Insider buying last 90 days
No open-market insider purchases were filed for UNF in the last 90 days.
From Form 4 filings, dated to when each was filed.
Sep 28 close
Unifirst's shares saw limited company-specific news this week, with the only reported items being institutional filings showing increased stakes in the company from asset managers, rather than any operational, product, or regulatory development.
Unifirst closed at $259.44, up 0.1%, with the price sitting between its 50-day average of $281.58 and 200-day average of $252.25, reflecting a mixed trend. The GekkoIndex reads 71.2, placing the stock in the Buying zone, while the price sits 18% above the Gekko Fair Value of $219.84.
The next earnings report is scheduled for 28 October 2026, 29 days out and beyond a typical 20-trading-day holding window; the prior quarter saw an EPS of $1.25 against a $1.23 estimate, with a 1.8% reaction, and the company has beaten estimates in 7 of the last 8 quarters. No insider, Congressional, or unusual options activity is noted in the respective 90-day and 30-day windows. Seasonally, the next 20 trading days have averaged a -2.5% return over 5 years, with gains in 2 of those years. Three covering analysts currently hold a hold rating, with a consensus price target of $273.33.
Written by AI and checked automatically against the figures on this page. Generated Sep 29, 2026 from the data above.
Unifirst scores 2 supportive, 1 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive1 mixed2 headwinds
Averages disagree
Close $259.44 sits between the 50-day ($281.58) and 200-day ($252.25) averages, or the averages disagree.
See the chart71.2, Buying
Reading 71.2 is in the Buying zone.
See the GekkoIndex18.0% above
Price is 18% above Gekko Fair Value (more than 5% above).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 29 days
Next report Oct 28, 2026, 29 days away — outside a typical 20-trading-day hold.
See earnings−2.5% on average
From this point in the calendar, the next 20 trading days averaged −2.5% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Unifirst closed at $259.44 on Sep 28, 2026, +57.0% over the past year, inside a 52-week range of $147.66 to $306.67.
Use the left and right arrow keys to read daily values.
Put UNF on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Unifirst supplies workwear and protective clothing to businesses across the United States, Canada and Europe. It handles the full cycle of garment care, from designing and manufacturing uniforms to personalizing, cleaning, delivering and selling them. Its product range covers everyday workwear such as shirts, pants and lab coats as well as flame-resistant and high-visibility gear, and it is recognized for managing uniform programs on behalf of client businesses.
The company operates through divisions covering U.S. and Canadian rental and cleaning, manufacturing, specialty garment rental and cleaning, and first aid services. Beyond clothing, it supplies facility items like mats, mops and wiping cloths, along with restroom and cleaning supplies. Customers can choose full-service rental, self-maintained lease, or outright purchase arrangements. Its clients span automotive services, retail, food processing, transportation, healthcare, government, laboratories, technology firms and nuclear utilities, and it also provides decontamination services for radioactive-exposed materials and cleanroom apparel support.
Shares of Unifirst are listed on the NYSE under the ticker UNF.
Unifirst’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 71.2, in the Buying zone, down 3.5 points over five sessions.
Down 3.5 points over five sessions.
Reading for Sep 28, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying (current zone) | 47 | +1.9% | +11.7% | ||
| Accumulation | 186 | +0.3% | +1.8% | ||
| Neutral | 393 | +0.5% | +0.9% | ||
| Distribution | 45 | −0.5% | +1.6% | ||
| Selling | 1 | Too few readings yet | |||
Average UNF share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Buying readings averaged +3.2% over 20 days. Past behaviour doesn’t guarantee future results.
Buying zone: Smart money likely accumulating heavily. About the five zones →
Unifirst trades 18.0% above Gekko Fair Value of $219.84, so the shares are overvalued on Gekko’s estimate.
Gekko’s own estimate of what Unifirst shares are worth, recalculated every trading day.
$219.84
Gekko Fair Value, Sep 26, 2026
18.0% Overvalued
No open-market insider purchases were filed for Unifirst, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for UNF in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in UNF were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Unifirst has been buying back its own shares.
From company filings.
1of the funds Gekko tracks holds UNF.
Unifirst reports on Oct 28, 2026, before the open (29 days away), and beat the EPS estimate in 7 of its last 8 reports.
Oct 28, 2026
Expected before the open, 29 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Apr 1, 2026 | $1.25 est $1.23 | $622.5M est $615.3M | +1.8% |
| Jan 7, 2026 | $1.98 est $2.05 | $621.3M est $615.2M | −0.6% |
| Oct 22, 2025 | $2.28 est $2.12 | $614.4M est $607.0M | −10.1% |
| Jul 2, 2025 | $2.17 est $2.12 | $610.8M est $614.5M | −8.1% |
| Apr 2, 2025 | $1.40 est $1.34 | $602.2M est $602.8M | −1.8% |
| Jan 8, 2025 | $2.40 est $2.21 | $604.9M est $603.9M | +7.8% |
| Oct 16, 2024 | $2.49 est $2.05 | — | +1.7% |
| Jun 26, 2024 | $2.24 est $1.86 | $603.2M est $634.7M | +11.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Unifirst is $273.33, +5.4% from the last close, from 3 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 3 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Jul 13 | Barclays | $280 | +7.9% |
| Jul 6 | UBS | $262 | +1.0% |
| Jul 1 | William Blair | — | — |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Sep 26, Unifirst averaged −2.5% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +0.9% | 3 of 5 |
| Next 10 trading days | −1.7% | 2 of 5 |
| Next 15 trading days | +0.3% | 3 of 5 |
| Next 20 trading days | −2.5% | 2 of 5 |
| Next 30 trading days | +0.3% | 3 of 5 |
For scale, UNF’s typical 20-trading-day move in either direction is about 5%.
Unifirst’s market cap is $4.71B, with a P/E ratio of 40.7 and revenue of $2.49B over the last twelve months.
2 headlines about Unifirst from the past week, newest first, each linking to the publisher.
Unifirst’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| BKNGBooking | Accumulation | 28.1% below |
| EXPEExpedia | Accumulation | 4.4% below |
| SCIService Corporation International | Accumulation | 1.2% above |
| LTHLife Time | Accumulation | 17.9% below |
| ANDGAndersen | Accumulation | 16.0% below |
| HRBH&R Block | Buying | 42.5% below |
A peer links to its own page where one exists.
Unifirst’s market cap is $4.71B at the Sep 28, 2026 close of $259.44, with 14.53M shares outstanding. The shares trade on a P/E ratio of 40.7.
The consensus analyst 12-month price target for Unifirst is $273.33, +5.4% from the last close. Of the 3 firms that rated the stock in the last 90 days, 0 rate it a buy, 3 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Unifirst is overvalued: the Sep 28, 2026 close of $259.44 is 18.0% above Gekko Fair Value of $219.84. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Unifirst is expected to report on Oct 28, 2026, before the market opens (29 days away). Analysts expect earnings of $2.04 per share on revenue of $634.4M. Unifirst beat the earnings estimate in 7 of its last 8 reports, moving 5.4% on average across the report.
Unifirst’s 52-week high is $306.67 and its 52-week low is $147.66; it closed at $259.44 on Sep 28, 2026, +57.0% over the past year.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and earnings risk), 1 as mixed (trend) and 2 as headwinds (fair value and seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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