Insider buying last 90 days
No open-market insider purchases were filed for COLM in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every COLM insider filing, plotted on the chart in Gekko.Open COLM in Gekko
NASDAQ: COLM
Columbia Sportswear (COLM) Stock Analysis & Forecast
Oct 12 close
$56.34−0.70 (−1.2%)
Gekko Brief
AI summaryOct 12 closeColumbia Sportswear's week centers on a 10-year logistics agreement with GXO Logistics to manage its primary European distribution hub, covering inbound logistics, storage, order fulfillment, and outbound distribution across multiple European markets. Alongside this, the company named Peter Rauch president of Mountain Hardwear, and coverage referenced a prior quarter's results showing a 2.00% increase in second-quarter revenue to $614.40 million and raised full-year earnings guidance, with shares noted trading 2.99% higher around that news. A Form 4 filing from President Peter J. Bragdon also appeared during the week but is secondary to the operational and leadership news.
The stock closed at $56.34, down 1.2%, sitting below both its 50-day average of $57.52 and 200-day average of $59.43, with the shorter average also below the longer one. The GekkoIndex reads 61.3, placing it in the Accumulation zone. Price stands 27.1% below the Gekko Fair Value of $77.31.
Columbia Sportswear next reports earnings on 29 October 2026, after the close, 17 days away and within a typical 20-trading-day holding window; the prior quarter saw an 18.7% reaction on an EPS beat. No insider, Congress, or unusual options activity appears in the recent windows. Seasonality for this calendar stretch has averaged a 6.8% move over the next 20 trading days across 5 years, with gains in 5 of those years, a pattern worth noting alongside the upcoming earnings date.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Columbia Sportswear price vs fair value
Close $56.34200-day averageGekko Fair Value $77.31
Columbia Sportswear quick facts
- Market cap
- $2.88B
- P/E ratio
- 14.8
- Forward P/E
- 12.7
- EPS, TTM
- $3.83
- Revenue, TTM
- $3.41B
- Profit margin
- 6.1%
- Dividend yield
- 2.12%
- Beta
- 0.93
- Volume
- 717,140 avg 717,057
- 1-year return
- +9.6%
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±4.4%
- 50-day average
- $57.52
- 200-day average
- $59.43
- Next earnings
- Oct 29 after close
- Shares outstanding
- 51.19M
Columbia Sportswear swing-trade checklist
Columbia Sportswear scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $56.34 is below the 50-day ($57.52) and 200-day ($59.43) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
61.3, Accumulation
Reading 61.3 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
27.1% below
Price is 27.1% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 17 days
Reports on Oct 29, 2026, 17 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+6.8% on average
From this point in the calendar, the next 20 trading days averaged +6.8% over 5 years, rising in 5 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Columbia Sportswear stock chart and price history
Columbia Sportswear closed at $56.34 on Oct 12, 2026, +9.6% over the past year, inside a 52-week range of $47.47 to $69.06.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −1.0%
- 3 months
- −10.1%
- 6 months
- −1.6%
- 1 year
- +9.6%
The full COLM chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open COLM in Gekko
Follow Columbia Sportswear through every session
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About Columbia Sportswear
Columbia Sportswear designs, sources, and sells clothing, footwear, equipment, and accessories built for outdoor activity, sport, and everyday wear. Its range covers gear for pursuits such as skiing, hiking, climbing, camping, fishing, trail running, water sports, yoga, and golf, with a footwear lineup that spans light hiking boots, trail running shoes, insulated winter boots, water shoes and sandals, and casual styles. The company reaches customers across the United States, Latin America, Asia Pacific, Europe, the Middle East, Africa, and Canada, and markets its goods under the Columbia, Mountain Hardwear, SOREL, and prAna names.
Products reach shoppers through a mix of channels: a network of roughly 455 company-run branded and outlet stores as of the end of 2021, brand websites, and concession setups with retail partners in outlet and shop-in-shop formats. The company also sells through independent outdoor and sporting goods stores, large sporting goods chains, department stores, online retailers, and distributors in other countries.
Columbia Sportswear was founded in 1938 and is based in Portland, Oregon. Its shares are listed on the NASDAQ under the ticker COLM.
- Listed
- NASDAQ
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Website
- columbia.com
Columbia Sportswear GekkoIndex: the smart money zone
Columbia Sportswear’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 61.3, in the Accumulation zone, up 1.8 points over five sessions.
