Insider buying last 90 days
No open-market insider purchases were filed for NWL in the last 90 days.
From Form 4 filings, dated to when each was filed.
Oct 12 close
This week's attention on Newell Brands centers on its Oster appliance line, with new blender launches (Vortex, QuietPro, Titan) aimed at power, noise reduction and durability, a move framed as shifting the product mix toward more premium offerings. Coverage also revisited valuation, describing the stock as undervalued relative to a cited fair value of $6.66. Daily trading commentary noted a string of gains followed by a pullback, with shares moving between $5.55 and $5.72 across the week amid broader market swings, and separate coverage flagged the upcoming Q3 report alongside a full-year adjusted EPS outlook of $0.73-$0.77 and a prior quarterly revenue figure of $1.994 billion.
Newell closed at $5.58, down 1.1%, sitting between its 50-day average of $5.85 and 200-day average of $4.73. The GekkoIndex reads 59.3, placing it in the Neutral zone, down 2.6 over five sessions. The stock trades 29.5% below Gekko Fair Value of $7.92.
Earnings are set for 30 October, 17 days out and inside a typical 20-day holding window; the last report matched EPS estimates at $0.18 with a 0.4% reaction, against an average absolute move of 19.8% historically. No insider, Congress or unusual options activity appears in the respective 90-day and 30-day windows. Seasonally, the next 20 trading days have averaged -3.2% over five years, higher in 2 of them. Analyst consensus stands at Hold, with a target of $6.66 implying 19.4% upside.
Written by AI from the Oct 12, 2026 close and checked automatically against the figures on this page.
Newell Brands scores 1 supportive, 2 mixed and 2 headwinds across the 5 checklist items with data.
Six things swing traders check before a 20-day hold, read from the latest data.
1 supportive2 mixed2 headwinds
Averages disagree
Close $5.58 sits between the 50-day ($5.85) and 200-day ($4.73) averages, or the averages disagree.
See the chart59.3, Neutral
Reading 59.3 is in the Neutral zone.
See the GekkoIndex29.5% below
Price is 29.5% below Gekko Fair Value (more than 5% below).
See fair valueNo data
No insider, Congress or unusual options activity in the window.
See smart moneyReports in 18 days
Reports on Oct 30, 2026, 18 days away — inside a typical 20-trading-day hold.
See earnings−3.2% on average
From this point in the calendar, the next 20 trading days averaged −3.2% over 5 years, rising in 2 of them.
See seasonalityA description of current data, not a recommendation. How this page works
Newell Brands closed at $5.58 on Oct 12, 2026, +12.0% over the past year, inside a 52-week range of $3.07 to $7.13.
Use the left and right arrow keys to read daily values.
Put NWL on a Gekko watchlist and see its GekkoIndex, Gekko Fair Value and smart money signals update on the chart as they change.
Newell Brands makes and sells a wide mix of everyday consumer and commercial goods, covering everything from kitchen appliances and food storage to writing instruments, baby gear, home security devices and outdoor equipment. Its name sits behind many familiar household brands, including Rubbermaid, Sharpie, Coleman, Graco, Yankee Candle, Crock-Pot and First Alert, among others spanning cleaning, cookware, stationery and camping gear.
The business is split into five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation, each built around its own set of brands and product lines. These goods reach customers through a broad mix of channels, including warehouse clubs, department and grocery stores, mass merchants, home improvement chains, office supply retailers, independent distributors, online platforms, sporting goods outlets and travel retail locations.
Newell Brands trades on the NASDAQ under the ticker NWL.
Newell Brands’s GekkoIndex — Gekko’s 0 to 100 smart money score — reads 59.3, in the Neutral zone, down 2.6 points over five sessions.
Down 2.6 points over five sessions, from the Accumulation zone.
Reading for Oct 12, 2026
| Zone | Readings | 5 days | 20 days | ||
|---|---|---|---|---|---|
| Buying | 78 | +0.7% | +9.4% | ||
| Accumulation | 211 | +0.6% | +0.3% | ||
| Neutral (current zone) | 365 | +0.3% | −0.6% | ||
| Distribution | 27 | −6.3% | −10.2% | ||
| Selling | 1 | Too few readings yet | |||
Average NWL share-price change over the trading days after each daily reading in its GekkoIndex history. Across every stock Gekko tracks, Neutral readings averaged +1.1% over 20 days. Past behaviour doesn’t guarantee future results.
Neutral zone: No clear directional signal. About the five zones →
Newell Brands trades 29.5% below Gekko Fair Value of $7.92, so the shares are undervalued on Gekko’s estimate.
Gekko’s own estimate of what Newell Brands shares are worth, recalculated every trading day.
$7.92
Gekko Fair Value, Oct 10, 2026
29.5% Undervalued
At the end of Aug 2026 the price was 25.0% below the estimate.
No open-market insider purchases were filed for Newell Brands, and no Congress trades were disclosed, in the last 90 days.
Plus buybacks, unusual options and fund positions, each dated to when it became public.
No open-market insider purchases were filed for NWL in the last 90 days.
From Form 4 filings, dated to when each was filed.
No trades in NWL were disclosed by members of Congress in the last 90 days.
