Insider buying last 90 days
No open-market insider purchases were filed for BKNG in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every BKNG insider filing, plotted on the chart in Gekko.Open BKNG in Gekko
NASDAQ: BKNG
Booking (BKNG) Stock Analysis & Forecast
Nov 4 close
$170.97+15.30 (+9.8%)
Gekko Brief
AI summaryNov 4 closeBooking shares advanced 9.8% on Wednesday to close at $170.97, marking a third straight day of gains following Q3 results released on 3 November. The quarter beat expectations, with earnings of $4.66 per share against an estimate of $4.49, revenue of $9.793 billion, 7% room night growth and a 10% rise in gross bookings. CEO Glenn Fogel highlighted AI as a positive for the business, pointing to Priceline and Agoda AI assistants converting travelers at roughly twice the rate of non-users, with Agoda assistant users showing 20% higher average booking values. Alongside the beat, the company flagged a Q4 slowdown to 1-3% room night growth amid soft international demand, and some analysts trimmed forecasts following the report.
The stock trades between its 50-day average of $168.14 and 200-day average of $176.16, with a 52-week range of $146.28 to $220.81. The GekkoIndex reads 52.9, placing it in the Neutral zone, down from a five-day change of -17.4. Price sits 22.7% below Gekko Fair Value of $221.32.
The next earnings date falls on 17 February 2027, outside a typical 20-trading-day hold. Smart-money indicators show no insider, Congress or unusual options activity in their respective windows, while one billionaire holder is recorded. Seasonality over the next 20 trading days has averaged 3.3% across 5 years, positive in 4 of them. Analyst consensus stands at 21 buy, 4 hold, 0 sell ratings, with a consensus target of $232.71.
Written by AI from the Nov 4, 2026 close and checked automatically against the figures on this page.
Booking price vs fair value
Close $170.97200-day averageGekko Fair Value $221.32
Booking quick facts
- Market cap
- $128.5B
- P/E ratio
- 16.4
- Forward P/E
- 12
- EPS, TTM
- $9.02
- Revenue, TTM
- $28.24B
- Profit margin
- 25.5%
- Dividend yield
- 1.07%
- Beta
- 1.13
- Volume
- 14.30M avg 7.49M
- 1-year return
- −15.0%
- Typical daily move
- ±3.7%
- Typical 20-day move
- ±5.9%
- 50-day average
- $168.14
- 200-day average
- $176.16
- Next earnings
- Feb 17 after close
- Shares outstanding
- 774.9M
Booking swing-trade checklist
Booking scores 3 supportive, 2 mixed and 0 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
3 supportive2 mixed0 headwinds
- Trendmixed
Averages disagree
Close $170.97 sits between the 50-day ($168.14) and 200-day ($176.16) averages, or the averages disagree.
See the chart - GekkoIndexmixed
52.9, Neutral
Reading 52.9 is in the Neutral zone.
See the GekkoIndex - Fair valuesupportive
22.7% below
Price is 22.7% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings risksupportive
Reports in 104 days
Next report Feb 17, 2027, 104 days away — outside a typical 20-trading-day hold.
See earnings - Seasonalitysupportive
+3.3% on average
From this point in the calendar, the next 20 trading days averaged +3.3% over 5 years, rising in 4 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Booking stock chart and price history
Booking closed at $170.97 on Nov 4, 2026, −15.0% over the past year, inside a 52-week range of $146.28 to $220.81.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- +8.5%
- 3 months
- −17.6%
- 6 months
- +1.6%
- 1 year
- −15.0%
The full BKNG chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open BKNG in Gekko
Follow Booking through every session
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About Booking
Booking brings together a set of digital services that let people plan trips and dine out. Booking.com handles reservations for places to stay, Rentalcars.com connects travelers with rental vehicles, and Priceline covers a wide mix of travel needs such as hotels, flights, car rentals, vacation packages and cruises, plus distribution services for hotels. Agoda also books lodging and extends into flights, transportation and activities, while KAYAK lets users compare prices across airlines, hotels and rental cars, and OpenTable handles restaurant bookings online.
