Insider buying last 90 days
No open-market insider purchases were filed for VAC in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every VAC insider filing, plotted on the chart in Gekko.Open VAC in Gekko
NYSE: VAC
Marriott Vacations Worldwide (VAC) Stock Analysis & Forecast
Oct 12 close
$105.13−0.21 (−0.2%)
Gekko Brief
AI summaryOct 12 closeThis week JPMorgan initiated coverage on Marriott Vacations with an overweight rating and a price target of $125, pointing to the company's management overhaul and strategic growth initiatives. Shares also slipped ahead of the Q3 2026 earnings report, with the company confirming its conference call date, and VAC traded down around 1.8% in one session prior to that announcement.
VAC closes at $105.13, down 0.2%, sitting between its 50-day average of $107.13 and 200-day average of $82.78. The GekkoIndex reads 57.3, in the Neutral zone, down 3.3 over the past five sessions. Price stands 5.4% above Gekko Fair Value of $99.73, following a one-year return of 62.1% and a six-month return of 53.9%.
The next earnings date falls on 4 November, 23 days away and before the open, inside a typical 20-trading-day holding window; the prior report showed EPS of $1.86 against an estimate of $1.58, with a 20.4% reaction, and the company has beaten estimates in 7 of 8 recent quarters. Two trailblazer holders are noted, while insider, Congress and options activity show no signals in their respective windows. Seasonality over the past 5 years shows the next 20 trading days averaging -2.2%, rising in 3 of those years. Analyst consensus across 10 firms includes 7 buy, 1 hold and 2 sell ratings, with a consensus target of $123.30.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Marriott Vacations Worldwide price vs fair value
Close $105.13200-day averageGekko Fair Value $99.73
Marriott Vacations Worldwide quick facts
- Market cap
- $3.61B
- P/E ratio
- —
- Forward P/E
- 7
- EPS, TTM
- −$9.57
- Revenue, TTM
- $3.42B
- Profit margin
- -9.8%
- Dividend yield
- 3.06%
- Beta
- 1.30
- Volume
- 331,272 avg 377,436
- 1-year return
- +62.1%
- Typical daily move
- ±2.8%
- Typical 20-day move
- ±7.9%
- 50-day average
- $107.13
- 200-day average
- $82.78
- Next earnings
- Nov 4 before open
- Shares outstanding
- 34.40M
Marriott Vacations Worldwide swing-trade checklist
Marriott Vacations Worldwide scores 0 supportive, 3 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
0 supportive3 mixed2 headwinds
- Trendmixed
Averages disagree
Close $105.13 sits between the 50-day ($107.13) and 200-day ($82.78) averages, or the averages disagree.
See the chart - GekkoIndexmixed
57.3, Neutral
Reading 57.3 is in the Neutral zone.
See the GekkoIndex - Fair valueheadwind
5.4% above
Price is 5.4% above Gekko Fair Value (more than 5% above).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 23 days
Reports on Nov 4, 2026, 23 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitymixed
−2.2% on average
From this point in the calendar, the next 20 trading days averaged −2.2% over 5 years, rising in 3 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Marriott Vacations Worldwide stock chart and price history
Marriott Vacations Worldwide closed at $105.13 on Oct 12, 2026, +62.1% over the past year, inside a 52-week range of $44.58 to $131.34.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +1.5%
- 3 months
- +8.4%
- 6 months
- +53.9%
- 1 year
- +62.1%
The full VAC chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open VAC in Gekko
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About Marriott Vacations Worldwide
Marriott Vacations Worldwide builds, markets, sells, and manages vacation ownership products for leisure travelers. It is known for operating a collection of timeshare brands, including Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Residence Club, and Marriott Vacation Club Pulse, along with Ritz-Carlton Destination Club timeshares and Ritz-Carlton branded luxury residential properties.
The company runs its operations through two segments, Vacation Ownership and Exchange & Third-Party Management. Beyond developing and selling its own ownership products, it operates exchange networks and membership programs and manages resorts and lodging on behalf of others, using affiliated names such as Interval International, Trading Places International, Vacation Resorts International, and Aqua-Aston. Its properties are sold mainly through sales centers at its resorts as well as additional off-site locations, reaching vacation buyers across its branded portfolio. As of the end of 2021, it held roughly 120 properties spread across the United States and thirteen other countries or territories.