From congressional disclosures, which report amounts as ranges.
Newell Brands has been buying back its own shares.
From company filings.
Newell Brands reports on Oct 30, 2026 (18 days away), and beat the EPS estimate in 4 of its last 8 reports.
Oct 30, 2026
18 days away
| Reported | EPS | Revenue | Move |
|---|---|---|---|
| Feb 6, 2026 | $0.18 est $0.18 | $1.90B est $1.88B | +0.4% |
| Oct 31, 2025 | $0.17 est $0.18 | $1.81B est $1.88B | −31.6% |
| Aug 1, 2025 | $0.24 est $0.24 | $1.94B est $1.95B | −11.4% |
| Apr 30, 2025 | −$0.01 est −$0.07 | $1.57B est $1.96B | 0.0% |
| Feb 7, 2025 | $0.16 est $0.14 | $1.95B est $1.59B | −27.7% |
| Oct 25, 2024 | $0.16 est $0.16 | $1.95B est $1.97B | +32.7% |
| Jul 26, 2024 | $0.36 est $0.21 | $2.03B est $2.05B | +38.8% |
| Apr 26, 2024 | −$0.02 est −$0.07 | $1.65B est $1.64B | +16.0% |
“Move” is the close of the first session after the report compared with the close of the last session before it, so it reads the same whether the company reported before the open or after the close.
Analysts’ average 12-month price target for Newell Brands is $6.66, +19.4% from the last close, from 8 firms rating the stock in the last 90 days.
Each firm’s latest rating in the last 90 days: 8 firms.
| Date | Firm | Target | vs price |
|---|---|---|---|
| Oct 6 | RBC Capital | $5 | −10.4% |
| Sep 13 | UBS | $5.50 | −1.4% |
| Sep 9 | Barclays | $7 | +25.4% |
| Aug 6 | Morgan Stanley | $5.75 | +3.0% |
| Aug 4 | Citi | $6 | +7.5% |
Gekko doesn’t publish price predictions. These are analyst targets and historical base rates, which don’t guarantee future results.
Over the next 20 trading days from Oct 10, Newell Brands averaged −3.2% across the last 5 years, rising in 2 of them.
| Window | Average | Years higher |
|---|---|---|
| Next 5 trading days | +2.5% | 4 of 5 |
| Next 10 trading days | +2.3% | 3 of 5 |
| Next 15 trading days | −2.1% | 2 of 5 |
| Next 20 trading days | −3.2% | 2 of 5 |
| Next 30 trading days | −2.5% | 3 of 5 |
For scale, NWL’s typical 20-trading-day move in either direction is about 9.5%.
Newell Brands’s market cap is $2.37B and revenue of $7.25B over the last twelve months.
Coverage of Newell Brands this week reads positive: 4 positive, 2 neutral and 1 negative headlines.
Newell Brands’s 6 largest industry peers by market value, with today’s move, GekkoIndex zone and gap to Gekko Fair Value.
| Stock | GekkoIndex zone | vs Fair Value |
|---|---|---|
| AMATApplied Materials | Neutral | 9.5% below |
| LRCXLam Research | Neutral | 4.7% above |
| PHParker-Hannifin | Neutral | 2.7% above |
| TTTrane Technologies | Neutral | 19.6% above |
| JCIJohnson Controls International | Neutral | 14.4% above |
| CARRCarrier Global | Accumulation | 4.0% below |
A peer links to its own page where one exists.
Newell Brands’s market cap is $2.37B at the Oct 12, 2026 close of $5.58, with 425.9M shares outstanding.
The consensus analyst 12-month price target for Newell Brands is $6.66, +19.4% from the last close. Of the 8 firms that rated the stock in the last 90 days, 3 rate it a buy, 4 a hold and 1 a sell. Gekko doesn’t publish price predictions of its own.
On Gekko’s estimate Newell Brands is undervalued: the Oct 12, 2026 close of $5.58 is 29.5% below Gekko Fair Value of $7.92. Gekko Fair Value is recalculated every trading day, and a gap inside 5% either way counts as about fair value.
Newell Brands is expected to report on Oct 30, 2026 (18 days away). Analysts expect earnings of $0.20 per share on revenue of $1.86B. Newell Brands beat the earnings estimate in 4 of its last 8 reports, moving 19.8% on average across the report.
Newell Brands’s 52-week high is $7.13 and its 52-week low is $3.07; it closed at $5.58 on Oct 12, 2026, +12.0% over the past year. Over the last five years the shares peaked at $26.45 on Feb 16, 2022.
Gekko describes the data; it does not make buy or sell recommendations. On the swing-trade checklist, 1 of the 5 items with data read as supportive (fair value), 2 as mixed (trend and gekkoindex) and 2 as headwinds (earnings risk and seasonality). The checklist is a description of current data, not a recommendation.
During US trading hours the price at the top of the page is a delayed quote, refreshed every 15 minutes; everything else is rebuilt after each US market close. The GekkoIndex, Gekko Fair Value and the checklist are Gekko’s own, and the Gekko Brief is written by AI from this page’s data and checked against it before it is published. How Gekko’s data works →
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