Insider buying last 90 days
No open-market insider purchases were filed for UPBD in the last 90 days.
From Form 4 filings, dated to when each was filed.
Every UPBD insider filing, plotted on the chart in Gekko.Open UPBD in Gekko
NASDAQ: UPBD
Upbound (UPBD) Stock Analysis & Forecast
Oct 12 close
$15.400.00 (0.0%)
Gekko Brief
AI summaryOct 12 closeThe only news this week involves Venture Visionary Partners LLC adding to its stake in Upbound, a routine fund filing rather than a change in the company's operating picture.
Upbound closes at $15.40, below both its 50-day average of $17.94 and its 200-day average of $18.97, with the 50-day itself under the 200-day. Shares are down 15.9% over one month, 26.9% over three months and 27.7% over the past year, trading near the 52-week low of $14.98 and well off the high of $23.98. The GekkoIndex reads 69.1, placing Upbound in the Accumulation zone, down 2.8 over the past five sessions. Gekko Fair Value stands at $29.27, putting the current price 47.4% below that level.
Over the next 20 trading days, the focus falls on earnings due 29 October, before the open, 17 days away, inside this typical holding window. The last report, on 19 February, showed EPS of $1.01 against an estimate of $0.97, with a 9.1% reaction; the company has beaten estimates in 7 of the last 8 quarters, with an average absolute move of 10.9%. No insider, Congress or unusual options activity appears in the current windows. Seasonally, the next 20 trading days have averaged -1.1% over 5 years, rising in 2 of them. Four analysts cover the stock, with 3 buy and 1 hold ratings and a consensus target of $28.08.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Upbound price vs fair value
Close $15.40200-day averageGekko Fair Value $29.27
Upbound quick facts
- Market cap
- $897.7M
- P/E ratio
- 10.2
- Forward P/E
- 3.5
- EPS, TTM
- $1.54
- Revenue, TTM
- $4.74B
- Profit margin
- 1.9%
- Dividend yield
- 9.99%
- Beta
- 1.78
- Volume
- 721,579 avg 1.10M
- 1-year return
- −27.7%
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±8.6%
- 50-day average
- $17.94
- 200-day average
- $18.97
- Next earnings
- Oct 29 before open
- Shares outstanding
- 58.30M
Upbound swing-trade checklist
Upbound scores 2 supportive, 0 mixed and 3 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
2 supportive0 mixed3 headwinds
- Trendheadwind
Below 50 and 200-day
Close $15.40 is below the 50-day ($17.94) and 200-day ($18.97) averages, and the 50-day is below the 200-day.
See the chart - GekkoIndexsupportive
69.1, Accumulation
Reading 69.1 is in the Accumulation zone.
See the GekkoIndex - Fair valuesupportive
47.4% below
Price is 47.4% below Gekko Fair Value (more than 5% below).
See fair value - Smart moneyno data
No data
No insider, Congress or unusual options activity in the window.
See smart money - Earnings riskheadwind
Reports in 17 days
Reports on Oct 29, 2026, 17 days away — inside a typical 20-trading-day hold.
See earnings - Seasonalityheadwind
−1.1% on average
From this point in the calendar, the next 20 trading days averaged −1.1% over 5 years, rising in 2 of them.
See seasonality
A description of current data, not a recommendation. How this page works
Upbound stock chart and price history
Upbound closed at $15.40 on Oct 12, 2026, −27.7% over the past year, inside a 52-week range of $14.98 to $23.98.
Close50-day average200-day averageVolume
Use the left and right arrow keys to read daily values.
Performance Breakdown
- 1 month
- −15.9%
- 3 months
- −26.9%
- 6 months
- −17.1%
- 1 year
- −27.7%
The full UPBD chart adds GekkoIndex, insider, options, Congress and hedge fund markers, plus TrendCandles™.Open UPBD in Gekko
Follow Upbound through every session
Put UPBD on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Track UPBD in GekkoFree for 7 days. No credit card required.
About Upbound
Upbound helps households get everyday goods they might not otherwise be able to buy outright, using a lease-to-own approach rather than traditional credit. It serves consumers in the United States, Puerto Rico, and Mexico, offering items such as furniture and mattresses, tires, electronics, appliances, tools, and tech products like computers and smartphones. The company is best known for its Rent-A-Center and Acima brands, which carry out these leasing transactions in stores and online.
