Insider buying last 90 days
$612Kin 2 open-market purchases
| Filed | Insider | Type | Value |
|---|---|---|---|
| Sep 16 | Tanco Christopher director | Purchase | $119K |
| Aug 11 | Stephen Spinelli JR Director | Purchase | $493K |
From Form 4 filings, dated to when each was filed.
NYSE: PLNT
Planet Fitness (PLNT) Stock Analysis & Forecast
Oct 12 close
$47.89−0.09 (−0.2%)
Gekko Brief
AI summaryOct 12 closeThis week's news flow around Planet Fitness (PLNT) consisted of routine director share grants, with three directors each receiving modest stock grants that vested on October 1; these filings were characterized as neutral in sentiment and impact. No earnings, guidance, deal or regulatory news accompanied these disclosures this week.
PLNT closed at $47.89, down 0.2%, sitting below both its 50-day average of $48.83 and its 200-day average of $65.82, with the shorter average also below the longer one. The stock's one-month return stands at -5.6%, its six-month return at -31.8%, and its one-year return at -49.2%, against a 52-week range of $37.03 to $114.26. The GekkoIndex reads 53.6, placing PLNT in the Neutral zone, down from a higher level five readings ago. Gekko Fair Value stands at $72.59, putting the current price 34% below that level.
Looking ahead, Planet Fitness next reports earnings on 5 November, 24 days away, falling inside a typical 20-trading-day holding window; the prior reaction to Q2 results was -11.6% despite an EPS beat of $0.88 versus $0.85 expected. Over the last 90 days, insiders made 2 open-market purchases totaling $612,059. Seasonality over the next 20 trading days has averaged +13.5% across 5 years, with gains in 5 of those years. Analyst consensus from 15 firms carries a $65.31 target, implying 36.4% upside.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Planet Fitness price vs fair value
Close $47.89200-day averageGekko Fair Value $72.59
Planet Fitness quick facts
- Market cap
- $3.80B
- P/E ratio
- 15
- Forward P/E
- 10.8
- EPS, TTM
- $2.94
- Revenue, TTM
- $1.30B
- Profit margin
- 18.3%
- Dividend yield
- —
- Beta
- 1.05
- Volume
- 1.92M avg 2.94M
- 1-year return
- −49.2%
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±6.2%
- 50-day average
- $48.83
- 200-day average
- $65.82
- Next earnings
- Nov 5 before open
- Shares outstanding
- 75.22M
Planet Fitness swing-trade checklist
Planet Fitness scores 3 supportive, 1 mixed and 2 headwinds across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive1 mixed2 headwinds
- Trendheadwind
Below 50 and 200-day
Close $47.89 is below the 50-day ($48.83) and 200-day ($65.82) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexmixed
53.6, Neutral
Reading 53.6 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
34.0% below
Price is 34% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: 2 open-market insider purchases.
See smart money - Earnings riskheadwind
Reports in 24 days
Reports on Nov 5, 2026, 24 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+13.5% on average
From this point in the calendar, the next 20 trading days averaged +13.5% over 5 years, rising in 5 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Planet Fitness stock chart and price history
Planet Fitness closed at $47.89 on Oct 12, 2026, −49.2% over the past year, inside a 52-week range of $37.03 to $114.26.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −5.6%
- 3 months
- −5.9%
- 6 months
- −31.8%
- 1 year
- −49.2%
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About Planet Fitness
Planet Fitness builds and runs gyms under its own brand name, offering members access to fitness centers across several countries. The company has become widely recognized for operating one of the larger networks of budget-friendly health clubs in its markets.
The business runs through three main channels. One arm licenses the Planet Fitness name to franchise operators across the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. Another arm runs company-owned clubs directly in the United States and Canada. A third supplies gym equipment to franchised locations in the U.S. and Canada, rounding out how the company generates revenue alongside licensing fees from its franchise partners.
Planet Fitness traces its roots back to 1992 and runs its operations from Hampton, New Hampshire. Its shares trade on the NYSE under the ticker PLNT.