61.3Accumulation
Up 1.8 points over five sessions, from the Neutral zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 35 | +3.3% | +3.8% | ||
| Accumulation (current zone) | 277 | +0.4% | +0.3% | ||
| Neutral | 354 | −0.8% | −1.7% | ||
| Distribution | 15 | −1.4% | −4.4% | ||
| Selling | 1 | Too few readings yet | |||
Average COLM share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the COLM price, zone by zone.Track COLM in Gekko
Is Columbia Sportswear stock overvalued? Gekko Fair Value
Columbia Sportswear trades 27.1% below Gekko Fair Value of $77.31, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Columbia Sportswear shares are worth, recalculated every trading day.
$77.31
Gekko Fair Value, Oct 10, 2026
27.1% Undervalued
At the end of Aug 2026 the price was 28.3% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open COLM in Gekko
Columbia Sportswear insider and Congress trading
No open-market insider purchases were filed for Columbia Sportswear, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in COLM were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for COLM, plotted on the chart in Gekko.Open COLM in Gekko
Buybacks
Columbia Sportswear has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $150.0M
- As a share of market cap
- 5.21%
- Trailing four quarters
- $369.4M
From company filings.
Columbia Sportswear earnings: next date and track record
Columbia Sportswear reports on Oct 29, 2026, after the close (17 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Oct 29, 2026
Expected after the close, 17 days away
- EPS estimate
- $1.28
- Revenue estimate
- $944.5M
7 of 8reports beat the EPS estimate
±7%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Feb 3, 2026 AI summary
- What they said
- Columbia Sportswear's Q4 2025 earnings call highlighted better-than-expected Q4 net sales and profitability driven by strong U.S. demand and international growth. Management emphasized progress on the Accelerate Growth strategy, new product launches (Amaze Puff), and the Engineered for Whatever marketing campaign. Inventories were healthy and SG&A growth slowed as marketing investments increased. Management acknowledged tariff headwinds that pressured gross margins in 2025 and will continue to impact early 2026; mitigation actions include high-single-digit price increases for spring and fall 2026, tariff cost sharing with factories, and production shifts. The company returned significant cash via $201 million in share repurchases. Guidance implied a softer first half 2026 with improvement in the second half, mid/low-single digit revenue growth in fall order book, sustained marketing spend (~6.4% of sales), modest store openings offset by closures, and targets to recover gross margins over time. Risks discussed included tariff impacts, consumer elasticity to price increases, cautious retailer behavior, macro/weather sensitivity, and competition/reallocation opportunities from Eddie Bauer store closures.
- Guidance
- Company provided directional guidance: softer first half 2026 with a stronger second half; Q1 outlook weaker in top line and gross margin; fall '26 order book supports mid-single-digit consolidated growth with U.S. in low- to mid-single digits; high-single-digit price increases for spring and fall 2026 (primarily U.S.) to mitigate tariffs; marketing spend to be maintained around 6.4% of sales; modest net store openings globally (US openings roughly offset by closures).
- Risks flagged
- Tariff-related margin pressure (unmitigated ~$30M in 2025, incremental ~300 bps in 2026 and stacking to ~400 bps over two years); consumer elasticity to price increases; cautious retailer ordering due to tariff uncertainty; weather sensitivity impacting demand; potential competitive shifts (Eddie Bauer closures) and store overlap uncertainty.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Feb 3, 2026 | $1.73 est $1.22 | $1.07B est $1.03B | +18.7% |
| Oct 30, 2025 | $1.41 est $1.19 | $943.4M est $917.0M | −4.5% |
| Jul 31, 2025 | −$0.19 est −$0.28 | $605.2M est $940.7M | −15.6% |
| May 1, 2025 | $0.75 est $0.68 | $778.5M est $763.2M | −4.1% |
| Feb 4, 2025 | $1.80 est $1.88 | $1.10B est $1.07B | −5.0% |
| Oct 30, 2024 | $1.56 est $1.36 | $931.8M est $1.07B | +5.7% |
| Jul 25, 2024 | −$0.20 est −$0.34 | $570.3M est $944.6M | −2.4% |
| Apr 25, 2024 | $0.71 est $0.35 | $770.3M est $584.2M | +0.3% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Columbia Sportswear stock forecast and analyst price targets
Analysts’ average 12-month price target for Columbia Sportswear is $69.83, +23.9% from the last close, from 6 firms rating the stock in the last 90 days.
