NASDAQ: LULU

lululemon athletica (LULU) Stock Analysis & Forecast

Sep 28 close

$100.58−0.72 (−0.7%)

Gekko Brief

AI summary

Lululemon shares remain under pressure this week amid multiple securities fraud investigations launched by law firms including BFA Law, Pomerantz LLP, and Bronstein, Gewirtz & Grossman, following the company's lower-than-expected revenue and reduced full-year guidance. Coverage also points to governance turmoil, with reports of leadership scrutiny and potential activist or board pressure. Separate commentary notes the stock trading 80% below its all-time high, with a price-to-earnings ratio of 8.3, and questions whether the shares present better value than a broad market index fund.

LULU closes at $100.58, down 0.7%, sitting below both its 50-day average of $113.41 and 200-day average of $146.97, with the 50-day below the 200-day. The GekkoIndex reading of 65.7 places the stock in the Accumulation zone. Price stands 37.6% below the Gekko Fair Value of $161.23.

The next earnings date falls on 10 December, 72 days out, beyond a typical 20-day holding window. Over the last 30 days, 7 unusual options signals were recorded, with call premium of $14.6 million against put premium of $15.5 million. Seasonality data shows the next 20 trading days averaging a 4.5% return across 5 years, positive in 5 of them. Analyst consensus among 26 firms shows 1 buy, 21 hold, and 4 sell ratings, with a consensus target of $104.91.

Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.

lululemon athletica price vs fair value

$161.23$100.58Sep ’25Mar ’26Sep ’26
Close $100.58200-day averageGekko Fair Value $161.23

lululemon athletica quick facts

Market cap
$11.42B
P/E ratio
8.3
Forward P/E
10.7
EPS, TTM
$12.15
Revenue, TTM
$11.09B
Profit margin
12.8%
Dividend yield
—
Beta
0.86
Volume
4.52M avg 7.93M
1-year return
−41.5%
Typical daily move
±3.7%
Typical 20-day move
±7.7%
50-day average
$113.41
200-day average
$146.97
Next earnings
Dec 10 after close
Shares outstanding
105.6M
52-week range
$95.35$225.98

lululemon athletica swing-trade checklist

lululemon athletica scores 4 supportive, 0 mixed and 2 headwinds across the 6 checklist items with data.

Six things swing traders check before a 20-day hold, read from the latest data.

4 supportive0 mixed2 headwinds

  • Trendheadwind

    Below 50 and 200-day

    Close $100.58 is below the 50-day ($113.41) and 200-day ($146.97) averages, and the 50-day is below the 200-day.

    See the chart
  • GekkoIndexsupportive

    65.7, Accumulation

    Reading 65.7 is in the Accumulation zone.

    See the GekkoIndex
  • Fair valuesupportive

    37.6% below

    Price is 37.6% below Gekko Fair Value (more than 5% below).

    See fair value
  • Smart moneyheadwind

    Leans bearish

    Last 30 days: 7 unusual options signals.

    See smart money
  • Earnings risksupportive

    Reports in 72 days

    Next report Dec 10, 2026, 72 days away — outside a typical 20-trading-day hold.

    See earnings
  • Seasonalitysupportive

    +4.5% on average

    From this point in the calendar, the next 20 trading days averaged +4.5% over 5 years, rising in 5 of them.

    See seasonality

A description of current data, not a recommendation. How this page works

lululemon athletica stock chart and price history

lululemon athletica closed at $100.58 on Sep 28, 2026, −41.5% over the past year, inside a 52-week range of $95.35 to $225.98.

Close50-day average200-day averageVolume
lululemon athletica share price, past year, with 50-day and 200-day moving averages and volume$150$200$250$300NovDecJan 2026FebMarAprMayJunJulAugSep100.58

Use the left and right arrow keys to read daily values.

Performance Breakdown

1 month
−12.5%
3 months
−12.0%
6 months
−31.0%
1 year
−41.5%
The full LULU chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open LULU in Gekko

Follow lululemon athletica through every session

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About lululemon athletica

lululemon athletica designs, produces, and sells athletic apparel and accessories for women and men, including pants, shorts, tops, and jackets meant for yoga, running, training, and other fitness activities. The company also offers footwear and fitness-related accessories, and it has built a reputation around clothing designed for active, health-focused lifestyles.

The business runs through two main channels: company-operated retail stores and direct-to-consumer sales. Products reach customers through brand-run stores, outlet shops, and seasonal warehouse sales, alongside a digital workout platform and wholesale arrangements with yoga studios, health clubs, and gyms. Pop-up shops, licensing arrangements, and supply agreements add further distribution, while a large share of business happens directly with shoppers through the company's mobile apps and its own e-commerce site. By early 2022 the company operated hundreds of branded stores across markets including the United States, Canada, China, Australia, the United Kingdom, Japan, and several other countries.

lululemon athletica was founded in 1998 and is headquartered in Vancouver, Canada. Its shares are listed on the NASDAQ under the ticker LULU.