The business is organized into four segments: Rent-A-Center Business, Acima, Mexico, and Franchising. Beyond leasing, it sells goods through installment payment plans and operates retail installment outlets under the Get It Now and Home Choice names. Acima works through kiosks placed inside partner retailers, giving shoppers who don't qualify for standard financing a way to acquire merchandise, while franchised locations run under the ColorTyme and RimTyme banners alongside company-owned Rent-A-Center stores and its rentacenter.com site.
Upbound traces back to 1960 and took its current name in 2023 after rebranding from Rent-A-Center, Inc. It is headquartered in Plano, Texas, and its shares are listed on the NASDAQ under the ticker UPBD.
- Listed
- NASDAQ
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Website
- upbound.com
Upbound GekkoIndex: the smart money zone
Upbound’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 69.1, in the Accumulation zone, down 2.8 points over five sessions.
69.1Accumulation
Down 2.8 points over five sessions, from the Buying zone.
Reading for Oct 12, 2026
What followed past readings in each zone
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 57 | −0.6% | +2.9% | ||
| Accumulation (current zone) | 285 | +0.5% | +0.3% | ||
| Neutral | 310 | −0.8% | −3.3% | ||
| Distribution | 27 | −4.2% | −8.2% | ||
| Selling | 3 | Too few readings yet | |||
Average UPBD share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Accumulation readings averaged +2.2% over 20 days. Past behaviour doesn’t guarantee future results.
Accumulation zone: Institutional interest building. About the five zones →
See every daily GekkoIndex reading plotted over the UPBD price, zone by zone.Track UPBD in Gekko
Is Upbound stock overvalued? Gekko Fair Value
Upbound trades 47.4% below Gekko Fair Value of $29.27, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Upbound shares are worth, recalculated every trading day.
$29.27
Gekko Fair Value, Oct 10, 2026
47.4% Undervalued
At the end of Aug 2026 the price was 28.0% below the estimate.
Gekko Fair ValueShare price, month end
Gekko Fair Value on every chart, with the gap to price updating daily.Open UPBD in Gekko
Upbound insider and Congress trading
No open-market insider purchases were filed for Upbound, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
Congress trades last 90 days
No trades in UPBD were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Congress disclosures for UPBD, plotted on the chart in Gekko.Open UPBD in Gekko
Buybacks
Upbound has been buying back its own shares.
- Bought back, quarter ended Jun 30, 2024
- $76K
- As a share of market cap
- 0.01%
From company filings.
Hedge funds and billionaires quarter ended Jun 30
1of the funds Gekko tracks holds UPBD.
1added0opened0trimmed0sold out
Which funds are on each side, name by name.Unlock in Gekko
Upbound earnings: next date and track record
Upbound reports on Oct 29, 2026, before the open (17 days away), and beat the EPS estimate in 7 of its last 8 reports.
Next earnings report
Oct 29, 2026
Expected before the open, 17 days away
- EPS estimate
- $0.91
- Revenue estimate
- $1.12B
7 of 8reports beat the EPS estimate
±10.9%average move across the report
3 of 8reports followed by a gain
Share-price move across each report
Last earnings call, Feb 19, 2026 AI summary
- What they said
- Upbound Group served over 3.5 million customers in 2025 and completed the acquisition of Bridget, a subscription-based financial health technology company, adding a new business segment. The company appointed new leadership including CFO Hal Khouri and Chief Growth Officer Rebecca Wooters. Management emphasized digital transformation initiatives and data-driven solutions across their omnichannel platform. The company reported achieving operational and financial performance within expectations for 2025.
- Guidance
- No specific forward-looking financial guidance or revenue targets were provided in this transcript excerpt, though management indicated confidence in long-term value creation and growth positioning.
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Feb 19, 2026 | $1.01 est $0.97 | $1.20B est $1.17B | +9.1% |
| Oct 30, 2025 | $1.00 est $0.98 | $1.16B est $1.18B | −16.1% |
| Jul 30, 2025 | $1.00 est $1.06 | $1.16B est $1.15B | −16.6% |
| Apr 30, 2025 | $1.00 est $0.94 | $1.18B est $1.15B | +15.3% |
| Feb 20, 2025 | $1.05 est $1.02 | $1.08B est $1.13B | −8.8% |
| Oct 31, 2024 | $0.95 est $0.93 | $1.07B est $1.06B | +8.8% |
| Aug 1, 2024 | $1.04 est $1.03 | $1.08B est $1.03B | −9.4% |
| May 2, 2024 | $0.79 est $0.77 | $1.10B est $1.05B | −2.7% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Upbound stock forecast and analyst price targets
Analysts’ average 12-month price target for Upbound is $28.08, +82.3% from the last close, from 4 firms rating the stock in the last 90 days.
