Insider buying last 90 days
No open-market insider purchases were filed for DECK in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every DECK insider filing, plotted on the chart in Gekko.Open DECK in Gekko
NYSE: DECK
Deckers Outdoor (DECK) Stock Analysis & Forecast
Sep 28 close
$78.36−0.31 (−0.4%)
Gekko Brief
AI summaryDeckers shares have been trading near their 52-week low this week, with commentary continuing to focus on the company's fiscal 2027 first-quarter results reported in July, when revenue rose 5.7% to $1.02 billion and diluted EPS of $0.94 beat the $0.88 estimate, though the stock reacted with a 6.3% decline at the time. Coverage this week also included a comparison with Crocs that favored Deckers on balance sheet strength and revenue growth, and a discounted cash flow analysis suggesting the stock may be undervalued as UGG's new marketing campaign begins. Separately, the company's annual meeting on 14 September saw stockholders elect director nominees, ratify KPMG as auditor, and approve executive compensation matters.
The stock closed at $78.36, down 0.4%, sitting below both its 50-day average of $89.62 and 200-day average of $101.74, with the shorter average also below the longer one. The GekkoIndex reads 65.9, placing it in the Accumulation zone, while the gap to Gekko Fair Value of $127.07 stands at 38.3% below current price.
Earnings are scheduled for 22 October, falling within the next 20 trading days. Options activity shows 3 unusual signals over the last 30 days, with put premium of $2,041,749 exceeding call premium of $1,496,047. Historical seasonality for this calendar stretch has averaged a 20-day return of -1.1% across 5 years, rising in 2 of them.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Deckers Outdoor price vs fair value
Close $78.36200-day averageGekko Fair Value $127.07
Deckers Outdoor quick facts
- Market cap
- $10.67B
- P/E ratio
- 11.2
- Forward P/E
- 10.7
- EPS, TTM
- $7.04
- Revenue, TTM
- $5.53B
- Profit margin
- 18.4%
- Dividend yield
- —
- Beta
- 1.15
- Volume
- 3.29M avg 3.33M
- 1-year return
- −26.0%
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±8.6%
- 50-day average
- $89.62
- 200-day average
- $101.74
- Next earnings
- Oct 22 after close
- Shares outstanding
- 136.2M
Deckers Outdoor swing-trade checklist
Deckers Outdoor scores 2 supportive, 0 mixed and 4 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive0 mixed4 headwinds
- Trendheadwind
Below 50 and 200-day
Close $78.36 is below the 50-day ($89.62) and 200-day ($101.74) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
65.9, Accumulation
Reading 65.9 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
38.3% below
Price is 38.3% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyheadwind
Leans bearish
Last 30 days: 3 unusual options signals.
See smart money - Earnings riskheadwind
Reports in 23 days
Reports on Oct 22, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.1% on average
From this point in the calendar, the next 20 trading days averaged −1.1% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Deckers Outdoor stock chart and price history
Deckers Outdoor closed at $78.36 on Sep 28, 2026, −26.0% over the past year, inside a 52-week range of $77.36 to $122.29.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −9.2%
- 3 months
- −22.6%
- 6 months
- −16.7%
- 1 year
- −26.0%
The full DECK chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open DECK in Gekko
Follow Deckers Outdoor through every session
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About Deckers Outdoor
Deckers Outdoor builds and sells shoes, clothing and accessories aimed at both relaxed daily use and more demanding athletic pursuits. Its lineup spans several recognizable names: UGG covers footwear and apparel with a premium feel, Teva makes sandals along with other shoes and boots, Sanuk focuses on laid-back, easygoing footwear, Hoka targets runners and other athletes with performance-oriented gear, and Koolaburra rounds things out with casual, softly cushioned shoe styles.
The company reaches shoppers in more than one way. It sells through outside retailers such as department stores, outdoor and action-sports shops, big chain stores and online marketplaces, and it also sells straight to consumers through its own stores and web pages. This mix extends across markets including the United States, Europe, Asia-Pacific, Canada and Latin America, aided by partner retailers and distributors abroad.
The business traces back to 1973 and runs its main office out of Goleta, California. Deckers Outdoor trades on the NYSE under the ticker DECK.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Website
- deckers.com
Deckers Outdoor GekkoIndex: the smart money zone
Deckers Outdoor’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 65.9, in the Accumulation zone, down 0.8 points over five sessions.
65.9Accumulation
Down 0.8 points over five sessions.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 44 | −1.6% | −9.4% | ||
| Accumulation (current zone) | 258 | −0.3% | +1.5% | ||
| Neutral | 327 | +0.1% | −1.1% | ||
| Distribution | 37 | +0.3% | −0.4% | ||
| Selling | 6 | Too few readings yet | |||
Average DECK share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.3% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the DECK price, zone by zone.Track DECK in Gekko
Is Deckers Outdoor stock overvalued? Gekko Fair Value
Deckers Outdoor trades 38.3% below Gekko Fair Value of $127.07, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Deckers Outdoor shares are worth, recalculated every trading day.