- Listed
- NYSE
- Sector
- Consumer services
- Industry
- Other consumer services
- Website
- planetfitness.com
Planet Fitness GekkoIndex: the smart money zone
Planet Fitness’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 53.6, in the Neutral zone, down 13.8 points over five sessions.
53.6Neutral
Down 13.8 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 62 | +0.7% | −4.0% | ||
| Accumulation | 262 | −0.6% | −2.8% | ||
| Neutral (current zone) | 329 | −0.2% | +0.8% | ||
| Distribution | 26 | +1.1% | +2.3% | ||
| Selling | 3 | Too few readings yet | |||
Average PLNT share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the PLNT price, zone by zone.Track PLNT in Gekko
Is Planet Fitness stock overvalued? Gekko Fair Value
Planet Fitness trades 34.0% below Gekko Fair Value of $72.59, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Planet Fitness shares are worth, recalculated every trading day.
$72.59
Gekko Fair Value, Oct 10, 2026
34.0% Undervalued
At the end of Aug 2026 the price was 36.6% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open PLNT in Gekko
Planet Fitness insider and Congress trading
Insiders filed 2 open-market purchases in Planet Fitness worth $612K, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in PLNT were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for PLNT, plotted on the chart in Gekko.Open PLNT in Gekko
Buybacks
Planet Fitness has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $200.1M
- As a share of market cap
- 5.26%
- Trailing four quarters
- $699.5M
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds PLNT.
1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Planet Fitness earnings: next date and track record
Planet Fitness reports on Nov 5, 2026, before the open (24 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Nov 5, 2026
Expected before the open, 24 days away
- EPS estimate
- $0.80
- Revenue estimate
- $347.7M
7 of 8reports beat the EPS estimate
±12.7%average move across the report
2 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 6, 2026 AI summary
- What they said
- Planet Fitness reported Q2 results with 21.5 million members, up 3.6% year-over-year. System-wide same-club sales grew 1.7%, and adjusted EBITDA increased 3.5% versus Q2 2024. The company opened 23 new clubs during the quarter. New CEO Colleen Keating is prioritizing member acquisition and affordability, with marketing overhaul underway including new creative agency and Dynamic Creative Optimization engine launching September.
- Guidance
- Management is focused on reigniting net member growth heading into the critical Q1 acquisition period, with new marketing campaigns testing now for late December launch. No specific revenue or earnings targets were provided in this excerpt.
- Risks flagged
- Timing and effectiveness of pricing and marketing tests (results may take several months due to subscription seasonality); potential franchisee resistance or uneven regional responses to promotions; potential trade-down risk (though tests showed limited trade-down historically); reliance on rate-driven comps in Q2 (member growth slowdown could pressure comps if pricing cannot sustain); execution risk in creative and campaign rollout; seasonality and macroeconomic factors affecting member acquisition/retention. No new, explicit macro shock was introduced on the call.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 6, 2026 | $0.88 est $0.85 | $365.2M est $356.2M | −11.6% |
| May 7, 2026 | $0.74 est $0.63 | $337.2M est $298.6M | −28.3% |
| Feb 24, 2026 | $0.83 est $0.79 | $376.3M est $367.9M | −11.8% |
| Nov 6, 2025 | $0.80 est $0.74 | $330.3M est $323.4M | +16.0% |
| Aug 6, 2025 | $0.86 est $0.79 | $340.9M est $326.3M | −3.6% |
| May 8, 2025 | $0.59 est $0.62 | $276.7M est $279.1M | −8.8% |
| Feb 25, 2025 | $0.70 est $0.62 | $340.5M est $283.8M | −8.7% |
| Nov 7, 2024 | $0.64 est $0.58 | $292.2M est $285.3M | +12.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Planet Fitness stock forecast and analyst price targets
Analysts’ average 12-month price target for Planet Fitness is $65.31, +36.4% from the last close, from 15 firms rating the stock in the last 90 days.
