Insider buying last 90 days
$100Kin 1 open-market purchase
| Filed | Insider | Type | Value |
|---|---|---|---|
| Aug 12 | Reza Taleghani Chief Financial Officer | Purchase | $100K |
From Form 4 filings, dated to when each was filed.
NYSE: UA
Under Armour (UA) Stock Analysis & Forecast
Oct 12 close
$4.79+0.01 (+0.2%)
Gekko Brief
AI summaryOct 12 closeThis week's attention on Under Armour centers on a filing showing that Frasers Group, founded by billionaire Mike Ashley, acquired an 8.8% stake in the sportswear brand.
The stock closed at $4.79, up 0.2% on the day, trading below both its 50-day average of $5.02 and its 200-day average of $5.82, with the 50-day itself below the 200-day. Over the past month shares are down 4%, and over three months down 26%, though the one-year return stands at 1.9%. The GekkoIndex reading of 57.4 places UA in the Neutral zone, and the price sits 34.6% below the Gekko Fair Value of $7.32.
Under Armour's next earnings report is due 5 November 2026, before the open, 24 days away and inside a typical 20-trading-day holding window; its last reaction to results, on 7 August 2026, was a decline of 9.4%, against an average absolute move of 11.3% across recent quarters, with 4 beats out of 7. Over the last 90 days there has been 1 open-market insider purchase worth $100,181, and one billionaire holder is recorded in the stock. Seasonally, the next 20 trading days have averaged a gain of 9% over the past 5 years, rising in 4 of them.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Under Armour price vs fair value
Close $4.79200-day averageGekko Fair Value $7.32
Under Armour quick facts
- Market cap
- $2.04B
- P/E ratio
- —
- Forward P/E
- 44.4
- EPS, TTM
- −$1.15
- Revenue, TTM
- $4.93B
- Profit margin
- -10%
- Dividend yield
- —
- Beta
- 1.62
- Volume
- 1.95M avg 2.87M
- 1-year return
- +1.9%
- Typical daily move
- ±3.7%
- Typical 20-day move
- ±9.4%
- 50-day average
- $5.02
- 200-day average
- $5.82
- Next earnings
- Nov 5 before open
- Shares outstanding
- 206.3M
Under Armour swing-trade checklist
Under Armour scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $4.79 is below the 50-day ($5.02) and 200-day ($5.82) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexmixed
57.4, Neutral
Reading 57.4 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
34.6% below
Price is 34.6% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: 1 open-market insider purchase.
See smart money - Earnings riskheadwind
Reports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+9.0% on average
From this point in the calendar, the next 20 trading days averaged +9% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Under Armour stock chart and price history
Under Armour closed at $4.79 on Oct 12, 2026, +1.9% over the past year, inside a 52-week range of $3.95 to $7.91.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −4.0%
- 3 months
- −26.0%
- 6 months
- −20.0%
- 1 year
- +1.9%
The full UA chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open UA in Gekko
Follow Under Armour through every session
Put UA on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Track UA in GekkoFree for 7 days. No credit card required.
About Under Armour
Under Armour makes and sells performance-oriented clothing, shoes and accessories aimed at men, women and kids. Its clothing ranges from tight compression pieces to fitted and looser cuts, and its footwear lineup covers running, training, basketball, cleat-based sports, recovery and outdoor activities. The accessory side includes gloves, bags, headwear and protective masks for sport, and the business is widely recognized for brand names like UNDER ARMOUR, UA, HEATGEAR, COLDGEAR and HOVR.
The company also runs a digital arm, offering subscription and advertising services through its MapMyRun and MapMyRide apps. Goods move to market through a mix of sporting goods retailers, independent and specialty shops, department stores, athletic leagues and teams, and distributors, alongside Under Armour's own branded and factory outlet locations and online stores. Its footprint extends across North America, Europe, the Middle East, Africa, Asia-Pacific and Latin America.
Under Armour was founded in 1996 and is based in Baltimore, Maryland. Its stock is listed on the NYSE under the ticker UA.
- Listed
- NYSE
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Website
- underarmour.com
Under Armour GekkoIndex: the smart money zone
Under Armour’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 57.4, in the Neutral zone, down 5.6 points over five sessions.
57.4Neutral
Down 5.6 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 70 | +2.3% | +0.9% | ||
| Accumulation | 256 | −0.6% | −0.8% | ||
| Neutral (current zone) | 318 | −0.3% | −0.8% | ||
| Distribution | 31 | +0.9% | 0.0% | ||
| Selling | 7 | Too few readings yet | |||
Average UA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the UA price, zone by zone.Track UA in Gekko
Is Under Armour stock overvalued? Gekko Fair Value
Under Armour trades 34.6% below Gekko Fair Value of $7.32, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Under Armour shares are worth, recalculated every trading day.
$7.32
Gekko Fair Value, Oct 10, 2026
34.6% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open UA in Gekko
Under Armour insider and Congress trading
Insiders filed 1 open-market purchase in Under Armour worth $100K, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in UA were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for UA, plotted on the chart in Gekko.Open UA in Gekko
Buybacks
Under Armour has been buying back its own shares.
- Bought back, quarter ended Sep 30, 2025
- $25.00M
- As a share of market cap
- 1.22%
From company filings.
Hedge funds and billionaires quarter ended Mar 31
1of the funds Gekko tracks holds UA.