$127.07
Gekko Fair Value, Sep 29, 2026
38.3% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open DECK in Gekko
Deckers Outdoor insider and Congress trading
No open-market insider purchases were filed for Deckers Outdoor, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in DECK were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for DECK, plotted on the chart in Gekko.Open DECK in Gekko
Buybacks
Deckers Outdoor has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $338.2M
- As a share of market cap
- 3.17%
- Trailing four quarters
- $1.23B
From company filings.
Unusual options activity last 30 days
3signals, 42% of the flagged premium in calls.
Latest: Bullish flow on Sep 11, $1.90M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds DECK.
1added0opened0trimmed1sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Deckers Outdoor earnings: next date and track record
Deckers Outdoor reports on Oct 22, 2026, after the close (23 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Oct 22, 2026
Expected after the close, 23 days away
- EPS estimate
- $1.79
- Revenue estimate
- $1.51B
7 of 8reports beat the EPS estimate
±13.4%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Jul 23, 2026 AI summary
- What they said
- Deckers Brands reported a strong start to fiscal 2027, delivering over $1.02 billion in first-quarter revenue (up 5.7% year-over-year) and diluted EPS of $0.94, both above management expectations. Growth was driven by continued strength in direct-to-consumer (DTC) channels (company-wide DTC +13% YoY; HOKA DTC +17% and UGG DTC +6%), product innovation and disciplined inventory/marketplace execution. HOKA led growth overall (total HOKA revenue up 8% to $704M) with momentum across Europe, China, Japan and the U.S.; UGG grew 5% to $278M on broader, year-round product relevance. Gross margin improved 60 basis points to 56.4% driven by favorable channel mix (DTC), product mix, full-price selling, FX benefits and better closeout management; these gains were partially offset by tariff headwinds. SG&A dollars rose 13% due to investments in people, marketing, retail expansion (HOKA stores), and technology. Management reiterated confidence in its fiscal ’27 outlook and multi-year framework, emphasized disciplined brand and inventory management and noted logistical/timing differences in wholesale shipments that affect quarter-to-quarter comparisons. Management also increased its assumed go-forward tariff rate to 12.5% (from 10%).
- Guidance
- Management reiterated confidence in its fiscal 2027 outlook and the company’s multi-year framework but did not provide new specific revenue or EPS numbers on the call. Key forward-looking items discussed: - Expectation of greater HOKA growth acceleration in the back half due to logistics/ship timing (wholesale/distributor shipments shifting later in the year). - Continued significant growth in DTC. - Management embedded a higher tariff assumption for the year (12.5% vs. prior 10%) in its outlook. - No material change to promotional cadence assumed for the remainder of the year; Q1 margin outperformance from closeout management treated as a unique quarter benefit.
- Risks flagged
- - Tariff uncertainty and related costs (company raised assumed go-forward tariff rate to 12.5%). - Timing/shipments and logistics shifts that can create quarter-to-quarter revenue volatility. - Macroeconomic pressure (e.g., energy prices in Europe) and potential warm-weather impact on seasonal categories. - Increased SG&A investments and associated costs (store openings, technology, marketing). - Foreign currency exposure and geopolitical/supply-chain risks (noted in safe harbor).
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Jul 23, 2026 | $0.94 est $0.88 | $1.02B est $1.02B | −6.3% |
| May 21, 2026 | $0.00 est $0.83 | $1.12B est $1.09B | +8.6% |
| Jan 29, 2026 | $3.33 est $2.77 | $1.96B est $1.87B | +22.2% |
| Oct 23, 2025 | $1.82 est $1.58 | $1.43B est $1.42B | −13.8% |
| Jul 24, 2025 | $0.93 est $0.68 | $964.5M est $900.4M | +8.1% |
| May 22, 2025 | $1.00 est $0.60 | $1.02B est $1.01B | −18.1% |
| Jan 30, 2025 | $3.00 est $2.48 | $1.83B est $1.73B | −19.0% |
| Oct 24, 2024 | $1.59 est $1.24 | $1.31B est $1.20B | +11.4% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Deckers Outdoor stock forecast and analyst price targets
Analysts’ average 12-month price target for Deckers Outdoor is $120.41, +53.7% from the last close, from 19 firms rating the stock in the last 90 days.
