Insider buying last 90 days
No open-market insider purchases were filed for URBN in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every URBN insider filing, plotted on the chart in Gekko.Open URBN in Gekko
NASDAQ: URBN
Urban Outfitters (URBN) Stock Analysis & Forecast
Sep 28 close
$75.44+0.09 (+0.1%)
Gekko Brief
AI summaryUrban Outfitters shares have drawn attention this week around Nuuly, the company's subscription rental service, which is described as having scaled to over half a million active subscribers using an in-house tech engine and logistics system. Separately, Anthropologie Group Global CEO Tricia Smith sold $265,828 of stock on 18 September, a transaction reported across multiple filings and articles, though it leaves her with 30,112 shares. The stock has also been flagged in screens as a momentum and growth name trading at a bargain, alongside recent commentary following its last earnings report.
URBN closed at $75.44, sitting between its 50-day average of $76.47 and 200-day average of $72.33, with a 1-month return of -4.3% against a 6-month gain of 23.2%. The GekkoIndex reads 59.6, placing the stock in the Neutral zone, down 2.2 over the past five sessions. Price sits 13% above Gekko Fair Value of $66.79.
The next earnings date falls on 24 November, 56 days out and beyond a typical 20-trading-day holding window. No insider, Congress, or unusual options activity appears in the current windows. Seasonality data shows the next 20 trading days have averaged a 2.4% return over 5 years, rising in 2 of them. Analyst coverage from 11 firms shows 6 buy and 5 hold ratings, with a consensus target of $89.43.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Urban Outfitters price vs fair value
Close $75.44200-day averageGekko Fair Value $66.79
Urban Outfitters quick facts
- Market cap
- $6.46B
- P/E ratio
- 11.7
- Forward P/E
- 11.9
- EPS, TTM
- $6.39
- Revenue, TTM
- $6.47B
- Profit margin
- 8.8%
- Dividend yield
- —
- Beta
- 1.26
- Volume
- 912,216 avg 1.02M
- 1-year return
- +5.9%
- Typical daily move
- ±3.2%
- Typical 20-day move
- ±6.4%
- 50-day average
- $76.47
- 200-day average
- $72.33
- Next earnings
- Nov 24 after close
- Shares outstanding
- 85.66M
Urban Outfitters swing-trade checklist
Urban Outfitters scores 1 supportive, 3 mixed and 1 headwind across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive3 mixed1 headwind
- Trendmixed
Averages disagree
Close $75.44 sits between the 50-day ($76.47) and 200-day ($72.33) averages, or the averages disagree.
See the chart - GekkoIndexmixed
59.6, Neutral
Reading 59.6 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
13.0% above
Price is 13% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 56 days
Next report Nov 24, 2026, 56 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
+2.4% on average
From this point in the calendar, the next 20 trading days averaged +2.4% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Urban Outfitters stock chart and price history
Urban Outfitters closed at $75.44 on Sep 28, 2026, +5.9% over the past year, inside a 52-week range of $59.54 to $85.43.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −4.3%
- 3 months
- +5.6%
- 6 months
- +23.2%
- 1 year
- +5.9%
The full URBN chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open URBN in Gekko
Follow Urban Outfitters through every session
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About Urban Outfitters
Urban Outfitters sells clothing, accessories, and home goods to general consumers, reaching them through physical stores, online shops, catalogs, and mobile apps. The company is perhaps most recognized for its portfolio of consumer brands, which includes Anthropologie, Free People, Urban Outfitters, BHLDN, and Terrain, along with a food and beverage division tied to its retail locations.
The business runs across three segments. Its Retail arm houses the various store brands and dining operations, while its Wholesale segment handles the design and distribution of apparel, intimates, activewear, and home products under the Free People, Anthropologie, and Urban Outfitters names. A third segment, Subscription, centers on Nuuly, a rental service offering women's apparel through a monthly membership model.
Urban Outfitters traces its origins to 1970, when Richard A. Hayne and Scott A. Belair founded the company. It keeps its headquarters in Philadelphia, Pennsylvania, and its shares trade on the NASDAQ under the ticker URBN.
- Listed
- NASDAQ
- Sector
- Retail trade
- Industry
- Apparel/Footwear retail
- Website
- urbn.com
Urban Outfitters GekkoIndex: the smart money zone
Urban Outfitters’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 59.6, in the Neutral zone, down 2.2 points over five sessions.
59.6Neutral
Down 2.2 points over five sessions, from the Accumulation zone.
