Insider buying last 90 days
No open-market insider purchases were filed for BKNG in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every BKNG insider filing, plotted on the chart in Gekko.Open BKNG in Gekko
NASDAQ: BKNG
Booking (BKNG) Stock Analysis & Forecast
$167.90−2.62 (−1.5%)
Close on Sep 18, 2026. Page updated Sep 19, 9:18 pm ET.
Gekko Brief
AI summaryBooking (BKNG) closes at $167.90, down 1.5%, sitting between its 50-day average of $192.98 and 200-day average of $184.97. The stock is down 21.2% over one month and 24.4% over the past year, with a 52-week range of $150.14 to $225.00. The GekkoIndex reads 75.7, placing it in the Buying zone, and price sits 27.4% below Gekko Fair Value of $231.14.
Recent activity centers on ownership shifts and analyst positioning. Nykredit A S took a new $59.15 million position in BKNG, while Engineers Gate Manager LP raised its stake by 1,813.3%, both per 13F filings. Morgan Stanley assumed coverage with an Overweight rating and a $230 price target, dismissing concerns that AI poses a threat to online travel agencies. Separately, the EU General Court upheld the European Commission's prohibition of Booking's proposed acquisition of eTraveli, the first merger blocked on a pure ecosystem theory of harm. CHRO Pisano Paulo sold 1,500 shares at $173.02 each, reducing his holdings by about 2.0% to 71,900 shares.
Earnings are set for 27 October 2026 after close, 37 days out and outside a typical 20-trading-day hold; the last report on 4 August beat estimates ($2.54 vs $2.45) with a 7.4% reaction. Over the last 90 days, Congress recorded 1 buy and 0 sells; over the last 30 days, there was 1 unusual options signal, with call premium of $3.9 million against put premium of $635,109. Seasonality over the next 20 trading days has averaged -1% across 5 years, positive in 2 of them.
Written by AI and checked automatically against the figures on this page. Generated Sep 20, 2026 from the data above.
Price vs fair value
Close $167.90200-day averageGekko Fair Value $231.14
Key stats
- Market cap
- $130.1B
- P/E ratio
- 19.3
- Forward P/E
- 14.1
- EPS, TTM
- $9.01
- Revenue, TTM
- $28.24B
- Profit margin
- 25.5%
- Dividend yield
- 0.92%
- Beta
- 1.07
- Volume
- 18.15M avg 6.67M
- 1-year return
- −24.4%
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±5.9%
- 50-day average
- $192.98
- 200-day average
- $184.97
- Next earnings
- Oct 27 after close
- Shares outstanding
- 751.4M
Booking swing-trade checklist
Booking scores 4 supportive, 1 mixed and 1 headwind across the 6 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
4 supportive1 mixed1 headwind
- Trendmixed
Averages disagree
Close $167.90 sits between the 50-day ($192.98) and 200-day ($184.97) averages, or the averages disagree.
See the chart - GekkoIndexsupportive
75.7, Buying
Reading 75.7 is in the Buying zone.
See the GekkoIndex - Fair valuesupportive
27.4% below
Price is 27.4% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneysupportive
Leans bullish
Last 90 days: Congress 1 buy / 0 sales. Last 30 days: 1 unusual options signal.
See smart money - Earnings risksupportive
Reports in 37 days
Next report Oct 27, 2026, 37 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.0% on average
From this point in the calendar, the next 20 trading days averaged −1% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Booking stock chart and price history
Booking closed at $167.90 on Sep 18, 2026, −24.4% over the past year, inside a 52-week range of $150.14 to $225.00.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −21.2%
- 3 months
- −2.3%
- 6 months
- −2.3%
- 1 year
- −24.4%
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About Booking
Booking brings together a set of digital services that let people plan trips and dine out. Booking.com handles reservations for places to stay, Rentalcars.com connects travelers with rental vehicles, and Priceline covers a wide mix of travel needs such as hotels, flights, car rentals, vacation packages and cruises, plus distribution services for hotels. Agoda also books lodging and extends into flights, transportation and activities, while KAYAK lets users compare prices across airlines, hotels and rental cars, and OpenTable handles restaurant bookings online.
Beyond arranging trips and meals, the company sells insurance tied to travel and offers software that helps restaurants manage their operations. Its customer base spans everyday travelers, businesses in the travel trade, and restaurants that rely on its tools.
The company traces back to 1997 and runs its headquarters out of Norwalk, Connecticut. Before taking on its current identity in 2018, it was known as The Priceline Group. Its stock trades on the NASDAQ under the ticker BKNG.
- Listed
- NASDAQ
- Sector
- Consumer services
- Industry
- Other consumer services
- Website
- bookingholdings.com
Booking GekkoIndex: the smart money zone
Booking’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 75.7, in the Buying zone, up 2.6 points over five sessions.
75.7Buying
Up 2.6 points over five sessions.
