, and a 1-year return of -50.9%. The GekkoIndex reads 73.5, placing Nike in the Buying zone, while price sits 25.1% below Gekko Fair Value of $47.39.
This week's news centers on the departure of endorser Kylian Mbappé, who left Nike after roughly 20 years to sign with On Holding (ONON) as a global ambassador, a move reported alongside commentary on Nike losing high-profile athletes to newer sportswear rivals. Separately, UBS cut its price target on Nike by 13% to $42 citing deteriorating global sales trends ahead of the first-quarter report, and Nike is set to leave the S&P 100 on 21 September as Sandisk joins.
Nike reports earnings on 1 October 2026, 11 days away and inside a typical 20-trading-day holding window; the prior quarter beat estimates with EPS of $0.20 versus $0.11 expected, producing a 3.8% reaction, part of a streak of 8 beats in 8 quarters. Over the last 90 days Congress recorded 1 buy and 0 sells, while the last 30 days show 6 unusual options signals, with put premium of $17.0 million against call premium of $7.0 million. Seasonally, the next 20 trading days have averaged -1% over 5 years, rising in 3 of those years. Analyst coverage spans 28 firms, with 8 buy, 16 hold, and 4 sell ratings and a consensus target of $48.21.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $35.51200-day averageGekko Fair Value $47.39
Key stats
- Market cap
- $52.55B
- P/E ratio
- 16.9
- Forward P/E
- 21.1
- EPS, TTM
- $2.10
- Revenue, TTM
- $46.40B
- Profit margin
- 6.7%
- Dividend yield
- 4.48%
- Beta
- 1.11
- Volume
- 51.42M avg 29.66M
- 1-year return
- −50.9%
- Typical daily move
- ±2.5%
- Typical 20-day move
- ±5.8%
- 50-day average
- $40.45
- 200-day average
- $50.22
- Next earnings
- Oct 1
- Shares outstanding
- 1.20B
Nike swing-trade checklist
Nike scores 2 supportive, 2 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive2 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $35.51 is below the 50-day ($40.45) and 200-day ($50.22) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
73.5, Buying
Reading 73.5 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
25.1% below
Price is 25.1% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneymixed
Mixed
Last 90 days: Congress 1 buy / 0 sales. Last 30 days: 6 unusual options signals.
See smart money - Earnings riskheadwind
Reports in 11 days
Reports on Oct 1, 2026, 11 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
−1.0% on average
From this point in the calendar, the next 20 trading days averaged −1% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Nike stock chart and price history
Nike closed at $35.51 on Sep 18, 2026, −50.9% over the past year, inside a 52-week range of $35.50 to $76.97.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −13.5%
- 3 months
- −21.4%
- 6 months
- −33.6%
- 1 year
- −50.9%
The full NKE chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open NKE in Gekko
Follow Nike through every session
Put NKE on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Track NKE in GekkoFree for 7 days. No credit card required.
About Nike
Nike makes and sells sports footwear, clothing, gear and accessories aimed at athletes and everyday wearers across age groups and genders. Its catalog covers items like bags, socks, balls, eyewear, watches, digital gadgets, bats, gloves and protective gear, plus casual sneakers and apparel. The brand is widely tied to its Jumpman-labeled goods and to Converse lines such as Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell.
Beyond its own labeled goods, Nike supplies plastic materials to other manufacturers and puts out clothing carrying logos licensed from college and pro sports teams and leagues. Separate licensing deals let outside companies produce and sell apparel, digital tools, apps and sporting equipment bearing Nike's trademarks. Customers reach these products through footwear and sporting goods shops, specialty athletic, department, skate, tennis and golf retailers, along with Nike's own stores, online shopping channels, independent distributors, licensed partners and sales agents.
Nike began in 1964 under the name Blue Ribbon Sports, Inc., adopting its current name in 1971, and runs its main offices out of Beaverton, Oregon. Its stock trades on the NYSE under the ticker NKE.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Website
- nike.com
Nike GekkoIndex: the smart money zone
Nike’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 73.5, in the Buying zone, up 3.7 points over five sessions.