The company was founded in 1984 and is headquartered in Orlando, Florida. Marriott Vacations Worldwide is listed on the NYSE under the ticker VAC.
- Listed
- NYSE
- Sector
- Consumer services
- Industry
- Other consumer services
- Website
- marriottvacationsworldwide.com
Marriott Vacations Worldwide GekkoIndex: the smart money zone
Marriott Vacations Worldwide’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 57.3, in the Neutral zone, down 3.3 points over five sessions.
57.3Neutral
Down 3.3 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 45 | +0.3% | +0.5% | ||
| Accumulation | 205 | −0.3% | +0.8% | ||
| Neutral (current zone) | 385 | +0.8% | +2.0% | ||
| Distribution | 45 | +0.4% | +1.3% | ||
| Selling | 2 | Too few readings yet | |||
Average VAC share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the VAC price, zone by zone.Track VAC in Gekko
Is Marriott Vacations Worldwide stock overvalued? Gekko Fair Value
Marriott Vacations Worldwide trades 5.4% above Gekko Fair Value of $99.73, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Marriott Vacations Worldwide shares are worth, recalculated every trading day.
$99.73
Gekko Fair Value, Oct 10, 2026
5.4% Overvalued
At the end of Aug 2026 the price was 27.4% above the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open VAC in Gekko
Marriott Vacations Worldwide insider and Congress trading
No open-market insider purchases were filed for Marriott Vacations Worldwide, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in VAC were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for VAC, plotted on the chart in Gekko.Open VAC in Gekko
Buybacks
Marriott Vacations Worldwide has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $6.00M
- As a share of market cap
- 0.17%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
2of the funds Gekko tracks hold VAC.
0added1opened1trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Marriott Vacations Worldwide earnings: next date and track record
Marriott Vacations Worldwide reports on Nov 4, 2026, before the open (23 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 4, 2026
Expected before the open, 23 days away
- EPS estimate
- $2.53
- Revenue estimate
- $1.41B
7 of 8reports beat the EPS estimate
±10.5%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Feb 25, 2026 AI summary
- What they said
- VAC reported Q4 contract sales declined 4% year-over-year with VPG down 60 basis points and adjusted EBITDA of $186 million. Full year contract sales were $1.8 billion, down 3% from prior year due to lower system-wide VPG. The company implemented cost-saving actions to offset lower sales and adjusted EBITDA reached $751 million for the year. New CEO Matt Avril and President Mike Flaskey are focusing on addressing sales talent retention and commercial rental issues.
- Guidance
- Management is implementing initiatives to recruit high-performing sales executives and improve retention. New reservation procedures were implemented to reduce commercial rental activity and provide greater inventory access for owners.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Feb 25, 2026 | $1.86 est $1.58 | $1.32B est $1.30B | +20.4% |
| Nov 5, 2025 | $1.69 est $1.64 | $812.0M est $1.30B | −25.3% |
| Aug 4, 2025 | $1.96 est $1.72 | $1.25B est $1.31B | −0.7% |
| May 5, 2025 | $1.66 est $1.43 | $1.20B est $1.21B | −2.7% |
| Feb 19, 2025 | $1.86 est $1.56 | — | −0.8% |
| Nov 6, 2024 | $1.80 est $1.57 | $1.31B est $1.24B | +21.0% |
| Jul 31, 2024 | $1.10 est $1.99 | $1.14B est $1.21B | −10.7% |
| May 6, 2024 | $1.80 est $1.69 | $1.20B est $1.17B | +2.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Marriott Vacations Worldwide stock forecast and analyst price targets
Analysts’ average 12-month price target for Marriott Vacations Worldwide is $123.30, +17.3% from the last close, from 10 firms rating the stock in the last 90 days.