Reading for Sep 18, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 30 | +1.4% | +5.2% | ||
| Accumulation | 158 | +0.1% | +0.7% | ||
| Neutral | 366 | +0.2% | +1.3% | ||
| Distribution | 30 | +0.4% | +1.8% | ||
| Selling | 1 | Too few readings yet | |||
Average BKNG share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
See every daily GekkoIndex reading plotted over the BKNG price, zone by zone.Track BKNG in Gekko
Is Booking stock overvalued? Gekko Fair Value
Booking trades 27.4% below Gekko Fair Value of $231.14, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Booking shares are worth, recalculated every trading day.
$231.14
Gekko Fair Value, Sep 15, 2026
27.4% Undervalued
Gekko Fair Value on every chart, with the gap to price updating daily.Open BKNG in Gekko
Booking insider and Congress trading
No open-market insider purchases were filed for Booking, and members of Congress disclosed 1 purchase and 0 sales, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
1trade disclosed: 1 purchase and 0 sales.
| Member | Amount | Disclosed |
|---|---|---|
| Ro Khanna House, CA, purchase | $1,001 - $15,000 | Aug 12 traded Jul 7 |
From congressional disclosures, which report amounts as ranges.
Buybacks
Booking has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $3.99B
- As a share of market cap
- 3.07%
- Trailing four quarters
- $10.53B
From company filings.
Unusual options activity last 30 days
1signal, 86% of the flagged premium in calls.
Latest: Bullish flow on Sep 10, $4.54M in unusual premium.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds BKNG.
1added0opened0trimmed3sold out
Every signal with its contract, strike and premium, and which funds are on each side.Unlock in Gekko
Booking earnings: next date and track record
Booking reports on Oct 27, 2026, after the close (37 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Oct 27, 2026
Expected after the close, 37 days away
- EPS estimate
- $4.49
- Revenue estimate
- $9.54B
7 of 8reports beat the EPS estimate
±3.7%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Aug 4, 2026 AI summary
- What they said
- Booking Holdings reported strong second-quarter 2026 results, exceeding the high end of guidance across key financial metrics (room nights, gross bookings, revenue, adjusted EBITDA). Room nights grew ~5% year-over-year with domestic demand strong (high single digits in the U.S., high single digits domestic in Europe, low double digits domestic in Asia) while international/long-haul travel remained pressured by higher airline prices and reduced capacity related to the Middle East conflict. Constant currency ADRs were up ~2%. Management highlighted progress on strategic priorities including AI (Penny and other customer-facing tools), Connected Trip (low-double-digit share of transactions and higher payments penetration at ~73%), direct-channel growth in the U.S., and consolidation of B2B operations. The company increased identified transformation savings by $100M (raising the target to $650M) to fund strategic investments. Management characterized AI adoption as delivering internal ROI today (productivity, lower cost per customer interaction, improved CSAT) but noted customer-facing AI-driven traffic from large language models remains minimal (<1% of room nights). Management expects airline capacity to gradually normalize and anticipates a smaller Middle East-related impact in Q3 versus Q2, while maintaining full-year guidance.
- Guidance
- Full-year guidance: high single-digit growth in bookings and revenues (constant currency) and mid-teens EPS growth at the high end of the range. Management expects the indirect impact of the Middle East (on airline capacity and ticket prices) to continue through the end of Q3 in their assumptions, but Q3 impact should be somewhat less than Q2.
- Risks flagged
- Near-term headwinds from the Middle East conflict including reduced long-haul travel, elevated airline ticket prices and constrained capacity; potential SEO/organic visibility pressure from changes in third-party platforms and emerging AI search/display; execution risk around AI investments (token/license costs) if not managed cost-effectively; risk of cannibalization when expanding B2B versus B2C; macroeconomic and geopolitical uncertainty affecting travel demand.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Aug 4, 2026 | $2.54 est $2.45 | $7.35B est $7.19B | +7.4% |
| Apr 28, 2026 | $1.14 est $1.08 | $5.53B est $5.52B | −2.0% |
| Feb 18, 2026 | $1.95 est $1.95 | $6.35B est $6.14B | −3.2% |
| Oct 28, 2025 | $3.98 est $3.83 | $9.01B est $8.74B | −3.4% |
| Jul 29, 2025 | $2.22 est $2.01 | $6.80B est $6.55B | −1.2% |
| Apr 29, 2025 | $0.99 est $0.69 | $4.76B est $4.60B | +4.3% |
| Feb 20, 2025 | $1.66 est $1.44 | $5.47B est $5.18B | −2.3% |
| Oct 30, 2024 | $3.36 est $3.09 | $7.99B est $7.64B | +5.6% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Booking stock forecast and analyst price targets
Analysts’ average 12-month price target for Booking is $238.68, +42.2% from the last close, from 28 firms rating the stock in the last 90 days.