$65.31consensus 12-month target, +36.4% from the last close
Now $47.89Avg $65.31
Low $51High $106
Each firm’s latest rating in the last 90 days: 15 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 9 | UBS | $80 | +67.0% |
| Oct 5 | RBC Capital | $60 | +25.3% |
| Oct 5 | Robert W. Baird | $60 | +25.3% |
| Sep 30 | TD Cowen | $54 | +12.8% |
| Sep 25 | J.P. Morgan | $62 | +29.5% |
+0.8%average 20-day move after past Neutral readings
+13.5%average move over the next 20 trading days in the last 5 years
±3.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Planet Fitness seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Planet Fitness averaged +13.5% across the last 5 years, rising in 5 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.7% | 4 of 5 |
| Next 10 trading days | +2.0% | 2 of 5 |
| Next 15 trading days | +3.7% | 3 of 5 |
| Next 20 trading days | +13.5% | 5 of 5 |
| Next 30 trading days | +20.7% | 5 of 5 |
For scale, PLNT’s typical 20-trading-day move in either direction is about 6.2%.
Planet Fitness market cap and key statistics
Planet Fitness’s market cap is $3.80B, with a P/E ratio of 15 and revenue of $1.30B over the last twelve months.
Valuation
- Market cap
- $3.80B
- P/E ratio
- 15
- Forward P/E
- 10.8
- EPS, TTM
- $2.94
- Gekko Fair Value
- $72.59
Trading
- Volume
- 1.92M
- Avg volume, 20 days
- 2.94M
- 52-week high
- $114.26
- 52-week low
- $37.03
- Shares outstanding
- 75.22M
Financials
- Revenue, TTM
- $1.30B
- Profit margin
- 18.3%
- Return on equity
- 0%
- Quarterly earnings growth, YoY
- +26.1%
Risk and income
- Beta
- 1.05
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±6.2%
Planet Fitness stock news this week
Coverage of Planet Fitness this week reads neutral: 0 positive, 3 neutral and 0 negative headlines.
Planet Fitness peers
Planet Fitness’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| BKNGBooking | Accumulation | 28.5% below |
| EXPEExpedia | Neutral | 2.6% below |
| SCIService Corporation International | Accumulation | 2.1% above |
| LTHLife Time | Accumulation | 15.7% below |
| ANDGAndersen | Neutral | 8.0% below |
| HRBH&R Block | Neutral | 38.0% below |
A peer links to its own page where one exists.
Planet Fitness stock FAQ
What is Planet Fitness’s market cap?
Planet Fitness’s market cap is $3.80B at the Oct 12, 2026 close of $47.89, with 75.22M shares outstanding. The shares trade on a P/E ratio of 15.
What is the Planet Fitness stock forecast?
The consensus analyst 12-month price target for Planet Fitness is $65.31, +36.4% from the last close. Of the 15 firms that rated the stock in the last 90 days, 11 rate it a buy, 4 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Planet Fitness stock overvalued or undervalued?
On Gekko’s estimate Planet Fitness is undervalued: the Oct 12, 2026 close of $47.89 is 34.0% below Gekko Fair Value of $72.59. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Planet Fitness report earnings next?
Planet Fitness is expected to report on Nov 5, 2026, before the market opens (24 days away). Analysts expect earnings of $0.80 per share on revenue of $347.7M. Planet Fitness beat the earnings estimate in 7 of its last 8 reports, moving 12.7% on average across the report.
What is Planet Fitness’s 52-week high and low?
Planet Fitness’s 52-week high is $114.26 and its 52-week low is $37.03; it closed at $47.89 on Oct 12, 2026, −49.2% over the past year. Over the last five years the shares peaked at $114.47 on Jul 23, 2025.
Is Planet Fitness stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 6 items with data read as supportive (fair value, smart money and seasonality), 1 as mixed (gekkoindex) and 2 as headwinds (trend and earnings risk). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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