Listed
NASDAQ
Sector
Consumer non-durables
Industry
Apparel/Footwear
Website
corporate.lululemon.com

lululemon athletica GekkoIndex: the smart money zone

lululemon athletica’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.7, in the Accumulation zone, up 0.4 points over five sessions.

010065.7Accumulation

Up 0.4 points over five sessions.

Reading for Sep 28, 2026

What followed past readings in each zone

ZoneReadings5 days10 days20 days50 days
Buying115−0.9%−0.7%−2.4%−9.8%
Accumulation (current zone)297−1.1%−2.7%−5.8%−10.7%
Neutral237−0.6%−1.2%−1.3%−4.2%
Distribution20−2.6%−3.3%−7.9%−19.5%
Selling3Too few readings yet

Average LULU share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.

Accumulation zone: Institutional interest building. About the five zones →

See every daily GekkoIndex reading plotted over the LULU price, zone by zone.Track LULU in Gekko

Is lululemon athletica stock overvalued? Gekko Fair Value

lululemon athletica trades 37.6% below Gekko Fair Value of $161.23, so the shares are undervalued on Gekko’s estimate.

Gekko’s own estimate of what lululemon athletica shares are worth, recalculated every trading day.

$161.23

Gekko Fair Value, Sep 26, 2026

37.6% Undervalued

How Gekko Fair Value works →

Gekko Fair Value on every chart, with the gap to price updating daily.Open LULU in Gekko

lululemon athletica insider and Congress trading

No open-market insider purchases were filed for lululemon athletica, and no Congress trades were disclosed, in the last 90 days.

Plus buybacks, unusual options and fund positions, each dated to when it became public.

Insider buying last 90 days

No open-market insider purchases were filed for LULU in the last 90 days.

From Form 4 filings, dated to when each was filed.

Every LULU insider filing, plotted on the chart in Gekko.Open LULU in Gekko

Congress trades last 90 days

No trades in LULU were disclosed by members of Congress in the last 90 days.

From congressional disclosures, which report amounts as ranges.

Congress disclosures for LULU, plotted on the chart in Gekko.Open LULU in Gekko

Buybacks

lululemon athletica has been buying back its own shares.

Bought back, quarter ended Aug 2, 2026
$333.3M
As a share of market cap
2.92%
Trailing four quarters
$1.17B

From company filings.

Unusual options activity last 30 days

7signals, 48% of the flagged premium in calls.

Latest: Bullish flow on Sep 26, $714K in unusual premium.

Hedge funds and billionaires quarter ended Jun 30

2of the funds Gekko tracks hold LULU.

0added2opened0trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko

lululemon athletica earnings: next date and track record

lululemon athletica reports on Dec 10, 2026, after the close (72 days away), and beat the EPS estimate in 8 of its last 8 reports.

8 of 8reports beat the EPS estimate
±13.1%average move across the report
3 of 8reports followed by a gain

Share-price move across each report

+16.7%Dec ’24−13.2%Mar ’25−20.9%Jun ’25−15.5%Sep ’25+9.2%Dec ’25+3.4%Mar ’26−9.4%Jun ’26−16.2%Sep ’26

Last earnings call, Sep 3, 2026 AI summary

What they said
Lululemon reported Q2 2026 revenue below expectations, with North America down 8% and China Mainland growing only 4%. Negative media/social commentary hurt traffic while new product launches underperformed. Management is chasing strong performers like Groove and Define styles, increasing back-half marketing investments, and driving cost efficiencies. Incoming CEO Heidi O'Neill joins next week to evaluate strategy.
Guidance
Full-year guidance has been revised downward based on current trends. Management cites continued brand pressure in North America and China Mainland, with inconsistent product launch responses persisting into Q3. Specific revenue and EPS targets were not disclosed in this excerpt.
ReportedEPSSurpriseRevenueSurpriseMove
Sep 3, 2026$2.06
est $1.79
+15.1%$2.42B
est $2.46B
−1.7%−16.2%
Jun 4, 2026$1.69
est $1.67
+1.0%$2.47B
est $2.44B
+1.4%−9.4%
Mar 17, 2026$5.01
est $4.77
+5.0%$3.64B
est $3.58B
+1.8%+3.4%
Dec 11, 2025$2.59
est $2.22
+16.7%$2.57B
est $2.48B
+3.4%+9.2%
Sep 4, 2025$3.10
est $2.91
+6.5%$2.53B
est $2.53B
−0.3%−15.5%
Jun 5, 2025$2.60
est $2.58
+0.8%$2.37B
est $2.36B
+0.5%−20.9%
Mar 27, 2025$6.14
est $5.87
+4.6%$3.61B
est $3.58B
+1.0%−13.2%
Dec 5, 2024$2.87
est $2.69
+6.7%$2.40B
est $2.36B
+1.7%+16.7%

“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.

lululemon athletica stock forecast and analyst price targets

Analysts’ average 12-month price target for lululemon athletica is $104.91, +4.3% from the last close, from 26 firms rating the stock in the last 90 days.