$69.83consensus 12-month target, +23.9% from the last close
Now $56.34Avg $69.83
Low $47High $80
Each firm’s latest rating in the last 90 days: 6 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 12 | Stifel Nicolaus | $67 | +18.9% |
| Jul 31 | Stifel Nicolaus | $67 | +18.9% |
| Jul 31 | Robert W. Baird | $65 | +15.4% |
| Jul 31 | UBS | $47 | −16.6% |
| Jul 31 | Needham | — | — |
+0.3%average 20-day move after past Accumulation readings
+6.8%average move over the next 20 trading days in the last 5 years
±2.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Columbia Sportswear seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Columbia Sportswear averaged +6.8% across the last 5 years, rising in 5 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +3.9% | 5 of 5 |
| Next 10 trading days | +3.1% | 4 of 5 |
| Next 15 trading days | +2.7% | 4 of 5 |
| Next 20 trading days | +6.8% | 5 of 5 |
| Next 30 trading days | +8.4% | 4 of 5 |
For scale, COLM’s typical 20-trading-day move in either direction is about 4.4%.
Columbia Sportswear market cap and key statistics
Columbia Sportswear’s market cap is $2.88B, with a P/E ratio of 14.8 and revenue of $3.41B over the last twelve months.
Valuation
- Market cap
- $2.88B
- P/E ratio
- 14.8
- Forward P/E
- 12.7
- EPS, TTM
- $3.83
- Gekko Fair Value
- $77.31
Trading
- Volume
- 717,140
- Avg volume, 20 days
- 717,057
- 52-week high
- $69.06
- 52-week low
- $47.47
- Shares outstanding
- 51.19M
Financials
- Revenue, TTM
- $3.41B
- Profit margin
- 6.1%
- Return on equity
- 12.7%
- Quarterly earnings growth, YoY
- −13.3%
Risk and income
- Beta
- 0.93
- Typical daily move
- ±2.7%
- Typical 20-day move
- ±4.4%
- Dividend yield
- 2.12%
Columbia Sportswear stock news this week
Coverage of Columbia Sportswear this week reads neutral: 3 positive, 4 neutral and 0 negative headlines.
- Columbia Sportswear Company (COLM) Stock Price, News, Quote & HistoryYahoo! Finance Canada, Oct 9
- How Investors Are Reacting To Columbia Sportswear (COLM) 10 Year GXO DealSimply Wall Street, Oct 9
- Columbia Sportswear named Peter Rauch. Columbia Sportswear stock trades 2.99 percent higher.AD HOC NEWS, Oct 8
- A fund adviser reports a passive stake above 5% in Columbia Sportswear (COLM).Stock Titan, Oct 8
- Columbia Sportswear (COLM) Signs GXO Deal, Is The Stock A Bargain?Simply Wall Street, Oct 7
- Head to Head Survey: Vera Bradley (NASDAQ:VRA) and Columbia Sportswear (NASDAQ:COLM)Defense World, Oct 6
Columbia Sportswear peers
Columbia Sportswear’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NKENike | Accumulation | 16.4% below |
| RLRalph Lauren | Neutral | 14.6% above |
| ONONOn | Distribution | 6.8% below |
| DECKDeckers Outdoor | Neutral | 33.9% below |
| LULUlululemon athletica | Accumulation | 39.4% below |
| LEVILevi Strauss | Accumulation | 0.6% below |
A peer links to its own page where one exists.
Columbia Sportswear stock FAQ
What is Columbia Sportswear’s market cap?
Columbia Sportswear’s market cap is $2.88B at the Oct 12, 2026 close of $56.34, with 51.19M shares outstanding. The shares trade on a P/E ratio of 14.8.
What is the Columbia Sportswear stock forecast?
The consensus analyst 12-month price target for Columbia Sportswear is $69.83, +23.9% from the last close. Of the 6 firms that rated the stock in the last 90 days, 2 rate it a buy, 3 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
Is Columbia Sportswear stock overvalued or undervalued?
On Gekko’s estimate Columbia Sportswear is undervalued: the Oct 12, 2026 close of $56.34 is 27.1% below Gekko Fair Value of $77.31. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Columbia Sportswear report earnings next?
Columbia Sportswear is expected to report on Oct 29, 2026, after the market closes (17 days away). Analysts expect earnings of $1.28 per share on revenue of $944.5M. Columbia Sportswear beat the earnings estimate in 7 of its last 8 reports, moving 7% on average across the report.
What is Columbia Sportswear’s 52-week high and low?
Columbia Sportswear’s 52-week high is $69.06 and its 52-week low is $47.47; it closed at $56.34 on Oct 12, 2026, +9.6% over the past year. Over the last five years the shares peaked at $107.50 on Nov 15, 2021.
Is Columbia Sportswear stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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