Insider buying last 90 days
No open-market insider purchases were filed for WINA in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
The only news item this week is a filing: Congress Asset Management Co. increased its stake in Winmark (WINA) by 21.3%, a routine institutional holdings update rather than a company-driven development.
Winmark trades at $291.95, below both its 50-day average of $321.85 and its 200-day average of $387.47, with the 50-day below the 200-day. The stock sits in the GekkoIndex Accumulation zone at a reading of 63.8, down slightly over the past five sessions. Price stands 16.1% below Gekko Fair Value of $347.99. Shorter-term returns have been negative across the past month, three months, six months and the past year.
Winmark next reports earnings on 21 October 2026, 9 days away and inside a typical 20-trading-day holding window; the prior quarter saw an EPS miss against estimate with a 1.1% reaction. No insider, Congress, or unusual options activity appears in the respective 90-day and 30-day windows. Seasonality from this point in the calendar has averaged a 11.8% move over the next 20 trading days across 5 years, rising in 5 of them. The consensus target stands at 545, with 0 firms currently contributing ratings.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Winmark scores 3 supportive, 0 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive0 mixed2 headwinds
Below 50 and 200-day
Close $291.95 is below the 50-day ($321.85) and 200-day ($387.47) averages, and the 50-day is below the 200-day.
See the chart63.8, Accumulation
Reading 63.8 is in the Accumulation zone.
See the GekkoIndex16.1% below
Price is 16.1% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 9 days
Reports on Oct 21, 2026, 9 days away — inside a typical 20-trading-day hold.
See earnings+11.8% on average
From this point in the calendar, the next 20 trading days averaged +11.8% over 5 years, rising in 5 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Winmark closed at $291.95 on Oct 12, 2026, −35.2% over the past year, inside a 52-week range of $280.05 to $488.83.
Use the left and right arrow keys to read daily values.
Put WINA on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Winmark operates as a franchisor of retail store brands built around secondhand goods, covering buying, selling, trading, and consignment. Its network includes Plato's Closet for teen and young adult clothing, Once Upon A Child for children's apparel and gear, Play It Again Sports for new and used athletic equipment, Style Encore for women's fashion, and Music Go Round for musical instruments and audio gear. Some of these brands also sell through their own websites. The franchised locations operate mainly across the United States and Canada.
The company runs through two divisions. One is Franchising, through which Winmark licenses its store concepts to independent operators across its various retail brands. The other is Leasing, where Winmark provides equipment financing, particularly for technology and other business equipment, to middle-market companies. As of February 23, 2022, the franchised store count stood at 1,271 locations.
Winmark was founded in 1988 and is headquartered in Minneapolis, Minnesota. Its shares are listed on the NASDAQ under the ticker WINA.
Winmark’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 63.8, in the Accumulation zone, down 0.7 points over five sessions.
Down 0.7 points over five sessions.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 34 | −1.0% | +0.1% | ||
| Accumulation (current zone) | 274 | +0.2% | +0.9% | ||
| Neutral | 334 | −0.2% | −1.0% | ||
| Distribution | 37 | +0.8% | +0.2% | ||
| Selling | 2 | Too few readings yet | |||
Average WINA share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
Winmark trades 16.1% below Gekko Fair Value of $347.99, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Winmark shares are worth, recalculated every trading day.
$347.99
Gekko Fair Value, Oct 10, 2026
16.1% Undervalued
At the end of Aug 2026 the price was 10.2% below the estimate.
No open-market insider purchases were filed for Winmark, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for WINA in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in WINA were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Winmark has been buying back its own shares.
From company filings.
Winmark reports on Oct 21, 2026 (9 days away), and beat the EPS estimate in 1 of its last 8 reports.
Oct 21, 2026
9 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Feb 18, 2026 | $2.69 est $2.78 | $21.09M est $20.30M | +1.1% |
| Oct 15, 2025 | $3.02 est $3.22 | $22.63M est $20.34M | +0.9% |
| Jul 15, 2025 | $2.89 est $2.98 | $20.42M est $20.31M | +1.7% |
| Apr 15, 2025 | $2.71 est $2.74 | $21.92M est $20.91M | +1.8% |
| Feb 19, 2025 | $2.60 est $2.65 | $19.55M est $20.91M | −5.7% |
| Oct 16, 2024 | $3.03 est $3.16 | $21.51M est $20.25M | +3.8% |
| Jul 17, 2024 | $2.85 est $2.77 | $20.12M est $20.21M | −5.7% |
| Apr 17, 2024 | $2.41 est $2.41 | $20.11M | +3.8% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Winmark is $545.00, +86.7% from the last close.
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, Winmark averaged +11.8% across the last 5 years, rising in 5 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.0% | 4 of 5 |
| Next 10 trading days | +3.9% | 4 of 5 |
| Next 15 trading days | +6.3% | 3 of 5 |
| Next 20 trading days | +11.8% | 5 of 5 |
| Next 30 trading days | +11.4% | 5 of 5 |
For scale, WINA’s typical 20-trading-day move in either direction is about 5.9%.
Winmark’s market cap is $1.05B, with a P/E ratio of 26.8 and revenue of $86.54M over the last twelve months.
1 headline about Winmark from the past week, newest first, each linking to the publisher.
Winmark’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| TJXTJX Companies | Neutral | 7.9% above |
| ROSTRoss Stores | Accumulation | 13.0% above |
| TPRTapestry | Accumulation | 0.7% above |
| BURLBurlington Stores | Neutral | 16.6% below |
| GAPGap | Neutral | 34.3% below |
| URBNUrban Outfitters | Neutral | 21.1% above |
A peer links to its own page where one exists.
Winmark’s market cap is $1.05B at the Oct 12, 2026 close of $291.95, with 3.59M shares outstanding. The shares trade on a P/E ratio of 26.8.
The consensus analyst 12-month price target for Winmark is $545.00, +86.7% from the last close. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Winmark is undervalued: the Oct 12, 2026 close of $291.95 is 16.1% below Gekko Fair Value of $347.99. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Winmark is expected to report on Oct 21, 2026 (9 days away). Analysts expect earnings of $3.23 per share on revenue of $23.99M. Winmark beat the earnings estimate in 1 of its last 8 reports, moving 3.1% on average across the report.
Winmark’s 52-week high is $488.83 and its 52-week low is $280.05; it closed at $291.95 on Oct 12, 2026, −35.2% over the past year. Over the last five years the shares peaked at $527.37 on Oct 3, 2025.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (gekkoindex, fair value and seasonality) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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