73.5Buying
Up 3.7 points over five sessions, from the Accumulation zone.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 89 | −0.6% | −2.1% | ||
| Accumulation | 256 | +0.2% | −0.3% | ||
| Neutral | 299 | −1.2% | −4.3% | ||
| Distribution | 17 | −2.5% | −3.5% | ||
| Selling | 1 | Too few readings yet | |||
Average NKE share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the NKE price, zone by zone.Track NKE in Gekko
Is Nike stock overvalued? Gekko Fair Value
Nike trades 25.1% below Gekko Fair Value of $47.39, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Nike shares are worth, recalculated every trading day.
$47.39
Gekko Fair Value, Sep 19, 2026
25.1% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open NKE in Gekko
Nike insider and Congress trading
No open-market insider purchases were filed for Nike, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Aug 12 traded Jul 7 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Nike has been buying back its own shares.
- Bought back, quarter ended May 31, 2026
- $272.0M
- As a share of market cap
- 0.52%
From company filings.
Unusual options activity last 30 days
6signals, 29% of the flagged premium in calls.
Latest: Bullish flow on Sep 18, $4.73M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
0of the funds Gekko tracks hold NKE.
0added0opened0trimmed4sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Nike earnings: next date and track record
Nike reports on Oct 1, 2026 (11 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Oct 1, 2026
11 days away
- EPS estimate
- $0.44
- Revenue estimate
- $11.34B
8 of 8reports beat the EPS estimate
±8.2%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jun 30, 2026 AI summary
- What they said
- Nike reported fiscal year 2026 results showing mid-single digit growth in its performance business and 5 consecutive quarters of double-digit Running growth, adding ~$1B to that segment. Wholesale revenue grew 4% for the year, with double-digit growth in North America. Challenges persist in Nike Sportswear and Jordan Streetwear, where sell-through remains weak. The company reorganized ~8,000 employees into sport-specific teams under its 'Sport Offense' operating model.
- Guidance
- Management did not provide specific revenue or EPS targets in this excerpt. Nike acknowledged continued macro headwinds pressuring traffic and discretionary spending across geographies, while focusing on cleaner marketplaces and sustainable growth over the long term.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jun 30, 2026 | $0.20 est $0.11 | $10.97B est $10.85B | +3.8% |
| Mar 31, 2026 | $0.35 est $0.29 | $11.28B est $11.23B | −12.9% |
| Dec 18, 2025 | $0.53 est $0.37 | $12.43B est $12.21B | −10.6% |
| Sep 30, 2025 | $0.49 est $0.27 | $11.72B est $10.99B | +6.7% |
| Jun 26, 2025 | $0.14 est $0.13 | $11.10B est $10.73B | +18.4% |
| Mar 20, 2025 | $0.54 est $0.30 | $11.27B est $11.02B | −6.9% |
| Dec 19, 2024 | $0.78 est $0.65 | $12.35B est $12.13B | +0.1% |
| Oct 1, 2024 | $0.70 est $0.52 | $11.59B est $11.64B | −6.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Nike stock forecast and analyst price targets
Analysts’ average 12-month price target for Nike is $48.21, +35.8% from the last close, from 28 firms rating the stock in the last 90 days.
$48.21consensus 12-month target, +35.8% from the last close
Now $35.51Avg $48.21
Low $30High $75
Each firm’s latest rating in the last 90 days: 28 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 18 | Morgan Stanley | $31 | −12.7% |
| Sep 17 | UBS | $42 | +18.3% |
| Sep 15 | Telsey Advisory | $44 | +23.9% |
| Sep 15 | UBS | — | — |
| Sep 15 | Telsey Advisory | $44 | +23.9% |
−2.1%average 20-day move after past Buying readings
−1.0%average move over the next 20 trading days in the last 5 years
±2.5%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Nike seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Nike averaged −1.0% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −2.5% | 1 of 5 |
| Next 10 trading days | −4.0% | 3 of 5 |
| Next 15 trading days | −4.9% | 2 of 5 |
| Next 20 trading days | −1.0% | 3 of 5 |
| Next 30 trading days | −2.3% | 2 of 5 |
For scale, NKE’s typical 20-trading-day move in either direction is about 5.8%.