$120.41consensus 12-month target, +53.7% from the last close
Now $78.36Avg $120.41
Low $70High $161
Each firm’s latest rating in the last 90 days: 19 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 11 | UBS | $161 | +105.5% |
| Sep 10 | Barclays | $133 | +69.7% |
| Sep 9 | BMO Capital | $70 | −10.7% |
| Sep 8 | BMO Capital | $70 | −10.7% |
| Sep 8 | Bernstein | $105 | +34.0% |
+1.5%average 20-day move after past Accumulation readings
−1.1%average move over the next 20 trading days in the last 5 years
±2.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Deckers Outdoor seasonality: the next 20 trading days
Over the next 20 trading days from Sep 26, Deckers Outdoor averaged −1.1% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.1% | 3 of 5 |
| Next 10 trading days | −2.6% | 3 of 5 |
| Next 15 trading days | +2.1% | 3 of 5 |
| Next 20 trading days | −1.1% | 2 of 5 |
| Next 30 trading days | +5.5% | 4 of 5 |
For scale, DECK’s typical 20-trading-day move in either direction is about 8.6%.
Deckers Outdoor market cap and key statistics
Deckers Outdoor’s market cap is $10.67B, with a P/E ratio of 11.2 and revenue of $5.53B over the last twelve months.
Valuation
- Market cap
- $10.67B
- P/E ratio
- 11.2
- Forward P/E
- 10.7
- EPS, TTM
- $7.04
- Gekko Fair Value
- $127.07
Trading
- Volume
- 3.29M
- Avg volume, 20 days
- 3.33M
- 52-week high
- $122.29
- 52-week low
- $77.36
- Shares outstanding
- 136.2M
Financials
- Revenue, TTM
- $5.53B
- Profit margin
- 18.4%
- Return on equity
- 42.6%
- Quarterly earnings growth, YoY
- +1.1%
Risk and income
- Beta
- 1.15
- Typical daily move
- ±2.9%
- Typical 20-day move
- ±8.6%
Deckers Outdoor stock news this week
Coverage of Deckers Outdoor this week reads neutral: 4 positive, 5 neutral and 4 negative headlines.
- Deckers Outdoor stock at USD 78.64 on September 28, 2026AD HOC NEWS, Sep 28
- Investors Heavily Search Deckers Outdoor Corporation (DECK): Here is What You Need to KnowYahoo! Finance Canada, Sep 28
- Deckers (DECK) vs Crocs (CROX): Which is a Better Stock to Buy?Insider Monkey, Sep 27
- 51,081 Deckers Outdoor Corporation $DECK Shares Purchased by QRG Capital Management Inc.MarketBeat, Sep 25
- Deckers Outdoor stock falls 1.55 percent ahead of the openAD HOC NEWS, Sep 25
- Deckers Outdoor stock falls 1.55 percent near its yearly lowAD HOC NEWS, Sep 24
Deckers Outdoor peers
Deckers Outdoor’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NKENike | Accumulation | 20.3% below |
| RLRalph Lauren | Neutral | 10.3% above |
| LULUlululemon athletica | Accumulation | 37.6% below |
| ONONOn | Neutral | 16.3% below |
| LEVILevi Strauss | Accumulation | 1.7% below |
| GILGildan Activewear | Buying | 29.4% below |
A peer links to its own page where one exists.
Deckers Outdoor stock FAQ
What is Deckers Outdoor’s market cap?
Deckers Outdoor’s market cap is $10.67B at the Sep 28, 2026 close of $78.36, with 136.2M shares outstanding. The shares trade on a P/E ratio of 11.2.
What is the Deckers Outdoor stock forecast?
The consensus analyst 12-month price target for Deckers Outdoor is $120.41, +53.7% from the last close. Of the 19 firms that rated the stock in the last 90 days, 10 rate it a buy, 7 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Deckers Outdoor stock overvalued or undervalued?
On Gekko’s estimate Deckers Outdoor is undervalued: the Sep 28, 2026 close of $78.36 is 38.3% below Gekko Fair Value of $127.07. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Deckers Outdoor report earnings next?
Deckers Outdoor is expected to report on Oct 22, 2026, after the market closes (23 days away). Analysts expect earnings of $1.79 per share on revenue of $1.51B. Deckers Outdoor beat the earnings estimate in 7 of its last 8 reports, moving 13.4% on average across the report.
What is Deckers Outdoor’s 52-week high and low?
Deckers Outdoor’s 52-week high is $122.29 and its 52-week low is $77.36; it closed at $78.36 on Sep 28, 2026, −26.0% over the past year. Over the last five years the shares peaked at $223.98 on Jan 30, 2025.
Is Deckers Outdoor stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 6 items with data read as supportive (gekkoindex and fair value) and 4 as headwinds (trend, smart money, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Deckers Outdoor?
Gekko flagged 3 unusual options signals in Deckers Outdoor over the last 30 days, with $1.50M of flagged premium in calls and $2.04M in puts. The latest, bullish flow, was on Sep 11, 2026 with $1.90M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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