1added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Under Armour earnings: next date and track record
Under Armour reports on Nov 5, 2026, before the open (24 days away), and beat the EPS estimate in 4 of its last 7 reports.
Next earnings report
Nov 5, 2026
Expected before the open, 24 days away
- EPS estimate
- −$0.01
- Revenue estimate
- $1.23B
4 of 7reports beat the EPS estimate
±11.3%average move across the report
4 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 7, 2026 AI summary
- What they said
- Under Armour lowered its FY2027 revenue outlook while maintaining adjusted operating income expectations, citing softer-than-expected consumer demand in North America and Asia Pacific. The company continues its transformation strategy focused on SKU reduction, full-price selling, and reduced promotional activity. Notable athlete wins include a World Cup goal in the Shadow Elite 4 boot and Boston Marathon victory in the Velociti Elite 3. Organizational consolidation included rightsizing the Portland office while strengthening Baltimore and New York hubs.
- Guidance
- UA lowered full-year revenue guidance while keeping adjusted operating income targets intact. Management expects continued execution of its transformation strategy focused on fewer SKUs, higher full-price sell-through, and stronger wholesale partnerships to drive healthier long-term growth.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 7, 2026 | $0.05 | $1.10B est $1.11B | −9.4% |
| May 12, 2026 | −$0.03 est −$0.02 | $1.17B est $1.17B | −15.1% |
| Feb 6, 2026 | $0.09 est −$0.02 | $1.33B est $1.31B | +24.6% |
| Nov 6, 2025 | $0.04 est $0.02 | $1.33B est $1.34B | +0.7% |
| Aug 8, 2025 | $0.02 est $0.02 | $1.13B est $1.31B | −20.7% |
| May 13, 2025 | −$0.08 est −$0.08 | $1.18B est $1.16B | +1.9% |
| Feb 6, 2025 | $0.08 est $0.03 | $1.40B est $1.16B | −9.2% |
| Nov 7, 2024 | $0.30 est $0.20 | $1.40B est $1.38B | +8.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Under Armour stock forecast and analyst price targets
Analysts’ average 12-month price target for Under Armour is $14.00, +192.3% from the last close.
$14.00consensus 12-month target, +192.3% from the last close
−0.8%average 20-day move after past Neutral readings
+9.0%average move over the next 20 trading days in the last 5 years
±3.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Under Armour seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Under Armour averaged +9.0% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +5.7% | 5 of 5 |
| Next 10 trading days | +3.4% | 5 of 5 |
| Next 15 trading days | +3.4% | 4 of 5 |
| Next 20 trading days | +9.0% | 4 of 5 |
| Next 30 trading days | +12.7% | 4 of 5 |
For scale, UA’s typical 20-trading-day move in either direction is about 9.4%.
Under Armour market cap and key statistics
Under Armour’s market cap is $2.04B and revenue of $4.93B over the last twelve months.
Valuation
- Market cap
- $2.04B
- Forward P/E
- 44.4
- EPS, TTM
- −$1.15
- Gekko Fair Value
- $7.32
Trading
- Volume
- 1.95M
- Avg volume, 20 days
- 2.87M
- 52-week high
- $7.91
- 52-week low
- $3.95
- Shares outstanding
- 206.3M
Financials
- Revenue, TTM
- $4.93B
- Profit margin
- -10%
- Return on equity
- -29.8%
- Quarterly earnings growth, YoY
- −98.9%
Risk and income
- Beta
- 1.62
- Typical daily move
- ±3.7%
- Typical 20-day move
- ±9.4%
Under Armour stock news this week
1 headline about Under Armour from the past week, newest first, each linking to the publisher.
Under Armour peers
Under Armour’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| NKENike | Accumulation | 16.4% below |
| RLRalph Lauren | Neutral | 14.6% above |
| ONONOn | Distribution | 6.8% below |
| DECKDeckers Outdoor | Neutral | 33.9% below |
| LULUlululemon athletica | Accumulation | 39.4% below |
| LEVILevi Strauss | Accumulation | 0.6% below |
A peer links to its own page where one exists.
Under Armour stock FAQ
What is Under Armour’s market cap?
Under Armour’s market cap is $2.04B at the Oct 12, 2026 close of $4.79, with 206.3M shares outstanding.
What is the Under Armour stock forecast?
The consensus analyst 12-month price target for Under Armour is $14.00, +192.3% from the last close. Gekko doesn’t publish price predictions of its own.
Is Under Armour stock overvalued or undervalued?
On Gekko’s estimate Under Armour is undervalued: the Oct 12, 2026 close of $4.79 is 34.6% below Gekko Fair Value of $7.32. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Under Armour report earnings next?
Under Armour is expected to report on Nov 5, 2026, before the market opens (24 days away). Analysts expect earnings of −$0.01 per share on revenue of $1.23B. Under Armour beat the earnings estimate in 4 of its last 7 reports, moving 11.3% on average across the report.
What is Under Armour’s 52-week high and low?
Under Armour’s 52-week high is $7.91 and its 52-week low is $3.95; it closed at $4.79 on Oct 12, 2026, +1.9% over the past year. Over the last five years the shares peaked at $23.00 on Nov 4, 2021.
Is Under Armour stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (fair value, smart money and seasonality), 1 as mixed (gekkoindex) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
See Under Armour the way Gekko members do
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,408 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.