Insider buying last 90 days
No open-market insider purchases were filed for RL in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every RL insider filing, plotted on the chart in Gekko.Open RL in Gekko
NYSE: RL
Ralph Lauren (RL) Stock Analysis & Forecast
Sep 28 close
$357.16+0.06 (0.0%)
Gekko Brief
AI summaryThis week's news centers on Ralph Lauren's wholesale strategy and its ability to boost profitability, alongside coverage of new store openings supporting global expansion across key cities. Trade commentary also points to strong first quarter fiscal 2027 performance, with revenue up 14% and adjusted EPS climbing 22%. Separately, the company declared a quarterly dividend of $1.00 per share and announced leadership changes, including new appointments and expanded executive responsibilities.
RL last closed at $357.16, sitting below both its 50-day average of $364.64 and its 200-day average of $365.39, with the 50-day below the 200-day. Over the past month the stock is up 1.5%, though it remains down 10.2% over three months and up 9% over six months. The GekkoIndex reads 56.3, placing it in the Neutral zone, down 9.1 over the past five readings. Price sits 10.3% above Gekko Fair Value of $323.80.
Looking ahead, Ralph Lauren's next earnings date falls on 5 November, 37 days out and beyond a typical 20-day holding window. In the last 30 days, one unusual options signal has appeared, tied to $714,410 in call premium against no put premium. Seasonality data shows the next 20 trading days have averaged a 2.8% gain over five years, rising in 4 of those years. Consensus among 13 analysts stands at a buy rating with a target of $446.71.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Ralph Lauren price vs fair value
Close $357.16200-day averageGekko Fair Value $323.80
Ralph Lauren quick facts
- Market cap
- $21.79B
- P/E ratio
- 21.3
- Forward P/E
- 18.4
- EPS, TTM
- $16.54
- Revenue, TTM
- $8.36B
- Profit margin
- 11.8%
- Dividend yield
- 1.11%
- Beta
- 1.35
- Volume
- 558,938 avg 732,790
- 1-year return
- +17.9%
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±6.1%
- 50-day average
- $364.64
- 200-day average
- $365.39
- Next earnings
- Nov 5 before open
- Shares outstanding
- 37.70M
Ralph Lauren swing-trade checklist
Ralph Lauren scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $357.16 is below the 50-day ($364.64) and 200-day ($365.39) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexmixed
56.3, Neutral
Reading 56.3 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
10.3% above
Price is 10.3% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneysupportive
Leans bullish
Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 37 days
Next report Nov 5, 2026, 37 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+2.8% on average
From this point in the calendar, the next 20 trading days averaged +2.8% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Ralph Lauren stock chart and price history
Ralph Lauren closed at $357.16 on Sep 28, 2026, +17.9% over the past year, inside a 52-week range of $304.46 to $421.60.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +1.5%
- 3 months
- −10.2%
- 6 months
- +9.0%
- 1 year
- +17.9%
The full RL chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open RL in Gekko
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About Ralph Lauren
Ralph Lauren designs, markets, and distributes upscale lifestyle products for customers across North America, Europe, Asia, and other regions. Its offerings span clothing for men, women, and children, along with footwear, eyewear, watches, jewelry, and leather goods such as handbags and belts. The company also produces home items like linens, furniture, lighting, and tabletop pieces, plus a range of fragrances for men and women. It is widely recognized for brands including Polo Ralph Lauren, Ralph Lauren Collection, Double RL, Lauren Ralph Lauren, and Chaps, among others.
Beyond goods sold under its own labels, the company has extended into hospitality through dining spots such as The Polo Bar in New York, RL Restaurant in Chicago, Ralph's in Paris, a bar in Milan, and its Ralph's Coffee locations. Products move through wholesale channels to department and specialty stores as well as golf shops, alongside direct sales through its own retail sites, shop-in-shop concessions, and online platforms. It runs several hundred retail stores and factory outlets and hundreds of concession spaces, with additional locations operated under license agreements.
The company was founded in 1967 and is headquartered in New York, New York. Ralph Lauren shares are listed on the NYSE under the ticker RL.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Website
- ralphlauren.com
Ralph Lauren GekkoIndex: the smart money zone
Ralph Lauren’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 56.3, in the Neutral zone, down 9.1 points over five sessions.