Reading for Sep 28, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 16 | +2.7% | +8.9% | ||
| Accumulation | 208 | +1.3% | +4.4% | ||
| Neutral (current zone) | 415 | +0.2% | +1.6% | ||
| Distribution | 28 | +1.7% | +2.5% | ||
| Selling | 5 | Too few readings yet | |||
Average URBN share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the URBN price, zone by zone.Track URBN in Gekko
Is Urban Outfitters stock overvalued? Gekko Fair Value
Urban Outfitters trades 13.0% above Gekko Fair Value of $66.79, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Urban Outfitters shares are worth, recalculated every trading day.
$66.79
Gekko Fair Value, Sep 26, 2026
13.0% Overvalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open URBN in Gekko
Urban Outfitters insider and Congress trading
No open-market insider purchases were filed for Urban Outfitters, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in URBN were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for URBN, plotted on the chart in Gekko.Open URBN in Gekko
Buybacks
Urban Outfitters has been buying back its own shares.
- Bought back, quarter ended Apr 30, 2026
- $321.5M
- As a share of market cap
- 4.98%
- Trailing four quarters
- $344.4M
From company filings.
Hedge funds and billionaires quarter ended Mar 31
0of the funds Gekko tracks hold URBN.
0added0opened0trimmed1sold out
Which funds are on each side, name by name.Unlock in Gekko
Urban Outfitters earnings: next date and track record
Urban Outfitters reports on Nov 24, 2026, after the close (56 days away), and beat the EPS estimate in 8 of its last 8 reports.
Next earnings report
Nov 24, 2026
Expected after the close, 56 days away
- EPS estimate
- $1.54
- Revenue estimate
- $1.67B
8 of 8reports beat the EPS estimate
±12.4%average move across the report
6 of 8reports followed by a gain
Share-price move across each report
Last earnings call, May 20, 2026 AI summary
- What they said
- Urban Outfitters (URBN) reported strong Q1 Fiscal 2027 results with record quarterly sales and EPS. Net sales grew 11% to $1.5B and EPS grew 12% to $1.30. All retail brands delivered positive comps; Free People and FP Movement were standouts. Nuuly subscription and Wholesale segments posted double-digit growth. Gross profit dollars increased 11% though gross margin decreased slightly due to prior-year one-time benefit; SG&A increased driven by payroll, marketing, and investments but included a $7M favorable legal resolution. Management highlighted momentum across brands, product improvements, lower markdowns, and AI/technology initiatives to speed product lifecycle. Q&A emphasized Anthropologie turnaround, Europe strength in select brands, Urban profitability progress, AI deployment, and in-store/community events and accessories expansion opportunities.
- Guidance
- Q2: planning high single-digit total company sales growth; Retail segment comps mid-single-digit (overall), Urban and Free People/FP Movement high single digits, Anthropologie low to mid-single digits; Nuuly mid- to high-20s revenue growth; Wholesale mid-teens growth. Full year: positive high single-digit total company sales growth; mid-single-digit Retail comps; mid-20s Nuuly growth; high single-digit Wholesale growth. Full fiscal year gross profit margins could be up ~25 bps vs prior year; Q2 gross profit margins flat to down ~25 bps vs prior year. Assumptions: Section 122 tariffs at 10% until end of July, estimated 15% blended tariff second half; current oil surcharges (~70 bps unfavorable impact per quarter) remain.
- Risks flagged
- Tariff uncertainty (Section 122 tariffs changes), estimated increased tariffs in second half (~15% blended), ongoing oil surcharge related to Middle East conflict affecting freight (~70 bps per quarter), European macro softness and high energy prices. No additional explicit risks beyond macro and tariff/surcharge exposure mentioned.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| May 20, 2026 | $1.30 est $1.14 | $1.48B est $1.46B | +7.1% |
| Feb 25, 2026 | $1.43 est $1.24 | $1.80B est $1.79B | +6.0% |
| Nov 25, 2025 | $1.28 est $1.20 | $1.53B est $1.49B | +24.7% |
| Aug 27, 2025 | $1.58 est $1.44 | $1.50B est $1.48B | −8.6% |
| May 21, 2025 | $1.16 est $0.84 | $1.33B est $1.29B | +19.4% |
| Feb 26, 2025 | $1.28 est $0.94 | $1.64B est $1.63B | +8.8% |
| Nov 26, 2024 | $1.10 est $0.85 | $1.36B est $1.34B | +17.4% |
| Aug 21, 2024 | $1.24 est $1.00 | $1.35B est $1.34B | −6.8% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Urban Outfitters stock forecast and analyst price targets
Analysts’ average 12-month price target for Urban Outfitters is $89.43, +18.5% from the last close, from 11 firms rating the stock in the last 90 days.