$123.30consensus 12-month target, +17.3% from the last close
Now $105.13Avg $123.30
Low $65High $143
Each firm’s latest rating in the last 90 days: 10 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 8 | J.P. Morgan | $125 | +18.9% |
| Sep 15 | Goldman Sachs | $132 | +25.6% |
| Sep 14 | Truist Financial | $134 | +27.5% |
| Sep 10 | Truist Financial | $134 | +27.5% |
| Aug 18 | Morgan Stanley | $65 | −38.2% |
+2.0%average 20-day move after past Neutral readings
−2.2%average move over the next 20 trading days in the last 5 years
±2.8%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Marriott Vacations Worldwide seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Marriott Vacations Worldwide averaged −2.2% across the last 5 years, rising in 3 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.1% | 3 of 5 |
| Next 10 trading days | +3.7% | 3 of 5 |
| Next 15 trading days | +5.3% | 4 of 5 |
| Next 20 trading days | −2.2% | 3 of 5 |
| Next 30 trading days | +0.3% | 3 of 5 |
For scale, VAC’s typical 20-trading-day move in either direction is about 7.9%.
Marriott Vacations Worldwide market cap and key statistics
Marriott Vacations Worldwide’s market cap is $3.61B and revenue of $3.42B over the last twelve months.
Valuation
- Market cap
- $3.61B
- Forward P/E
- 7
- EPS, TTM
- −$9.57
- Gekko Fair Value
- $99.73
Trading
- Volume
- 331,272
- Avg volume, 20 days
- 377,436
- 52-week high
- $131.34
- 52-week low
- $44.58
- Shares outstanding
- 34.40M
Financials
- Revenue, TTM
- $3.42B
- Profit margin
- -9.8%
- Return on equity
- -14.7%
- Quarterly earnings growth, YoY
- +19.5%
Risk and income
- Beta
- 1.30
- Typical daily move
- ±2.8%
- Typical 20-day move
- ±7.9%
- Dividend yield
- 3.06%
Marriott Vacations Worldwide stock news this week
Coverage of Marriott Vacations Worldwide this week reads positive: 2 positive, 0 neutral and 1 negative headlines.
- JPMorgan initiates Marriott Vacations stock with overweight ratingInvesting.com, Oct 8
- JPMorgan initiates Marriott Vacations stock with overweight rating By Investing.comInvesting.com UK, Oct 8
- Marriott Vacations Skids Ahead of Q3 NumbersBaystreet.ca, Oct 7
- Marriott Vacations Worldwide Corporation Announces Third Quarter Earnings Release and Conference CallBusiness Wire, Oct 7
Marriott Vacations Worldwide peers
Marriott Vacations Worldwide’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| BKNGBooking | Accumulation | 28.5% below |
| EXPEExpedia | Neutral | 2.6% below |
| SCIService Corporation International | Accumulation | 2.1% above |
| LTHLife Time | Accumulation | 15.7% below |
| ANDGAndersen | Neutral | 8.0% below |
| HRBH&R Block | Neutral | 38.0% below |
A peer links to its own page where one exists.
Marriott Vacations Worldwide stock FAQ
What is Marriott Vacations Worldwide’s market cap?
Marriott Vacations Worldwide’s market cap is $3.61B at the Oct 12, 2026 close of $105.13, with 34.40M shares outstanding.
What is the Marriott Vacations Worldwide stock forecast?
The consensus analyst 12-month price target for Marriott Vacations Worldwide is $123.30, +17.3% from the last close. Of the 10 firms that rated the stock in the last 90 days, 7 rate it a buy, 1 a hold and 2 a sell. Gekko doesn’t publish price predictions of its own.
Is Marriott Vacations Worldwide stock overvalued or undervalued?
On Gekko’s estimate Marriott Vacations Worldwide is overvalued: the Oct 12, 2026 close of $105.13 is 5.4% above Gekko Fair Value of $99.73. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Marriott Vacations Worldwide report earnings next?
Marriott Vacations Worldwide is expected to report on Nov 4, 2026, before the market opens (23 days away). Analysts expect earnings of $2.53 per share on revenue of $1.41B. Marriott Vacations Worldwide beat the earnings estimate in 7 of its last 8 reports, moving 10.5% on average across the report.
What is Marriott Vacations Worldwide’s 52-week high and low?
Marriott Vacations Worldwide’s 52-week high is $131.34 and its 52-week low is $44.58; it closed at $105.13 on Oct 12, 2026, +62.1% over the past year. Over the last five years the shares peaked at $174.74 on Jan 7, 2022.
Is Marriott Vacations Worldwide stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 0 of the 5 items with data read as supportive, 3 as mixed (trend, gekkoindex and seasonality) and 2 as headwinds (fair value and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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