56.3Neutral
Down 9.1 points over five sessions, from the Accumulation zone.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days |
|---|---|---|---|
| Buying | 24 | +2.5% | +3.6% |
| Accumulation | 147 | +0.4% | +5.2% |
| Neutral (current zone) | 423 | +0.6% | +2.5% |
| Distribution | 67 | +1.8% | +1.1% |
| Selling | 11 | +3.3% | +13.8% |
Average RL share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the RL price, zone by zone.Track RL in Gekko
Is Ralph Lauren stock overvalued? Gekko Fair Value
Ralph Lauren trades 10.3% above Gekko Fair Value of $323.80, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Ralph Lauren shares are worth, recalculated every trading day.
$323.80
Gekko Fair Value, Sep 26, 2026
10.3% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open RL in Gekko
Ralph Lauren insider and Congress trading
No open-market insider purchases were filed for Ralph Lauren, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in RL were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for RL, plotted on the chart in Gekko.Open RL in Gekko
Buybacks
Ralph Lauren has been buying back its own shares.
- Bought back, quarter ended Jun 27, 2026
- $325.1M
- As a share of market cap
- 1.49%
- Trailing four quarters
- $625.6M
From company filings.
Unusual options activity last 30 days
1signal, 100% of the flagged premium in calls.
Latest: Bullish flow on Sep 26, $714K in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
0of the funds Gekko tracks hold RL.
0added0opened0trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Ralph Lauren earnings: next date and track record
Ralph Lauren reports on Nov 5, 2026, before the open (37 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 5, 2026
Expected before the open, 37 days away
- EPS estimate
- $4.21
- Revenue estimate
- $2.12B
8 of 8reports beat the EPS estimate
±5.6%average move across the report
6 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 6, 2026 AI summary
- What they said
- Ralph Lauren reported a strong first quarter of fiscal 2027, with top- and bottom-line results that exceeded internal expectations. Total company revenue grew 13% (constant currency) driven by double-digit growth in Asia (+25%) and North America (+13%) and mid-single-digit growth in Europe. Gross margin expanded ~130 basis points to 73.6% driven by higher AUR, improved full-price sell-through, and favorable channel/geo mix; management cited durable structural drivers supporting margin progression. The company reported balanced growth across DTC and wholesale, continued elevation of the brand via marketing activations and AI capabilities, and 1.5 million new customers in the quarter. Management raised its full-year outlook based on Q1 overdelivery while remaining measured on the European macro backdrop. Key strategic priorities highlighted include continuing brand elevation, investing in high-potential categories (women’s apparel, outerwear, handbags), expanding key-city ecosystems, disciplined marketing investment (guided at ~8% for the year), and returning cash to shareholders. Management reiterated multi-year targets and long-term confidence in China and APAC growth while noting some near-term European softness.
- Guidance
- Full year outlook raised (no specific revenue figure disclosed). Gross margin: raised to +50–70 bps expansion for the full year. Q2 gross margin: guide of +80–100 bps expansion. Q2 regional revenue cadence: Asia expected to lead with mid-teens growth; North America expected mid-single-digit growth for Q2. China: management expects mid-teens growth for the fiscal year and low-double-digit CAGR over multi-year Drive plan. Marketing investment: guided at ~8% of sales for the year. Expectation of operating margin expansion from all three regions for fiscal 2027. APAC outlook was raised for the year due to strong momentum.
- Risks flagged
- European macro uncertainty and consumer pressure (including effects of Middle East slowdown on tourism and inflationary headwinds). Tariff timing and rate risk (assumption of lower prevailing tariff ~10% through relief period end of July, reverting to reciprocal rates thereafter). Promotional/clearance risk as wholesale reset completes (need to continue clearing lower-quality inventory). General macro/consumer demand uncertainty that could affect luxury and broader apparel consumption. Forward-looking statements caveats and standard SEC risk disclosures.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $4.59 est $4.30 | $1.96B est $1.87B | +3.9% |
| May 21, 2026 | $2.80 est $2.54 | $1.98B est $1.85B | +14.7% |
| Feb 5, 2026 | $6.22 est $5.80 | $2.41B est $2.31B | −3.3% |
| Nov 6, 2025 | $3.79 est $3.45 | $2.01B est $1.89B | +2.5% |
| Aug 7, 2025 | $3.77 est $3.51 | $1.72B est $1.66B | −4.9% |
| May 22, 2025 | $2.27 est $2.04 | $1.70B est $1.65B | +0.1% |
| Feb 6, 2025 | $4.82 est $4.53 | $2.14B est $1.64B | +8.0% |
| Nov 7, 2024 | $2.54 est $2.42 | $1.73B est $1.68B | +7.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Ralph Lauren stock forecast and analyst price targets
Analysts’ average 12-month price target for Ralph Lauren is $446.71, +25.1% from the last close, from 13 firms rating the stock in the last 90 days.