$89.43consensus 12-month target, +18.5% from the last close
Now $75.44Avg $89.43
Low $80High $111
Each firm’s latest rating in the last 90 days: 11 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 15 | Goldman Sachs | $95 | +25.9% |
| Sep 11 | Barclays | $102 | +35.2% |
| Sep 11 | Guggenheim | — | — |
| Sep 9 | BMO Capital | $80 | +6.0% |
| Sep 8 | BMO Capital | $80 | +6.0% |
+1.6%average 20-day move after past Neutral readings
+2.4%average move over the next 20 trading days in the last 5 years
±3.2%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Urban Outfitters seasonality: the next 20 trading days
Over the next 20 trading days from Sep 29, Urban Outfitters averaged +2.4% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.3% | 2 of 5 |
| Next 10 trading days | −0.8% | 1 of 5 |
| Next 15 trading days | +0.2% | 2 of 5 |
| Next 20 trading days | +2.4% | 2 of 5 |
| Next 30 trading days | +6.0% | 3 of 5 |
For scale, URBN’s typical 20-trading-day move in either direction is about 6.4%.
Urban Outfitters market cap and key statistics
Urban Outfitters’s market cap is $6.46B, with a P/E ratio of 11.7 and revenue of $6.47B over the last twelve months.
Valuation
- Market cap
- $6.46B
- P/E ratio
- 11.7
- Forward P/E
- 11.9
- EPS, TTM
- $6.39
- Gekko Fair Value
- $66.79
Trading
- Volume
- 912,216
- Avg volume, 20 days
- 1.02M
- 52-week high
- $85.43
- 52-week low
- $59.54
- Shares outstanding
- 85.66M
Financials
- Revenue, TTM
- $6.47B
- Profit margin
- 8.8%
- Return on equity
- 20.9%
- Quarterly earnings growth, YoY
- +75.9%
Risk and income
- Beta
- 1.26
- Typical daily move
- ±3.2%
- Typical 20-day move
- ±6.4%
Urban Outfitters stock news this week
Coverage of Urban Outfitters this week reads positive: 4 positive, 3 neutral and 2 negative headlines.
- Why Is Urban Outfitters (URBN) Down 5.1% Since Last Earnings Report?Zacks Investment Research, Sep 25
- How Smart Logistics and Urban Outfitters Inc.’s Tech Engine Are Scaling Rentals at NuulyWWD, Sep 24
- Bank of America Corp DE Buys New Holdings in Urban Outfitters, Inc. $URBNMarketBeat, Sep 23
- Urban Outfitters global CEO Tricia Smith sells $265,828 of stockInvesting.com, Sep 22
- Here's Why Urban Outfitters (URBN) is a Strong Growth StockZacks Investment Research, Sep 22
- Form 4 Urban Outfitters Inc For: 22 September By Investing.comInvesting.com Canada, Sep 22
Urban Outfitters peers
Urban Outfitters’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| TJXTJX Companies | Accumulation | 0.6% below |
| ROSTRoss Stores | Neutral | 16.9% above |
| TPRTapestry | Accumulation | 3.4% below |
| BURLBurlington Stores | Accumulation | 19.4% below |
| GAPGap | Neutral | 33.2% below |
| ANFAbercrombie & Fitch | Neutral | 12.9% below |
A peer links to its own page where one exists.
Urban Outfitters stock FAQ
What is Urban Outfitters’s market cap?
Urban Outfitters’s market cap is $6.46B at the Sep 28, 2026 close of $75.44, with 85.66M shares outstanding. The shares trade on a P/E ratio of 11.7.
What is the Urban Outfitters stock forecast?
The consensus analyst 12-month price target for Urban Outfitters is $89.43, +18.5% from the last close. Of the 11 firms that rated the stock in the last 90 days, 6 rate it a buy, 5 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Urban Outfitters stock overvalued or undervalued?
On Gekko’s estimate Urban Outfitters is overvalued: the Sep 28, 2026 close of $75.44 is 13.0% above Gekko Fair Value of $66.79. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Urban Outfitters report earnings next?
Urban Outfitters is expected to report on Nov 24, 2026, after the market closes (56 days away). Analysts expect earnings of $1.54 per share on revenue of $1.67B. Urban Outfitters beat the earnings estimate in 8 of its last 8 reports, moving 12.4% on average across the report.
What is Urban Outfitters’s 52-week high and low?
Urban Outfitters’s 52-week high is $85.43 and its 52-week low is $59.54; it closed at $75.44 on Sep 28, 2026, +5.9% over the past year.
Is Urban Outfitters stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (earnings risk), 3 as mixed (trend, gekkoindex and seasonality) and 1 as a headwind (fair value). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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