Beyond arranging trips and meals, the company sells insurance tied to travel and offers software that helps restaurants manage their operations. Its customer base spans everyday travelers, businesses in the travel trade, and restaurants that rely on its tools.
The company traces back to 1997 and runs its headquarters out of Norwalk, Connecticut. Before taking on its current identity in 2018, it was known as The Priceline Group. Its stock trades on the NASDAQ under the ticker BKNG.
- Listed
- NASDAQ
- Sector
- Consumer services
- Industry
- Other consumer services
- Website
- bookingholdings.com
Booking GekkoIndex: the smart money zone
Booking’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 52.9, in the Neutral zone, down 17.4 points over five sessions.
52.9Neutral
Down 17.4 points over five sessions, from the Buying zone.
Reading for Nov 4, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 43 | +0.1% | +2.1% | ||
| Accumulation | 176 | −0.1% | −0.1% | ||
| Neutral (current zone) | 370 | +0.2% | +0.6% | ||
| Distribution | 30 | +0.4% | +1.8% | ||
| Selling | 1 | Too few readings yet | |||
Average BKNG share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.0% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
See every daily GekkoIndex reading plotted over the BKNG price, zone by zone.Track BKNG in Gekko
Is Booking stock overvalued? Gekko Fair Value
Booking trades 22.7% below Gekko Fair Value of $221.32, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Booking shares are worth, recalculated every trading day.
$221.32
Gekko Fair Value, Nov 3, 2026
22.7% Undervalued
At the end of Aug 2026 the price was 15.2% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open BKNG in Gekko
Booking insider and Congress trading
No open-market insider purchases were filed for Booking, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in BKNG were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for BKNG, plotted on the chart in Gekko.Open BKNG in Gekko
Buybacks
Booking has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2026
- $3.99B
- As a share of market cap
- 3.10%
- Trailing four quarters
- $10.53B
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds BKNG.
1added0opened0trimmed3sold out
Which funds are on each side, name by name.Unlock in Gekko
Booking earnings: next date and track record
Booking reports on Feb 17, 2027, after the close (104 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Feb 17, 2027
Expected after the close, 104 days away
- EPS estimate
- $2.33
- Revenue estimate
- $6.80B
7 of 8reports beat the EPS estimate
±4.4%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Nov 3, 2026 | $4.66 est $4.49 | $9.79B est $9.55B | +11.2% |
| Aug 4, 2026 | $2.54 est $2.45 | $7.35B est $7.19B | +7.4% |
| Apr 28, 2026 | $1.14 est $1.08 | $5.53B est $5.52B | −2.0% |
| Feb 18, 2026 | $1.95 est $1.95 | $6.35B est $6.14B | −3.2% |
| Oct 28, 2025 | $3.98 est $3.83 | $9.01B est $8.74B | −3.4% |
| Jul 29, 2025 | $2.22 est $2.01 | $6.80B est $6.55B | −1.2% |
| Apr 29, 2025 | $0.99 est $0.69 | $4.76B est $4.60B | +4.3% |
| Feb 20, 2025 | $1.66 est $1.44 | $5.47B est $5.18B | −2.3% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Booking stock forecast and analyst price targets
Analysts’ average 12-month price target for Booking is $232.71, +36.1% from the last close, from 25 firms rating the stock in the last 90 days.
$232.71consensus 12-month target, +36.1% from the last close
Now $170.97Avg $232.71
Low $150High $270
Each firm’s latest rating in the last 90 days: 25 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Nov 4 | Wells Fargo | $179 | +4.7% |
| Nov 4 | Bank of America Securities | $219 | +28.1% |
| Nov 4 | Morgan Stanley | $200 | +17.0% |
| Nov 4 | UBS | $267 | +56.2% |
| Nov 4 | Barclays | $170 | −0.6% |
+0.6%average 20-day move after past Neutral readings
+3.3%average move over the next 20 trading days in the last 5 years
±3.7%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Booking seasonality: the next 20 trading days
Over the next 20 trading days from Nov 4, Booking averaged +3.3% across the last 5 years, rising in 4 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +4.8% | 5 of 5 |
| Next 10 trading days | +2.3% | 3 of 5 |
| Next 15 trading days | +1.8% | 3 of 5 |
| Next 20 trading days | +3.3% | 4 of 5 |
| Next 30 trading days | +6.0% | 4 of 5 |
For scale, BKNG’s typical 20-trading-day move in either direction is about 5.9%.