$446.71consensus 12-month target, +25.1% from the last close
Now $357.16Avg $446.71
Low $425High $520
Each firm’s latest rating in the last 90 days: 13 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 24 | UBS | $520 | +45.6% |
| Sep 15 | Wells Fargo | $425 | +19.0% |
| Aug 11 | Telsey Advisory | $470 | +31.6% |
| Aug 10 | J.P. Morgan | $463 | +29.6% |
| Aug 10 | Citi | $455 | +27.4% |
+2.5%average 20-day move after past Neutral readings
+2.8%average move over the next 20 trading days in the last 5 years
±2.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Ralph Lauren seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Ralph Lauren averaged +2.8% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +1.5% | 2 of 5 |
| Next 10 trading days | +1.4% | 3 of 5 |
| Next 15 trading days | +3.4% | 4 of 5 |
| Next 20 trading days | +2.8% | 4 of 5 |
| Next 30 trading days | +7.7% | 4 of 5 |
For scale, RL’s typical 20-trading-day move in either direction is about 6.1%.
Ralph Lauren market cap and key statistics
Ralph Lauren’s market cap is $21.79B, with a P/E ratio of 21.3 and revenue of $8.36B over the last twelve months.
Valuation
- Market cap
- $21.79B
- P/E ratio
- 21.3
- Forward P/E
- 18.4
- EPS, TTM
- $16.54
- Gekko Fair Value
- $323.80
Trading
- Volume
- 558,938
- Avg volume, 20 days
- 732,790
- 52-week high
- $421.60
- 52-week low
- $304.46
- Shares outstanding
- 37.70M
Financials
- Revenue, TTM
- $8.36B
- Profit margin
- 11.8%
- Return on equity
- 37.5%
- Quarterly earnings growth, YoY
- +21.6%
Risk and income
- Beta
- 1.35
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±6.1%
- Dividend yield
- 1.11%
Ralph Lauren stock news this week
5 headlines about Ralph Lauren from the past week, newest first, each linking to the publisher.
- Ralph Lauren stock last trades at USD 355.02 on September 28, 2026AD HOC NEWS, Sep 28
- Can Ralph Lauren's Wholesale Strategy Boost Profitability?Zacks Investment Research, Sep 28
- Ralph Lauren Corporation Class A Trade Ideas — NYSE:RLTradingView, Sep 23
- Ralph Lauren (RL) Ascends But Remains Behind Market: Some Facts to NoteZacks Investment Research, Sep 21
- Will Ralph Lauren's New Store Openings Drive Global Expansion?Zacks Investment Research, Sep 21
Ralph Lauren peers
Ralph Lauren’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NKENike | Accumulation | 20.3% below |
| LULUlululemon athletica | Accumulation | 37.6% below |
| DECKDeckers Outdoor | Accumulation | 38.3% below |
| ONONOn | Neutral | 16.3% below |
| LEVILevi Strauss | Accumulation | 1.7% below |
| GILGildan Activewear | Buying | 29.4% below |
A peer links to its own page where one exists.
Ralph Lauren stock FAQ
What is Ralph Lauren’s market cap?
Ralph Lauren’s market cap is $21.79B at the Sep 28, 2026 close of $357.16, with 37.70M shares outstanding. The shares trade on a P/E ratio of 21.3.
What is the Ralph Lauren stock forecast?
The consensus analyst 12-month price target for Ralph Lauren is $446.71, +25.1% from the last close. Of the 13 firms that rated the stock in the last 90 days, 13 rate it a buy, 0 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Ralph Lauren stock overvalued or undervalued?
On Gekko’s estimate Ralph Lauren is overvalued: the Sep 28, 2026 close of $357.16 is 10.3% above Gekko Fair Value of $323.80. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Ralph Lauren report earnings next?
Ralph Lauren is expected to report on Nov 5, 2026, before the market opens (37 days away). Analysts expect earnings of $4.21 per share on revenue of $2.12B. Ralph Lauren beat the earnings estimate in 8 of its last 8 reports, moving 5.6% on average across the report.
What is Ralph Lauren’s 52-week high and low?
Ralph Lauren’s 52-week high is $421.60 and its 52-week low is $304.46; it closed at $357.16 on Sep 28, 2026, +17.9% over the past year.
Is Ralph Lauren stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (smart money, earnings risk and seasonality), 1 as mixed (gekkoindex) and 2 as headwinds (trend and fair value). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Ralph Lauren?
Gekko flagged 1 unusual options signal in Ralph Lauren over the last 30 days, with $714K of flagged premium in calls and $0 in puts. The latest, bullish flow, was on Sep 26, 2026 with $714K in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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