$238.68consensus 12-month target, +42.2% from the last close
Now $167.90Avg $238.68
Low $188High $274
Each firm’s latest rating in the last 90 days: 28 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Sep 16 | Morgan Stanley | $230 | +37.0% |
| Sep 15 | Bernstein | $188 | +12.0% |
| Sep 9 | Citi | $236 | +40.6% |
| Sep 1 | Rosenblatt Securities | $245 | +45.9% |
| Aug 31 | Bank of America Securities | $234 | +39.4% |
+5.2%average 20-day move after past Buying readings
−1.0%average move over the next 20 trading days in the last 5 years
±3.9%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Booking seasonality: the next 20 trading days
Over the next 20 trading days from Sep 19, Booking averaged −1.0% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | −0.5% | 3 of 5 |
| Next 10 trading days | −1.6% | 2 of 5 |
| Next 15 trading days | −1.4% | 2 of 5 |
| Next 20 trading days | −1.0% | 2 of 5 |
| Next 30 trading days | −0.3% | 2 of 5 |
For scale, BKNG’s typical 20-trading-day move in either direction is about 5.9%.
Booking market cap and key statistics
Booking’s market cap is $130.1B, with a P/E ratio of 19.3 and revenue of $28.24B over the last twelve months.
Valuation
- Market cap
- $130.1B
- P/E ratio
- 19.3
- Forward P/E
- 14.1
- EPS, TTM
- $9.01
- Gekko Fair Value
- $231.14
Trading
- Volume
- 18.15M
- Avg volume, 20 days
- 6.67M
- 52-week high
- $225.00
- 52-week low
- $150.14
- Shares outstanding
- 751.4M
Financials
- Revenue, TTM
- $28.24B
- Profit margin
- 25.5%
- Return on equity
- 225.7%
- Quarterly earnings growth, YoY
- +130.0%
Risk and income
- Beta
- 1.07
- Typical daily move
- ±3.9%
- Typical 20-day move
- ±5.9%
- Dividend yield
- 0.92%
Booking stock news this week
Coverage of Booking this week reads positive: 4 positive, 2 neutral and 3 negative headlines.
- Nykredit A S Takes $59.15 Million Position in Booking Holdings Inc. $BKNGDefense World, Sep 19
- Booking Holdings Inc. $BKNG Shares Acquired by Engineers Gate Manager LPDefense World, Sep 19
- Booking Holdings (BKNG) Q4 2025 Earnings Call TranscriptFortune, Sep 17
- Booking Holdings Inc. CHRO Pisano Paulo Sells 1,500 Shares at $173.02 EachKalkine Media, Sep 17
- Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on ItZacks Investment Research, Sep 17
- Booking Holdings Stock Falls as Morgan Stanley Dismisses AI ThreatYahoo Finance, Sep 17
Booking peers
Booking’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| EXPEExpedia | Accumulation | 0.4% above |
| SCIService Corporation International | Accumulation | 0.8% above |
| LTHLife Time | Buying | 15.8% below |
| ANDGAndersen | Neutral | 11.6% below |
| HRBH&R Block | Buying | 38.5% below |
| GBTGGlobal Business Travel | Neutral | 1.0% below |
A peer links to its own page where one exists.
Booking stock FAQ
What is Booking’s market cap?
Booking’s market cap is $130.1B at the Sep 18, 2026 close of $167.90, with 751.4M shares outstanding. The shares trade on a P/E ratio of 19.3.
What is the Booking stock forecast?
The consensus analyst 12-month price target for Booking is $238.68, +42.2% from the last close. Of the 28 firms that rated the stock in the last 90 days, 22 rate it a buy, 6 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Booking stock overvalued or undervalued?
On Gekko’s estimate Booking is undervalued: the Sep 18, 2026 close of $167.90 is 27.4% below Gekko Fair Value of $231.14. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Booking report earnings next?
Booking is expected to report on Oct 27, 2026, after the market closes (37 days away). Analysts expect earnings of $4.49 per share on revenue of $9.54B. Booking beat the earnings estimate in 7 of its last 8 reports, moving 3.7% on average across the report.
What is Booking’s 52-week high and low?
Booking’s 52-week high is $225.00 and its 52-week low is $150.14; it closed at $167.90 on Sep 18, 2026, −24.4% over the past year.
Is Booking stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 4 of the 6 items with data read as supportive (gekkoindex, fair value, smart money and earnings risk), 1 as mixed (trend) and 1 as a headwind (seasonality). The checklist is a description of current data, not a recommendation.
Is there unusual options activity in Booking?
Gekko flagged 1 unusual options signal in Booking over the last 30 days, with $3.90M of flagged premium in calls and $635K in puts. The latest, bullish flow, was on Sep 10, 2026 with $4.54M in unusual premium. The signal-by-signal table is in Gekko.
How this page works
Prices and signals update after every US market close; the GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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