Nike market cap and key statistics
Nike’s market cap is $52.55B, with a P/E ratio of 16.9 and revenue of $46.40B over the last twelve months.
Valuation
- Market cap
- $52.55B
- P/E ratio
- 16.9
- Forward P/E
- 21.1
- EPS, TTM
- $2.10
- Gekko Fair Value
- $47.39
Trading
- Volume
- 51.42M
- Avg volume, 20 days
- 29.66M
- 52-week high
- $76.97
- 52-week low
- $35.50
- Shares outstanding
- 1.20B
Financials
- Revenue, TTM
- $46.40B
- Profit margin
- 6.7%
- Return on equity
- 22.1%
- Quarterly earnings growth, YoY
- +428.0%
Risk and income
- Beta
- 1.11
- Typical daily move
- ±2.5%
- Typical 20-day move
- ±5.8%
- Dividend yield
- 4.48%
Nike stock news this week
Coverage of Nike this week reads positive: 2 positive, 0 neutral and 1 negative headlines.
- At 52 Week Low, What's Going on With Nike Stock?The Motley Fool, Sep 19
- Sandisk Joins the S&P 100 on Monday -- the Same Day Nike Leaves ItThe Motley Fool, Sep 19
- Nike faces earnings pressure as UBS cuts price targetProactive Investors, Sep 18
- Kylian Mbappé leaves Nike to join Swiss sportswear giant OnCNBC Television, Sep 18
- Nike parts ways with Kylian Mbappé, soccer superstar signs with OnCNBC, Sep 18
- Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed OnNew York Post, Sep 18
Nike peers
Nike’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| RLRalph Lauren | Accumulation | 4.9% above |
| LULUlululemon athletica | Accumulation | 40.3% below |
| DECKDeckers Outdoor | Accumulation | 39.3% below |
| ONONOn | Buying | 24.6% below |
| LEVILevi Strauss | Buying | 3.0% below |
| GILGildan Activewear | Buying | 25.0% below |
A peer links to its own page where one exists.
Nike stock FAQ
What is Nike’s market cap?
Nike’s market cap is $52.55B at the Sep 18, 2026 close of $35.51, with 1.20B shares outstanding. The shares trade on a P/E ratio of 16.9.
What is the Nike stock forecast?
The consensus analyst 12-month price target for Nike is $48.21, +35.8% from the last close. Of the 28 firms that rated the stock in the last 90 days, 8 rate it a buy, 16 a hold and 4 a sell. Gekko doesn’t publish price predictions of its own.
Is Nike stock overvalued or undervalued?
On Gekko’s estimate Nike is undervalued: the Sep 18, 2026 close of $35.51 is 25.1% below Gekko Fair Value of $47.39. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Nike report earnings next?
Nike is expected to report on Oct 1, 2026 (11 days away). Analysts expect earnings of $0.44 per share on revenue of $11.34B. Nike beat the earnings estimate in 8 of its last 8 reports, moving 8.2% on average across the report.
What is Nike’s 52-week high and low?
Nike’s 52-week high is $76.97 and its 52-week low is $35.50; it closed at $35.51 on Sep 18, 2026, −50.9% over the past year.
Is Nike stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 6 items with data read as supportive (gekkoindex and fair value), 2 as mixed (smart money and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Nike?
Gekko flagged 6 unusual options signals in Nike over the last 30 days, with $7.01M of flagged premium in calls and $17.04M in puts. The latest, bullish flow, was on Sep 18, 2026 with $4.73M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
See Nike the way Gekko members do
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,349 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.