Booking market cap and key statistics
Booking’s market cap is $128.5B, with a P/E ratio of 16.4 and revenue of $28.24B over the last twelve months.
Valuation
- Market cap
- $128.5B
- P/E ratio
- 16.4
- Forward P/E
- 12
- EPS, TTM
- $9.02
- Gekko Fair Value
- $221.32
Trading
- Volume
- 14.30M
- Avg volume, 20 days
- 7.49M
- 52-week high
- $220.81
- 52-week low
- $146.28
- Shares outstanding
- 774.9M
Financials
- Revenue, TTM
- $28.24B
- Profit margin
- 25.5%
- Return on equity
- 225.7%
- Quarterly earnings growth, YoY
- +130.0%
Risk and income
- Beta
- 1.13
- Typical daily move
- ±3.7%
- Typical 20-day move
- ±5.9%
- Dividend yield
- 1.07%
Booking stock news this week
Coverage of Booking this week reads neutral: 6 positive, 8 neutral and 4 negative headlines.
- Booking Holdings Inc. stock underperforms Wednesday when compared to competitors despite daily gainsMarketWatch, Nov 4
- Booking: The Challenge Is Separating Sentiment From The Numbers (Earnings Review)Seeking Alpha, Nov 4
- Booking Holdings CEO Glenn Fogel: AI will be a big positive for usCNBC, Nov 4
- These Analysts Slash Their Forecasts On Booking Holdings Following Q3 ResultsBenzinga, Nov 4
- BKNG Q3 Earnings Call Highlights Travel Slowdown and AI PushZacks Investment Research, Nov 4
- Booking Holdings Inc (BKNG) (Q3 2026) Earnings Call Highlights: Strong Beat, AI Momentum, and a ...Yahoo! Finance Canada, Nov 4
Booking peers
Booking’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| EXPEExpedia | Neutral | 15.2% above |
| LTHLife Time | Distribution | 1.3% below |
| SCIService Corporation International | Accumulation | 2.7% above |
| ANDGAndersen | Distribution | 6.1% above |
| HRBH&R Block | Distribution | 25.3% below |
| GHCGraham | Neutral | 21.3% below |
A peer links to its own page where one exists.
Booking stock FAQ
What is Booking’s market cap?
Booking’s market cap is $128.5B at the Nov 4, 2026 close of $170.97, with 774.9M shares outstanding. The shares trade on a P/E ratio of 16.4.
What is the Booking stock forecast?
The consensus analyst 12-month price target for Booking is $232.71, +36.1% from the last close. Of the 25 firms that rated the stock in the last 90 days, 21 rate it a buy, 4 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Booking stock overvalued or undervalued?
On Gekko’s estimate Booking is undervalued: the Nov 4, 2026 close of $170.97 is 22.7% below Gekko Fair Value of $221.32. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Booking report earnings next?
Booking is expected to report on Feb 17, 2027, after the market closes (104 days away). Analysts expect earnings of $2.33 per share on revenue of $6.80B. Booking beat the earnings estimate in 7 of its last 8 reports, moving 4.4% on average across the report.
What is Booking’s 52-week high and low?
Booking’s 52-week high is $220.81 and its 52-week low is $146.28; it closed at $170.97 on Nov 4, 2026, −15.0% over the past year. Over the last five years the shares peaked at $233.58 on Jul 8, 2025.
Is Booking stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 3 of the 5 items with data read as supportive (fair value, earnings risk and seasonality), 2 as mixed (trend and gekkoindex). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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