$28.08consensus 12-month target, +82.3% from the last close
Now $15.40Avg $28.08
Low $27High $28
Each firm’s latest rating in the last 90 days: 4 firms.
Latest analyst actions
| Date | Firm | Target | vs price |
|---|---|---|---|
| Jul 31 | Raymond James | $27 | +75.3% |
| Jul 31 | KeyBanc | — | — |
| Jul 31 | TD Cowen | $28 | +81.8% |
| Jul 31 | BTIG | — | — |
| Jul 30 | TD Cowen | $28 | +81.8% |
+0.3%average 20-day move after past Accumulation readings
−1.1%average move over the next 20 trading days in the last 5 years
±3.6%typical daily move, from the 14-day average range
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Upbound seasonality: the next 20 trading days
Over the next 20 trading days from Oct 10, Upbound averaged −1.1% across the last 5 years, rising in 2 of them.
Next 20 trading days, by year
Average move and hit rate
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.1% | 4 of 5 |
| Next 10 trading days | −0.6% | 2 of 5 |
| Next 15 trading days | −2.8% | 2 of 5 |
| Next 20 trading days | −1.1% | 2 of 5 |
| Next 30 trading days | −1.1% | 3 of 5 |
For scale, UPBD’s typical 20-trading-day move in either direction is about 8.6%.
Upbound market cap and key statistics
Upbound’s market cap is $897.7M, with a P/E ratio of 10.2 and revenue of $4.74B over the last twelve months.
Valuation
- Market cap
- $897.7M
- P/E ratio
- 10.2
- Forward P/E
- 3.5
- EPS, TTM
- $1.54
- Gekko Fair Value
- $29.27
Trading
- Volume
- 721,579
- Avg volume, 20 days
- 1.10M
- 52-week high
- $23.98
- 52-week low
- $14.98
- Shares outstanding
- 58.30M
Financials
- Revenue, TTM
- $4.74B
- Profit margin
- 1.9%
- Return on equity
- 12.7%
- Quarterly earnings growth, YoY
- +42.3%
Risk and income
- Beta
- 1.78
- Typical daily move
- ±3.6%
- Typical 20-day move
- ±8.6%
- Dividend yield
- 9.99%
Upbound stock news this week
1 headline about Upbound from the past week, newest first, each linking to the publisher.
- Venture Visionary Partners LLC Boosts Position in Upbound Group, Inc. $UPBDDefense World, Oct 8
Upbound peers
Upbound’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| VVisa | Neutral | 0.1% below |
| MAMastercard | Neutral | 2.4% below |
| AXPAmerican Express | Accumulation | 9.3% below |
| COFCapital One Financial | Neutral | 12.1% below |
| URIUnited Rentals | Neutral | 7.5% below |
| RKTRocket Companies | Accumulation | 25.9% below |
A peer links to its own page where one exists.
Upbound stock FAQ
What is Upbound’s market cap?
Upbound’s market cap is $897.7M at the Oct 12, 2026 close of $15.40, with 58.30M shares outstanding. The shares trade on a P/E ratio of 10.2.
What is the Upbound stock forecast?
The consensus analyst 12-month price target for Upbound is $28.08, +82.3% from the last close. Of the 4 firms that rated the stock in the last 90 days, 3 rate it a buy, 1 a hold and 0 a sell. Gekko doesn’t publish price predictions of its own.
Is Upbound stock overvalued or undervalued?
On Gekko’s estimate Upbound is undervalued: the Oct 12, 2026 close of $15.40 is 47.4% below Gekko Fair Value of $29.27. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
When does Upbound report earnings next?
Upbound is expected to report on Oct 29, 2026, before the market opens (17 days away). Analysts expect earnings of $0.91 per share on revenue of $1.12B. Upbound beat the earnings estimate in 7 of its last 8 reports, moving 10.9% on average across the report.
What is Upbound’s 52-week high and low?
Upbound’s 52-week high is $23.98 and its 52-week low is $14.98; it closed at $15.40 on Oct 12, 2026, −27.7% over the past year. Over the last five years the shares peaked at $58.79 on Oct 26, 2021.
Is Upbound stock a buy right now?
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 2 of the 5 items with data read as supportive (gekkoindex and fair value) and 3 as headwinds (trend, earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
How this page works
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
See Upbound the way Gekko members do
Every GekkoIndex reading, insider trade, options bet and Congress disclosure plotted on the chart, plus the 5,800-name screener and trade planning tools.
Join 1,408 other traders using Gekko
Start Your FREE 7 Day Trial → Every feature unlocked. No credit card required.