$104.91consensus 12-month target, +4.3% from the last close
Low $44High $169
Buy1
Hold21
Sell4

Each firm’s latest rating in the last 90 days: 26 firms.

Latest analyst actions

DateFirmRatingTargetvs price
Sep 28Wells FargoHold, maintained$95−5.5%
Sep 14Goldman SachsHold, maintained$95−5.5%
Sep 11Argus ResearchHold, maintained——
Sep 10CitiHold, maintained$117+16.3%
Sep 10Morgan StanleySell, maintained$83−17.5%
−5.8%average 20-day move after past Accumulation readings
+4.5%average move over the next 20 trading days in the last 5 years
±3.7%typical daily move, from the 14-day average range

Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.

lululemon athletica seasonality: the next 20 trading days

Over the next 20 trading days from Sep 29, lululemon athletica averaged +4.5% across the last 5 years, rising in 5 of them.

Next 20 trading days, by year

+5.7%2021+6.8%2022+0.3%2023+13.3%2024+1.3%2025

Average move and hit rate

WindowAverageYears higher
Next 5 trading days−2.1%1 of 5
Next 10 trading days−2.4%0 of 5
Next 15 trading days+0.4%3 of 5
Next 20 trading days+4.5%5 of 5
Next 30 trading days+8.4%4 of 5

For scale, LULU’s typical 20-trading-day move in either direction is about 7.7%.

lululemon athletica market cap and key statistics

lululemon athletica’s market cap is $11.42B, with a P/E ratio of 8.3 and revenue of $11.09B over the last twelve months.

Valuation

Market cap
$11.42B
P/E ratio
8.3
Forward P/E
10.7
EPS, TTM
$12.15
Gekko Fair Value
$161.23

Trading

Volume
4.52M
Avg volume, 20 days
7.93M
52-week high
$225.98
52-week low
$95.35
Shares outstanding
105.6M

Financials

Revenue, TTM
$11.09B
Profit margin
12.8%
Return on equity
30.9%
Quarterly earnings growth, YoY
−5.9%

Risk and income

Beta
0.86
Typical daily move
±3.7%
Typical 20-day move
±7.7%

lululemon athletica peers

lululemon athletica’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.

StockTodayGekkoIndex zonevs Fair Value
NKENike+2.6%Accumulation20.3% below
RLRalph Lauren+0.7%Neutral10.3% above
DECKDeckers Outdoor+0.2%Accumulation38.3% below
ONONOn+1.2%Neutral16.3% below
LEVILevi Strauss+1.2%Accumulation1.7% below
GILGildan Activewear+6.2%Buying29.4% below

A peer links to its own page where one exists.

In the Buying zone today

Reporting earnings this week

Popular on Gekko

lululemon athletica stock FAQ

What is lululemon athletica’s market cap?

lululemon athletica’s market cap is $11.42B at the Sep 28, 2026 close of $100.58, with 105.6M shares outstanding. The shares trade on a P/E ratio of 8.3.

What is the lululemon athletica stock forecast?

The consensus analyst 12-month price target for lululemon athletica is $104.91, +4.3% from the last close. Of the 26 firms that rated the stock in the last 90 days, 1 rate it a buy, 21 a hold and 4 a sell. Gekko doesn’t publish price predictions of its own.

Is lululemon athletica stock overvalued or undervalued?

On Gekko’s estimate lululemon athletica is undervalued: the Sep 28, 2026 close of $100.58 is 37.6% below Gekko Fair Value of $161.23. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.

When does lululemon athletica report earnings next?

lululemon athletica is expected to report on Dec 10, 2026, after the market closes (72 days away). Analysts expect earnings of $0.97 per share on revenue of $2.31B. lululemon athletica beat the earnings estimate in 8 of its last 8 reports, moving 13.1% on average across the report.

What is lululemon athletica’s 52-week high and low?

lululemon athletica’s 52-week high is $225.98 and its 52-week low is $95.35; it closed at $100.58 on Sep 28, 2026, −41.5% over the past year. Over the last five years the shares peaked at $516.39 on Dec 29, 2023.

Is lululemon athletica stock a buy right now?

Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, earnings risk and seasonality) and 2 as headwinds (trend and smart money). The checklist is a description of current data, not a recommendation.

Is there unusual options activity in lululemon athletica?

Gekko flagged 7 unusual options signals in lululemon athletica over the last 30 days, with $14.56M of flagged premium in calls and $15.53M in puts. The latest, bullish flow, was on Sep 26, 2026 with $714K in unusual premium. The signal-by-signal table is in Gekko.

How this page works

During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →

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